中国人民大学文化产业研究院执行院长曾繁文 中国人民大学文化产业研究院执行院长曾繁文表示，"十五五"北京文商旅体展融合应重点关注跨界文旅、沉浸体验、时尚夜游等重点方向，培育优秀品牌与 IP，以提振消费促进产业发展。曾繁文表示，当前，"文化+"是产业发展的核心方向，创新是产业发展的永恒主题。 中国人民大学文化产业研究院连续15年发布"中国省市文化产业发展指数"，其中文化新业态的16个小类，产业贡献度最高。可以预见"十五五"时期，文商旅 体展细分领域的创新会加速，文化新质生产力也会迎来更多融合创新的机会。 在"文商旅体展"融合发展的浪潮中，北京正以跨界联动为抓手，激活产业融合新动能。在北京日报社主办的2025文商旅体展融合发展共创会上，国家大剧 院、首都博物馆、中网公司、菜百股份等企事业单位代表同台分享实践成果，涵盖文化数字化创新、文博"活态"传播、赛事赋能商圈、老字号文化赋能等多 个领域，诸多实践也彰显了首都文化产业高质量发展的强劲活力。中国人民大学文化产业研究院与深耕文化产业投资十五载的CMC资本代表，也在现场就 北京文商旅体展融合该怎么做、资本青睐怎样的文商旅体展项目等议题发表观点和建议。 培育优秀品牌与IP ...

Core Insights - Beijing aims to leverage the "Double Olympic" legacy by developing a world-class "Double Olympic Living Room" that integrates culture, commerce, tourism, and sports [1][3] Development Plan - The "Action Plan" for high-quality development in the Olympic Center area (2025-2027) was released, focusing on infrastructure upgrades and the integration of cultural and commercial activities [1][3] - The plan emphasizes enhancing the area's carrying capacity through urban renewal, event empowerment, and service guarantees [4] Visitor Statistics - The Olympic Center area received 908 million visitors in the first ten months of the year, marking a 16% increase year-on-year [3] - The Aoyao business district generated revenue of 807.2 million yuan during the National Day holiday, also a 16.6% increase [3] Event Hosting and Economic Impact - City-owned venues are expected to host 120 large-scale events this year, with significant attendance and revenue growth from events like the "Bird's Nest Starry Night" concert series and the Beijing Marathon [3][4] - The 6th Beijing Sports Consumption Festival achieved a total sales volume of 1.46 billion yuan nationwide, with 130 million yuan from Beijing, a 45% increase from last year [3] Infrastructure and Facility Upgrades - The Olympic Tower will be renovated to include a 246.8-meter observation deck and a food garden, enhancing visitor experience [5] - A comprehensive upgrade of the water system covering 187,400 square meters will be implemented to improve the area's aesthetics and functionality [5] Multi-Industry Integration - The Olympic Center area, covering 11.59 square kilometers, will integrate various functions including international communication, sports leisure, and cultural exchange [6] - The plan includes developing a new model for commercial utilization of venues, enhancing regional consumption vitality [6] Future Events and Activities - The area aims to host weekly sports events, monthly internationally influential sports competitions, and over 100 large-scale activities annually, targeting over 5 million participants [7] - Plans for the "Bird's Nest Starry Night" concert season in 2026 include over 60 top-tier concerts, utilizing advanced stage technologies [7] Robotics and Innovation - A "Robot Innovation Park" is planned to be developed from 2026 to 2030, focusing on integrating technology into leisure and tourism [8][9] - The park will feature various application scenarios, supporting the entire lifecycle of robotics from testing to market promotion [9] Consumer Experience Enhancement - The Aoyao business district will enhance consumer experiences through innovative scene creation and themed events, promoting a vibrant consumption environment [9][10]

