在奉贤区头桥街道东新市村，有一家名为"田里有风"的窑烤面包房，大年初二恢复营业后，立即出现一 番热火朝天的景象。特地从四面八方赶来的顾客排着长队，只为能买到在田头烤出的新鲜面包。这家在 网上深受年轻人欢迎的乡村面包房，背后是一位奉贤70后工程师的二次创业故事。 建窑创业 专研烘焙 清晨6:30揉面、7:30烧窑、9:30第一炉面包入窑、10:00出炉……店里人手精简，宋军明和胡轶红夫妻俩 是核心。在不足10平方米的工作间里，二人重复揉面、醒发、烘烤等工序，直至下午2:00窑温降低方告 结束，其间少有停歇。 宋军明是土生土长的东新市村人，也是一位工程师和经济师。在经营多年的建筑公司进入收尾阶段后， 五十多岁的他没有选择安逸的"躺平"生活，而是决定利用老家的宅基地二次创业。 盘活资源 点亮乡村 "田里有风"小院背靠农田，屋后有小河与竹林。新年期间，房间一隅摆放着"福"字，"新年快乐"字样的 装饰品已经挂上，小纸灯笼也纷纷派上用场，店铺在夫妻二人的布置下年味渐浓。晴朗时，阳光透过玻 璃窗洒进房间，整个空间显得无比温暖。雨天店铺则成为了好友围炉煮茶、看书弹琴的避风港。这种独 特的"田园生活方式"，成为了吸引市区游客的 ...

来到小陶村，你一定要逛一逛这里的"市集"。市集上不仅有各类手工文创，还有非遗产品，游客们还可以亲身体验一把，乡村文旅在这里融合"破圈"。 小陶村，是一个历史悠久的江南村落，从空中俯瞰，整个小陶村被天然水域分成五个部分，形成五福临村的格局。这里聚集了一批乡村创客，村咖、文创市 集、乡村音乐会等新业态兴起。在村子里，你可以去咖啡店喝上一杯现磨的咖啡，也可以静下来去书店看看，还有陶艺店和手作店，你能想到的吃喝玩乐， 在这里都能实现。 这两年，当地引入了"大学小镇"的模式，小陶村提供场地和装修，大学带来专业人才，双方一起给来村里创业的年轻人一次"折腾"的机会。 如今，18家文创、艺创类工作室相继入驻小陶村，同时引入民宿、窑烤面包等业态，一个颇具文艺和烟火气息的和美乡村初具规模。 现在的小陶村，每逢周末和节假日，都有不少游客过来游玩。游客多了，村民也得到了实惠，在家门口开民宿，卖卖自家种的土特产品，有的还给游客当起 了导游。在刚刚过去的2025年，这里累计吸引游客超3万人次，拉动消费300多万元。 品美食 赏非遗 山水田园间欢喜过大年 今年春节，乡村旅游持续升温，越来越多的游客将目光转向县域和特色村落，大家不再只是单纯 ...

编者按 一岁一礼，一寸欢喜。春节最动人的模样，是人间烟火起，万家共团圆。回望过去的这一年，大家都收获满 满，都在为梦想奋斗，为幸福打拼。从摄影师转换成厨师角色的杨立，把田园风格摄影基地和窑烤面包碰撞 出别样的火花；集市里起早贪黑的烩面摊摊主马建辉，用精心烹制的美食传递着温暖；努力创业的"倔老 头"韦喜来，凭借着执着与热情开拓着养鸡事业；穿梭于高楼大厦之间的快递小哥胡辉，在奔跑中为人们送去 期待。这些奋斗打拼的身影，这些千家万户热气腾腾的图景，勾勒出城乡最温暖的底色。 家是最小国，国是千万家。"小家"热气腾腾，"大家"蒸蒸日上。每一次早起的忙碌，每一回深夜的坚守，都 凝聚着对幸福的追求和对未来的憧憬。让我们走进这些寻常百姓的生活，去感受那份真实而又动人的烟火气 息，感受祖国大家庭的温暖祥和。 从摄影师到厨师 "烤"出来的好日子 "项·见窑烤面包"主理人杨立在制作面包。 2月14日，午后阳光正好。在项城市郑郭镇杨营村池塘边，一处僻静别致的农家小院外，停着四五辆私家车， 37岁的"项·见窑烤面包"主理人杨立正在窑炉前忙碌着。 "面包好了！"随着杨立的一声吆喝，在后院池塘边散步游玩的顾客闻声围拢到窑炉前，挑选心仪的面 ...

