Core Insights - The popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has surged this winter, becoming a trending winter snack across China, with long queues and high prices reported in major cities like Beijing and Shanghai [1][3][4] - The combination of milk skin and candied hawthorn, which originated in Baotou, Inner Mongolia, has led to a significant increase in prices, with some varieties costing three to four times more than traditional candied hawthorn [3][8][10] Market Trends - The hashtag "Nai Pi Zi Tang Hu Lu" has garnered 220 million views on Xiaohongshu and 840 million views on Douyin, indicating strong social media engagement and consumer interest [3] - The price of Nai Pi Zi Tang Hu Lu varies significantly, with basic varieties priced between 15-30 yuan, while premium options can exceed 40 yuan, reflecting a substantial markup due to the inclusion of milk skin [8][10] Supply Chain Dynamics - There is a reported shortage of milk skin, which is primarily handmade and labor-intensive to produce, leading to supply constraints and increased prices from 10 yuan to 19 yuan per piece [12][13] - Many businesses, including snack shops and instant retail platforms, are capitalizing on the trend by introducing their own versions of Nai Pi Zi Tang Hu Lu, indicating a competitive market landscape [15][19] Industry Implications - The dairy industry has seen a decline in overall consumption, with major brands like Yili and Mengniu reporting revenue drops, suggesting that while Nai Pi Zi Tang Hu Lu is a trend, it may not provide long-term growth for dairy companies [20] - Experts suggest that while the product is currently popular, it may not lead to sustainable innovation within the dairy sector due to low profit margins and lack of differentiation in production methods [19][20]

Core Insights - The "milk skin candied hawthorn" has become a trending food item across various cities in China, with long queues and high prices indicating its popularity [1][2][11] - Social media platforms like Xiaohongshu, Douyin, and Dazhong Dianping have played a significant role in promoting this product, leading to a polarized reception among consumers [1][11] - The product's appeal lies in its unique combination of flavors and high visual appeal, which has turned it into a social currency for sharing experiences [16][24] Consumer Behavior - Consumers are willing to wait in long lines, with reports of up to three hours of waiting time for a single skewer, and prices reaching as high as 98 yuan [2][9] - Many consumers express a desire to try the product due to its novelty and social media buzz, with some indicating that they would prefer a lower price point of around 10-35 yuan [5][7] - The product's high visual appeal and the trend of sharing food experiences on social media have contributed to its status as a must-try item [7][16] Market Dynamics - The rapid rise in popularity has led to a surge in supply, with many vendors entering the market, which may dilute the product's uniqueness and perceived value [17][20] - The pricing structure is beginning to normalize, with reports of lower-priced options emerging, indicating a potential shift in consumer expectations [19][20] - The lifecycle of trendy food items like "milk skin candied hawthorn" often follows a pattern of initial hype, oversaturation, and eventual decline, as seen with previous food trends [17][24] Social Media Influence - Social media algorithms and influencer marketing have significantly boosted the visibility of "milk skin candied hawthorn," creating a buzz that drives consumer interest [11][14] - The phenomenon of "wild endorsements" by celebrities has further amplified the product's appeal, making it a popular topic on social media platforms [14][16] - The engagement metrics on platforms like Xiaohongshu and Douyin show high levels of interaction and interest, indicating a strong consumer base [12][14] Future Outlook - The sustainability of "milk skin candied hawthorn" as a trend will depend on its ability to maintain quality and consumer interest amidst increasing competition [20][24] - The product's future may hinge on balancing novelty with consistent quality and value, as consumers become more discerning [22][24] - The potential for a decline in popularity exists if the market becomes oversaturated with similar offerings, leading to diminished consumer excitement [17][19]

Core Viewpoint - The rise in popularity of "tear-off film" has led to a significant increase in prices, with original prices of 70 yuan per box soaring to 1600-3000 yuan, driven by scarcity and demand from various consumer groups [1][4]. Group 1: Product Overview - "Tear-off film" is an instant film similar to Polaroid, used for immediate imaging, which requires a developing time before the image appears [2]. - The original manufacturer, Polaroid, declared bankruptcy in 2001, leading to the discontinuation of tear-off film production by major companies like Fuji in 2008 and 2016 [4]. Group 2: Price Trends - The price of tear-off film has dramatically increased from 70 yuan to 3000 yuan per box, representing a maximum increase of 40 times from its original price [4]. - In international markets, prices for tear-off film can reach as high as 519 USD per box, equivalent to approximately 3726 yuan [6]. Group 3: Consumer Demographics - The consumer base for tear-off film is divided into three main groups: hardcore photography enthusiasts who appreciate vintage aesthetics, social media users who value the film as a unique collectible, and speculators who aim to profit from price increases [8][9]. - Some collectors are selling expired film at high prices, which may lead to quality issues in imaging [9]. Group 4: Market Dynamics - There are two consumption models in the market: one where consumers pay regardless of whether an image is produced, and another where businesses guarantee an image but not its quality [9]. - The market for tear-off film is characterized by a speculative nature, with some merchants promoting it as a "limited edition" collectible [9].