省内各网络交易经营者： 2026年春节将至，海南旅游消费市场活力旺盛，网络交易迎来高峰。为规范海南自贸港网络交易市场秩 序，强化平台主体责任落实，防范"套代购"走私等违法违规行为，保障消费者合法权益，助力国际旅游消 费中心建设，请严格遵守以下规定合法合规开展经营活动： 01严格落实平台主体责任 04规范直播电商行为 严格落实真实身份信息核验制度，对平台内经营者开展主体资质审核，重点核查海南免税商品、跨境电 商、预付式消费、校外培训的经营者资质，做到"亮照经营、持证经营"。强化内部管理，健全平台规则， 建立常态化巡查机制，对平台内商品信息、交易行为、宣传内容等动态监测，及时发现和处置违法违规信 息。 02严防"套代购"走私风险 严禁平台内经营者从事"套代购"走私，不得为无资质经营者提供销售渠道，禁止经营者以"代购""代 买""拼单""转卖"等名义二次销售海南免税商品，禁止通过网络渠道招募"水客"参与走私。建立管控机 制，对海南免税商品的交易行为重点监测，加强宣传内容的审核，严禁发布"海南免税代购""代抢免税额 度"等违法信息，不得为"套代购"行为提供广告推广、引流导流服务。积极配合监管部门开展"套代购"走 私专 ...

Core Viewpoint - The Guangdong Provincial Market Supervision Administration has released typical cases of online trading violations for 2025, focusing on significant issues raised by the public regarding online transactions [1] Group 1: Case Details - A women's shoe store in Huizhou City, Huizhou County, was found to have failed to publicly display its business license information as required, which is a violation of the relevant regulations in the "Online Trading Supervision and Management Measures" [1] - During an inspection on April 14, 2025, the local market supervision bureau discovered that the store only made a routine declaration in the "store statement" section and did not prominently display the business license on the homepage [1] - After being ordered to rectify the situation, the store failed to comply by the deadline, leading to an administrative penalty of a fine imposed on July 25, 2025 [1] Group 2: Regulatory Intent - The publication of these typical cases aims to guide online traders to operate in compliance with the law and to deter illegal and non-compliant behavior [1]

Core Points - The article emphasizes the importance of maintaining order during the "Double Eleven" online shopping festival, with the Market Regulation Administration issuing compliance guidelines to major e-commerce platforms [1][2] - Key areas of focus include ensuring product quality during live broadcasts, prohibiting the sale of counterfeit and restricted goods, and ensuring that live content matches the products sold [1] - E-commerce platforms are required to adhere to relevant laws and regulations, verify the authenticity of seller information, and manage algorithms in a compliant manner [1] Group 1 - The Market Regulation Administration has issued compliance reminders to e-commerce platforms for the "Double Eleven" shopping festival [1] - Platforms must ensure that promotional rules are clear and transparent, detailing conditions for discounts, coupons, and returns [1] - There is a strict prohibition against practices such as "choose one" and "big data price discrimination" [1] Group 2 - E-commerce platforms are required to respect merchants' rights and must not impose unreasonable restrictions on pricing or conditions [1] - The guidelines mandate regular verification and updating of seller qualifications and product information [1] - Consumers are encouraged to be rational in their spending and to report any illegal activities to the market regulation authorities [2]

Group 1 - The training session organized by the market supervision administration aimed to standardize online trading and advertising practices, enhance compliance awareness among operators, and strengthen market regulation [1] - Over 40 participants, including online trading platform operators, traders, and live streamers, attended the training, which included discussions on various laws and regulations related to e-commerce and consumer rights [1][2] - Key topics covered included the public disclosure of qualifications, responsibilities of operators, advertising content requirements, false advertising, and compliance in live streaming sales [1] Group 2 - The market supervision department plans to conduct regular training sessions to assist online traders in standardized operations and to protect consumer rights while maintaining market order [2] - The emphasis was placed on the legal responsibilities of online traders and the importance of self-examination of published information and advertisements [1][2] - The department will continue to enhance guidance and services for operators while increasing efforts to combat false advertising and unfair competition [1]