Core Insights - The core perspective of the articles emphasizes that young consumers are redefining the concepts of "useful," "good," and "beloved" in their purchasing decisions, moving beyond traditional notions of value to include emotional and experiential dimensions [1][4][5] Group 1: Changing Consumer Values - Young consumers are increasingly prioritizing emotional value over mere ownership, focusing on experiences that provide emotional support, connection, and meaning [1][4] - The shift in consumer behavior is characterized by a transition from "ownership" to "participation," from "functionality" to "emotion," and from "labels" to "identity" [5][6] - The rise of "emotional consumption" is evident, with products and services that resonate emotionally gaining popularity, such as Labubu toys and plant therapy [5][6] Group 2: Trends in Young Consumer Behavior - Trend 1: Value-driven growth is emerging, where young consumers seek products that resonate with their values and identity, rather than just functionality [5][6] - Trend 2: The experience economy is evolving, with a focus on high-quality emotional regulation and immersive interactions, as seen in the popularity of travel destinations linked to emotional IPs [7][8] - Trend 3: The integration of AI technology is creating a new wave of "efficiency consumption," with nearly 50% of young consumers paying for AI tools to enhance their decision-making and daily tasks [8][9] Group 3: Market Implications - Brands that can effectively communicate and embody the cultural values and lifestyles of young consumers will gain trust and loyalty [6][7] - The demand for unique craftsmanship and cultural identity in products, such as gold jewelry, indicates a shift towards valuing cultural significance in purchasing decisions [6] - The evolving lifestyle of young consumers is becoming a key driver for new consumption patterns, business models, and platforms, positioning them as active co-creators of value [9]

十点人物志 . 在这里，遇见每一个值得被记录的人 以下文章来源于十点人物志 ，作者芝士咸鱼 本文来自微信公众号： 十点人物志 ，作者：芝士咸鱼，题图来自：视觉中国 "断亲"，近年来是社交媒体上的热词，用来描述年轻人主动与"扫兴亲戚"划清界限，既是成年之后边 界意识的觉醒，也是一种自我保护。 但现在，你有没有发觉： 越来越多中年人也默默开始断亲？ 人到中年，父母相继离世，维系家庭的核心纽带断裂。原本以父母为中心维系的手足情谊，逐渐开始 松动。在料理身后事与分配遗产的关键时刻，隐忍多年的误解与委屈往往被瞬间引爆，一场饭桌上的 争执，便可能成为中年人与兄弟姐妹疏远甚至断联的根源。 据最高人民法院 2024年公报， 全国继承纠纷案件同比增长约 38.92%。大量纠纷的背后，折射出手 足亲情的彻底破裂。多项社会学研究也指出，在父母离世后，兄弟姐妹之间的联系会显著减少，呈 现"降温"趋势。 为什么最讲血缘与亲情的 60后、70后，逐渐开始选择"断亲"？曾经亲密无间的兄弟姐妹，又是如何 在生活的洪流中渐行渐远的？ 中年人的"断亲潮"，从父母离世 开始 在多子女家庭中，父母往往是兄弟姐妹之间最后的 "情感粘合剂"。哪怕他们平 ...

"断亲"，近年来是社交媒体上的热词，用来描述年轻人主动与"扫兴亲戚"划清界限，既是成年之后边界意识的觉醒，也是一种自我保护。 但现在，你有没有发觉：越来越多中年人也默默开始断亲？ 人到中年，父母相继离世，维系家庭的核心纽带断裂。原本以父母为中心维系的手足情谊，逐渐开始松动。在料理身后事与分配遗产的关键时刻，隐忍多 年的误解与委屈往往被瞬间引爆，一场饭桌上的争执，便可能成为中年人与兄弟姐妹疏远甚至断联的根源。 据最高人民法院2024年公报，全国继承纠纷案件同比增长约38.92%。大量纠纷的背后，折射出手足亲情的彻底破裂。多项社会学研究也指出，在父母离 世后，兄弟姐妹之间的联系会显著减少，呈现"降温"趋势。 为什么最讲血缘与亲情的60后、70后，逐渐开始选择"断亲"？曾经亲密无间的兄弟姐妹，又是如何在生活的洪流中渐行渐远的？ 中年人的"断亲潮"，从父母离世开始 在多子女家庭中，父母往往是兄弟姐妹之间最后的"情感粘合剂"。哪怕他们平时性格不合、价值观存在分歧，每到逢年过节或遇父母生病、做重大抉择的 时候，所有家庭成员仍会围坐在一起商议。但一旦这层粘合剂不复存在，很多人与手足之间的联系，也随之失去了必要性。 遗产分配 ...