阿里巴巴集团业务结构再生变，阿里业务结构正式从"1+6+N"收缩为四大业务，全面聚焦"电商、云+AI"。 证券时报记者 聂英好 阿里巴巴近两年来在业务架构调整上动作频频，从投资版图收缩到业务板块重新划分，无一不体现其战略聚焦的 意图。 近日，记者从阿里巴巴官网发现，阿里旗下业务从原有的六大业务集团被划分为四大业务类别，分别为阿里巴巴 中国电商集团、阿里国际数字商业集团、云智能集团以及所有其他业务。 整合集团业务架构 具体来看，阿里巴巴中国电商集团中的电商板块包含淘宝、天猫、闲鱼、飞猪旅行；即时零售板块包括淘宝闪 购、饿了么；批发板块为1688业务。 阿里中国电商集团在2024年11月正式建立。2024年11月21日，阿里巴巴成立了全新的电商事业群，新事业群直接 将此前拆分的淘宝天猫集团、国际数字商业集团，以及1688、闲鱼等电商资源重新整合，形成国内外全产业链覆 盖的电商超级业务单元。 今年6月，阿里正式将饿了么、飞猪合并入阿里电商事业群。8月初，淘宝上线了全新的大会员体系，打通饿了 么、飞猪等阿里系资源，覆盖吃喝玩乐、衣食住行等生活场景。 所有其他类别的业务包括钉钉、夸克、高德地图、菜鸟、优酷、大麦娱乐、盒 ...

阿里巴巴集团业务结构再生变，阿里业务结构正式从"1+6+N"正式收缩为四大业务，全面聚焦"电商、云+AI"。 "1+6+N"架构成为历史 记者从阿里巴巴官网发现，阿里旗下业务从原有的六大业务集团被划分为四大业务类别，分别为阿里巴巴中国电商集团、阿 里国际数字商业集团、云智能集团以及所有其他业务。 具体来看，阿里巴巴中国电商集团中的电商板块包含淘宝、天猫、闲鱼、飞猪旅行；即时零售板块包括淘宝闪购、饿了么； 批发板块为1688业务。 阿里中国电商集团在2024年11月正式建立。2024年11月21日，阿里巴巴成立了全新的电商事业群，新事业群直接将此前拆分的 淘宝天猫集团、国际数字商业集团，以及1688、闲鱼等电商资源重新整合，形成国内外全产业链覆盖的电商超级业务单元。 今年6月，阿里正式将饿了么、飞猪合并入阿里电商事业群。8月初，淘宝上线了全新的大会员体系，打通饿了么、飞猪等阿 里系资源，覆盖吃喝玩乐、衣食住行等生活场景。 所有其他类别的业务包括钉钉、夸克、高德地图、菜鸟、优酷、大麦娱乐、盒马、阿里健康、橙狮体育等。 从变化来看，原有的本地生活集团的业务被拆分，饿了么被归入阿里中国电商集团，高德被划分至所有其他类 ...

Core Viewpoint - Alibaba has restructured its business from the previous "1+6+N" model to a simplified framework consisting of four main business categories, focusing on e-commerce and cloud + AI [4][6]. Group 1: Business Structure Changes - Alibaba's new business structure includes four main categories: Alibaba China E-commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and all other businesses [1][4]. - The Alibaba China E-commerce Group encompasses various segments such as Taobao, Tmall, Xianyu, and Fliggy for e-commerce, as well as instant retail and wholesale operations [3][5]. - Other business categories include DingTalk, Quark, Gaode Map, Cainiao, Youku, Damai Entertainment, Hema, Alibaba Health, and Orange Lion Sports, with significant restructuring of local life services [6][7]. Group 2: Strategic Focus - The restructuring reflects Alibaba's strategic intent to concentrate resources on its most promising sectors, particularly e-commerce and cloud services [7][8]. - Alibaba has divested from non-core assets like Hema Retail and Intime Department Store, reallocating resources to enhance its competitive edge in e-commerce and cloud intelligence [7][8]. - The company aims to integrate AI technology across all business segments, with a focus on innovation and market competitiveness [8]. Group 3: Future Outlook - Alibaba's leadership has indicated that the core strategic direction for the next three to five years will revolve around e-commerce and "AI + Cloud" [7][8]. - The company plans to increase investments in cloud and AI infrastructure to drive innovation and operational efficiency across various sectors [8]. - Alibaba is transitioning from an "internet company" to an "AI-driven technology company," positioning AI as a central competitive advantage [8].

