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Core Viewpoint - The financial industry is facing a significant challenge of "involution," characterized by price wars and homogeneous competition, necessitating a shift towards quality and innovation to escape the current predicament [1][2][3]. Group 1: Involution and Competition - Involution in the financial sector is defined as irrational price competition that sacrifices product quality and service to gain market share, leading to a low-level repetitive competition and a lack of high-quality supply [2][3][5]. - Regulatory bodies are increasingly addressing involution through negative lists and self-regulatory agreements to curb unfair competition practices [2][10]. - The competition is marked by severe price wars, with institutions frequently undercutting each other on loan rates and insurance premiums, which compresses profit margins and accumulates industry risks [2][4][6]. Group 2: Structural Issues - Many financial institutions are overly focused on scale and rankings, neglecting risk management and long-term value creation, resulting in a "land grab" mentality [3][6]. - The lack of innovation and differentiation in products has led to a homogenization of offerings, where most banks and insurance companies provide similar products with minimal differentiation [6][7]. - The performance evaluation metrics within institutions often emphasize short-term growth, leading to a focus on quantity over quality, which hinders strategic transformation [6][9]. Group 3: Regulatory and Industry Responses - Experts suggest that regulatory authorities should enhance negative lists and establish clear regulatory boundaries to combat malicious price wars and false advertising [9][10]. - Financial institutions are encouraged to focus on technological and business model innovations, aiming for differentiated services in areas like inclusive finance, green finance, and digital finance [9][10]. - The industry is urged to adjust performance evaluation structures to prioritize long-term value creation, risk management, and customer satisfaction over short-term scale expansion [9][10]. Group 4: Future Directions - To break the cycle of involution, financial institutions must create value through differentiated positioning and innovative supply, transitioning from price competition to value competition [8][9]. - There is a call for a multi-dimensional supply system and enhanced service frameworks to address the challenges of homogenization and improve overall industry health [8][9]. - The recent regulatory actions, such as setting a 3% interest rate floor for consumer loans, aim to eliminate previous practices that masked true investment capabilities, promoting genuine competition based on actual performance [11].