泰国借旅交会深耕中国市场 展现多元魅力拓展旅游合作 海南日报海口12月19日讯(海南日报全媒体记者 刘晓惠)2025中国国际旅游交易会(以下简称旅交 会)12月19日在海口开幕。适逢中泰建交50周年，泰国担任本届旅交会主宾国。泰国国家旅游局借此平 台，系统展示其旅游资源与文化软实力，并重点瞄准中国南部市场拓展客源。 活动现场，泰式按摩展示、泰国手工艺DIY体验、传统孔剧选段、传统歌舞、泰拳表演与现代时装 秀等互动体验和多元文化活动，吸引众多参观者。 展会前夕，泰国国家旅游局与海口市旅游和文化广电体育局签署旅游合作意向书，就深化战略合 作、提升旅游产品与服务认知度、推动双向旅游发展及全面联通中泰旅游线路达成共识。此外，泰国国 家旅游局还举办了相关交流活动，与中国市场12家重点旅行社及航空公司开展对接洽谈，拓展联合营销 与航线合作机会。 泰国国家旅游局局长塔帕妮·吉娅蒂沛汶等率团出席。她表示，海南自贸港正成为东盟与中国之间 的重要旅游门户，在年轻客群、家庭客群及高端健康旅游方面潜力巨大。她说，这些客群偏好健康养 生、文化体验及高品质旅游，而泰国在相关产品与服务供给上成熟完善，能有效满足市场需求。 本届旅交会上，泰 ...

中新网海口12月19日电(张茜翼 黄方舟)2025中国国际旅游交易会(简称"旅交会")19日在海口开幕。适逢 中泰建交50周年，泰国担任本届旅交会主宾国。泰国国家旅游局借此平台，系统展示其旅游资源与文化 软实力，并重点瞄准中国南部市场拓展客源。 12月19 本届旅交会上，泰国国家旅游局设置300平方米展区，并组织多家面向中国市场的旅行社、重点旅游企 业及航空公司参展，与中国业内企业进行商务洽谈。 日，2025中国国际旅游交易会在海口开幕。泰国馆当日开展多元文化活动和互动体验，吸引民众参与。 黄方舟 摄 活动现场，泰式按摩展示、泰国手工艺 DIY体验、传统孔剧选段、传统歌舞、泰拳表演与现代时装秀 等互动体验和多元文化活动，吸引众多参观者。 展会前夕，泰国国家旅游局与海口市旅游和文化广电体育局签署旅游合作意向书，就深化战略合作、提 升旅游产品与服务认知度、推动双向旅游发展及全面联通中泰旅游线路达成共识。此外，泰国国家旅游 局还举办了相关交流活动，与中国市场12家重点旅行社及航空公司开展对接洽谈，拓展联合营销与航线 合作机会。(完) 12月19 日，2025中国国际旅游交易会在海口开幕。泰国馆当日开展的传统孔剧选段 ...

Core Insights - The "2025 Yellow River Estuary (Dongying) Marathon" successfully attracted over 35,000 domestic and international runners, highlighting the event's popularity and the associated demand for air travel [1][2] Group 1: Event and Marketing Strategy - Dongying Airport leveraged the marathon event to launch an "Aviation Market" joint marketing campaign, integrating aviation services into the event to meet the travel needs of participants [1][2] - The airport staff provided detailed information on popular flight destinations and assisted runners with travel-related inquiries, enhancing the overall travel experience [2] Group 2: Future Plans and Market Development - Dongying Airport plans to further explore the aviation market by identifying diverse customer needs and strengthening collaborations with cultural and sports events [2] - The airport aims to innovate and optimize its service offerings to attract more travelers to Dongying, contributing to local economic and social development [2]

Core Viewpoint - The Capital Airport Commercial Company has launched a marketing campaign called "Exciting Shopping Season" in collaboration with CITIC Bank Credit Card Center to enhance brand influence and boost operational performance through consumer engagement at seven major airports [1][2]. Group 1: Marketing Campaign Details - The campaign will run from now until December 31, 2025, covering key consumer periods such as summer travel, Mid-Autumn Festival, and National Day [1]. - Travelers using WeChat Pay linked to CITIC Bank credit cards at designated retail stores in the participating airports will receive random discounts on Fridays, Saturdays, Sundays, and public holidays [1]. - The collaboration has expanded from five airports to include Changchun Longjia International Airport and Shijiazhuang Zhengding International Airport, achieving comprehensive coverage of marketing resources across seven airports [1]. Group 2: Future Strategies - The Capital Airport Commercial Company plans to strengthen joint marketing concepts and deepen the construction of an inter-industry alliance ecosystem [2]. - The company aims to actively expand partnerships with leading platforms in finance, e-commerce, and lifestyle services to enrich high-value partner resources [2]. - There will be a focus on developing more tailored marketing products and activities that meet travelers' immediate needs, enhancing service precision and attractiveness [2].

Group 1 - The core idea of the article emphasizes the importance of strategic planning and execution for brands during the 618 shopping festival to achieve significant exposure and sales [1] Group 2 - Brands should prepare in advance by creating detailed marketing plans, including goal setting, budget allocation, and content planning [3] - Establishing unique topics that resonate with consumers is crucial for attracting traffic and engagement [5] - Collaborative marketing with other brands can enhance influence and reach a broader audience [6] Group 3 - Utilizing press releases effectively can help brands reach target users and increase visibility through media coverage [8] - Optimizing e-commerce platform pages is essential for improving user experience and encouraging purchases [9][10] Group 4 - Continuous data analysis allows brands to monitor changes in consumer behavior and adjust marketing strategies in real-time [11][12]

Core Viewpoint - Heineken's stock rose by 4% following the announcement of a co-marketing deal with the upcoming film "F1: The Movie," indicating strong investor interest in the company's strategic marketing initiatives [1]. Group 1: Partnership Details - Heineken 0.0, the company's non-alcoholic beer, is an official partner of "F1: The Movie," produced by Apple's film unit and distributed by Warner Bros. Discovery, with a U.S. release date set for June 27 [2]. - The collaboration includes a TV ad campaign featuring co-star Damson Idris consuming Heineken 0.0, with Brad Pitt appearing in a supporting role [4]. - Heineken's involvement with F1-themed content is part of a long-term strategy, having been a sponsor of Formula One since 2016 [5]. Group 2: Marketing Strategy - The partnership aims to promote alcohol-free choices in social settings, as stated by Heineken's global head of brand, Nabil Nasser, emphasizing the importance of making such choices feel natural and relevant [6]. - The film's potential to attract a large audience aligns well with Heineken's international brand strategy, leveraging the global popularity of Formula One [7].