年末欢聚，共启新程！ 设计 | 甄 尤美 作者 | 王 菁 编辑 | 黄大 路 此外，车载声学的演进史，本质是科技迭代与用户需求的变迁史，更是汽车承载角色的演进史。那么，在汽车从"交通工具"转向"第三生活空 间"时，车载声学又有哪些新的使命与发展空间？ "这车有几个音箱？"一买车，消费者总爱这么问。 在5个扬声器走向普及、20个走入20万级、高端车动不动就30个起的当下，扬声器数量已成为最简单直观的"获得感"来源。 据国信证劵经济研究所整理数据，截至今年9月"5个以上"已占乘用车市场音箱配置的80%左右，"20个以上"已占比高达10%。 图：2022年1月-2025年9月乘用车扬声器渗透率 资料来源：佐思汽车研究，高工智能汽车，国信证劵经济研究所整理 高端车型音响天花板进一步拉高，如蔚来ET92025款全系标配35颗扬声器，极氪9X全系标配32颗定制化扬声器，而尊界S8002025款纯电星辉尊 享版则以43个扬声器的数量，成为车载音响扬声器最多的车型。 然而， 这种"参数竞赛"背后，却是参数与体验的鸿沟、信息的极端不对称，以及一个让人向往的未来正被低估。 在车质网投诉平台中，常可以看到"声道数虚标"、"功率虚 ...

Core Insights - 瑞声科技 has launched the "AI Native Experience" perception technology concept at the 2025 AAC Perception Technology Summit, emphasizing its commitment to "Physical AI" as a core strategy [2] - The company is positioning itself as a leader in the automotive acoustic market, having integrated a full-stack acoustic ecosystem through acquisitions and partnerships with high-end brands [2][3] - 瑞声科技 has entered the global top ten for automotive sound systems, being the only Chinese company on the list, showcasing its growing influence in the automotive sector [3] Group 1 - The summit theme "Perception Intelligence, Scene Symbiosis" highlights the company's vision for evolving user experience through continuous technological advancement [2] - 瑞声科技's focus on the integration of hardware and software aims to meet new demands for in-car acoustics driven by electrification and intelligence trends [2] - The collaboration with 极氪9X on the naim sound system demonstrates the company's deep involvement in enhancing automotive audio experiences through advanced sound field architecture and noise reduction solutions [3] Group 2 - The next generation of immersive smart cockpits is expected to be a result of multi-sensory integration, combining sound, light, electricity, and touch to create realistic user experiences [3] - 瑞声科技 is leveraging its expertise in consumer electronics to rapidly transfer capabilities such as sensors and microphone arrays to the automotive sector [3] - The company aims to continue its strategic focus on "Physical AI" while collaborating with global partners to advance the automotive experience into a new era of understanding human needs and lifestyles [3]

Recent Key Events - The recent US-China trade negotiations in Kuala Lumpur focused on key economic issues, including maritime logistics, tariffs, and agricultural trade, leading to a basic consensus on resolving mutual concerns [1][9] - The Chinese government released the 15th Five-Year Plan, emphasizing the development of strategic emerging industries such as new energy, aerospace, and quantum technology [2][10] - Nvidia announced collaborations to develop new supercomputers and autonomous vehicle fleets, projecting GPU sales to reach $500 billion by the end of 2026 [4][12] Market Situation - The Hong Kong stock market experienced a pullback in October, with the Hang Seng Index declining from 26,856 points at the end of September to 26,346 points by October 28, a drop of 1.9% [13] - The Hang Seng Technology Index fell by 5.8% during the same period, while both indices have seen significant gains year-to-date, with increases of 31.3% and 36.4% respectively [13] - Net inflows from southbound trading in Hong Kong stocks reached HKD 701 billion in October, indicating stable investment interest [14] Current Investment Recommendations - Focus on growth-oriented energy and non-ferrous metal companies such as Luoyang Molybdenum, China Qinfa, and China Hongqiao [23] - Pay attention to internet companies benefiting from AI model iterations, including Alibaba and Kuaishou [23] - Consider undervalued and high-growth electronic component firms like QiuTai Technology and AAC Technologies [23] - Monitor new energy vehicle companies and those recently listed in Hong Kong, such as Leap Motor, Xiaopeng Motors, and Pony.ai [23] Company-Specific Insights Luoyang Molybdenum (3993.HK) - The company reported a revenue of CNY 145.5 billion for the first three quarters of 2025, with a net profit increase of 72.6% year-on-year [24][30] - Production of copper and cobalt exceeded expectations, with copper output reaching 543,400 tons, a 14.14% increase [25][30] China Qinfa (0866.HK) - The company achieved a revenue of CNY 1.089 billion in the first half of 2025, with a focus on optimizing its operations in Indonesia [32][33] - The divestment of underperforming assets is expected to enhance financial metrics and allow for greater focus on profitable ventures [33] China Hongqiao (1378.HK) - The company reported a revenue of CNY 81.04 billion in the first half of 2025, a 10.1% increase, driven by higher aluminum prices and lower electricity costs [39][40] - The increase in production capacity is expected to further enhance profitability [41] Alibaba (9988.HK) - Alibaba's revenue for the first quarter of FY2026 was CNY 247.65 billion, with a 2% year-on-year growth, driven by its e-commerce and cloud services [45][48] - The company is focusing on enhancing its instant retail capabilities and AI-driven cloud services [46][48] Kuaishou (1024.HK) - Kuaishou reported a revenue of CNY 35 billion in Q2 2025, reflecting a 13.1% year-on-year growth, with significant contributions from e-commerce [50] - The company is optimizing its marketing strategies and enhancing its AI capabilities to drive future growth [51][52] QiuTai Technology (1478.HK) - The company achieved a revenue of CNY 8.83 billion in the first half of 2025, with a notable increase in profit margins [53] - QiuTai is expanding its product offerings in the IoT sector and enhancing its competitive edge through vertical integration [54]

