（文/霍东阳 编辑/张广凯） 在不久前结束的上海马拉松中，出现了一抹独特的红蓝配色。这是英国跑步品牌soar为上海马拉松设计的城市限定系列，其设计灵感汲取自黄浦江两岸的夜 色和"东方之珠"的霓虹流光。 这系列背后的推手，正是滔搏旗下的跑步生态品牌ektos。自10月1日在上海愚园路开业以来，soar一直是门店里最受追捧的品牌。 跑步可以是什么？ ektos负责人向观察者网透露，相较于对跑步成绩和结果的强调，ektos更想与店内品牌们一起探索跑步文化：我们为什么跑步？ "soar是一个很特别的品牌"ektos负责人表示，"一方面，soar的产品非常的垂直，与马拉松强关联；另一方面，它的品牌故事也颇具感染力。" soar诞生于2015年，其创始人Tim Soar曾是一名时装设计师和音乐人，因在跑步时发现市面缺乏理想的跑步装备，而创立了soar。 与传统运动品牌不同，soar将高级时装的版型剪裁、精湛工艺与面料创新融入专业跑步装备。其标志性的石墨烯科技竞速背心能通过主动导热技术，帮助跑 者在10至19摄氏度的马拉松比赛环境中维持理想的核心体温。 秉持"英伦竞速美学"的设计理念和配色风格，让soar的产品成为专业跑者 ...

Core Insights - The article discusses the strategic shift of Tabo, the largest retail operator for Nike and Adidas in China, towards becoming a cultural hub for running brands rather than just a retailer [4][6][12]. Group 1: Business Strategy - Tabo is launching the ektos store concept, which focuses on emerging running brands and aims to create a community space for runners, rather than merely selling products [5][6][12]. - The company plans to introduce a "Shanghai-themed" co-branded product by the end of the year, indicating a deeper involvement in product definition and cultural creation [5][6]. - Despite a 5.8% year-on-year revenue decline to 12.3 billion yuan in the 2025/26 fiscal year, ektos represents an innovative approach to counteract performance pressures [6][9]. Group 2: Market Challenges - Tabo's revenue drop is attributed to macroeconomic demand fluctuations and reduced foot traffic, with online sales growth not fully offsetting offline declines [9][10]. - The company recognizes the challenges of balancing brand identity with commercial opportunities in a fast-paced market where new brands quickly emerge [17][18]. Group 3: Cultural Positioning - ektos aims to be a "third space" for runners, focusing on identity and community rather than just consumption [6][16]. - The store's location in a popular running area reflects Tabo's strategy to create a strong sense of community and local culture [13][16]. Group 4: Future Outlook - Tabo is positioning itself as an accelerator for new sports brands and aims to further develop the running culture in China [28][31]. - The company plans to expand its footprint in the running sector by introducing more international running brands and enhancing its operational capabilities [31][32].

Core Viewpoint - The 2025 Standard Chartered Shanghai 10K Run successfully took place, emphasizing the theme "Together, We Run Further," showcasing the integration of sports and community engagement in Shanghai's running culture [1][5]. Event Overview - The event featured 4,500 runners and was held along a classic riverside route near the Huangpu River, contributing to the vibrant running culture in Shanghai [1]. - Champions of the men's and women's categories were Sheng Wang and Liu Jingya, finishing with times of 32 minutes 26 seconds and 36 minutes 38 seconds, respectively [1]. Organizational Support - The event was supported by various organizations, including the Shanghai Pudong New Area Management Committee, the British Consulate General in Shanghai, and several financial associations [3]. - Standard Chartered Bank's China CEO, Ru Jing, highlighted the alignment of running with the bank's culture and expressed gratitude for the support from government and partners [5]. Special Features - A commemorative medal was introduced, symbolizing the fifth edition of the event, designed with the number "5" and elements representing Shanghai [7]. - The event partnered with high-end sports brand Descente to provide professional gear for participants, including race kits and pacing services [7]. Community Engagement - A new 2-kilometer charity run was established to support children with intellectual disabilities and visually impaired runners, promoting inclusivity in sports [8]. - Top finishers in the 10K race received direct entry to the Standard Chartered Hong Kong Marathon and Singapore Marathon, along with additional prizes [8]. Post-Event Activities - The event featured a post-race carnival with interactive activities, including a Liverpool FC exhibition, live music, and a Porsche test drive raffle, enhancing the festive atmosphere [8]. - Numerous sponsors, including Descente and Keep, contributed to the event's success, providing comprehensive support for the runners [8]. Historical Context - The "Standard Chartered Run" is a globally recognized urban running IP, dating back to 1982, with events held in numerous countries [9]. - The Shanghai 10K Run marked its fifth occurrence in mainland China, continuing to deliver quality and enjoyable experiences for runners [9].

Group 1 - On launched its first flagship store in Chengdu, China, on April 25, themed "Get Ready! Run!" to create an immersive running culture space, highlighting its commitment to the Chinese market [2] - The CEO Martin Hoffmann stated that Chengdu's mature business environment and vibrant young consumer base were key reasons for choosing this location, with expectations for China to become On's second-largest market by 2025, accounting for 10% of global sales [2] - Since entering the Chinese market in 2019, On has opened over 65 retail stores across 26 cities, with plans to exceed 100 stores by 2026 [2] Group 2 - The flagship store spans over 500 square meters and is designed to reflect Chengdu's unique urban character, integrating technological innovation with local culture [2] - The store features a bamboo-centric design and aims to provide a retail experience that showcases five major sports scenarios: running, fitness, outdoor activities, tennis, and sports lifestyle [2] - To celebrate the opening, On will exclusively launch the new racing shoe Cloudboom Strike LS on May 1, priced at RMB 2,590, and will host a trial event from April 26 to May 21 [3]