Group 1 - The 2025 China (Guangdong) - RCEP Member Countries Cross-Border E-Commerce Exchange Event and the China (Guangzhou) Cross-Border E-Commerce Trade Fair was launched in Guangzhou, themed "New Momentum for Foreign Trade, New Future for Digital" [1] - The exhibition covers over 40,000 square meters, running from August 15 to 17, attracting over 1,000 quality supply chain enterprises, 42 cross-border e-commerce platforms, and nearly 200 ecosystem service providers, making it the largest event of its kind in China [1] - Guangdong aims to become a cross-border e-commerce demonstration province, focusing on three areas: developing 30 advantageous industrial belts and nurturing 300 key enterprises within three years, expanding new markets in collaboration with leading e-commerce platforms, and strengthening the e-commerce development hubs in Guangzhou, Shenzhen, and Eastern Guangdong [1] Group 2 - The cross-border e-commerce comprehensive pilot zones have achieved full coverage across 21 cities in Guangdong, demonstrating significant aggregation effects [2] - Since being approved as a national cross-border e-commerce comprehensive pilot zone in 2016, Guangzhou has accumulated over 700 billion yuan in cross-border e-commerce import and export volume over nearly ten years, with an expected volume exceeding 180 billion yuan in 2024 [2] - In the first half of this year, cross-border e-commerce in Guangzhou achieved an import and export volume of 116.9 billion yuan, reflecting a year-on-year growth of 43.1% [2] Group 3 - The current trade fair has added AI and compliance zones to better adapt to new trade trends and mitigate overseas risks [3] - Amazon Global Selling released a white paper on the development trends of cross-border e-commerce exports during the event, while Shein shared excellent cases of "cross-border e-commerce + industrial belts" [3] - The event also launched the "Cross-Border E-Commerce (Going Abroad) New Market Country Guidelines" and showcased excellent cases of Guangdong's "Cross-Border E-Commerce Brand Going Abroad" and "Cross-Border E-Commerce Expanding New Markets" [3]

Core Insights - The 2025 China (Guangdong) - RCEP Member Countries Cross-Border E-Commerce Exchange Event and China (Guangzhou) Cross-Border E-Commerce Fair has commenced in Guangzhou, themed "New Foreign Trade Momentum, New Digital Future" [1][3] - The exhibition covers over 40,000 square meters, running from August 15 to 17, featuring over 1,000 quality supply chain enterprises and 42 cross-border e-commerce platforms [1][3] - Guangdong has 594 participating enterprises, with 18 advantageous industrial belts represented in themed exhibition areas [1][3] Industry Development Goals - Guangdong aims to become a cross-border e-commerce demonstration province, focusing on three key areas: developing 30 advantageous industrial belts and nurturing 300 backbone enterprises within three years, expanding new markets through collaboration with leading e-commerce platforms, and strengthening the e-commerce development hubs in Guangzhou, Shenzhen, and Eastern Guangdong [3] - The event showcases participation from over 900 enterprises across 23 provinces, with more than 1,800 standard exhibition booths, indicating growth in scale and participation compared to the previous event [3][4] Event Features and Initiatives - The fair includes new sections for cross-border e-commerce AI and compliance for overseas operations, adapting to trade trends and mitigating risks [4] - Amazon Global Selling released a white paper on the development trends of cross-border e-commerce, while other organizations shared successful case studies and guidelines for entering new markets [4] - The event will host over 30 thematic forums covering policy releases, experience sharing, and resource matching throughout its three-day duration [4]