Group 1 - Company launched several flagship products featuring self-developed low-power WiFi audio technology, including HE1000WiFi, Arya WiFi headphones, and Shangri-La Tower streaming speaker [1] - The core highlight of the launch is the WiFi technology that addresses wireless audio transmission issues, enabling lossless audio transmission and supporting multiple modes including WiFi, USB Audio, and Bluetooth [1] - The Shangri-La Tower integrates WiFi streaming, DSP audio processing, and high-fidelity speakers, significantly improving efficiency compared to traditional high-end audio systems [1] Group 2 - The founder stated that the company plans to enhance research in electroacoustic technology and explore its applications in health monitoring and smart home integration [2] - As of now, the company holds 195 domestic patents (including 80 invention patents), 21 foreign patents, 29 software copyrights, and 5 works copyrights [2] - In the first half of the year, the company achieved revenue of 107 million yuan, a year-on-year increase of 20.77%, and a net profit of 34.79 million yuan, a year-on-year increase of 63.79% [2] Group 3 - The electroacoustic industry in China has been rapidly developing, with domestic manufacturers gradually moving from low-end to mid-to-high-end markets [2] - The company is one of the few high-end electroacoustic brands in China with global influence, while another listed company, Xian Ge International, possesses a complete industrial chain in audio products [2]

Core Insights - The global passenger car audio system market is experiencing a competitive landscape that reflects both historical trends and structural shifts [2] - Harman and Bose remain the dominant players, holding nearly 60% of the market share, with Harman at 36% and Bose at 24% [5] - The rise of Chinese manufacturers is reshaping the industry, transitioning from being invisible players in the supply chain to direct suppliers for automakers [6] Market Dynamics - The only Chinese company in the top ten global suppliers is AAC Technologies, indicating a significant shift in the role of local manufacturers [6] - Chinese brands like Sonavox, WANOS, Nobo Automotive, and ADS Audio are entering the international market through partnerships with mid-to-high-end vehicle models [6] - The growth of China's automotive exports and the redefinition of user experience in electric vehicles are driving this change [6] Strategic Shifts - Chinese automakers are increasingly integrating audio systems into their own product development, reducing reliance on international suppliers [7] - This shift is motivated by supply chain security, cost control, and the desire for customized audio experiences that enhance user differentiation [7] Product Development Trends - High-end Chinese models are equipped with over 20 speakers, directly competing with luxury brands for sound quality [8] - In the entry and mid-range electric vehicle markets, manufacturers are optimizing speaker counts to offer better price-performance ratios [8] - The evolving consumer decision-making process emphasizes audio systems as critical components that influence user experience and brand premium [8] Technological Advancements - The competition is shifting towards "software-defined audio," with vehicles like Tesla Model 3 and NIO ET7 utilizing OTA upgrades to enhance audio algorithms [8] - General Motors plans to standardize Dolby Atmos in all Cadillac electric vehicles starting in 2026, aiming to establish a technological edge in the luxury segment [8] Competitive Responses - International brands like Harman and Bose are tightening their strategic partnerships with automakers and expanding their software and service capabilities [9] - The competitive advantage is transitioning from hardware quality to intelligent capabilities, with Chinese manufacturers showing potential in developing localized applications [10] Future Outlook - The future of the global car audio market may hinge on the integration of audio systems with smart driving, in-car entertainment, and voice interaction [10] - The collaboration speed between Chinese automakers and component manufacturers will be crucial in narrowing the gap with international giants [10] - Car audio systems are evolving from being mere accessories to becoming a frontline in the competition for high-end and intelligent features [10]