Core Insights - The competition in the hotel and travel industry is intensifying, with Douyin, JD, and Alibaba all making significant moves to capture market share [2][3][4] - Douyin is investing heavily in subsidies for the hotel industry, offering discounts and special rates to attract new customers [2][22] - The hotel industry is seen as a lucrative market, with leading players like Ctrip achieving high profit margins compared to other e-commerce platforms [5][8] Group 1: Market Dynamics - The hotel industry has historically been stable, but recent shifts in online traffic dynamics are prompting major players to deepen their involvement [5][10] - Ctrip holds a dominant market share of 56%, with projected gross margins of 81.3% and net margins of 32.3% for 2024, significantly outperforming JD and Alibaba [5][8] - Meituan's hotel revenue grew from 332.37 billion yuan in 2022 to 430.7 billion yuan in 2023, maintaining a consistent revenue share [8] Group 2: Strategic Moves by Major Players - JD's entry into the food delivery market is a strategic move to leverage its large user base for hotel bookings, creating a closed-loop commercial ecosystem [11][14] - Alibaba's integration of Fliggy and Ele.me into its e-commerce group aims to enhance synergies and expand its consumer platform [3][13] - Douyin's approach focuses on content-driven user engagement to convert interest into transactions, utilizing its large user base for hotel bookings [10][22] Group 3: Industry Growth and Challenges - The OTA market is projected to grow, with a 17.8% increase in transaction volume expected in 2024, reaching 2.07 trillion yuan [18] - The supply of hotels is expanding, with the number of hotel rooms expected to reach 17.64 million by the end of 2024, indicating a trend towards standardization and online integration [18] - Despite growth, the hotel industry faces challenges such as declining average daily rates and occupancy rates, with predictions of a 5-7% drop in 2025 [21][22] Group 4: Competitive Strategies - Douyin's competitive edge lies in its ability to offer low prices and attract consumers through its vast traffic pool [22][24] - JD's strategy includes a "three-year zero commission" policy to attract small and medium-sized hotels, enhancing its supply chain capabilities [24][25] - Alibaba's focus on leveraging its existing platforms to drive traffic to Fliggy is seen as a way to capture a larger share of the hotel market [26]

Group 1 - Alibaba Group CEO Wu Yongming announced the merger of Ele.me and Fliggy into Alibaba's China e-commerce business group, marking a strategic upgrade towards becoming a comprehensive consumer platform [2] - Ele.me's Chairman and CEO Fan Yu, along with Fliggy's CEO Nan Tian, will continue to lead their respective companies while reporting directly to the head of the China e-commerce group, Jiang Fan [2] - The integration aims to enhance user experience by optimizing business models and organizational structures from a user-centric perspective [2] Group 2 - The Alibaba e-commerce business group was established on November 21, 2024, under the leadership of Jiang Fan, consolidating various e-commerce operations including Taobao, Tmall, and international digital commerce [2] - The merger is expected to leverage the strengths of Ele.me and Fliggy to create a more complete consumer service system, particularly enhancing collaboration in the instant retail sector [2] - Taobao Flash Purchase, which was launched in late April, has seen significant growth, with daily order volume exceeding 60 million and a year-on-year increase of 179% in retail orders [3][5] Group 3 - The integration of Fliggy is anticipated to inject new vitality into Alibaba's consumer ecosystem, targeting young consumers and enhancing travel service offerings [5] - Fliggy's stable management under Nan Tian is expected to benefit from Alibaba's extensive user base and e-commerce experience, facilitating rapid growth in travel product sales [5] - The merger is a crucial strategic adjustment for Alibaba, aiming to create strong synergies across e-commerce, local services, and tourism sectors [6]