赛事带动消费

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“苏超”常规赛收官,江苏4个月抖音团购消费额同比涨66%
Yang Zi Wan Bao Wang· 2025-09-30 12:22
9月27日,"苏超"常规赛最后一轮比赛在江苏省六座城市同时打响。经过激烈角逐,南通队、南京队、徐州队、盐 城队、无锡队、泰州队、连云港队、淮安队晋级八强。赛场内高潮迭起,赛场之外,江苏省线下消费热情持续高 涨。数据显示,自5月10日至9月15日,江苏全省抖音团购订单同比增长23%,销售额同比增长66%。其中,无 锡、常州、宿迁等城市团购消费增长尤为明显。 从南通队力压南京队引发"南哥之争",到徐州队对阵宿迁队延续"楚汉千年争霸",再到接连输球的苏州队、无锡 队、常州队被戏称为"太湖三傻"……"苏超"开赛四个多月以来,热梗不断,带动赛事热度持续高涨。其中,连续8 场比赛0进球的常州队,更是被调侃"输得连'巾'都不剩",赚足流量,成为团购消费增长最快的城市之一。据统 计,每逢比赛周末,都会有若干"苏超"相关内容冲上抖音热榜,大量当地美景、美食借助赛事和短视频"出圈"。 江苏省各地美食被"种草" | 封面 周灰实报 评分 理念: | | | 图面 相册 项目 网友赢钱 评价 | | 4.3W人打卡 | 1/1000 > | | | --- | --- | --- | --- | --- | --- | --- | ...
从篮球场到购物车“浙BA”撬动大消费
Zheng Quan Shi Bao· 2025-08-17 17:44
作为一项群众体育赛事,"浙BA"票价亲民,最高不超过30元,旨在让更多民众走进赛场,感受篮球赛 事的魅力。然而,观赛只是这张球票的功能之一。 在温州,一张"浙BA"球票同时也是"旅游通行证",球迷凭票可在7天内免费畅游雁荡山、江心屿等28个 核心景区,享受楠溪江漂流等12个项目的专属优惠。在丽水市莲都区,观众拥有了最高28元的"浙 BA"门票,便等于获得了"一票通"大礼包:一张球票联动赛事现场市集消费券,以及几十家本土餐饮店 和民宿的专属折扣。舟山市则推出了"凭票根赠盲盒"特色互动活动,吸引球迷游客畅享"看球+抽奖+消 费"的一体化体验。 "这相当于把球票升级为'旅游通行证'。"浙江师范大学体育与健康科学学院院长李启迪说,用这张小小 票根,打通旅游、餐饮、住宿、购物、交通全链条,让"看一场球,游一座城,品一方味"成为现实,推 动赛事流量高效转化为实际消费力。 "诸暨王中王,杭州来称王""潮涌钱塘吞越甲,浇灭暨阳砸惯咔"……场馆内,球迷们为各自家乡球队摇 旗呐喊;场馆外,包含互动体验、美食摊位、文创展台的"浙BA·浙里潮集"同样热闹非凡。 经历近一个月的"百县大战"后,浙江省城市篮球联赛(简称"浙BA")城市争 ...
“苏超”踢出“好球”,文旅商体接力火热“传球”
Nan Jing Ri Bao· 2025-06-17 23:46
Group 1 - The "Su Super" event has significantly boosted tourism and consumption in Nanjing, with activities like "Follow 'Su Super' to Explore Nanjing" and "Follow 'Su Super' to Shop in Nanjing" being launched to integrate sports with tourism and retail [1][2] - Local businesses, such as the Jin Ying New Street store, reported a 15% increase in foot traffic during key match days, indicating a direct correlation between the event and consumer spending [2][3] - The hospitality sector has also benefited, with hotels near the stadium experiencing a surge in bookings, such as a 400% increase in reservations at the Nanjing International Conference Hotel during the Dragon Boat Festival [3] Group 2 - A series of promotional activities, including the "Football + Beer" carnival, are set to take place from June to October, aiming to further stimulate consumption around the "Su Super" matches [4] - The city is encouraging businesses to extend operating hours and create unique nighttime consumption experiences to attract more visitors [5] - The number and quality of sponsors for the "Su Super" event are increasing, with local companies like Longpan Technology and logistics platform Yunmanman stepping in to support the initiative [6][7]