Core Viewpoint - The recent controversy surrounding the pre-made dishes at Xibei has escalated, involving the marketing consulting company "Hua Yu Hua" and its founder Hua Shan, who publicly supported Xibei's founder Jia Guolong while criticizing Luo Yonghao as a "network black mouth" [1][2]. Group 1: Incident Overview - The "pre-made dishes controversy" began on September 10 when Luo Yonghao claimed on social media that his meal at Xibei consisted mostly of pre-made dishes [2]. - Jia Guolong responded the next day, asserting that Xibei does not serve any pre-made dishes and announced plans to sue Luo Yonghao, leading to a series of exchanges between the two [2]. - Hua Shan, the founder of Hua Yu Hua, defended Xibei and criticized Luo Yonghao, stating that Xibei is a company dedicated to quality and that Jia Guolong would not tolerate such slander [2][3]. Group 2: Hua Yu Hua's Background - Hua Yu Hua, founded in 2002 by brothers Hua Shan and Hua Nan, provides marketing consulting services and has been working with Xibei since 2013, making it their first client in the restaurant sector [4]. - The average annual consulting fee for their services to Xibei is over 6 million yuan, totaling more than 60 million yuan over ten years [5]. - Hua Yu Hua has worked with various well-known brands across different sectors, including internet, food and beverage, and seasoning industries, creating popular advertising campaigns [5]. Group 3: Legal and Financial Issues - Hua Yu Hua has faced multiple penalties for advertising violations, including a fine of 1 million yuan in 2017 for an ad that damaged national dignity and interests [6][7]. - The company was also penalized in 2021 for misleading advertising related to a food product, resulting in a fine of 20,000 yuan [7]. - Additionally, Hua Yu Hua has been accused of design plagiarism in 2020, leading to public backlash [7]. Group 4: Related Business Ventures - Besides managing Hua Yu Hua, the founders also hold significant shares in Du Ke Culture, which was established in 2006 and went public in 2021 [8]. - Du Ke Culture has experienced declining performance since its IPO, with revenue dropping from 519 million yuan in its first year to an estimated 406 million yuan in 2024, reflecting a 6.61% year-on-year decline [8]. - The net profit of Du Ke Culture peaked at 67.36 million yuan in 2021 but has since turned into losses, with a reported loss of 3.28 million yuan in 2023 [10].

Core Viewpoint - The article discusses a public dispute involving marketing consulting firm Hua Yu Hua and entrepreneur Luo Yonghao, highlighting the controversy surrounding pre-made dishes and the subsequent apology from Hua Yu Hua's founder [1][2][9]. Company Overview - Hua Yu Hua has been collaborating with Xibei since 2013, earning over 60 million yuan in consulting fees over the past decade [3][18]. - The firm has worked with various clients across industries, including internet, catering, tea, and condiments, with notable brands such as Haidilao, Huailaishi, and Mixue Ice City [4][14]. Controversies and Criticisms - Despite several successful marketing campaigns, Hua Yu Hua has faced criticism for its strategies, particularly regarding Xibei's inconsistent brand positioning and a fine for violating advertising laws [5][9]. - Luo Yonghao publicly criticized Hua Yu Hua for allegedly encouraging Xibei to confront negative public sentiment, labeling their actions as nonsensical [2][9]. Marketing Strategies and Achievements - Hua Yu Hua has been credited with creating significant brand assets for Xibei, including the "I♥莜" symbol and the slogan "Order with your eyes closed, everything is delicious!" [12][18]. - The firm claims that its value increases over time as strategic marketing is a process that evolves, suggesting that longer partnerships yield greater benefits [18]. Financial Aspects - The consulting fees for Hua Yu Hua are considered high within the industry, with the firm reportedly aiming for 100 million yuan in fees over the next decade [18]. - Specific transaction amounts between Xibei and Hua Yu Hua from 2017 to 2019 were 4.8 million, 3.6 million, and 4.2 million yuan respectively [18].

