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买家“蹭穿”背后的平台困局
Xin Lang Cai Jing· 2026-01-02 17:26
近日,一段视频再次把"网购恶意退货"的话题推上了热搜。尽管事件有了"反转",但近段时间以来,"巨型吊 牌防退货""卖家给衣服上锁"等现象屡上热搜,这背后不仅反映出消费者权益与商家自我保护之间的博弈, 且电商平台规则的制定也仍有完善的空间。 记者 孙佳琪 尹睿 报道 商家退货率高企 最终没有赢家 近日,一位自称商家的网友爆料,自己收到了已经卖出去15天且被人穿脏了的羽绒服,吊牌被拆下,衣服上也 有多处污渍,退货时衣服口袋中甚至留有登机牌。视频中商家愤怒直言:"没见过这样的,真是活不起 了。"此事一出,引起轩然大波。 然而事件却有了最新"反转",当事人苏女士回应称,供货商视频内容不实,自己从收货到退货仅7天,退货主 要因吊牌断裂、怀疑衣物曾被二次销售。至于引发热议的视频,也并非商家发布,而是供货商在不知道消 费者与商家已达成退款退货一致的情况下发的。目前相关视频已删除,苏女士因此事遭受"网暴",目前已 报警。 网购服装有无法试穿的局限性。近年来,为提升消费者购物体验,各大电商平台推出的"七天无理由退换 货"和"运费险"政策都已经成了网购商品的标配。这个本来为保障消费者权益的规则,却被人钻了空子、 变了味儿:买回穿 ...
近70载匠心,河南小城偃师闯出布鞋“大产业”
Xin Lang Cai Jing· 2025-12-30 10:49
30日,参加"小城大业"网络主题宣传活动的20余家中央、省市级媒体走进位于偃师区的洛阳光辉制鞋厂 车间,10台注塑机与3条聚氨酯流水线有序运转,工人焦小霞正熟练地进行质检。她说,企业生产的童 鞋在海外供不应求,车间另一条产线是发往德国的女鞋,客户对品质要求非常高。 光辉制鞋厂生产车间内工人赶制春节订单。 张楠 摄 图为洛阳 这家始建于1995年的小型加工厂,如今占地30余亩,年产布鞋达350万双,其产品销往国内20多个省份 及韩国、德国、俄罗斯、中东等海外市场,成为偃师制鞋产业近70年发展的切面。 中新网洛阳12月30日电(张楠)在"中国布鞋之都"河南洛阳偃师区的街道上,鞋模店、面料店、胶水店、 电商直播店星罗棋布,近70年的制鞋匠心在这里缝制出一双双走向世界的舒适布鞋,闯出产业振兴新天 地。 2002年,以聚氨酯制鞋流水线为代表的先进设备开始大批引进,成为产业升级分水岭。当地裕雯工作室 创始人马育文正是当时的技术引进参与者之一。"新工艺的引入结束了偃师布鞋生产工艺单一落后的局 面,产品档次与利润空间得到实质性扩展,吸引了全国知名布鞋品牌前来贴牌生产。"马育文说。 自此,产业链条快速延展。偃师区制鞋行业协会数 ...
天图投资冯卫东:质价比、小确幸、自我完善消费将成主流趋势丨2025T-EDGE
Tai Mei Ti A P P· 2025-12-23 13:22
钛媒体2025T-EDGE年度大会暨AI全球对话正式开启,从12月15日至21日,将开启为期连续7天的直播 周,持续输出前沿洞见。 作为全球最具影响力的科技商业创新IP,钛媒体在一周内邀请国内外顶尖创新与商业领袖齐聚一堂, 「赵何娟Talk」2025年终特辑将以最强阵容亮相,继对话"AI教父"辛顿后,将陆续对话"AI教母"李飞 飞、世界著名历史学家亚当·图兹、"数字经济之父"唐·塔斯考特、硅谷抗衰传奇布莱恩·约翰逊及医学奇 迹创造者卡尔·赛格、AI科学家&企业家张宏江、硅谷AI投资人王维嘉、AI能源企业家张雷以及AI创业 者王晓刚,形成一次跨越北美、欧洲与亚洲,跨越人工智能、能源、历史、生命科学、投资与哲学的年 度超级对话。 在"AI时代消费品牌的机遇与挑战"的对话中,天图投资创始合伙人冯卫东与钛媒体消研所主理人李云瑶 对2025年消费市场的风向变幻,进行了深入的探讨。 在冯卫东看来,如今的市场处于"消费小冰河期"时代,这是经济结构性变化带来的结果,因此消费也正 在发生一些新变化:消费者不再愿为噱头试错,性价比/质价比消费是当下毫无疑问的趋势,小确幸消 费和自我完善类消费也将成为市场的主流趋势。 例如餐饮行业 ...
