2025中国（广州）跨境电商交易会以"外贸新动能·数字新未来"为主题，展览总面积超4万平方米，展期 为8月15至17日，吸引了1000多家优质供应链企业，42家跨境电商平台以及近200家生态链服务商参展， 是目前国内同类展会中参展平台数量最多、头部平台最为集中和参展投入最大的展会。其中，广东共有 594家企业参展，广州美妆、佛山家电、中山灯饰、汕头玩具等18个优势产业带以产业联盟形式设立主 题展区。 广东省商务厅厅长张劲松指出，当前广东正锚定跨境电商示范省目标，聚焦三方面加力推进电商高质量 发展：一是抓"跨境电商+产业带"，3年内打造30个优势产业带、培育300家骨干企业；二是抓"跨境电商 拓展新市场"专项行动，协同头部电商平台，链接国内国际，开拓全球市场；三是做强广州、深圳、粤 东三大电商发展极，带动全省21个跨境电商综试区提档升级。 【深圳商报讯】（驻穗记者张莹）8月15日，2025中国（广东）—RCEP成员国跨境电商交流活动暨中国 （广州）跨境电商交易会启动仪式在广州举行。 为了更好适应贸易新趋势、规避出海风险，本届展会增设跨境电商AI专区和合规出海专区。 亚马逊全球开店在活动上发布了2025亚马逊全球 ...

Core Insights - The 2025 China (Guangdong) - RCEP Member Countries Cross-Border E-Commerce Exchange Event and China (Guangzhou) Cross-Border E-Commerce Fair has commenced in Guangzhou, themed "New Foreign Trade Momentum, New Digital Future" [1][3] - The exhibition covers over 40,000 square meters, running from August 15 to 17, featuring over 1,000 quality supply chain enterprises and 42 cross-border e-commerce platforms [1][3] - Guangdong has 594 participating enterprises, with 18 advantageous industrial belts represented in themed exhibition areas [1][3] Industry Development Goals - Guangdong aims to become a cross-border e-commerce demonstration province, focusing on three key areas: developing 30 advantageous industrial belts and nurturing 300 backbone enterprises within three years, expanding new markets through collaboration with leading e-commerce platforms, and strengthening the e-commerce development hubs in Guangzhou, Shenzhen, and Eastern Guangdong [3] - The event showcases participation from over 900 enterprises across 23 provinces, with more than 1,800 standard exhibition booths, indicating growth in scale and participation compared to the previous event [3][4] Event Features and Initiatives - The fair includes new sections for cross-border e-commerce AI and compliance for overseas operations, adapting to trade trends and mitigating risks [4] - Amazon Global Selling released a white paper on the development trends of cross-border e-commerce, while other organizations shared successful case studies and guidelines for entering new markets [4] - The event will host over 30 thematic forums covering policy releases, experience sharing, and resource matching throughout its three-day duration [4]

Core Insights - Guangdong's cross-border e-commerce import and export scale has surged from 11.3 billion yuan in 2015 to 745.4 billion yuan in 2024, marking a 66-fold increase over nine years with an average annual growth rate of 60%, accounting for over one-third of the national total and maintaining the top position in the country [1][3] Group 1 - Guangzhou's cumulative cross-border e-commerce import and export value has exceeded 700 billion yuan over the past decade, with a projected value of over 180 billion yuan in 2024. In the first half of this year, the city achieved an import and export value of 116.9 billion yuan, reflecting a year-on-year growth of 43.1% [3] - The Guangdong Provincial Department of Commerce aims to establish itself as a cross-border e-commerce demonstration province by focusing on three key areas: developing 30 advantageous industrial belts and nurturing 300 backbone enterprises within three years, launching a special action to expand new markets in collaboration with leading e-commerce platforms, and strengthening the e-commerce development hubs in Guangzhou, Shenzhen, and Eastern Guangdong to upgrade the 21 cross-border e-commerce comprehensive pilot zones in the province [3] Group 2 - The current cross-border e-commerce trade fair spans over 40,000 square meters, running from August 15 to 17, attracting over 1,000 quality supply chain enterprises, 42 major domestic and international cross-border e-commerce platforms, and nearly 200 ecosystem service providers. A total of 900 enterprises from 23 provinces and municipalities, including Guangdong, Zhejiang, Fujian, Jiangsu, and Anhui, are participating, with more than 1,800 standard exhibition booths [5] - Guangdong has 594 enterprises participating in the fair, showcasing 18 advantageous industrial belts such as beauty products from Guangzhou, home appliances from Foshan, lighting from Zhongshan, and toys from Shantou in themed exhibition areas. To better adapt to new trade trends and mitigate risks in overseas expansion, the fair has also introduced an AI section for cross-border e-commerce and a compliance section for overseas operations [5]

首设合规出海主题和跨境电商AI专区 据海关总署统计，今年上半年，我国货物贸易进出口总额达21.79万亿元人民币，同比增长2.9%。其 中，跨境电商进出口总额为1.32万亿元，同比增长5.7%，增速继续高于全国外贸总体增速。 周善青称，要适应复杂多变的内外部环境，跨境电商市场渠道和资源势必作出相应调整，而中国（广 州）跨交会就是重整渠道和资源的最佳平台。 佛山顺德北滘美的总部大楼 记者从媒体通气会现场获悉，2025跨交会以"外贸新动能，数字新未来"为主题，今年首设合规出海主题 专区、出海社媒专区，在帮助中国跨境电商企业系统性地合规出海的同时，构建海外品牌形象，讲好品 牌故事。 "合规出海主题专区组织了中国企业'走出去'综合服务基地、前海出海e站通及法律、检测认证等服务机 构参展，强化出海风险防范。"周善青说。 AI正在深刻变革电商的运营逻辑和营销方式，因此此次跨交会首设"跨境电商AI专区"。据广东省网商协 会执行会长兼秘书长刘飞娜介绍，"跨境电商AI专区"汇集了一批经过严格筛选、赋能电商全链条的优秀 AI技术服务商，参会企业可以直观感受AI提升效率和效果的能力。"这是广大卖家和生态伙伴零距离接 触、深度了解全球 ...

8月1日，广东省商务厅举办2025年中国（广州）跨境电商交易会媒体通气会。据悉，本次跨交会将于8 月15至17日在广交会展馆举办，以"外贸新动能，数字新未来"为主题，共有1000多家优质供应链企业、 40多家国内外主要跨境电商平台、200家生态链服务商参展。 南方财经记者了解到，AI电商应用将是本次展会的一大亮点。2025跨交会首设"跨境电商AI专区"，汇集 了一批赋能电商全链条的AI技术服务商，让广大卖家零距离接触生态伙伴。亚马逊、阿里国际站均布 局AI技术应用，为跨境电商业务发展注入新动力。其中，亚马逊还设置了AI体验区，让卖家通过"动手 实践"试用亚马逊AI工具，将前沿科技在跨境场景中的应用带到卖家身边。 此外，深化与 RCEP和东盟地区合作，扩大对外开放。广东省商务厅将在展会开幕当天举办"2025 中国 （广东）—RCEP成员国跨境电商交流会"，泰国、越南等国家的企业首次参展，拓展区域合作交流。 据悉，广东省商务厅将对符合要求的参展企业给予经费支持，同时优先支持中山灯饰、 揭阳服饰、惠 州女鞋、江门家电、汕头玩具、潮州陶瓷、汕尾珠宝、阳江五金、湛江家电、肇庆五金等10个"跨境电 商+产业带"企业参展， ...