Core Insights - A new trend in tourism, known as "factory tours," is emerging, where factories open parts of their facilities to the public, transforming production areas into popular tourist spots [1] Group 1: Factory Tours Popularity - Xiaomi's smart car factory in Beijing regularly opens to the public, allowing visitors to observe the entire car manufacturing process, with over half of the attendees being young people [2][4] - Young visitors are drawn to factory tours due to their interest in technology and the desire to understand product manufacturing processes [4] - Family groups also participate in factory tours, providing educational experiences for children [4] Group 2: Industrial Tourism Growth - The Jiangnan Shipyard in Shanghai has become a popular destination for industrial tourism, attracting visitors nationwide [6] - The shipyard offers immersive experiences that allow visitors to understand the evolution of shipbuilding from traditional methods to modern technology [8] - Since its opening, the shipyard has developed over 20 educational courses related to shipbuilding history and technology, receiving over 180,000 visitors, with nearly 40% being educational groups [8][10] Group 3: Culinary Factory Experiences - New consumer trends have led food companies to open their factories, offering visitors hands-on experiences in food production [11] - The Huangshanghuang Industrial Tourism Base in Nanchang utilizes advanced multimedia technology to showcase food culture, allowing visitors to engage in food preparation and tasting [12][14] - The base has attracted over one million visitors since its opening, with interactive experiences fulfilling the demand for emotional value in consumer activities [16]

Core Insights - Ziyuan Baiwei Chicken has launched a "Consumer Coupon" campaign to provide consumers with cost-effective food options, creating a consumption boom nationwide [1][3] - The campaign employs an "omni-channel coverage + long-cycle operation" strategy, utilizing both paper and online coupons to reach various consumer scenarios [1][3] Group 1: Campaign Details - The paper coupons include "35 yuan off for purchases over 6 yuan" and "45 yuan off for purchases over 8 yuan," valid at all stores from May 1 to December 31, covering major consumption peaks [1] - Online group purchase vouchers have been introduced on platforms like Douyin, creating a closed-loop of "online coupon acquisition + offline consumption" to lower consumer spending thresholds [1][3] Group 2: Impact and Execution - The online promotion since April 26 has significantly increased store traffic, showcasing consumer recognition of the coupon campaign [3] - The success of the coupon initiative relies on the deep cooperation of the national distributor system, which has been involved in material distribution, staff training, and optimizing the redemption process [3][5] Group 3: Future Strategy - Ziyuan Baiwei Chicken plans to continue its precise empowerment strategy, focusing on marketing innovation and operational support [5] - The brand aims to elevate short-term consumption stimulation to long-term capability building through collaboration with distributors, ensuring sustainable growth in the competitive retail sector [5]