彻底告别“星期六”:遥望科技4.53亿出售鞋业资产,直播电商之路再无退路
Guan Cha Zhe Wang· 2025-12-09 10:33
"女鞋第一股"的漫长转型故事似乎终于到了终点。 近日,遥望科技发布公告称,拟在广东股权交易中心股份有限公司以挂牌方式转让持有的全资子公司佛山星期六鞋业有限公司100%股权,首日挂牌转让底 价不低于4.53亿元。 遥望科技在公告中表示,"近年来,公司鞋履业务继续拓展品牌联营联销业务规模,并继续缩减线下自营渠道。然而,新业务拓展尚未能完全化解转型过程 带来的经营压力,公司鞋类业务收入大幅下降,并持续出现亏损,对公司的经营业绩带来了较大压力。同时,公司为进一步推进经营战略,聚焦数字营销相 关业务发展,拟出售鞋类销售相关业务。" 此次剥离是遥望科技坚定转向"直播电商第一股"身份的最终宣言,背后的战略意图非常清晰:将全部资源聚焦于数字营销与电商直播核心主业。 星期六曾是国内第一家A股上市的女鞋企业,2009年上市当年,公司营收为8.8亿元,归母净利润为1.14亿元,一时风光无限。 至此,剥离鞋业业务、彻底清理历史包袱,已成为遥望科技轻装上阵、聚焦主业的必然选择。 从资本市场视角看,此次剥离让遥望科技的"故事"变得更加纯粹。过去,分析师在为其估值时,往往需要将持续亏损的鞋类资产作为"折扣项"进行剔除。而 现在,逻辑变得简 ...
遥望科技“断腕”出售星期六鞋业:一场迟来的资本纠偏|并购谈
Xin Lang Zheng Quan· 2025-12-06 02:33
Core Viewpoint - The company, Yaowang Technology, is divesting its 100% stake in Foshan Saturday Shoe Industry Co., Ltd. for 453 million yuan after three consecutive years of losses and a market value decline exceeding 4 billion yuan, marking a significant business adjustment and a final capital game settlement [1] Financial Transactions and Corporate Structure - In 2019, the company, then known as "Saturday," acquired 88.5651% of Yaowang Network for 1.77 billion yuan through a combination of cash and stock, facilitating its entry into the live e-commerce sector and rebranding as "Yaowang Technology" in 2022 [2] - The divestiture of the shoe business is viewed as a cleanup of assets in the "post-shell era," following the completion of the reverse merger process years prior [2] - Yaowang Technology has three joint ventures established in 2019 that are major clients, with accounts receivable totaling 626 million yuan by the end of 2023, raising concerns about potential inflated receivables and profit transfer to related parties [2] Performance and Valuation Concerns - The valuation of Saturday Shoe Industry in the current transaction reflects a 130.89% increase, which is notable for a company that has been consistently losing money [3] - Yaowang Network met its performance commitments during the acquisition period, but post-commitment, the company's overall performance has significantly declined, with four consecutive years of losses from 2021 to 2024 [4][5] - The initial market enthusiasm did not translate into sustainable business success, as the two business segments operated independently and negatively impacted each other [5] Future Outlook and Challenges - The sale of Saturday Shoe Industry is expected to optimize the company's asset structure and reduce financial pressure, with the transaction potentially alleviating some immediate financial burdens [6] - However, the fundamental issues facing the company remain unresolved, as the live e-commerce sector matures and competition intensifies, leading to rising platform traffic costs [7] - As of Q3 2025, the company reported revenues of 2.613 billion yuan, a year-on-year decline of 34.65%, and a net loss of 415 million yuan, with its stock price plummeting from a historical high of 36.56 yuan to around 6 yuan, resulting in a market value loss exceeding 20 billion yuan [8]
成都市金牛区锐琪琳女鞋店(个体工商户)成立 注册资本1万人民币
Sou Hu Cai Jing· 2025-11-13 11:14
Group 1 - Chengdu Jin Niu District Rui Qi Lin Women's Shoe Store has been established as an individual business entity with a registered capital of 10,000 RMB [1] - The legal representative of the store is Guo Qiang [1] - The business scope includes retail and wholesale of shoes and hats, daily necessities sales, clothing and accessories retail, internet sales (excluding licensed goods), stationery retail, cosmetics retail, personal internet live streaming services, home goods sales, video production services, and textile sales [1]
奥康国际涨2.05%,成交额4378.59万元,主力资金净流出61.52万元
Xin Lang Cai Jing· 2025-11-13 05:26
