Workflow
赛事+文化
icon
Search documents
【深圳特区报】体育消费场景多元裂变 消费链条深度延展 人均消费去年已突破四千元
Sou Hu Cai Jing· 2025-09-20 14:28
金秋时节的深圳,体育激情与消费活力碰撞出耀眼火花。 不止是这两场赛事,深圳近年来举办的国际赛事众多,仅今年就举行了乒乓球亚洲杯、女子冰球世锦 赛、男女篮亚洲杯、U20男足亚洲杯等等,这些国际大赛持续推动着文旅体消费的协同增长。 更值得关注的是,深圳不只满足于赛事拉动消费,而是擅长将赛事与文化深度结合,打造"赛事+文 化"的独特体验。 两项大赛,中国羽毛球大师赛与比利·简·金杯网球赛于深圳激战正酣。走进场馆,座无虚席的观众席 上,呐喊声此起彼伏,热烈氛围扑面而来。这场体育盛会不仅为体育爱好者带来了顶级竞技盛宴,更恰 是深圳体育消费活力迸发、赛事营城实践成效的生动缩影——从赛事周边运动装备的销量暴涨,到场馆 周边餐饮、酒店订单量的翻倍,再到"观赛+旅游"短途出行热潮的兴起,处处彰显着体育赛事对城市消 费的强大拉动作用。而这背后,是深圳推动体育消费的多维度布局在发力。深圳,正全力构建极具活力 的体育消费生态,让体育成为推动城市经济增长、提升市民生活品质的重要力量。 今年2月,2025深港马拉松在深圳湾体育中心鸣枪开跑。深圳特区报记者 赖犁 摄 "赛事+文化" 推动文旅体融合消费热潮 重大赛事向来是激活体育消费的 " ...
赛事+文化、赛事进商圈 “苏超”带动文旅及零售产业持续向好
Yang Shi Wang· 2025-08-05 07:19
Group 1 - The "Su Super" event is actively engaging communities in Jiangsu, with various locations setting up viewing screens and cultural markets to enhance summer viewing experiences and stimulate local consumption [1][3] - In Lianyungang, residents are enjoying live broadcasts of local football matches alongside food and community culture, showcasing a vibrant atmosphere [1] - The integration of sports events with cultural activities and local markets is positively impacting the cultural tourism and retail industries in Lianyungang [3] Group 2 - The themed cultural market around the square is attracting crowds, with food aromas and creative products related to the "Su Super" event enhancing community engagement [3] - Various traditional crafts and interactive activities are being showcased, allowing visitors to experience both football culture and intangible cultural heritage [3] - The initiatives combining sports and culture are contributing to the ongoing growth of Lianyungang's cultural tourism and retail sectors [3]
2025中国环塔国际拉力赛落幕 闭幕式暨颁奖仪式在麦盖提县举行
Huan Qiu Wang· 2025-06-11 03:47
Group 1 - The 2025 China Rally International Race concluded in the Taklamakan Desert, showcasing the event's significance in promoting sports and tourism in Kashgar [1][3] - The event featured 233 drivers covering a distance of 4,500 kilometers, emphasizing the spirit of challenge and perseverance [3][5] - The race has become China's only international long-distance motorsport event, enhancing Xinjiang's reputation in the sports sector [5][6] Group 2 - The closing ceremony included awards for various categories, highlighting the competitive level and diversity of the event [8] - The top three overall results were achieved by teams from Shaanxi, Hebei, and Duanai, showcasing the high level of competition [8] - The event attracted top drivers and teams from around the world, serving as a platform to display Xinjiang's stunning landscapes and diverse culture [10]