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“文化+”“赛事+”“消费+”成功“引客入琼” 冬季度假掀热潮
Yang Shi Wang· 2025-11-14 03:17
Core Insights - Hainan's tourism market is experiencing a significant increase during the winter season, driven by its warm climate and diverse cultural tourism activities [1] - The winter tourism market in Hainan has started earlier than in previous years and features a stronger cultural emphasis [1] Group 1: Tourism Activities - Various cultural and tourism activities have been meticulously planned across Hainan to attract visitors, allowing them to experience the unique charm of the island's culture [1] - In Chengmai, activities such as "study tours," "culinary gatherings," and "poetry and wine appreciation" have been introduced, focusing on the Dongpo culture and attracting many cultural enthusiasts [4] Group 2: Shopping and Events - The duty-free shopping policy in Hainan continues to attract visitors during the winter, with duty-free stores launching discounts and new products to stimulate tourism consumption [7] - The warm climate has facilitated the hosting of several winter sports events, including the International Sailing Regatta around Hainan Island and the Haikou Marathon, enhancing the appeal of the region for sports tourism [7] - A basketball super league involving local towns and youth in Dongfang City has attracted professional players and sports tourism enthusiasts, creating a new consumption model of "watching events + tourism" [7]
文体旅融合释放乘数效应
Jing Ji Ri Bao· 2025-10-08 00:39
Group 1 - The integration of sports, culture, and tourism is becoming a key strategy for the transformation and upgrading of the tourism industry, creating new consumption opportunities [1][2] - The "Village Super" national finals in Guizhou attracted 149,600 visitors and generated a total tourism revenue of 152 million yuan, highlighting the economic impact of sports events [1] - Guizhou is leveraging its natural resources to develop diverse rafting products, with a 500% increase in search volume for "Guizhou rafting" during the summer [3] Group 2 - Guangzhou is enhancing the "watching events + tourism" consumption model ahead of the 15th National Games, aiming to boost cultural tourism consumption [2] - The 15th China International Animation Expo in Dongguan attracted over 100,000 attendees, showcasing the potential of exhibitions to drive cultural tourism [4] - Dongguan is implementing innovative "exhibition-city linkage" models to enhance visitor experiences and promote tourism through events [5]
今年观赛有了单日通票
Bei Jing Wan Bao· 2025-08-25 08:18
Core Points - The WTT China Grand Slam 2025 will take place at Shijingshan Shougang Park, with ticket sales starting on September 5 [1] - The event is part of the highest-level series in the WTT system, offering 2000 world ranking points to the champions, comparable to the Olympics and World Championships [1] - The Chinese team will feature seven male and eight female players, including the top two ranked players in both men's and women's singles [1] Ticketing and Audience Experience - The organizing committee has introduced various ticket types, including single-day passes, and enhanced ticket holder rights, allowing re-entry with ID [2] - Attendees can enjoy free access to the Grand Slam Park and discounts at local shopping areas with their tickets [2] - The audience capacity at the Shougang Ice Hockey Arena has been increased by approximately 10% through venue upgrades [2] Youth Event and Community Engagement - The WTT China Youth Grand Slam will be held concurrently from October 3 to 5, featuring over 100 young players from 19 countries, and will be free to the public [2] - A new "fan-friendly" model will be implemented, including a one-stop information platform and a multilingual AI assistant for personalized experiences [3] - The event will also feature immersive services like VR venue previews and enhanced on-site facilities for a better spectator experience [3] Cultural and Economic Integration - The event coincides with the National Day and Mid-Autumn Festival, promoting a theme of "Explore Shijingshan with the Event" and integrating cultural, commercial, and tourism resources [4] - The district is collaborating with city departments to expand the event's reach across major shopping areas and attractions [4] - There are plans for resource sharing and player interactions with the China Open to enhance fan engagement and mutual benefits [4]
WTT中国大满贯增设地铁摆渡车
Group 1 - The WTT China Grand Slam 2025 will take place at Shijingshan Shougang Park, enhancing the spectator experience with new features [1] - A shuttle service will be introduced between the Shougang Park and subway stations to improve accessibility for attendees [1] - The event will implement a "fan-friendly" approach, including a one-stop information platform through the "Together Ping Pong" app for easy access to event schedules, venue information, and ticket reservations [1] Group 2 - The event will collaborate with Alibaba's Fliggy to launch the "Smart Travel Shijingshan AI Assistant," offering multilingual interaction and personalized travel recommendations for fans [1] - A "immersive venue exploration service" using VR technology will allow spectators to preview the venue layout and seating options from home [1] - The organizing committee will facilitate meet-and-greet events with international athletes, providing fans with opportunities for closer interactions [1]