Core Insights - Guangdong's cross-border e-commerce import and export scale has surged from 11.3 billion yuan in 2015 to 745.4 billion yuan in 2024, marking a 66-fold increase over nine years with an average annual growth rate of 60%, accounting for over one-third of the national total and maintaining the top position in the country [1][3] Group 1 - Guangzhou's cumulative cross-border e-commerce import and export value has exceeded 700 billion yuan over the past decade, with a projected value of over 180 billion yuan in 2024. In the first half of this year, the city achieved an import and export value of 116.9 billion yuan, reflecting a year-on-year growth of 43.1% [3] - The Guangdong Provincial Department of Commerce aims to establish itself as a cross-border e-commerce demonstration province by focusing on three key areas: developing 30 advantageous industrial belts and nurturing 300 backbone enterprises within three years, launching a special action to expand new markets in collaboration with leading e-commerce platforms, and strengthening the e-commerce development hubs in Guangzhou, Shenzhen, and Eastern Guangdong to upgrade the 21 cross-border e-commerce comprehensive pilot zones in the province [3] Group 2 - The current cross-border e-commerce trade fair spans over 40,000 square meters, running from August 15 to 17, attracting over 1,000 quality supply chain enterprises, 42 major domestic and international cross-border e-commerce platforms, and nearly 200 ecosystem service providers. A total of 900 enterprises from 23 provinces and municipalities, including Guangdong, Zhejiang, Fujian, Jiangsu, and Anhui, are participating, with more than 1,800 standard exhibition booths [5] - Guangdong has 594 enterprises participating in the fair, showcasing 18 advantageous industrial belts such as beauty products from Guangzhou, home appliances from Foshan, lighting from Zhongshan, and toys from Shantou in themed exhibition areas. To better adapt to new trade trends and mitigate risks in overseas expansion, the fair has also introduced an AI section for cross-border e-commerce and a compliance section for overseas operations [5]

Group 1 - The 2025 China (Guangzhou) Cross-Border E-Commerce Fair will be held from August 15 to 17, featuring over 1,000 supply chain companies, more than 40 major global cross-border e-commerce platforms, and nearly 200 ecosystem service providers [1][2] - This year's fair will introduce a compliance-themed section for overseas expansion and an AI section for cross-border e-commerce, aiming to help Chinese companies navigate compliance and enhance their brand image [4][5] - The total import and export volume of China's goods trade reached 21.79 trillion yuan in the first half of the year, with cross-border e-commerce accounting for 1.32 trillion yuan, reflecting a year-on-year growth of 5.7%, which is higher than the overall foreign trade growth rate [1] Group 2 - The fair will prioritize support for ten "cross-border e-commerce + industrial belt" pilot enterprises, facilitating connections between these enterprises and cross-border e-commerce platforms and service providers [5] - Guangdong province has recommended 18 industrial alliances to participate in the fair, with a total exhibition area exceeding 2,700 square meters [5] - Guangzhou will debut its participation in the fair through cross-border e-commerce industrial alliances, showcasing three industrial alliances and 34 companies, with a special exhibition area of over 700 square meters [5]

Core Insights - The 2025 China (Guangzhou) Cross-Border E-Commerce Fair will be held from August 15 to 17, focusing on "New Foreign Trade Momentum, New Digital Future" with over 1,000 quality supply chain enterprises and more than 40 major domestic and international cross-border e-commerce platforms participating [1] Group 1: Event Highlights - The number of participating platforms has reached a new high, with major platforms like Amazon, Temu, and Shein significantly increasing their exhibition space [1] - The introduction of the "Cross-Border E-Commerce AI Zone" will showcase AI technology service providers, enhancing the capabilities of e-commerce throughout the supply chain [1] - Amazon will feature an AI experience area, allowing sellers to practically engage with Amazon's AI tools [1] Group 2: Industry Collaboration - Amazon will host a "Global Opportunities Forum" during the fair to assist sellers in efficiently targeting mature and emerging markets, offering regional subsidies and discounts for new sellers in Latin America [2] - Alibaba is promoting a "Industry Belt + Platform" model to connect local industries with global markets, providing comprehensive services including payment, logistics, and tax refunds [2] - A compliance-themed area will be established to enhance risk prevention for companies going global, featuring various service organizations [2] Group 3: Regional Cooperation - The Guangdong Provincial Department of Commerce will hold a cross-border e-commerce exchange meeting with RCEP member countries, with companies from Thailand and Vietnam participating for the first time [3] - Financial support will be provided to qualifying exhibitors, particularly those from key industries such as lighting, apparel, and toys [3] - The fair serves as a platform for resource reorganization in response to market changes, as highlighted by industry leaders [3]