中新网四川新闻7月11日电 (李柯学 李亚轩 罗小曼)今年以来，巴中市平昌县紧扣"城乡居民幸福生活八 大工程"，将"稳就业、保民生"作为发展根基，打出"线上+线下"招聘组合拳，精准开展职业技能培训， 千方百计拓宽就业渠道、提升就业能力。一项项务实举措，不仅让群众端稳了"饭碗"，更显著提升了幸 福感与获得感。 产业扎根，岗位送到家门口 质检员李菊华去年通过县就业局在孔子广场举办的招聘会入职该厂。经过一周系统培训，她熟练掌握了 各类鞋面质检标准。"活儿不轻松，但看着经我检验的合格鞋打包出厂，心里特高兴！厂子离家近、工 资准时发，感谢就业局搭的平台，让我能安心养家。" "培训绝非纸上谈兵，"相关负责人强调，"我们突出实操演练与就业对接，推行'订单式''定向式'培养， 直通企业需求，力争结业即上岗。"今年以来，全县举办职业技能培训数十期，培训学员数千人次，培 训后就业率稳定在70%以上。 技能加身，转岗踏上幸福路 与李菊华同样在家乡捧上"新饭碗"的蔡海英，如今是县里一名专业母婴师。在县人民医院信义院区病 房，她动作轻柔地为新生儿换尿布、喂奶、冲洗奶瓶，专业素养赢得家属称赞。 "蔡姐特别专业，动作熟练又有耐心，还教会我 ...

2025.07. 04 本文字数：2906，阅读时长大约5分钟 作者 | 第一财经 林春挺 张华荣现常住香港，但他的个人微信"地区"一栏注明是埃塞俄比亚。 2011年，张华荣创办的华坚集团（下称"华坚"）前往埃塞俄比亚设厂。华坚如今在埃塞俄比亚已转型为 建设推动当地工业发展的埃塞华坚国际轻工业园。 2017年，埃塞俄比亚政府授予张华荣"埃塞工业之父"的荣誉称号。 ▲ 华坚在埃塞俄比亚的工厂 企业供图 近日，张华荣在与第一财经记者交流"中企出海"的话题时介绍了华坚经验："中国产业，非洲制造，全球 市场。" 但进军非洲并非一帆风顺。"华坚看起来光彩，其实历经坎坷。"张华荣说。 到非洲去 早在2011年3月，时任世界银行高级副行长兼首席经济学家的林毅夫曾向梅莱斯建议："埃塞俄比亚的畜 牧业发达，有皮革生产能力，可以有针对性地到中国向皮革与制鞋企业招商。" "当时梅莱斯就想要引进服装、鞋帽企业过去。"张华荣回忆，"我们当时见面聊了40分钟，他希望我带领 广东代表团到埃塞俄比亚访问。" 2011年9月，张华荣飞往埃塞俄比亚做了为期一周的考察。当时的埃塞俄比亚是世界上最不发达的国家之 一，人口1亿，GDP只有广东的1/1 ...

2025.07. 03 2017年，埃塞俄比亚政府授予张华荣"埃塞工业之父"的荣誉称号。 ▲ 华坚在埃塞俄比亚的工厂 企业供图 近日，张华荣在与第一财经记者交流"中企出海"的话题时介绍了华坚经验："中国产业，非洲制造，全球 市场。" 但进军非洲并非一帆风顺。"华坚看起来光彩，其实历经坎坷。"张华荣说。 到非洲去 本文字数：2906，阅读时长大约5分钟 作者 | 第一财经 林春挺 张华荣现常住香港，但他的个人微信"地区"一栏注明是埃塞俄比亚。 2011年，张华荣创办的华坚集团（下称"华坚"）前往埃塞俄比亚设厂。华坚如今在埃塞俄比亚已转型为 建设推动当地工业发展的埃塞华坚国际轻工业园。 张华荣是江西南昌人，当过兵。1984年，26岁的他在老家创办了一个制鞋小作坊。1996年，他南下广东 东莞设厂。经过多年发展，华坚成为全球最大的女鞋制造商之一，曾为古驰（Gucci）、汤丽柏琦（Tory Burch）、蔻驰（Coach）、盖尔斯（Guess）等众多国际品牌代过工，年产女鞋超过2000万双。 2011年8月，时任埃塞俄比亚总理的梅莱斯·泽纳维到深圳参加世界大学生运动会开幕式，见到了张华 荣。随后，梅莱斯前往东莞考察了 ...

