新京报讯（记者刘欢）2月12日，北京市东城区隆福寺街区节日氛围浓厚，六必居、稻香村、丰年灌肠等老北京人耳熟能详的品牌摊位前挤满了顾客，部分 门店排起长龙，产品供不应求。六必居高级技师陈杰向新京报记者介绍，总书记2月10日在六必居摊位前驻足了解酱菜和品牌历史，近两日，隆福寺街区摊 位的销量翻了4倍，麻仁金丝、甜酱瓜等经典产品尤为抢手。 "从其他展位向前走的时候，总书记一眼就看到了六必居。"陈杰说，当时，他给总书记介绍了六必居产品，"我主要介绍了六必居非遗传承技艺制作的甜酱 瓜，以及传承创新产品麻仁金丝。总书记还问我，六必居今年有多少年了？我回答，六必居今年590岁了，再过10年就600岁了。" 陈杰表示，总书记还关注到六必居二八酱奶茶，他向总书记介绍，为了迎合时代发展以及年轻人的口味变化，公司创新研发，将老北京麻酱风味融入奶茶， 独特的风味吸引了很多年轻人来消费和打卡。 北京东城区隆福寺街区市集上，六必居摊位前有顾客在买酱菜。 新京报记者 刘欢 摄 作为老字号的非遗技艺传承人，陈杰感慨："我很激动，70岁了还能赶上这么光荣的时刻，这也说明总书记始终关心老字号的发展。这是对老字号的巨大鼓 舞。守正与创新，正是我们 ...

Core Viewpoint - The Sichuan Restaurant, a renowned old brand in Beijing, celebrated its 66th anniversary with a theme of "Red Fire and Hundred Flavors," showcasing its commitment to innovation and the cultural charm of Sichuan cuisine [1][7]. Group 1: Event Highlights - The anniversary event featured a plaque presentation, skill inheritance, and the launch of the Sichuan Cuisine Festival, emphasizing the restaurant's dedication to preserving and innovating traditional culinary arts [1][3]. - The second-generation heir, Chef Yu Jianmin, presented a classic recipe book and prepared signature dishes as a tribute to the restaurant's legacy [3]. - The Sichuan Cuisine Festival was inaugurated with symbolic longevity noodles, promoting brand affinity through various discounts and special offers across six locations [5]. Group 2: Cultural Significance - The event served as a tribute to 66 years of dedication while marking a new starting point for the transformation and upgrading of the old brand [7]. - The restaurant has successfully integrated traditional flavors with modern consumer experiences, enhancing its cultural influence and promoting Sichuan culinary heritage [7][5]. - Customer testimonials highlighted the emotional connection and nostalgia associated with the restaurant, showcasing its role in family gatherings and personal memories [8].