Core Viewpoint - Aokang International's stock has shown significant fluctuations in recent trading sessions, with a year-to-date increase of 36.80% and a recent uptick of 2.05% on November 13, 2023, indicating potential investor interest despite recent financial challenges [1][2]. Financial Performance - For the period from January to September 2025, Aokang International reported a revenue of 1.479 billion yuan, reflecting a year-on-year decrease of 21.65%. The net profit attributable to the parent company was -209 million yuan, a decline of 54.02% compared to the previous year [2]. - The company has cumulatively distributed 2.091 billion yuan in dividends since its A-share listing, with 108 million yuan distributed over the past three years [3]. Stock Market Activity - As of November 13, 2023, Aokang International's stock price was 9.48 yuan per share, with a market capitalization of 3.801 billion yuan. The stock has experienced a trading volume of 43.7859 million yuan and a turnover rate of 1.18% [1]. - The stock has appeared on the "龙虎榜" (Dragon and Tiger List) six times this year, with the most recent appearance on August 6, 2023, where it recorded a net buy of -29.0469 million yuan [1]. Shareholder Information - As of September 30, 2023, Aokang International had 11,200 shareholders, a decrease of 2.78% from the previous period. The average number of circulating shares per shareholder increased by 2.86% to 35,671 shares [2]. Business Overview - Aokang International, established in November 2001 and listed in April 2012, is primarily engaged in the research, production, distribution, and retail of men's and women's leather shoes and leather goods. The revenue composition includes men's shoes (58.28%), women's shoes (31.16%), leather goods (7.45%), and other products (3.10%) [1]. - The company operates within the textile and apparel industry, specifically in the footwear sector, and is associated with various concepts such as C2M, small-cap stocks, sports industry, cross-border e-commerce, and electronic commerce [2].
四川连续6个季度实现出口正增长 顶压前行,外贸增量从何来?
Si Chuan Ri Bao· 2025-10-29 00:32
Core Insights - Sichuan's foreign trade has shown resilience with a total import and export value of 776.79 billion yuan in the first three quarters, ranking 8th nationally and achieving a year-on-year growth of 3.6% [3][8] - The province has experienced six consecutive quarters of positive export growth, with exports reaching 461.01 billion yuan, a year-on-year increase of 5.8% [3][8] - The growth in exports is driven by the advantages of industries such as electronic information, equipment manufacturing, and pharmaceutical health [3][10] Foreign Trade Overview - In September, Sichuan's import and export value was 93.79 billion yuan, marking a year-on-year increase of 13.4%, outpacing the national growth rate by 5.4 percentage points [3][8] - The number of enterprises engaged in import and export activities has increased by 9.5% year-on-year, indicating a growing international market presence [3][8] Trade Opportunities and Events - The 138th China Import and Export Fair (Canton Fair) saw Sichuan's participation with 511 enterprises and 1,017 booths, setting a record for the province [5][6] - Sichuan's enterprises have reported significant international interest, with numerous new clients and contracts signed during the fair [5][6] Government Support and Initiatives - The Sichuan government is providing substantial subsidies to support enterprises at the Canton Fair, facilitating their international market expansion [6][7] - A "Sichuan Pharmaceutical Going Global" delegation is set to attend a major pharmaceutical exhibition in Germany, showcasing the province's commitment to international trade [6][7] Innovative Trade Models - Sichuan is adopting new models such as "cross-border e-commerce + industrial belts" to enhance production efficiency and meet precise market demands [9][10] - The province is focusing on integrating trade and industry to boost export capabilities and adapt to market needs [10] Import Growth and Strategic Centers - Sichuan is establishing import centers for products like salmon and durian, which are expected to drive import growth and support overall foreign trade [12] - The province's imports have increased by 0.6% year-on-year, surpassing the national average by 0.8 percentage points [12] Sector-Specific Developments - The second-hand car export base in Chengdu has seen significant growth, with an export value exceeding 2 billion yuan [13] - Innovations in the import of recycled aluminum are improving efficiency and reducing costs for businesses in the region [13]