Core Viewpoint - The era of Chinese companies merely engaging in trade overseas has ended, and there is an urgent need for transformation and upgrading to adapt to the new market environment [1][16]. Company Overview - Founded by Zhang Huarong, Huajian Group has evolved from a shoe manufacturing company to a significant player in the industrial development of Ethiopia, establishing the Huajian International Light Industry Park [1][16]. - Huajian became one of the largest women's shoe manufacturers globally, producing over 20 million pairs annually for brands like Gucci and Coach [4]. Investment Journey in Ethiopia - In 2011, after an invitation from the Ethiopian Prime Minister, Huajian decided to invest in Ethiopia, despite initial hesitations due to the country's underdeveloped status [4][5]. - The decision was influenced by factors such as low labor costs, abundant raw materials, and favorable government policies, including zero tariffs for exports to Europe and the U.S. [8]. Challenges Faced - Huajian encountered numerous challenges, including high logistics costs due to poor infrastructure, power supply issues, and labor strikes, which affected production efficiency and order fulfillment [11][12]. - The company faced legal challenges due to unfamiliarity with local laws, leading to initial losses in disputes [12]. Current Status and Future Outlook - As of now, Huajian's workforce in Ethiopia has decreased from a peak of over 8,000 to under 2,000, but the company has adapted by becoming a platform enterprise with over 20 other companies operating in the industrial park [14]. - Zhang Huarong emphasizes the importance of respecting local conditions and market rules, advocating for a model of "exchanging industry for resources" and "creating jobs to gain market support" [14][16]. Community Engagement - Huajian has engaged in community development by contributing to local infrastructure and providing resources to improve the living conditions of local residents [15].

作者 | 任早羽 编辑 | 宝珠 视觉 | 诺言 昔日濒临破产的老牌国货达芙妮，又杀了回来。 一如往常，因想购入一双女鞋，余桧打开了购物网站进行搜索。随意点进了一双时兴款式鞋子的详情 页，发现居然是达芙妮的鞋子。款式潮流，价格合适，再加上是"听说过的牌子"，余桧很快就下了单。 周维也是在信息流里刷到了达芙妮鞋，接连在网上下了两个订单。唯一的不同是，此前周维几乎从没听 过这个品牌。 这就是达芙妮的现状——线下看不到任何影子，网上却很有存在感。 蝉妈妈数据显示，从2023年2月开始至2025年5月，达芙妮蝉联抖音女鞋热门品牌销量月榜第一。业绩公 告显示，2024年达芙妮营业收入达到3.22亿人民币，同比增长23%；股东应占盈利达到1.06亿港元，同比 增长71%，稳固了2023年的增长态势。 | | | For the year ended 31 December 截至十二月三十一日止年度 | | | | --- | --- | --- | --- | --- | | | | 2024 | 2023 | Change | | | | 二零二四年 二零二三年 | | 變化 | | Revenue (RMB' mil ...

