Core Viewpoint - The Sichuan Restaurant, a renowned old brand in Beijing, celebrated its 66th anniversary with a theme of "Red Fire and Hundred Flavors," showcasing its commitment to innovation and the cultural charm of Sichuan cuisine [1][7]. Group 1: Event Highlights - The anniversary event featured a plaque presentation, skill inheritance, and the launch of the Sichuan Cuisine Festival, emphasizing the restaurant's dedication to preserving and innovating traditional culinary arts [1][3]. - The second-generation heir, Chef Yu Jianmin, presented a classic recipe book and prepared signature dishes as a tribute to the restaurant's legacy [3]. - The Sichuan Cuisine Festival was inaugurated with symbolic longevity noodles, promoting brand affinity through various discounts and special offers across six locations [5]. Group 2: Cultural Significance - The event served as a tribute to 66 years of dedication while marking a new starting point for the transformation and upgrading of the old brand [7]. - The restaurant has successfully integrated traditional flavors with modern consumer experiences, enhancing its cultural influence and promoting Sichuan culinary heritage [7][5]. - Customer testimonials highlighted the emotional connection and nostalgia associated with the restaurant, showcasing its role in family gatherings and personal memories [8].

北京商报讯（记者张天元）9月29日，北京老字号四川饭店迎来建店66周年庆典。活动现场，全聚德集 团副总经理、四川饭店总经理马绪伦率队庄严敬匾。 同时，活动现场启动"红火百味·百姓川菜节"。北京老字号协会会长陈文，全聚德集团副总经理、四川 饭店总经理马绪伦，四川饭店第二代传承人、川菜大师于建民共同挑起象征吉祥长寿的寿面，为祖国和 品牌庆生，宣布川菜节正式开幕。据介绍，川菜节活动期间，六家门店同步推出手工酱汁伴手礼及"红 火百味"主题套餐，涵盖辣味代表菜，让传统口味与现代消费场景深度融合。 此外，四川饭店积极响应社会号召，马绪伦总经理带领六家门店店长共同宣读《厉行节约、反对浪费倡 议书》，承诺以身作则，践行绿色发展理念，将节约理念融入日常经营，为行业树立标杆。 （文章来源：北京商报） ...

Core Points - The Sichuan Restaurant, a time-honored brand in Beijing, celebrated its 66th anniversary on September 29, with a ceremony led by the Deputy General Manager of Quanjude Group and the General Manager of Sichuan Restaurant, Ma Xulun [1] - The event also marked the launch of the "Red Fire Flavors: Common People's Sichuan Cuisine Festival," featuring a symbolic longevity noodle dish prepared by key figures in the industry [1] - During the festival, six locations will offer handmade sauce gifts and themed set meals that integrate traditional spicy dishes with modern consumer experiences [1] - Sichuan Restaurant is committed to promoting green development by advocating for waste reduction and resource conservation, as demonstrated by the public commitment made by the management team [1] Company Initiatives - The Sichuan Restaurant is actively engaging in community initiatives by launching the "Red Fire Flavors" festival to celebrate its heritage and promote Sichuan cuisine [1] - The restaurant's management has pledged to incorporate the concept of resource conservation into daily operations, aiming to set a benchmark for the industry [1]