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文体旅融合释放乘数效应
Jing Ji Ri Bao· 2025-10-08 00:39
原标题:文体旅融合释放乘数效应 近年来,体育与文化、旅游等产业融合不断深化,文体旅融合发展逐步成为旅游产业转型升级的重 要内容和拓展消费空间的重要手段。当前,各地正在打造全新的文体旅产品体系,不断为游客带来惊喜 与新鲜感,持续释放乘数效应。 贵州则巧用天然禀赋,开发"千漂千面"的漂流产品,为游客纵情山水提供场景。8月9日至11日, 2025"赛动黔景"中国·黔南"涌闯荔波"国际野水运动会在贵州省荔波县成功举办,为水上运动爱好者和 游客们送上了一场充满激情与活力的水上狂欢。赛事期间,民族音乐、火舞表演与现代电音相结合,形 成了一个独特的水上派对;布依族大歌、水族马尾绣、瑶族长鼓舞等非物质文化遗产元素融入其中,将 古城广场水陆空舞台变成超级秀场。美团旅行数据显示,今年暑期以来,"贵州漂流"搜索量同比上涨超 500%。 今年正值中国人民抗日战争暨世界反法西斯战争胜利80周年,红色旅游热度持续升高。贵州省发挥 红色文化资源富集的优势,运用科技手段创新表达红色故事,让红色文旅可感可触。位于贵阳龙洞堡国 际机场附近的贵州长征文化数字艺术馆利用虚拟现实、三维动画等数字科技手段重现红军长征伟大历 程,让游客"重走长征路",成 ...
今年观赛有了单日通票
Bei Jing Wan Bao· 2025-08-25 08:18
本报讯(记者孙云柯 王笑笑)9月25日,WTT中国大满贯2025赛事将再次在石景山首钢园拉开战幕。石 景山区副区长钟棉棉介绍,本届赛事票务工作将分阶段推进,9月5日上午10点将开启首次售票。这是记 者从今天的WTT中国大满贯2025赛事信息发布会上了解到的。 本届赛事将全面开启"宠粉"模式,打造"一站式信息平台",将赛事日程、场馆分布、服务导览、票务预 约等功能全部植入"一起乒乒乓乓"小程序,观众无需在多个平台间转换,一键即可获取所需信息。上 线"多语种智慧助手",近日将联合阿里飞猪正式上线"智游石景山AI助手",支持多语言交互、多模态问 答,为国内外球迷一键定制专属行程、推荐周边玩法,解锁"观赛+旅游"的新体验。 同时推出"沉浸式探馆服务",通过VR全景技术真实还原场馆布局与观赛视角,帮助观众足不出户实现 在线"踩点"、座席预览,更精准规划观赛路线。优化现场服务细节,今年大满贯公园将设在首钢滑雪大 跳台南广场,有效缩短赛场与公园的距离,园内设置草坪观赛区、科幻互动区、品牌展示区、网红餐饮 区,并增设首钢园区及地铁站摆渡车,让观赛之余的休闲、出行更便捷。 本届赛事,组委会丰富票务类型,推出单日通票,方便球迷连 ...