产业带崛起背后，"新商帮" 的重构与新生。 近期热映的《长安的荔枝》中，主角被迫接下 "荔枝使" 的催命差事，从岭南到长安五千余里为圣上转 运送给贵妃的新鲜荔枝。搏命般地调动一切制度资源与民间力量，与时间赛跑，穿越千山万水，去完 成这一不可能的任务。 不仅当代职场人能在李德善身上找到共鸣，生鲜商户、物流商，乃至外卖骑手也能看到自己的影子。 这些活跃在岭南和运输途中的民间商业力量，就是马伯庸笔下的 "商帮"，他们既是物流系统运行的隐 秘齿轮，也是市场缝隙中灵活运作的生意人。 中国的商帮文化由来已久。山西的晋商、福建的闽商、浙江的浙商、广东的粤商、徽州的徽商….. 由 地域、血缘、宗族和信仰等乡土情缘为纽带凝聚起来的传统社会商人群体，贯通南北、连动东西，从 隋唐开始兴起，于明清之际活跃于全国各地。 然而随着现代社会的发展和电商的出现，时间和空间的距离被大幅缩减，贸易的地域性被重新定义， 古时鼎盛的商帮文化，看似已在互联网时代消亡。 虽然传统商帮的实体组织形式已发生变化，但我们在与几位来自浙江、福建、山西的商人聊了聊后发 现：商帮的精神内核、行事风格，以及各自商业创新的模式，在互联网时代得以延续、并以新的形式 体现 ...

Core Insights - The article discusses the revival of traditional Chinese business cultures, particularly the Jin, Wen, and Min merchants, in the context of the new e-commerce era, highlighting their enduring values of integrity, pragmatism, and innovation [1][8][20] Group 1: Jin Merchants - Jin merchants have historically emphasized integrity and a win-win ecosystem for agricultural products, adapting their business philosophy to modern e-commerce platforms like Pinduoduo [1][20] - The story of Li Shixuan illustrates how the Jin merchant spirit of innovation and market expansion has evolved in the digital age, utilizing online platforms to enhance transparency and efficiency in the supply chain [19][20] Group 2: Wen Merchants - Wen merchants, known for their entrepreneurial spirit, have transitioned from traditional sales methods to innovative e-commerce strategies, exemplified by Wang Kai's success in live-streaming sales on Pinduoduo [2][5][8] - The shift from offline to online sales has allowed Wen merchants to maintain their competitive edge, with Wang Kai achieving significant sales growth through effective market engagement and product selection [6][7][8] Group 3: Min Merchants - Min merchants are characterized by their adventurous spirit and willingness to embrace new opportunities, as seen in the rise of brands like Anta and the transformation of traditional businesses into modern e-commerce entities [9][11] - The case of Chen Qingfu demonstrates how Min merchants are leveraging e-commerce to revitalize struggling brands, focusing on quality and direct-to-consumer sales strategies [12][13] Group 4: E-commerce Impact - The article highlights the significant role of platforms like Pinduoduo in supporting traditional merchants' transition to e-commerce, providing financial incentives and marketing support to enhance their digital presence [7][11][20] - The integration of online and offline sales channels is emphasized as a crucial strategy for modern merchants, allowing them to optimize inventory and respond to market demands effectively [7][20]

6月14日至17日，第103届意大利加达国际鞋业展览会在加达举行。作为全球鞋类行业的年度盛会，此次 展会吸引了来自世界各地的1100家参展商和品牌，汇聚了行业前沿潮流与创新成果。值得关注的 是，"成都双流造"女鞋以"女鞋+蜀锦"的创新技艺惊艳亮相，为"蓉品出海"写下浓墨重彩的一笔。 在此次展会上，成都的"熊猫故乡·鞋都匠心"专属展台格外引人注目，蜀锦系列鞋履凭借其独特的纹理 与色彩成为焦点。每一双鞋履的面料均由非遗匠人纯手工打造，从纹样构思到丝线编织，需历经3个月 的精心雕琢。流光溢彩的云纹、栩栩如生的花鸟图案，与现代简约的鞋型设计相得益彰，传统与时尚的 碰撞带来强烈视觉冲击。 "将非遗蜀锦融入现代女鞋设计，是我们对传统文化创造性转化、创新性发展的一次重要实践。"双流鞋 服产业链商会秘书长王莹在采访中表示，"我们希望借助加达鞋展这一国际平台，向世界展示中国传统 技艺的博大精深，让双流女鞋带着深厚的文化自信走向国际市场。" 从市场反馈来看，欧洲消费者对融合中国传统文化元素的女鞋接受度正在逐步提高。"展会开幕短短半 天，我们就接待了二十多位来自不同国家的采购商，很多人对我们融合蜀锦元素的女鞋表现出浓厚兴 趣。有位 ...