直播间的红利,终于轮到品牌方了
Sou Hu Cai Jing· 2025-10-15 12:58
Core Insights - The trend in live commerce is shifting from reliance on top KOLs (Key Opinion Leaders) to brand-owned live streaming channels, with official brand live rooms capturing over half of the top 10 GMV (Gross Merchandise Value) in recent statistics [1][11][12] - Consumers are increasingly prioritizing quality and brand trust over the allure of celebrity endorsements, indicating a maturation in the live commerce market [2][3][17] Consumer Behavior - Consumers like "Chen Jie" have shifted their purchasing focus from top KOLs to official brand live rooms, driven by better price guarantees and product quality [4][6] - Younger consumers, such as "Xiao Yan," express a loss of trust in top influencers due to negative incidents, leading them to prefer brand live streams for their perceived reliability [8][10] Brand Strategy - Brands are increasingly establishing their own live streaming teams and strategies, moving away from dependence on external influencers, which allows for better control over pricing and brand messaging [14][15][20] - Successful brands, like "Daphne," have transitioned from relying on KOLs to building their own live streaming capabilities, resulting in significant sales growth [14][19] Industry Evolution - The live commerce ecosystem is evolving, with brands now able to leverage improved supply chains and platform support to create professional live streaming experiences [20][21] - Platforms are recognizing the need for a diverse range of brands and are implementing support programs for brand self-broadcasting, enhancing the overall health of the e-commerce ecosystem [21][22] Future Outlook - Brands must innovate their live streaming content and build trust with consumers to thrive in the competitive landscape, focusing on quality and user engagement [24][26] - The shift towards brand-led live commerce signifies a more mature and competitive market, with the potential for diverse content and improved consumer experiences [24][26]
从南昌卖鞋仔到“埃塞俄比亚工业之父”丨卓立出海谈
吴晓波频道· 2025-10-13 00:30
Core Insights - The article highlights the entrepreneurial journey of Zhang Huarong, a prominent figure in the Chinese footwear industry, who has successfully expanded his business internationally, particularly in Africa [2][5]. Group 1: Early Life and Entrepreneurial Spirit - Zhang Huarong's early life was marked by poverty and hardship, which instilled in him a strong work ethic and resilience [7][10]. - His military service contributed to his management skills and cultural understanding, which he later applied in his business ventures [9][12]. - He began his entrepreneurial journey in 1983, facing significant challenges but eventually finding success in the shoe industry [10][12]. Group 2: Business Expansion and Industry Leadership - Zhang transitioned from domestic sales to international markets, particularly after facing challenges in the local market due to anti-dumping policies [14][15]. - He built a comprehensive supply chain by establishing various factories, which allowed his company to become a leader in the industry [16][17]. - The company successfully relocated to Jiangxi and later to Gansu, where it continued to thrive due to strong government support and a solid operational model [18][19]. Group 3: Investment in Africa - In 2011, Zhang decided to invest in Ethiopia after being encouraged by the Ethiopian Prime Minister, viewing it as a patriotic duty [21][22]. - The establishment of a shoe factory in Ethiopia marked a significant milestone, as it was one of the first modern manufacturing facilities in the country [24][25]. - The factory's success led to the creation of nearly 2000 shoe factories in Ethiopia, significantly contributing to the local economy [26][28]. Group 4: Challenges and Future Outlook - Zhang faced numerous challenges, including political instability, labor issues, and the impact of the COVID-19 pandemic, but remains optimistic about future growth [28][29]. - Plans for further development include creating a comprehensive industrial city that integrates various sectors beyond manufacturing [30][31].