央视网消息：最近，一种新颖的旅游方式——工厂游，正悄然兴起。一些企业、工厂向公众开放部分区域，工厂车间从幕后走向台前，变身热门打卡地。游 客可以近距离参观生产流程，那么参观体验如何？来看记者在北京一家汽车工厂的现场探访。 采访中记者了解到，这些年轻人之所以热衷工厂游，一方面是对科技新事物充满兴趣，另一方面，也是希望近距离参观生产过程。更深入了解这个产品。 除了年轻人，工厂游的人群中还有不少亲子家庭。他们告诉记者，工厂游不仅能让孩子们学到科技知识，带来寓教于乐新体验。来自山东的张磊半个月前预 约了参观门票带着女儿专程而来。 走近"大国重器" 造船基地研学游火热 从传统的景点观光到如今的深度体验，不仅是智能制造，大国重器也是特色旅游的目的地。最近，位于上海的江南造船工业旅游基地，就迎来全国各地的游 客。 记。 走进江南造船展示馆大厅，一面挂满船舶照片的巨墙吸引了游客们的关注。从我国首艘装甲炮艇到首艘万吨级远洋货轮，每一张都镌刻着民族工业的崛起印 游客 李焕君：我很关注这些历史实体，关注从开始造船的木壳铆钉，到现在的智能化制作，它中间的变化。 这段时间，位于北京亦庄的小米智能汽车工厂定期面向公众开放。在讲解员的带领 ...

Core Insights - Ziyuan Baiwei Chicken has launched a "Consumer Coupon" campaign to provide consumers with cost-effective food options, creating a consumption boom nationwide [1][3] - The campaign employs an "omni-channel coverage + long-cycle operation" strategy, utilizing both paper and online coupons to reach various consumer scenarios [1][3] Group 1: Campaign Details - The paper coupons include "35 yuan off for purchases over 6 yuan" and "45 yuan off for purchases over 8 yuan," valid at all stores from May 1 to December 31, covering major consumption peaks [1] - Online group purchase vouchers have been introduced on platforms like Douyin, creating a closed-loop of "online coupon acquisition + offline consumption" to lower consumer spending thresholds [1][3] Group 2: Impact and Execution - The online promotion since April 26 has significantly increased store traffic, showcasing consumer recognition of the coupon campaign [3] - The success of the coupon initiative relies on the deep cooperation of the national distributor system, which has been involved in material distribution, staff training, and optimizing the redemption process [3][5] Group 3: Future Strategy - Ziyuan Baiwei Chicken plans to continue its precise empowerment strategy, focusing on marketing innovation and operational support [5] - The brand aims to elevate short-term consumption stimulation to long-term capability building through collaboration with distributors, ensuring sustainable growth in the competitive retail sector [5]