Core Viewpoint - The credit rating of Tianchuang Fashion Co., Ltd. remains at A- with a negative outlook due to declining sales, increasing losses, and high inventory pressure in the competitive women's footwear market [2][4][5]. Company Overview - Tianchuang Fashion has over 20 years of experience in the women's footwear industry, with a focus on self-owned brands that maintain a certain level of recognition in the mid-range market [2][4]. - The company has expanded its product line to include sports footwear, increasing the sales proportion of this category from 5.9% in 2023 to 16% in 2024 [2][19]. Financial Performance - In 2024, the company's operating income decreased by 13.74% year-on-year, with a net loss of 0.91 billion yuan [5][15]. - The total assets as of March 2025 were 16.34 billion yuan, with total liabilities of 3.66 billion yuan [2][3]. - The company's cash flow from operating activities was 0.32 billion yuan, indicating a decline in cash generation ability [3][5]. Market Environment - The domestic women's footwear market is highly competitive, with sales continuing to decline, although at a slower rate. The total sales for women's footwear in 2024 were 263.67 billion yuan, down 1.27% year-on-year [11][12]. - The industry faces significant pressure from high inventory levels and reduced consumer demand, leading to a challenging operating environment [11][12][14]. Inventory and Sales Pressure - The proportion of inventory to total assets was 14.63% in 2024, indicating a high level of inventory pressure that consumes working capital [5][20]. - The company closed 224 stores in 2024, resulting in a total of 944 stores as of March 2025, reflecting a strategy to streamline operations [16][17]. Competitive Position - The company competes with both domestic and international brands in the women's footwear market, where brand recognition, quality, and pricing are critical factors for success [14][12]. - The sales contribution from major brands like KISSCAT and TIGRISSO remains significant, with stable gross margins despite overall sales declines [19][15].

Core Insights - The 618 shopping festival has evolved into a longer event, lasting over a month, emphasizing discounts and subsidies, leading to a more diverse consumer experience [1][3] - The new promotional strategies are shifting from bulk purchasing to understanding real consumer needs, creating opportunities for various product categories [3][4] - Small and medium-sized businesses (SMBs) are benefiting from this change, leveraging the festive atmosphere to enhance their unique product offerings and capture new market opportunities [1][6] Group 1: Changes in Promotional Strategies - The traditional model focused on major brands and high-volume sales is transitioning to a model that emphasizes consumer engagement and diverse purchasing motivations [4][5] - New promotional tactics include creating a festive atmosphere that combines shopping with celebratory experiences, moving away from mere discount calculations [5][6] - The extended duration of the promotion allows for multiple consumer engagement points, enabling businesses to cater to varied consumer needs [6][13] Group 2: Opportunities for Small and Medium-Sized Businesses - SMBs are increasingly important in meeting the diverse demands of consumers during the new promotional period, offering unique and differentiated products [11][19] - The longer promotional cycle allows SMBs to spread out their marketing efforts, reducing competition for traffic and enabling them to find their own rhythm [13][24] - Successful SMBs are utilizing platform marketing tools and seasonal events to enhance their visibility and sales, as seen in various case studies [15][21] Group 3: Consumer Behavior and Market Trends - The new promotional landscape is characterized by a shift towards more personalized and emotionally driven purchasing decisions, with consumers seeking unique value beyond just price [9][20] - Specific consumer needs are emerging around various cultural and festive events, allowing businesses to tailor their offerings accordingly [6][19] - The integration of content-driven marketing strategies is proving effective in attracting consumer attention and driving sales during the promotional period [18][20]