Core Insights - The demand for sun-protective clothing is rising as summer approaches, with brands like JiaoXia leading in sales on platforms like Tmall during the 618 shopping festival [1][2] - The domestic sun-protective clothing market is projected to reach 95.8 billion yuan by 2026, with sun-protective clothing accounting for over 50% of this market [1] Market Trends - Various brands, including JiaoXia, Anta, Li Ning, and Bosideng, are increasing their presence in the sun-protective clothing market, indicating a competitive landscape [2][3] - The market is becoming more concentrated as low-cost private label brands exit, while the average price of sun-protective clothing has decreased, with a focus on the 100-200 yuan price range [2] Product Diversification - Sun-protective clothing has expanded beyond outdoor activities to everyday wear, attracting a broader consumer base [3] - Brands are enhancing their product lines with unique features, such as JiaoXia and Camel focusing on outdoor aesthetics, while Anta emphasizes functionality [3] Sales Performance - Bosideng reported significant growth in its sun-protective clothing sales, increasing from 100 million yuan in FY2022 to 1 billion yuan in FY2024 [3][4] - The trend of expanding into sun-protective clothing is also seen in brands traditionally known for other categories, such as Bosideng and South Pole E-commerce [4] Pricing Dynamics - The price range for sun-protective clothing varies widely, with 70% of sales occurring for items priced below 200 yuan [8] - High-end brands like Arc'teryx and KAILAS maintain premium pricing, while overall market competition has led to a decrease in prices across various brands [9][10] Consumer Preferences - Consumers are increasingly looking for sun-protective clothing that offers more than just UV protection, seeking stylish designs and advanced fabric technology [11]

Group 1: Performance Overview - The company's performance decline is attributed to price reductions in sunscreen agents due to decreased market demand and increased competition [3][4] - In Q1 2025, the decline in performance is expected to continue, influenced by adverse weather conditions in Europe and North America, leading to lower sales during the peak season [4] - The gross profit margin of the main business has decreased, impacting net profit and earnings per share [4] Group 2: Market and Product Development - The company has a production capacity of 12,800 tons/year for amino acid surfactants and 3,000 tons/year for the new anti-dandruff agent, which have been successfully launched [5][6] - The sunscreen product market share exceeds 20% globally, with the company being a leading manufacturer in this sector [6] - The company is focusing on enhancing market development and providing customized solutions to downstream clients [5][6] Group 3: Strategic Responses - To counteract market fluctuations, the company is concentrating resources to maintain its leading position in sunscreen agents and is investing in research and development [4] - The management system and processes are being improved to enhance operational efficiency and cost control [4] - The company is also accelerating the construction of overseas bases to strengthen its risk management capabilities [4] Group 4: Future Outlook - The global personal care market is expected to grow steadily, with sunscreen and hair care products remaining high-demand categories [6] - The company is building a personal care production base in Malaysia, with products expected to be launched in the second half of the year [7] - Future price adjustments for products will depend on market supply and demand, costs, and the company's strategic development [8]