（来源：千龙网） 一位窑烤面包坊"主理人"告诉记者，2025年底来上海开餐厅创业的他，耗资100多万元，在废弃的工业 烟囱下"手搓"了一个烤面包的白窑。运营不到两个月，最高日客流量已经做到了500多人，单日流水超 过7万元。而餐厅所在的得丘热供站艺术区，也聚集了十余家商户入驻，他们既是各自品牌的"主理 人"，也更好发挥了文创园区的集聚效应和孵化功能。 "主理人"群体的涌现展现了当代年轻人创新、创业的活力和魄力。 《关于健全创业支持体系提升创业质量的意见》提出"落实落细公共创业服务""跟进提供专业化指导服 务""提升创业孵化载体服务质量"等。 在新华·社区营造中心，"主理人"在家门口就能实现自己的创业梦想。许多初创品牌在这里完成"从0到 1"的起步。如今，"主理人"们正不断探索、升级产品力和长期经营能力，在理想与现实之间找到平衡， 实现长期可持续发展。 从园区到社区，"主理人"们提供的商品和服务，不只追求销量，更寻找精神共鸣。这股"新创业力量"， 正以"小而精"的姿态精准切入细分圈层，让商业生态变得更多元、更有活力。 特别声明：以上文章内容仅代表作者本人观点，不代表新浪网观点或立场。如有关于作品内容、版权或其它 ...

独立咖啡馆、窑烤面包坊、即兴创作小厨房、小众家居品牌……这些特色小店的创始人有一个共同的名字——"主理人"。因兴趣入行、聚焦 不同细分赛道的"主理人"是城市活力的微观样本、提振消费的生力军。 从园区到社区，"主理人"们提供的商品和服务，不只追求销量，更寻找精神共鸣。这股"新创业力量"，正以"小而精"的姿态精准切入细分圈 层，让商业生态变得更多元、更有活力。 编导：王竹艾 记者：张梦洁 记者近日走进位于上海的文创园区和街道社区，看到的不再是"单打独斗"的"主理人"，而是"抱团取暖"的"主理社群"。他们既各自深耕擅长 的领域，也互相启发、彼此连结，激发细分消费市场活力。 《提振消费专项行动方案》围绕"促进生活服务消费"，提出"加强服务供给能力建设，支持服务消费场景创新、业态融合、产业集 聚"等。"十五五"规划建议围绕"大力提振消费"，提出"深入实施提振消费专项行动""扩大优质消费品和服务供给""推动商品消费扩容升级"等。 一位窑烤面包坊"主理人"告诉记者，2025年底来上海开餐厅创业的他，耗资100多万元，在废弃的工业烟囱下"手搓"了一个烤面包的白窑。 运营不到两个月，最高日客流量已经做到了500多人，单日流水超 ...