WTT中国大满贯增设地铁摆渡车
Group 1 - The WTT China Grand Slam 2025 will take place at Shijingshan Shougang Park, enhancing the spectator experience with new features [1] - A shuttle service will be introduced between the Shougang Park and subway stations to improve accessibility for attendees [1] - The event will implement a "fan-friendly" approach, including a one-stop information platform through the "Together Ping Pong" app for easy access to event schedules, venue information, and ticket reservations [1] Group 2 - The event will collaborate with Alibaba's Fliggy to launch the "Smart Travel Shijingshan AI Assistant," offering multilingual interaction and personalized travel recommendations for fans [1] - A "immersive venue exploration service" using VR technology will allow spectators to preview the venue layout and seating options from home [1] - The organizing committee will facilitate meet-and-greet events with international athletes, providing fans with opportunities for closer interactions [1]
广州成为“世界会客厅”
Guang Zhou Ri Bao· 2025-07-30 02:49
Core Insights - Guangzhou's tourism market showed significant growth in the first half of 2025, with total visitors reaching 113 million, a year-on-year increase of 6.3%, and tourism consumption totaling 162.18 billion yuan, up 8.1% [2] - The city has become a popular destination for both domestic and international tourists, with inbound overnight visitors increasing by 14.4% to 2.605 million and inbound tourism consumption rising by 16.8% to 1.88 billion USD [2][3] - Guangzhou is leveraging major events like the upcoming 15th National Games to enhance its tourism appeal, promoting a "watching events + tourism" model to stimulate economic growth [5][6] Tourism Growth - Inbound tourism has emerged as a new engine for Guangzhou's cultural and tourism economy, driven by policies such as the 240-hour visa-free transit and the "China Travel" trend [3] - The city has actively engaged in promotional activities, including the "Guangzhou Welcomes You" campaign, to attract global tourists [3][4] - Guangzhou's international influence is recognized, having been awarded the title of "Most Influential Inbound Tourism City" at the Weibo Tourism Night [4] Event-Driven Tourism - The 15th National Games, set to open on November 9, 2025, is expected to boost tourism through a series of events and activities that highlight the city's cultural and sporting attractions [5][6] - The city has introduced 50 tourism routes connecting various cultural landmarks, enhancing the visitor experience during the event [6] Arts and Culture Integration - Guangzhou is focusing on becoming an "International Performing Arts Center," with initiatives like the 2025 Guangzhou Arts Season promoting the integration of arts and tourism [7] - The city has seen a surge in performing arts events, with nearly 60,000 performances approved in the first half of the year, including large-scale events attracting over 5,000 attendees [7][8] - The combination of "performing arts + tourism" is expected to further elevate Guangzhou's status as a vibrant cultural destination [8]
粤港澳三地首次联合办赛 十五运会将于11月9日开幕,深圳科技领衔闭幕盛典
Shen Zhen Shang Bao· 2025-07-26 22:35
Core Points - The 15th National Games will be held from November 9 to November 21, 2023, in Guangzhou and Shenzhen, marking the first time the event is co-hosted by the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] - This edition features a record number of 19 cities participating, with a focus on cross-border events, including the Guangdong-Hong Kong-Macao Road Cycling Race and the Shenzhen-Hong Kong Marathon [2][3] Group 1: Event Organization - The event is characterized by the collaboration of Guangdong, Hong Kong, and Macao, with a focus on local preferences in event arrangements [1][2] - Smart customs clearance will facilitate smooth participation, with over 6,000 participants from the mainland and over 3,000 from Hong Kong and Macao expected [2] Group 2: Opening and Closing Ceremonies - The opening and closing ceremonies will be held in Guangzhou and Shenzhen, respectively, showcasing a blend of sports, art, and technology [3][4] - The ceremonies will emphasize themes such as national pride, regional charm, and the beauty of sports, utilizing advanced technologies like 3D visuals and artificial intelligence [3][4] Group 3: Economic Impact - The event aims to stimulate the economy by integrating sports and tourism, with Guangdong promoting a "watch and travel" model [5] - Various themed travel routes will be developed across the 17 host cities, enhancing the overall experience for athletes and spectators [5]
十五运票价主打亲民 将打造“观赛+旅游”消费新场景
Xin Hua Wang· 2025-07-25 12:51
Core Points - The 15th National Games will prioritize "benefiting the public and prioritizing public welfare" in ticket sales, with affordable pricing for popular events and a reservation system for some events to increase accessibility [1] - The official ticketing platform is set to launch in early August, allowing the public to register and plan their attendance in advance [1] - The event will take place from November 9 to 21 in Guangdong, Hong Kong, and Macau [3] Group 1 - The Guangdong-Hong Kong-Macau region will create a new consumption scenario combining "watching the game + tourism" to enhance the event experience [1] - Macau aims to integrate sports, culture, and tourism through the event, promoting a model where venues serve as tourist attractions [1][2] - The organizing committee is working on facilitating travel for spectators, including extended visa measures for visitors from mainland China [2] Group 2 - Guangdong will collaborate with Hong Kong and Macau to develop "one trip, multiple stops" tourism products, encouraging travel agencies to create themed tours around the National Games [2] - The event will feature curated cultural and tourism routes in 17 host cities, linking sports venues with local landmarks and culinary experiences [2] - The organizing committee is also seeking to ease travel restrictions for mainland residents visiting Hong Kong for the event [2]