一个值得关注的趋势是：中国车企在高端市场积极增加扬声器配置数量。蔚来、极氪和比亚迪（002594）等多家中国汽车品牌厂商都已推出配备超过20个扬 声器的车型，包括蔚来ET7、极氪01以及比亚迪腾势D9。尽管高端车型的扬声器数量如此之多，但中国汽车品牌厂商正发力推出配备较少扬声器的更具性价 比的电动汽车车型，从而减少了市场的平均最大扬声器数量。 根据Counterpoint最新发布的《全球乘用车音响系统追踪报告》，目前全球乘用车音响系统市场由Harman和Bose主导，两家厂商合计贡献近60%的总销售 额。在前十大供应商中，AAC Technologies是唯一上榜的中国企业。尽管该市场传统上由Harman、Bose、Sony和Dynaudio等美国、日本和欧洲企业主导，但 随着中国汽车品牌厂商在全球范围内的影响力不断扩大，Sonavox、WANOS、Nobo Automotive和ADS Audio等中国企业正在迅速崛起。 为了提升供应链控制力并打造更具差异化的产品体验，小鹏、零跑和吉利等中国车企已经开始自主研发车载音响系，并与生态合作伙伴展开深度协作。 除了在扬声器数量上的比拼，汽车品牌厂商对软件定义音频功 ...

以下文章来源于Counterpoint 咨询 ，作者Counterpoint Counterpoint 咨询 . 全球乘用车音响系统供应商销售份额对比 2025年Q1 vs 2024年Q1 来源： Counterpoint Research《全球乘用车音响系统追踪报告》，2025年Q1 一个值得关注的趋势是：中国车企在高端市场积极增加扬声器配置数量。蔚来、极氪和比亚迪等多 家 中国汽车品牌厂商 都已推出配备超过20个扬声器的车型，包括蔚来ET7、极氪01以及比亚迪腾势 D9。尽管高端车型的扬声器数量如此之多，但 中国汽车品牌厂商 正发力推出配备较少扬声器的更 具性价比的电动汽车车型，从而减少了市场的平均最大扬声器数量。 除了在扬声器数量上的比拼， 汽车品牌厂商 对软件定义音频功能的不断增加，也正深刻改变车载音 响系统市场的竞争格局。得益于OTA远程升级能力， 汽车品牌厂商 为用户提供个性化音频体验。特 斯拉Model 3、蔚来ET7、凯迪拉克Optiq以及Lucid Air等多款车型均支持OTA更新，能够持续提升用 户体验并随着迭代引入新功能。空间音频和沉浸式音频技术在高端车型的普及深化为用户带来360度 的 ...

Core Viewpoint - Hansang Technology (301491) is launching its IPO on July 25, 2023, positioning itself as a leading provider of high-end audio products and comprehensive audio technology solutions in the industry [1] Group 1: Company Overview - Established in 2003, Hansang Technology has over 20 years of experience in the audio technology field, building a competitive audio industry ecosystem through a complete technical system and diversified product matrix [1] - The company emphasizes technological innovation as the core driver of its development, forming a complete technical loop in audio signal processing, transmission, and system intelligence [1][2] Group 2: Technological Advancements - In audio transmission technology, Hansang has overcome the bottleneck of multi-channel wireless transmission, achieving low latency and high synchronization for complex scenarios such as home multi-zone HiFi and commercial audio [2] - The company has developed a cloud-edge-end collaborative system framework for audio system intelligence, enabling mass audio distribution management across ecosystems [2] - Hansang has pioneered a "software-defined audio" architecture, integrating self-developed core algorithms and software to reduce development costs [2][3] Group 3: Product Matrix - Hansang's high-performance audio products include home high-fidelity audio systems, home theater products, and commercial audio systems, with 95% of its main business revenue derived from these products [3] - The company has launched innovative audio and AIoT products such as children's smart speakers and gaming audio systems, which have gained significant success globally [3][4] Group 4: Global Strategy and Market Position - Hansang has established three R&D centers in Nanjing, India, and Denmark, with an international R&D team of 278 members, and has a global sales network [4] - The company has recognized the rapid development of audio AIoT technology and actively applied new technologies in product development, achieving notable success in children's smart speakers and cross-border smart speakers [4] Group 5: Future Development Plans - With increasing demand for smart audio IoT products, Hansang plans to build new large-scale production bases to enhance production and delivery capabilities [5] - The company has set a "1+2+3+4" development plan to expand its business scale and strengthen its technical advantages across various application scenarios [5] - Hansang aims to become a leading international company in providing comprehensive audio solutions and services, focusing on high-quality products that meet market demands [5]