近日，广东省市场监督管理局对外发布2025年网络交易违法典型案例。此次公布的案例聚焦群众反映强 烈的网络交易突出问题。其中，惠州市惠东县某女鞋店未按规定公示营业执照信息案入选，为当地网络 经营者敲响合规警钟。 经查，2025年4月14日，惠州市惠东县市场监管局在监管检查中发现，惠东县某女鞋店在其网店运营期 间，仅在 "店铺声明" 板块按平台要求进行常规声明，未在店铺首页显著位置公示营业执照信息，该行 为违反《网络交易监督管理办法》相关规定。执法人员当即责令当事人限期整改，但至整改期限届满 后，经网上核查发现，该女鞋店仍未按要求在首页显著位置公示营业执照信息，逾期未改正的违法行为 持续存在。2025年7月25 日，惠东县市场监管局依法对该女鞋店作出罚款的行政处罚。 广东省市场监管部门表示，此次公布典型案例旨在引导网络交易经营者依法合规经营，震慑违法违规行 为。 ...

Core Points - The article emphasizes the importance of maintaining order during the "Double Eleven" online shopping festival, with the Market Regulation Administration issuing compliance guidelines to major e-commerce platforms [1][2] - Key areas of focus include ensuring product quality during live broadcasts, prohibiting the sale of counterfeit and restricted goods, and ensuring that live content matches the products sold [1] - E-commerce platforms are required to adhere to relevant laws and regulations, verify the authenticity of seller information, and manage algorithms in a compliant manner [1] Group 1 - The Market Regulation Administration has issued compliance reminders to e-commerce platforms for the "Double Eleven" shopping festival [1] - Platforms must ensure that promotional rules are clear and transparent, detailing conditions for discounts, coupons, and returns [1] - There is a strict prohibition against practices such as "choose one" and "big data price discrimination" [1] Group 2 - E-commerce platforms are required to respect merchants' rights and must not impose unreasonable restrictions on pricing or conditions [1] - The guidelines mandate regular verification and updating of seller qualifications and product information [1] - Consumers are encouraged to be rational in their spending and to report any illegal activities to the market regulation authorities [2]

Group 1 - The training session organized by the market supervision administration aimed to standardize online trading and advertising practices, enhance compliance awareness among operators, and strengthen market regulation [1] - Over 40 participants, including online trading platform operators, traders, and live streamers, attended the training, which included discussions on various laws and regulations related to e-commerce and consumer rights [1][2] - Key topics covered included the public disclosure of qualifications, responsibilities of operators, advertising content requirements, false advertising, and compliance in live streaming sales [1] Group 2 - The market supervision department plans to conduct regular training sessions to assist online traders in standardized operations and to protect consumer rights while maintaining market order [2] - The emphasis was placed on the legal responsibilities of online traders and the importance of self-examination of published information and advertisements [1][2] - The department will continue to enhance guidance and services for operators while increasing efforts to combat false advertising and unfair competition [1]