多元消费

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用门票撬动更多场景消费
Jing Ji Ri Bao· 2025-08-22 22:11
以"一票游多日"来激活"门票经济"的乘数效应,不能仅停留在延长门票有效期的表面,各地景区应破 除"围墙思维",以通票为纽带,抓住消费扩容、夜经济激活、周边产业协同等核心环节,积极串联 起"食住行游购娱",实现文旅产业链重构。 提高景区产品和服务质量,实现从"门票经济"到"多元消费"的扩容升级。"一票游多日"的关键在于通过 延长停留时间,让消费从"单点"向"多元"扩散,各地景区应积极挖掘在地优质文化,融合新玩法、新场 景、新业态,提供更多具有主题性、参与感、感染力的特色优质文旅产品。此外,进一步完善服务体 系、提高服务水平,靠好产品把游客"吸引来",靠好服务把游客"留下来",让游客有足够时间深入体 验,进一步撬动旅游消费市场。 通过激活夜经济,用旅游"时间差"挖掘"消费增量"。夜间消费是文旅经济的"富矿",各地景区可结合景 区实际,建设"夜"态文旅消费新场景,引入数字化、智能化、智慧化等新技术、新产品,强化智慧服 务,拓展消费体验纵深与范围,让游客感受不同时段的景区魅力,将"白天的流量"转化为"夜晚的消 费"。 这个暑假,国内许多景点开始实行"一票游多日"的制度,即购买一张门票后,可以在规定的时间内多次 到景区 ...
50个集聚商圈,“圈”出消费新活力
Sou Hu Cai Jing· 2025-07-06 23:56
Group 1 - Jiangsu's night economy is being redefined with new consumption scenarios that blend traditional and modern elements, creating a vibrant night-time atmosphere for both residents and tourists [2][5] - The Jiangsu Provincial Department of Commerce has announced a list of 50 "Night Consumption Gathering Business Circles," which integrate various business formats such as cultural performances, sports events, and trendy entertainment [2][5] - The opening of MINISO SPACE in Nanjing represents a shift towards experiential consumption, where consumers seek emotional connections rather than just products [3][4] Group 2 - The "Garden Football Theme Night Market" in Yangzhou combines traditional culture with sports, enhancing the dining experience and attracting significant foot traffic [5][6] - The transformation of commercial spaces into "emotional containers" is crucial for the success of night-time consumption, as seen in various innovative retail environments [3][4] - The D9 Cultural and Creative Commercial Street in Nanjing has become a new highlight for night-time cultural consumption, featuring interactive installations that attract a diverse audience [6] Group 3 - The integration of sports events with commercial activities has proven effective, as seen in the "Viewing Ticket Benefits" initiative in Nanjing, which incentivizes consumer spending during sports events [7][8] - The rise of "first-store economy" and night services is creating a unique synergy, with increased foot traffic and sales during evening hours [7][8] - Cultural elements are being leveraged to enhance the night economy, with events and markets that reflect local heritage and attract large crowds [9][10] Group 4 - The revitalization of urban spaces through lighting and design has significantly increased night-time activity, as demonstrated by the successful transformation of the Jingji Road area in Zhenjiang [10] - The night economy in Jiangsu is evolving beyond mere shopping and dining, becoming a medium for cultural expression and community engagement [10]
小仙炖:从1到N撬动多元消费
Bei Jing Shang Bao· 2025-05-25 15:51
Core Viewpoint - The article highlights the transformation of bird's nest from a luxury health supplement to an accessible daily health product through the innovative business model of Xiaoxian Stewed Bird's Nest, which emphasizes fresh delivery and consumer convenience [1][2]. Company Overview - Xiaoxian Stewed Bird's Nest has expanded its operations beyond just selling bird's nest products, actively exploring diverse consumption scenarios and driving innovation in the retail industry [2][3]. - The company has established 27 stores across 16 cities in China, including a flagship immersive experience store in a prime location in Beijing [2][3]. Market Positioning - The brand addresses consumer pain points related to traditional bird's nest consumption, such as difficulty in ingredient identification and preparation, by offering traceable products and a simplified consumption process [2][3]. - Xiaoxian Stewed Bird's Nest has initiated a standard for bird's nest sourcing and quality, ensuring high-quality supply for consumers [2]. Innovation and Collaboration - The company has developed a unique cooking process that simulates traditional methods while ensuring taste and nutritional retention [2]. - Xiaoxian Stewed Bird's Nest collaborates with restaurants to incorporate bird's nest into various dishes, expanding its market presence in the culinary sector [3]. Support and Growth - The company has received significant support from the Chaoyang District government, which has facilitated its growth and market presence through various initiatives [3]. - Xiaoxian Stewed Bird's Nest has participated in Beijing's consumption season activities, enhancing brand visibility and economic performance [3]. Consumer Trends - The company recognizes that consumer demand for health and high-quality products remains constant, focusing on value innovation to meet these needs [4].