Core Viewpoint - The article highlights the sustainable development efforts of the social enterprise "Flying Birds and Singing Insects," which focuses on food education and operates as a certified zero-carbon farm in Beijing, showcasing the intersection of social good and business sustainability [1][2][12]. Group 1: Company Overview - "Flying Birds and Singing Insects" is Beijing's first organic farm centered on food education, founded in 2018 by a team of female entrepreneurs in collaboration with a local farmers' cooperative [1][2]. - The farm aims to rebuild the relationship between people, food, and land, emphasizing experiential food education and artisan food products rather than selling primary agricultural products [2][5]. Group 2: Business Model and Impact - The enterprise generates stable cash flow through sales of artisan baked goods, organic zero-carbon farming, and family-oriented food education experiences, while reinvesting 40% of profits back into the local community to improve employment and public conditions [5][12]. - Currently, 90% of the farm's employees come from nearby villages, predominantly rural women, highlighting the social impact of the business model [5]. Group 3: Support and Development Initiatives - Standard Chartered Bank has initiated the "Social Enterprise Empowerment Program" in collaboration with Enpai Public Welfare since 2021, providing capacity-building training and business development funds to high-potential social enterprises across China [5][6]. - The program has supported over 700 social enterprises, addressing various issues such as rural women's entrepreneurship and youth employment [5][12]. Group 4: Volunteer Engagement and Skill Development - Standard Chartered mobilizes its employees to provide skill-based volunteer services, offering targeted professional advice to social enterprises facing various challenges [7][8]. - The bank's global initiative allows employees to take paid volunteer leave, facilitating the connection between employee expertise and the needs of social enterprises [7]. Group 5: Challenges and Solutions - "Flying Birds and Singing Insects" faced funding challenges in its early stages, which limited its ability to hire professionals and grow its business [8]. - Recent support from Standard Chartered and Enpai Public Welfare has enabled the farm to hire a professional social media operator, enhancing its online presence and operational efficiency [8][9]. Group 6: Broader Implications - The article emphasizes that balancing social value and business sustainability is crucial for social enterprises, with Standard Chartered's initiatives serving as a model for supporting such enterprises in navigating complex commercial environments [12][13]. - The integration of profit and social good is portrayed as a dual aspect of sustainable development, where financial and commercial forces actively contribute to positive impacts within the operational and value chains of enterprises [12][13].

Core Insights - The rise of mobile fresh-baked bread trucks is providing flexible employment opportunities for newcomers in the baking industry, exemplified by Li Wenqiang's successful mobile sales in Nanchang [2][4][6] Group 1: Mobile Fresh-Baked Bread Trucks - Li Wenqiang operates a mobile fresh-baked bread truck, selling over 100 pieces of bread in less than half an hour, with daily revenue ranging from 2,000 to 3,000 yuan [2][4] - The mobile truck offers 15 to 20 varieties of baked goods, with egg tarts being particularly popular, and the monthly rental cost of the truck is 4,000 yuan, making it a more economical option than renting a storefront [4][6] Group 2: Zixi Bread Academy - The Zixi Bread Academy, located within Zixi Vocational School, aims to innovate vocational education by training skilled bakers, with over 40,000 bakers having emerged from the region over the past 30 years [7][9] - The academy offers flexible courses ranging from one month to six months, with tuition not exceeding 8,000 yuan, and students can learn to make various baked goods within a short timeframe [9][11] Group 3: Employment and Entrepreneurship Support - The academy collaborates with local businesses to tailor courses based on employment needs, ensuring students are job-ready, and provides job recommendations and exemptions from entrance exams for graduates [11][14] - Zixi County has introduced a financial product called "Zixi Bread Loan," offering interest-free loans up to 500,000 yuan for aspiring entrepreneurs to expand their businesses [16] Group 4: Success Stories - Since its establishment, the Zixi Bread Academy has trained over 400 students, including many young people returning to their hometowns to start businesses, such as Lin Yusheng, who opened a popular kiln-baked bread shop [17][19] - Lin Yusheng utilized online promotions to boost sales after initial slow business, and his shop has become a popular destination for tourists, indicating the potential for growth in the local baking industry [23][24]