Core Viewpoint - The article discusses the recent controversy surrounding the pre-made food industry, particularly focusing on the conflict between Luo Yonghao and the marketing consulting firm Hua Yu Hua, which has been a long-term consultant for the restaurant chain Xibei. The situation escalated with public criticisms and ended with an apology from Hua Yu Hua's founder. Summary by Sections - The conflict began on September 10, 2023, when Luo Yonghao criticized Hua Yu Hua during a live stream, calling their actions "nonsense" and suggesting that companies hiring them were not thinking clearly. This led to a public backlash against Hua Yu Hua [2][5][6]. - Hua Yu Hua has been working with Xibei since 2013, earning over 60 million yuan in consulting fees over the past decade. Specific fees from 2017 to 2019 were reported as 4.8 million, 3.6 million, and 4.2 million yuan respectively [3][12][13]. - The firm has a diverse client base, including well-known brands in various sectors such as internet, dining, and beverages. Notable clients include Haidilao, Huailaishi, and Miexue Ice City [3][11]. - Despite some successful marketing campaigns, Hua Yu Hua has faced criticism for controversial strategies and has been fined for violating advertising laws. Industry insiders have pointed out that Xibei's frequent brand repositioning may reflect poorly on Hua Yu Hua's effectiveness [3][12]. - Hua Yu Hua's founder, Hua Shan, has publicly stated that working with Xibei has been a significant opportunity for the firm, claiming it has become the largest consulting company in the restaurant sector due to this partnership [8][10]. - The article highlights that Hua Yu Hua's marketing strategies have included memorable slogans and campaigns, contributing to Xibei's brand identity. For instance, the slogan "Close your eyes and order, everything is delicious!" has become a key asset for Xibei [8][12]. - The firm operates on a unique business model, providing comprehensive annual marketing consulting services without engaging in project-based work or competitive bidding [11].

Core Viewpoint - The incident involving Luo Yonghao and Hua Yu Hua has been resolved with an apology from the latter, but the main focus remains on the importance of consumer rights regarding the use of pre-prepared dishes in the restaurant industry [3]. Group 1: Incident Overview - Luo Yonghao publicly criticized Hua Yu Hua during a live-streaming session, accusing them of charging 60 million for 10 years of service to Xibei and labeling them as a "brand assassin" [6]. - The founder of Hua Yu Hua, established in 2002 by brothers Hua Shan and Hua Nan, has a client base that spans various sectors, including internet and dining [6]. Group 2: Company Operations - Hua Yu Hua's official website states that their service model is focused on providing comprehensive marketing consulting services for the entire year, rather than individual project services [6]. - The company does not participate in bidding or competitive pitches and does not have dedicated teams for acquiring new clients, emphasizing the importance of clients understanding their services before collaboration [6].

Group 1 - Luo Yonghao criticized the marketing consulting firm Hua Yu Hua for its role in West B's marketing strategy, suggesting that their advice is ineffective and could damage brand reputation [1] - Luo stated that other companies should reconsider using Hua Yu Hua, implying that it raises questions about the intelligence and decision-making of brands that engage their services [1] - Hua Yu Hua was founded in 2002 by brothers Hua Shan and Hua Nan, and has worked with various clients across industries such as internet, catering, and beverages, including notable brands like Hai Di Lao and Alibaba [1] Group 2 - Hua Yu Hua claims to provide only comprehensive annual marketing consulting services and does not engage in project-based services [3] - The firm does not participate in bidding or competitive proposals and prefers clients to fully understand their services before entering into a partnership [3]

Group 1 - The article discusses insights from three successful independent entrepreneurs who each earn over a million annually without hiring employees [1][2] - The entrepreneurs featured are Nathan Medhora, Sam Parr, and Justin Welsh, each with unique business models contributing to their high income [3][4] Group 2 - Nathan Medhora generates income through marketing copy services and courses, achieving annual earnings of over a million [4] - Sam Parr, known for founding The Hustle Daily and the podcast "My First Million," earns over $4 million annually through events and digital marketing products [4] - Justin Welsh earns $1.7 million by providing marketing consulting services and selling online courses [4] Group 3 - The entrepreneurs suggest starting by identifying a buyer and selling the first digital product, emphasizing the high profit margins and low costs associated with digital products [5][10] - They recommend leveraging personal skills and expertise as a starting point for business, as demonstrated by Justin Welsh's transition from medical sales to consulting [12][13] - Building an audience through content creation and social media is advised, with a structured approach to becoming a content curator [17][18] Group 4 - Learning from successful individuals and reverse-engineering their processes is encouraged to develop one's style and audience [19][20][21] - The article concludes that new entrepreneurs should initially focus on solo ventures to validate their ideas and business models before considering expansion [25][26][27]