Core Viewpoint - The article emphasizes the importance of utilizing a mature supply chain platform like Jinjiang GPP for hotel operations, highlighting that without it, new entrants in the hotel industry risk significant financial losses and operational inefficiencies [3][5][19]. Group 1: Importance of Supply Chain - Opening a hotel requires understanding the complexities of supply chains and operational processes, which can be overwhelming for individuals without experience [3][6]. - Jinjiang GPP offers a comprehensive solution that mitigates risks associated with sourcing materials and managing suppliers, ensuring cost efficiency and quality control [8][10]. Group 2: Cost Efficiency and Quality - Jinjiang GPP operates on a zero-profit margin model, charging only a 1% service fee, which allows hotels to benefit from significant cost savings while maintaining high-quality standards [9][10]. - The platform leverages large-scale purchasing power to negotiate better prices with suppliers, resulting in a cost reduction of over 50% for key items like mattresses [9][10]. Group 3: Trust and Reliability - The platform fosters trust by ensuring that it does not profit from the transactions, which encourages hotels to engage in bold procurement strategies without fear of hidden costs [15][16]. - Jinjiang GPP provides a reliable operational framework that allows hotel operators to focus on enhancing customer experience rather than dealing with supply chain issues [17][19]. Group 4: Operational Efficiency - The platform's established operational protocols and training resources enable hotels to respond effectively to customer complaints and unexpected situations, enhancing overall service quality [17][19]. - Jinjiang GPP's ability to streamline the hotel opening process can lead to significant time savings, allowing for quicker revenue generation [16][19]. Group 5: Global Expansion and Market Position - Jinjiang GPP has successfully expanded its operations globally, with nearly 700 hotels launched in Europe and a gross merchandise volume approaching 40 billion, showcasing its capability to scale [19]. - The platform's model allows for integration with various hotel brands, providing a standardized approach to supply chain management that benefits all participants [19].

Group 1 - The core issue in the OTA market is the intense competition triggered by major players like JD.com entering the hotel and travel sector, leading to price wars and regulatory scrutiny for existing leaders like Ctrip [2][3][5] - Ctrip faced administrative talks from the Zhengzhou Market Supervision Administration due to unauthorized price modifications, highlighting regulatory challenges in the industry [2][3] - JD.com aims to differentiate itself in the OTA space by providing unique value propositions rather than engaging in price wars, as stated by its founder Liu Qiangdong [2][3] Group 2 - JD.com announced its entry into the hotel and travel industry on June 18, 2023, with initiatives like the "JD Hotel PLUS Membership Plan" offering three years of zero commission for merchants [3][5] - Ctrip's market share has been declining, from 67% in 2019 to an expected 57% in 2024, indicating a loss of competitive edge amid rising competition from platforms like Meituan and Douyin [8][11] - Despite the competitive landscape, Ctrip maintains a leading position with a 57% GMV market share, and when combined with its affiliate Tongcheng, it accounts for nearly 70% of the OTA market [7][8] Group 3 - The entry of Douyin into the OTA market has been particularly aggressive, with significant investments in local life services and promotional strategies to capture market share [10][11] - JD.com is focusing on leveraging its supply chain capabilities to enhance hotel operations and reduce costs, aiming to transform the hotel supply chain landscape [12][15] - The collaboration between JD.com and Jinjiang Hotels includes innovations in dining services and a centralized booking system, indicating a strategic move to integrate services and improve operational efficiency [13][14]

Core Insights - The competition in the hotel and travel industry is intensifying, with Douyin, JD, and Alibaba all making significant moves to capture market share [2][3][4] - Douyin is investing heavily in subsidies for the hotel industry, offering discounts and special rates to attract new customers [2][22] - The hotel industry is seen as a lucrative market, with leading players like Ctrip achieving high profit margins compared to other e-commerce platforms [5][8] Group 1: Market Dynamics - The hotel industry has historically been stable, but recent shifts in online traffic dynamics are prompting major players to deepen their involvement [5][10] - Ctrip holds a dominant market share of 56%, with projected gross margins of 81.3% and net margins of 32.3% for 2024, significantly outperforming JD and Alibaba [5][8] - Meituan's hotel revenue grew from 332.37 billion yuan in 2022 to 430.7 billion yuan in 2023, maintaining a consistent revenue share [8] Group 2: Strategic Moves by Major Players - JD's entry into the food delivery market is a strategic move to leverage its large user base for hotel bookings, creating a closed-loop commercial ecosystem [11][14] - Alibaba's integration of Fliggy and Ele.me into its e-commerce group aims to enhance synergies and expand its consumer platform [3][13] - Douyin's approach focuses on content-driven user engagement to convert interest into transactions, utilizing its large user base for hotel bookings [10][22] Group 3: Industry Growth and Challenges - The OTA market is projected to grow, with a 17.8% increase in transaction volume expected in 2024, reaching 2.07 trillion yuan [18] - The supply of hotels is expanding, with the number of hotel rooms expected to reach 17.64 million by the end of 2024, indicating a trend towards standardization and online integration [18] - Despite growth, the hotel industry faces challenges such as declining average daily rates and occupancy rates, with predictions of a 5-7% drop in 2025 [21][22] Group 4: Competitive Strategies - Douyin's competitive edge lies in its ability to offer low prices and attract consumers through its vast traffic pool [22][24] - JD's strategy includes a "three-year zero commission" policy to attract small and medium-sized hotels, enhancing its supply chain capabilities [24][25] - Alibaba's focus on leveraging its existing platforms to drive traffic to Fliggy is seen as a way to capture a larger share of the hotel market [26]