Core Viewpoint - The article discusses the rising popularity of metaphysics and astrology among young people in China, highlighting how these practices have become integrated with modern technology, particularly AI, to meet emotional needs and provide psychological comfort [6][11]. Group 1: Popularity and Acceptance of Metaphysics - The divorce of popular astrology influencer Tao Baibai has sparked discussions about the credibility of astrology, reflecting a broader acceptance of metaphysical beliefs among young people [7][8]. - A report from iiMedia Consulting predicts that the emotional economy market in China will reach approximately 23 trillion yuan in 2024 and exceed 45 trillion yuan by 2029, with 18.29% of consumers showing a preference for metaphysics [9][11]. Group 2: Integration with Technology - The rise of AI tools like DeepSeek has led to a surge in interest in using AI for fortune-telling, with many young users engaging in discussions about their results in social media groups [13][14]. - AI applications in metaphysics have evolved from simple text-based fortune-telling to more complex analyses that incorporate traditional Chinese metaphysical texts, attracting a larger audience [16][17]. Group 3: Engagement and Content Creation - Social media platforms have facilitated the creation of interactive tarot reading videos, allowing users to engage with content in a more personalized manner, which has contributed to the popularity of these practices [18][20]. - The format of tarot reading videos has become standardized, with creators using engaging techniques to attract viewers and enhance their experience [19][21]. Group 4: Monetization Strategies - Various monetization methods have emerged in the metaphysical space, including one-on-one consultations and the sale of "energy products" like crystals, with prices ranging from a few yuan to thousands [22][23]. - Many tarot readers and metaphysical influencers are leveraging their platforms to offer paid services, creating a new avenue for income generation while also providing psychological support to clients [22][24].

Core Insights - The rise of interest in metaphysics among young people is highlighted by the popularity of astrology influencer Tao Baibai, whose recent divorce has sparked discussions about the credibility of metaphysical beliefs [2] - The emotional economy in China is projected to grow significantly, with a market size expected to reach 23,077.67 billion yuan in 2024 and surpass 45,000 billion yuan by 2029, indicating a strong consumer preference for metaphysical and luck-related services [3] - The integration of AI technology into metaphysical practices is creating new opportunities and attracting more participants, as seen with the use of AI models for fortune-telling [6] Group 1: Technology and Metaphysics - The popularity of AI models like DeepSeek has led to a surge in young people using these tools for fortune-telling, with many sharing their experiences in social media groups [7][9] - AI models provide personalized readings based on traditional Chinese metaphysics, which are shared widely among users, indicating a blend of technology and traditional practices [10][13] - The overall user engagement with AI-assisted fortune-telling is significant, with 612 million monthly active users in this sector, second only to search engines [10] Group 2: Consumer Behavior and Trends - Young consumers are increasingly viewing metaphysical practices as a form of psychological counseling rather than superstition, with tarot reading and astrology becoming popular among this demographic [20] - The monetization of metaphysical services is evolving, with influencers and practitioners offering personalized consultations and selling related products, such as crystals, at varying price points [25][23] - The psychological appeal of metaphysics is rooted in the Barnum effect and self-fulfilling prophecies, which help alleviate decision-making anxiety for consumers [25] Group 3: Social Media Influence - Social media platforms have transformed tarot reading from one-on-one sessions to mass engagement through video content, allowing users to participate in collective experiences [16][19] - The format of tarot videos on platforms like Bilibili and Douyin is designed to maximize user interaction and engagement, often leading to prolonged viewing sessions [17][19] - Influencers often tailor their content to resonate with a broad audience, enhancing the perceived accuracy and relevance of their readings [19]