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探寻物美“胖改店”的变与不变
Bei Jing Shang Bao· 2025-08-10 16:34
Core Viewpoint - Wumart Huamao Tiandi store has officially opened as the first "Fat Reform Store" in Chaoyang District, significantly optimizing its product offerings and layout to attract more customers [1][2][4] Group 1: Store Transformation - The store reduced its SKU from 10,000 to 7,000, with 70%-80% of the products being replaced, focusing on high-quality items [2][3] - Fresh food categories now account for 50% of the store's offerings, with nearly 3,000 SKUs dedicated to fresh produce [3] - The entrance has been redesigned to feature fresh and ready-to-eat food, which has become a key attraction for customers [2][3] Group 2: Customer Engagement and Traffic - On the opening day, the store recorded a customer flow of 9,900, significantly higher than the previous average of 1,000 daily visitors [1][3] - The store implemented a "while adjusting, still operating" model to ensure continuous service during renovations, coordinating over 100 security personnel to manage customer flow [2][3] Group 3: Community Focus - The transformation is based on the trust of local residents and their demand for higher quality products, emphasizing stability over trendy changes [4][5] - The store aims to meet the basic needs of the community while providing a sense of security through consistent service [4][5] - Future upgrades will also involve other main stores in the area, enhancing the overall shopping experience for families [5]
大兴首家“胖物美”明日开业 胖改店要建立自有用户心智
Bei Jing Shang Bao· 2025-06-19 11:29
Group 1 - The first "Fat Wumart" store in Daxing will open on June 20, with 25-30 stores planned for self-adjustment this year [1] - The Wumart Huangcun store will feature an expanded area and a new dining area called "Eat Bar," replacing the previous "Wumart Canteen" [1] - The store will introduce various dining brands and life services such as laundry and shoe cleaning to enhance its offerings [1] Group 2 - The Huangcun store is a well-established chain in Daxing, known for its low prices and wide variety, becoming a staple for local consumers [3] - The store plans to add 200 parking spaces and upgrade its smart parking management system [3] - Employee benefits at the Huangcun store will increase by 30%-50% [3] Group 3 - The opening of "Fat Wumart" stores is expected to significantly increase customer traffic, with the average daily footfall at the Xueqing Road store reaching around 20,000, a substantial increase post-adjustment [4] - The customer demographic has shifted, with nearly 60% of customers under 40 years old at the Tianjin Beichen store, doubling the previous percentage [4] - The competition in the Daxing area is intensifying, with similar stores like "Fat Yonghui" already operating [4] Group 4 - Supermarkets are seeking transformation and upgrades through the "Fat Donglai" model, showing significant improvements in performance [5] - The retail industry is undergoing a transformation, requiring companies to innovate and enhance service quality to meet diverse consumer needs [5] - Companies should focus on personalized services and strengthen brand value to build consumer trust and loyalty [5]