01 中国银联联合国家体育总局发布《2025-2027年金融支持体育消费活动方案》 据中国银联官网消息，近日，国家体育总局在深圳举办"全民全运"文体商旅融合促消费活动。活动中， 中国银联执行副总裁胡浩中代表国家体育总局和中国银联，发布由双方联合制定的《2025-2027年金融 支持体育消费活动方案》。文化和旅游部、体育消费和赛事经济试点单位、全国体育部门相关负责同志 及媒体代表现场见证。 根据《2025-2027年金融支持体育消费活动方案》，中国银联将积极推进三方面的工作： 一方面，加深"平台化"政银企联动，加大体育消费惠民力度。中国银联将深入联动地方体育主管部门、 商业银行，结合体育场景实际需求开展"银联优惠日"等折扣、积分兑换、消费券多样活动，打造政、 银、企多重优惠体系，共同提升促消费、惠民生效果。 361度与机器人公司斯坦德达成战略合作 据财经网消息，近日，361度与机器人公司斯坦德达成战略合作，双方将围绕AI智能与运动产业融合展 开深度合作。根据协议，双方将成立专注于AI智能领域的合资公司，并建立"未来运动探索实验室"，共 同研发适用于机器人穿戴的服装、鞋类、配饰等装备，在具身智能机器人材料领域形成 ...

Financial Data and Key Metrics Changes - The group's total revenue increased by 7.1% to JPY 6,838 million [7] - Operating profit rose by 9.1% to JPY 1,305 million, with an operating profit margin improvement of 0.4 percentage points to 19.19% [8] - Net profit for the first half of the year was JPY 914 million, reflecting a year-on-year increase of 21.5% [9] - Annualized return on equity increased by 3.3 percentage points to 19.7% [9] - Operating cash flows were CHF 774 million, with net cash increasing by 94.3% to CHF 1.913 billion [9] Business Line Data and Key Metrics Changes - Revenue from the XTEP core brand increased by 4.5% to JPY 6,053 million, while the professional sports division, including Saucony and Merrell, saw revenue growth of over 32% to JPY 785 million [8][16] - The mass market segment's gross profit increased by 4% to JPY 2,641 million, with a slight decrease in gross margin by 0.3 percentage points [15] - The professional sports division's operating profit surged nearly 2.4 times to JPY 79 million, with an operating profit margin improvement to 10% [17] Market Data and Key Metrics Changes - Over 300 marathons were held in China in the first half of the year, with more than 3 million participants, indicating a growing interest in running events [24] - The group's brands maintained high wear rates in major marathons, with Saucony achieving second place in overall wear rates at the Wuxi Marathon [25] Company Strategy and Development Direction - The company is focused on strengthening its core strategy of running, enhancing synergies among its brands, and expanding its product portfolio [23][35] - Plans include optimizing retail channel management, improving customer experience, and expanding into shopping malls and outlets [27] - The company aims to reinforce its position as China's leading running brand through flagship products and a professional to mass influence strategy [35] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term development of the sports industry, supported by government investments in public health and sports activities [3][5] - The company plans to implement refined operational management to improve efficiency and create greater returns for investors [6] - The outlook remains positive, with expectations of continued growth driven by the popularity of running and marathon events in China [24][36] Other Important Information - The company declared an interim dividend of HKD 0.18 per share, a year-on-year increase of 15.4%, maintaining a dividend payout ratio of 50% [9] - The company achieved an AA rating in the 2025 MSCI ESG rating, marking its fourth consecutive year of rating improvement [34] Q&A Session Summary Question: What is the outlook for the running market in China? - Management highlighted the increasing popularity of marathons, with over 300 events and 3 million participants in the first half of the year, indicating strong growth potential in the running market [24] Question: How does the company plan to enhance its brand image? - The company will continue to reinforce its high-end sports brand image through flagship products and marketing campaigns, particularly for Saucony [31][36] Question: What are the expectations for the professional sports division? - The professional sports division is expected to maintain a mid to high single-digit operating profit margin for the full year, with continued product launches and marketing efforts [17][36]

Investment Rating - The investment rating for the company is "Buy" [4] Core Insights - The main brand of the company shows steady growth, with a low single-digit increase in revenue for Q2 2025, while Saucony's revenue grew by over 20% year-on-year, with a strategic adjustment in e-commerce channels leading to a reduction in low-priced products and tighter discounts [1][2] - The company expects Saucony's revenue to grow by 30-40% for the full year, maintaining its guidance despite a slowdown in Q2 due to strategic adjustments [2] - The Direct-to-Consumer (DTC) strategy will officially start in Q4 2025, aiming to optimize retail structure and improve operational efficiency [2] Financial Summary - The projected revenue for 2025 is approximately 14.39 billion, with a year-on-year growth of 6% [4] - The expected net profit for 2025 is around 1.37 billion, reflecting a year-on-year increase of 10.92% [4] - The earnings per share (EPS) is projected to be 0.50 yuan for 2025, with a price-to-earnings (P/E) ratio of 9.86 [4]

Financial Performance - Group revenue reached RMB 12,930 million, a 29.1% increase year-over-year[2,6] - Core Xtep brand revenue grew to RMB 11,128 million, representing a 25.9% increase[2,6] - Group's operating profit increased to RMB 1,464 million, a 4.9% increase[2,6] - Profit attributable to ordinary equity holders of the Company increased to RMB 922 million, a 1.5% increase[2,6] Core Xtep Brand Analysis - Core Xtep brand's operating profit increased to RMB 1,759 million, a 9.4% increase[2,81] - Core Xtep brand's net profit increased to RMB 1,345 million, a 10.7% increase[2,81] - Xtep Kids' revenue increased by 52% to RMB 1,671 million, accounting for 15% of the core Xtep brand's revenue in 2022[42] Brand Portfolio Performance - Athleisure brands (K-Swiss & Palladium) revenue increased by 44.4% to RMB 1,402 million[48,70] - Professional sports brands (Saucony & Merrell) revenue increased by 99.0% to RMB 400 million[55,70]

一场酝酿了 17 年的 "长跑"。 同样坚持跑步这项运动的还有特步创始人丁水波。他曾在多个场合阐述特步对跑步产业的重视，去年公司 上市 15 周年时说，"跑鞋一定是特步的绝对核心产品，如果要选一个品类代表特步，那一定是跑步。" 跑 鞋在特步整体营收中占比超过六成，高于安踏、李宁、361 等其他国产运动品牌集团。 今年上半年，特步集团营收同比增长 10.4% 至 72 亿元。其中特步主品牌表现稳定，收入约 58 亿元。索康 尼所在的专业运动板块营收 5.9 亿元，增幅达 72.2%，在整体营收中的占比升至 8%。得益于对成本的控 制，毛利率增长 3 个百分点至 46%。 双品牌聚焦 "跑步" 核心业务 特步收购盖世威、帕拉丁品牌五年后，今年 5 月，创始人丁水波家族决定以 1.51 亿美元将其私有化，减轻 对公司财务报表影响的同时，将资源集中在特步主品牌和高端跑鞋品牌索康尼（Saucony），更聚焦跑步 业务。 2019 年，在收购盖世威、帕拉丁的同一年，特步收购了索康尼和户外品牌迈乐（MERRELL）在中国市场 的所有权，以和 Wolverine 成立合资公司的方式在国内销售。 "跑步能按照自己的步伐来做一件 ...