Group 1 - The global passenger car audio system market is dominated by Harman and Bose, which together account for nearly 60% of total sales [1] - AAC Technologies is the only Chinese company among the top ten suppliers in the market [1] - Chinese automotive brands such as Sonavox, WANOS, Nobo Automotive, and ADS Audio are rapidly emerging as they expand their influence globally [1] Group 2 - Chinese automakers are actively increasing the number of speakers in high-end models, with brands like NIO, Zeekr, and BYD launching vehicles equipped with over 20 speakers [4] - Despite the high speaker count in premium models, Chinese manufacturers are also focusing on producing more cost-effective electric vehicles with fewer speakers, reducing the average maximum speaker count in the market [4] - The competition in the car audio system market is being reshaped by the increasing integration of software-defined audio features, allowing for personalized audio experiences through OTA updates [4] - Advanced audio systems are becoming a core differentiating factor in consumer purchasing decisions, particularly in China, where consumers are willing to pay a premium for top-tier sound experiences [4]

Core Viewpoint - The global passenger car audio system market is dominated by Harman and Bose, which together account for nearly 60% of total sales, while Chinese companies are rapidly emerging in this space [4][6]. Group 1: Market Dynamics - The global passenger car audio system market is primarily led by Harman and Bose, with a significant market share held by these two companies [4]. - AAC Technologies is the only Chinese company among the top ten suppliers in the global passenger car audio system market [4]. - Chinese automotive brands are increasingly gaining influence globally, with companies like Sonavox, WANOS, Nobo Automotive, and ADS Audio rising quickly [4]. Group 2: Product Development - Chinese automakers such as Xiaopeng, Leap Motor, and Geely are developing their own in-car audio systems to enhance supply chain control and create differentiated product experiences [4][6]. - There is a notable trend of Chinese car manufacturers actively increasing the number of speakers in high-end models, with brands like NIO, Zeekr, and BYD offering vehicles equipped with over 20 speakers [6]. Group 3: Technological Advancements - The competition in the car audio system market is being reshaped by the increasing integration of software-defined audio features, allowing for personalized audio experiences through OTA updates [7]. - High-end models are adopting immersive audio technologies, such as Dolby Atmos, enhancing the user experience with 360-degree sound fields [7]. - The quiet cabin environment of electric vehicles is driving demand for high-quality audio systems, making premium sound a crucial factor in consumer purchasing decisions in China [7].

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1][9]. Core Insights - The demand for audio and acoustic products is rapidly increasing, with product iterations and usage scenarios expanding beyond traditional home and entertainment settings into education, hospitality, healthcare, sports, and finance, which is expected to drive market demand and consumption upgrades [4]. - The integration of AI with hardware is leading to a surge in innovative smart hardware products, such as smart speakers and AI glasses, with the company leveraging its expertise in audio technology to secure new projects and orders from major clients [5]. - The automotive audio system is undergoing significant upgrades, with the number of speakers per vehicle doubling from 4-8 to 20-30, enhancing the value of in-car audio systems [6]. - The global market for small soft-pack lithium-ion batteries is experiencing a resurgence, with an expected shipment of 5.96 billion units in 2024, driven by innovations in consumer electronics [7]. Financial Projections - The company is projected to achieve revenues of 102.4 billion, 130.7 billion, and 165.2 billion yuan for the years 2025, 2026, and 2027 respectively, with net profits of 2.4 billion, 3.3 billion, and 4.5 billion yuan for the same years [9][11]. - The revenue growth rates are forecasted at 33.17% for 2024, 29.63% for 2025, 27.60% for 2026, and 26.43% for 2027 [11]. - The company's earnings per share (EPS) are expected to be 0.45 yuan in 2024, increasing to 0.81 yuan by 2027 [11]. Company Overview - The latest closing price of the company's stock is 15.54 yuan, with a total market capitalization of 8.7 billion yuan [3]. - The company has a debt-to-asset ratio of 54.9% and a price-to-earnings (P/E) ratio of 33.78 [3]. - The largest shareholder is Shenzhen Zhidu Guoguang Investment Development Co., Ltd. [3].