特斯拉展车与意大利沙发共享同一层空间，光伏充电桩在电器展厅悄然运行——这并非概念展厅的科幻 布景，而是红星美凯龙（601828）在全国数十座家居Mall铺开的商业场景实验。 当传统汽车渠道陷入"4S店过重、商超店过贵"的双重困局，作为拥有39年历史、超400家商场的家居巨 头，红星美凯龙正凭借其"超级规模、超级用户、超级场景"的三重优势，以创新的成本公式和生态融合 模式，在价值5万亿的汽车市场构筑全新生态位。 两个行业的双向奔赴 2023年，中国汽车市场正经历结构性变革——新能源汽车渗透率飙升至31.6%，后市场规模达1.6万亿 元，而传统4S店退网超过2540家,创下历史新高，渠道重构战役已经打响。与此同时，随着智能座舱配 置率突破60%，汽车作为"移动生活空间"的属性正加速凸显，与"家"的界限日益模糊。小米、华为、理 想率先喊出"人车家"概念，成汽车行业热词。 同年，建发集团入主后的红星美凯龙开始筹谋汽车业务，探索"车居一体"新模式。同属建发大家庭的建 发汽车的助力让红星美凯龙如虎添翼，不到一年时间就在成都联合打造落地汽车智能生态综合体"π空 间"，同时布局从新能源汽车到高端二手车、平行进口车、汽车改装及 ...

5月27日，红星美凯龙在上海全球家居1号店正式宣布美凯龙电器馆从1.0版升级为2.0版"Mega-E智电绿洲"，并同步启动全国电器2.0首馆开业仪式。 未来三年，红星美凯龙将在全国打造40座高端电器生态标杆，实现一城一标杆。升级后的"Mega-E智电绿洲"不仅仅体现在面积规模及门店数量的扩容， 更通过品类创新升级、品牌梯度丰富、服务体系搭建三大维度升级，为国内家电渠道转型注入新动能。 作为"Mega-E智电绿洲"全国首店，上海全球家居1号店的电器馆在升级后经营面积从1.6万方增加到3.3万方，品牌数从57个增加到103个，更新增潮电荟、 用户服务中心、零碳生活家等场景创新。 电器馆2.0升级本质：从高端破局到生态共赢 近年来，国内家电行业正经历从规模扩张向价值跃升的战略转型，其中，渠道体系作为连接供需的枢纽，成为撬动行业高端转型的关键支点。 基于对行业趋势的深度洞察，2021年，全国首个智能电器生活馆开业，开启了进军高端电器之路；截至2024年底，已在全国115个核心城市落地超150家智 能电器生活馆，高端电器品类已经成为红星美凯龙增长最快的业务板块之一…… 活动现场，红星美凯龙发布了电器新三年战略，红星美凯 ...

出品：新浪财经上市公司研究院 作者：木予 据国家统计局数据显示，2024年新建商品房销售面积共97385万平方米，同比下降12.9%，新建商品房销售额共96750亿元，同比下降17.1%。其中，住宅销 售面积和销售额分别较2023年下降14.1%、17.6%。随着房地产行业进入存量时代，新房市场家居消费持续疲软，二手房装修、存量房翻新、旧房改造需求 虽然显著提升，但市场相对分散且决策周期长，短期内难以弥补缺口。 而据中国建材流通协会数据披露，2024年全国规模以上建材家居卖场累计销售额为1.49万亿元，同比减少3.9%；规模以上建材家居市场面积约为20495万平 方米，同比减少9.6%，连续第三年负增长且降幅扩大，整体空置率随之上升。与此同时，消费者偏好线上购物，导致传统线下卖场不再是唯一流量入口， 个性化、整家定制和智能家居的需求上升，也是单品零售模式式微的关键原因之一。 2024年，美凯龙实现总营收78.21亿元，同比大幅下降32.1%，而2023年的降幅约为18.6%，规模甚至低于2014年的83.32亿元；归母净亏损录得29.83亿元，比 2023年扩大34.6%；经营活动产生现金净流入2.16亿元， ...

Core Viewpoint - The company reported a significant decline in revenue and net profit for 2024, with a focus on improving cash flow and strategic business adjustments to enhance future performance [1][2][5]. Financial Performance - In 2024, the company achieved operating revenue of 7.821 billion, a year-on-year decrease of 32.08%, and a net profit attributable to shareholders of -2.983 billion, down 34.61% [1]. - For Q4 2024, the company recorded operating revenue of 1.716 billion, a decline of 39.57%, but net profit attributable to shareholders improved to -1.097 billion, an increase of 34.32% [1]. - The comprehensive gross margin for 2024 was 58.26%, an increase of 1.52 percentage points year-on-year [4]. Business Segments - Self-operated and leasing income for 2024 was 5.360 billion, down 21.0%, accounting for 68.5% of total revenue, with an average occupancy rate of 83.0% in self-operated malls [2]. - Commissioned management income was 1.460 billion, a decrease of 28.1%, with an average occupancy rate of 82.5% [2]. - Revenue from construction and decoration services was 0.332 billion, down 11.44 billion, due to industry contraction and project delays [2]. - Other business income was 0.669 billion, a decrease of 5.56 billion, primarily due to reduced joint marketing and commercial planning revenue [3]. Strategic Initiatives - The company is expanding its "3+Star Ecosystem" strategy, focusing on integrating home appliances and home decoration to create a new consumer ecosystem [3]. - Plans to establish 100 high-end home appliance stores nationwide over the next two years, with a focus on smart appliances [3]. - The company has engaged with 25 automotive brands, expanding its footprint in 26 cities with a total operating area of 164,000 square meters, a year-on-year increase of 60,000 square meters [3]. Cost Management - The company’s expense ratio for 2024 was 58.21%, an increase of 11.62 percentage points year-on-year, with significant increases in sales and management expenses [4]. - In Q4 2024, the expense ratio rose to 70.61%, reflecting a 24.81 percentage point increase year-on-year [4]. Future Outlook - The company aims to implement a "light asset, heavy operation, and reduced leverage" strategy, with expectations of revenue growth in the coming years [5][6]. - Projected revenues for 2025-2027 are 8.385 billion, 8.780 billion, and 9.122 billion, with corresponding net profits expected to improve gradually [6].