Core Insights - The total retail sales value in Hong Kong for September is estimated at HKD 31.3 billion, representing a year-on-year increase of 5.9% [1] - Online sales accounted for 12.5% of the total retail sales, with an estimated value of HKD 3.9 billion, showing a year-on-year increase of 27.3% [1] - Sales of electrical and other unclassified durable goods increased by 31.3% year-on-year, while supermarket goods rose by 2.0%. Conversely, clothing sales decreased by 5.4%, and sales of automobiles and auto parts fell by 4.1% [1] - The Hong Kong government spokesperson indicated that the retail sector continues to recover, with most major retail categories experiencing varying degrees of sales growth [1] - Future outlook suggests that improving local consumer sentiment and the continued growth of tourism will support the retail business [1]

Core Viewpoint - Hong Kong's retail sales value for August is estimated at HKD 30.3 billion, representing a year-on-year increase of 3.8%, marking the highest level since December 2023 and indicating a stabilization in the retail sector [1] Retail Performance - The retail sector has recorded positive growth for four consecutive months, suggesting a stabilization in market conditions despite the modest growth percentage [1] - Jewelry, watches, and luxury gifts saw a significant increase of 16.4%, attributed to rising gold prices, while many other categories experienced only slight increases or decreases [1] Impact of Tourism - The upcoming National Day Golden Week is expected to attract more tourists to Hong Kong, which is believed to be influenced by government initiatives to promote events, potentially increasing foot traffic [1] - Although increased foot traffic does not guarantee a corresponding rise in business, the influx of tourists is viewed positively [1] Weather Influence - The retail sector's performance in September was adversely affected by three typhoons, highlighting the severe impact of weather on retail sales [1] - The adverse weather conditions hindered promotional activities that retailers had planned for September [1]