Core Insights - Beijing aims to leverage the "Double Olympic" legacy by developing a world-class "Double Olympic Living Room" that integrates culture, commerce, tourism, and sports [1][5] - The "Action Plan" for high-quality development in the Olympic Center area (2025-2027) was released, focusing on infrastructure upgrades and the integration of various sectors [1][5] Group 1: Visitor Statistics and Economic Impact - The Olympic Center area received 90.8 million visitors in the first ten months of the year, a 16% increase year-on-year [3] - The Aoyao business district generated revenue of 80.72 million yuan during the National Day holiday, marking a 16.6% increase [3] - The area hosted approximately 120 large-scale events this year, with the "Bird's Nest Starry Night" concert series attracting over 2.9 million attendees [3][4] Group 2: Infrastructure and Facility Upgrades - The Olympic Center area has welcomed 673 million visitors and hosted nearly 14,000 large events to date [4] - Future plans include upgrading the Olympic Forest Park and the Olympic Tower, which will feature a 246.8-meter observation deck and a food garden [4] - A comprehensive renovation of the water system covering 187,400 square meters is planned to enhance the area's aesthetics and functionality [4] Group 3: Development Goals and Strategic Initiatives - The "Action Plan" aims to transform the Olympic Center into a key functional area by 2027, enhancing its appeal as a tourist destination [5] - By 2030, the goal is to create an international reception space that reflects the capital's grandeur and vibrancy [5] - The area will focus on integrating various sectors, including sports, culture, and commerce, to stimulate economic growth [6][7] Group 4: Event and Activity Planning - The Olympic Center plans to host weekly sports events, monthly international competitions, and over 100 large-scale activities annually, targeting over 5 million participants [8] - The "Bird's Nest Starry Night" concert series is set to expand to over 60 top-tier concerts in 2026, utilizing advanced stage technologies [8] - The area will also promote various cultural and sports events, including the Beijing Marathon and the China Open, alongside new activities like esports [8] Group 5: Innovation and Technology Integration - A "Robot Innovation Park" is planned to be developed from 2026 to 2030, focusing on integrating technology into various sectors [9] - The park will feature five functional areas, including a humanoid robot training base and a collaborative innovation base [9][10] - The Olympic Center aims to provide comprehensive support for robotics companies, enhancing the integration of technology, culture, and sports [10]

Core Insights - The overall consumption related to the China Open in 2024 is projected to reach 25 million yuan, representing a 40% increase from 2023, indicating significant growth and potential in the sports event sector [3] - The China Open aims to leverage sports events to drive urban economic development, transforming from a mere sporting event into a cultural and economic festival [6][10] Group 1: Event Growth and Economic Impact - The China Open has evolved into a prominent sports brand in Beijing, with plans to enhance its commercial operations and attract more visitors, thereby boosting local consumption [8][9] - The event's capacity is set to increase from approximately 40,000 to 60,000 attendees, reflecting a substantial growth in infrastructure and audience engagement [5][9] - The integration of sports with tourism and cultural experiences is seen as a new pathway for economic growth, with the China Open serving as a model for this approach [4][6] Group 2: Strategic Initiatives and Future Plans - The company is implementing a "2+4+N" strategy, which includes two major events annually, four Grand Slam viewing events, and various other activities to maintain year-round engagement [13] - There is a focus on youth tennis development, which, while not immediately profitable, is expected to contribute significantly to the long-term sustainability of the tennis industry in China [15] - The company is also exploring partnerships with local businesses in the Asia-Olympic business circle to enhance the overall experience for attendees and maximize economic benefits [11][12]

Group 1 - The event "National Net Viewing Season: Red Soil in Progress" at the Beijing National Tennis Center attracted many amateur tennis enthusiasts during the Dragon Boat Festival coinciding with the French Open [1] - A highlight of the event was the large viewing party at the West Square, featuring a giant screen that live-streamed the exciting matches of the French Open, engaging every fan present [3] - The event successfully integrated tennis culture into the core commercial space, leveraging the global popularity of the French Open and the peak foot traffic during the Dragon Boat Festival, resulting in thousands of citizens registering as new members of the China Open in just three days [5] Group 2 - The FILA KIDS Diamond Cup youth tennis challenge, held concurrently, created a festive atmosphere, with a dedicated area for children designed as a holiday paradise [5] - The "Glory Hall" exhibition showcased the China Open champion trophy and precious champion handprints, attracting enthusiastic spectators to take photos and experience the glory of tennis [5] - The "National Net AI Learning Center" offered a simulated training experience using smart devices, appealing to families with its engaging and fun teaching methods [5]