Core Insights - The rise of mobile fresh-baked bread trucks in Nanchang, Jiangxi, has attracted many consumers, particularly workers finishing their shifts [1][2] - The owner, Li Wenqiang, has successfully sold over 100 bread items in less than half an hour, generating daily revenues between 2,000 to 3,000 yuan [2][4] Group 1: Mobile Fresh-Baked Bread Truck - The mobile bread truck offers around 15 to 20 types of baked goods, with egg tarts being particularly popular [4] - Li Wenqiang, a recent graduate from a baking academy, chose this business model due to its lower costs compared to renting a storefront, with a monthly rental of 4,000 yuan [4][6] - The use of the "Zixi Bread" brand helps reduce promotional costs, further lowering overall expenses [6] Group 2: Zixi Bread Academy - The Zixi Bread Academy, located within a vocational school, has trained over 400 students since its establishment, contributing to the local bread industry [6][14] - The academy offers flexible courses ranging from one month to six months, with tuition not exceeding 8,000 yuan [6] - The curriculum is tailored to meet local employment needs, including training for roles such as pastry chefs and bakers [8] Group 3: Employment and Entrepreneurship Support - Graduates receive job placement assistance and can enter local Zixi bread brand stores without testing [11] - The local government provides interest-free loans for up to three years to support graduates who wish to start their own businesses [11][13] - A financial product called "Zixi Bread Loan" offers up to 500,000 yuan in interest-free loans for those looking to expand their businesses [13] Group 4: Success Stories - Lin Yusheng, a graduate who opened a kiln-baked bread shop, initially struggled but adapted by promoting online and now attracts tourists [14][16] - His innovative approach to baking and marketing has led to increased sales and plans for expansion into larger cities [18][19]

Group 1 - The article highlights the entrepreneurial spirit of young individuals in Dayi County, Sichuan, focusing on their efforts to promote local agricultural products and integrate traditional industries with modern practices [1][3] - The "Qing" event organized by the Youth League Committee of Dayi County aimed to explore themes of youth entrepreneurship and rural revitalization, showcasing the potential for young people to realize their dreams in this region [1][2] - Dayi County is recognized for its rich cultural and tourism resources, being a top county in tourism strength in China, which aligns with the local government's goal of deepening the integration of culture, commerce, and tourism [2][3] Group 2 - Young entrepreneurs in the area, such as Gu Xianqing, are leveraging the internet to modernize traditional food production, exemplified by his successful promotion of "Xueshan La Rou" (snow mountain cured meat) [3][4] - The local government is actively supporting youth entrepreneurship through various initiatives, including financial products like "Qing Chuang Plan" and "Rong Qing Loan," aimed at empowering young innovators [3][4] - The collaborative and supportive atmosphere among local entrepreneurs is noted as a key factor in attracting and retaining young talent in Dayi County, fostering a sense of community and shared success [2][3]

Core Viewpoint - The article discusses the transformation of rural areas in Shandong Province, China, through the establishment of integrated rural revitalization zones that leverage local resources and promote industrial development, resulting in significant economic growth and improved living standards for residents [1][3][12]. Group 1: Industrial Development - Shandong has established 2,070 rural revitalization zones, covering approximately one-third of its administrative villages, creating a "Qilu model" for rural revitalization [3][11]. - The integration of industries, such as the "colorful tomato" initiative in Shouguang, has led to increased market bargaining power and significant sales growth, with one village achieving a transaction volume exceeding 60 million yuan from 500,000 jin of tomatoes [2][3]. - The development of specialized agricultural zones has resulted in substantial income increases for farmers, with average annual incomes in some villages rising from less than 50,000 yuan to over 200,000 yuan [2][3]. Group 2: Resource Optimization - The article highlights the importance of resource integration across villages to enhance efficiency and service delivery, with examples of successful collaborations leading to increased collective income [6][7]. - The establishment of cooperative models, such as the "rural revitalization partner" initiative, has facilitated the development of new business ventures and job creation in rural areas [10][11]. - The integration of cultural and natural resources in areas like Yangjiashan has attracted significant tourism, generating over 100 million yuan in annual revenue [5][11]. Group 3: Policy and Governance - Shandong's government has implemented policies to support the development of rural revitalization zones, including financial incentives and a structured policy framework to guide local initiatives [11][12]. - The establishment of a "development community" model aims to create self-sustaining rural economies by fostering collaboration among neighboring villages [11][12]. - The focus on coordinated development within rural revitalization zones addresses challenges related to infrastructure, public services, and resource management, promoting a holistic approach to rural growth [11][12].