广州成为“世界会客厅”
Guang Zhou Ri Bao· 2025-07-30 02:49
Core Insights - Guangzhou's tourism market showed significant growth in the first half of 2025, with total visitors reaching 113 million, a year-on-year increase of 6.3%, and tourism consumption totaling 162.18 billion yuan, up 8.1% [2] - The city has become a popular destination for both domestic and international tourists, with inbound overnight visitors increasing by 14.4% to 2.605 million and inbound tourism consumption rising by 16.8% to 1.88 billion USD [2][3] - Guangzhou is leveraging major events like the upcoming 15th National Games to enhance its tourism appeal, promoting a "watching events + tourism" model to stimulate economic growth [5][6] Tourism Growth - Inbound tourism has emerged as a new engine for Guangzhou's cultural and tourism economy, driven by policies such as the 240-hour visa-free transit and the "China Travel" trend [3] - The city has actively engaged in promotional activities, including the "Guangzhou Welcomes You" campaign, to attract global tourists [3][4] - Guangzhou's international influence is recognized, having been awarded the title of "Most Influential Inbound Tourism City" at the Weibo Tourism Night [4] Event-Driven Tourism - The 15th National Games, set to open on November 9, 2025, is expected to boost tourism through a series of events and activities that highlight the city's cultural and sporting attractions [5][6] - The city has introduced 50 tourism routes connecting various cultural landmarks, enhancing the visitor experience during the event [6] Arts and Culture Integration - Guangzhou is focusing on becoming an "International Performing Arts Center," with initiatives like the 2025 Guangzhou Arts Season promoting the integration of arts and tourism [7] - The city has seen a surge in performing arts events, with nearly 60,000 performances approved in the first half of the year, including large-scale events attracting over 5,000 attendees [7][8] - The combination of "performing arts + tourism" is expected to further elevate Guangzhou's status as a vibrant cultural destination [8]
粤港澳三地首次联合办赛 十五运会将于11月9日开幕,深圳科技领衔闭幕盛典
Shen Zhen Shang Bao· 2025-07-26 22:35
Core Points - The 15th National Games will be held from November 9 to November 21, 2023, in Guangzhou and Shenzhen, marking the first time the event is co-hosted by the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] - This edition features a record number of 19 cities participating, with a focus on cross-border events, including the Guangdong-Hong Kong-Macao Road Cycling Race and the Shenzhen-Hong Kong Marathon [2][3] Group 1: Event Organization - The event is characterized by the collaboration of Guangdong, Hong Kong, and Macao, with a focus on local preferences in event arrangements [1][2] - Smart customs clearance will facilitate smooth participation, with over 6,000 participants from the mainland and over 3,000 from Hong Kong and Macao expected [2] Group 2: Opening and Closing Ceremonies - The opening and closing ceremonies will be held in Guangzhou and Shenzhen, respectively, showcasing a blend of sports, art, and technology [3][4] - The ceremonies will emphasize themes such as national pride, regional charm, and the beauty of sports, utilizing advanced technologies like 3D visuals and artificial intelligence [3][4] Group 3: Economic Impact - The event aims to stimulate the economy by integrating sports and tourism, with Guangdong promoting a "watch and travel" model [5] - Various themed travel routes will be developed across the 17 host cities, enhancing the overall experience for athletes and spectators [5]
十五运票价主打亲民 将打造“观赛+旅游”消费新场景
Xin Hua Wang· 2025-07-25 12:51
Core Points - The 15th National Games will prioritize "benefiting the public and prioritizing public welfare" in ticket sales, with affordable pricing for popular events and a reservation system for some events to increase accessibility [1] - The official ticketing platform is set to launch in early August, allowing the public to register and plan their attendance in advance [1] - The event will take place from November 9 to 21 in Guangdong, Hong Kong, and Macau [3] Group 1 - The Guangdong-Hong Kong-Macau region will create a new consumption scenario combining "watching the game + tourism" to enhance the event experience [1] - Macau aims to integrate sports, culture, and tourism through the event, promoting a model where venues serve as tourist attractions [1][2] - The organizing committee is working on facilitating travel for spectators, including extended visa measures for visitors from mainland China [2] Group 2 - Guangdong will collaborate with Hong Kong and Macau to develop "one trip, multiple stops" tourism products, encouraging travel agencies to create themed tours around the National Games [2] - The event will feature curated cultural and tourism routes in 17 host cities, linking sports venues with local landmarks and culinary experiences [2] - The organizing committee is also seeking to ease travel restrictions for mainland residents visiting Hong Kong for the event [2]