岁末农闲之际，一场聚焦有机农场可持续发展的"围炉谈话"在渣打银行北京分行如火如荼地展开。 社会企业：把"做好事"和"做成事"放在同一张经营表里 与常规企业不同，以"飞鸟与鸣虫"为代表的社会企业从创立之初，就试图同时回答两个问题：如何解决特定领域的社会难题，例如养老、助残、环境保护？ 以及，如何让企业自身可持续地活下去？ 这也是"社会企业"这一企业形态的核心特征，即在保持向善初心——为社会难题探索解法的同时，保持向上动能——为自身谋求商业可持续发展。"有别于 普通农场，飞鸟与鸣虫"几乎不销售初级农产品。"我们更关心的是，人和食物、人和土地之间的关系，是否还能被重新建立起来。"创始人李一方这样解 释。 据了解，这片农场目前可提供体验式的食农教育活动、以窑烤面包为主的匠人手作美食产品，为都市的亲子家庭提供亲近土地、了解食物与可持续农业的机 会。 对谈的主角——"飞鸟与鸣虫" （全称为北京飞鸟与鸣虫农业发展有限公司）是北京第一家以食农教育为核心的有机农场，也是获认证的零碳农场。这片农 场创立于2018年，由李一方和王婧为代表的海归女性创业团队与北京密云区金叵罗村农民合作社携手创建。她们的日常工作就是以热忱和行动来逐步 ...

资溪面包移动售卖车车主 李文强：品种有15种到20种，蛋挞会卖得比较好一点。营业额每天都在2000元到3000元左右。 李文强告诉记者，今年8月，他刚结束在资溪面包学院的学习，是个刚入烘焙行的新人。资溪当地提供了多个岗位和创业方式供他选择。最后，他决定开一 个移动现烤面包车，车子的租金每月4000元钱，比租店面更经济。 资溪面包移动售卖车车主 李文强：这种投入不用很大，也方便，车子开到哪里就卖到哪里。 最近，在江西南昌的街头出现了移动现烤面包车，不大的车子里却有约20种烘焙食物，吸引了不少消费者。 0:00 移动现烤面包车走红 烘焙新人灵活就业 在江西南昌某企业的厂区附近，记者发现了一辆移动现烤面包车。蛋卷、蛋挞、餐包……各式各样，消费者大多是刚下班的职工。不到半个小时，车主李文 强就卖出了100多个面包。 很快，李文强的移动现烤面包车在南昌市开业了。他选择使用"资溪面包"这一品牌，减少了推广的费用，进一步降低了成本。 打造面包学院 探索职业教育新模式 李文强所说的面包学院就在资溪县职业中学内。江西抚州资溪县，这座位于武夷山脚下的县城有着"面包之乡"的美誉，孕育了许多大家耳熟能详的面包与糕 点品牌。 据统计， ...

最近，在江西南昌的街头出现了移动现烤面包车，不大的车子里却有约20种烘焙食物，吸引了不少消费者。 移动现烤面包车走红 资溪面包移动售卖车车主李文强：品种有15种到20种，蛋挞会卖得比较好一点。营业额每天都在2000元到3000元左右。 烘焙新人灵活就业 在江西南昌某企业的厂区附近，记者发现了一辆移动现烤面包车。蛋卷、蛋挞、餐包……各式各样，消费者大多是刚下班的职工。不到半个小时，车主李文 强就卖出了100多个面包。 李文强告诉记者，今年8月，他刚结束在资溪面包学院的学习，是个刚入烘焙行的新人。资溪当地提供了多个岗位和创业方式供他选择。最后，他决定开一 个移动现烤面包车，车子的租金每月4000元钱，比租店面更经济。 资溪面包移动售卖车车主 李文强：这种投入不用很大，也方便，车子开到哪里就卖到哪里。 很快，李文强的移动现烤面包车在南昌市开业了。他选择使用"资溪面包"这一品牌，减少了推广的费用，进一步降低了成本。 打造面包学院 探索职业教育新模式 李文强所说的面包学院就在资溪县职业中学内。江西抚州资溪县，这座位于武夷山脚下的县城有着"面包之乡"的美誉，孕育了许多大家耳熟能详的面包与糕 点品牌。 据统计，资溪县常住人 ...

已是上午时光，晨雾尚未完全散去，位于四川省成都市大邑县西岭镇一处海拔约1800米的山坳里，林木 苍翠，空气中弥漫着清冽的气息。 青年创业者古显清的腊肉制作工作间里却是一番火热景象：浓郁的烟火气中，一排排色泽红亮、油润晶 莹的腊肉整齐高悬。几天后，柏木的熏香将包裹着腊肉，制成远近闻名的"雪山老腊肉"。 这是90后古显清在深山里的一番事业。"大家都知道大邑有美景，但不知道这里也有很多美食。我想做 的，是把这里的农特产品传播出去，让更多的人吃到地道的老味道。"他说。 王禹注意到，尽管古显清从事的是传统的食品产业，但这个年轻人正试图用互联网改变这个祖祖辈辈传 下来的老产业。古显清的经历让中国传媒大学戏剧与影视专业2025级硕士生陈语澄很受触动。她与古显 清共创了一条名为"雪山老腊肉·小古的故事"的短视频，以一名大学生的视角讲述青年创业故事。 3天的调研期间，青年博主们带着这个问题，聚焦"青年创业与乡村振兴""文旅融合与青年参与"等主 题，与当地青年对话，解读创业实践背后的青年发展"密码"。 在安仁古镇，青年博主们遇到了更多的青年创业者：舞蹈演员冯科创办了一家贵州酸汤火锅店，店内的 特色食材都坚持从贵州采购；返乡青年钟 ...

记者 陈灏 叶婧 王鸿硕 山水资源、红色资源、特色产业资源、人力资源汇聚相融，形成了一批年收入过亿元的差异化互补 振兴集群；蜜桃、葫芦、番茄等产业，从核心村不断向产业链上下游延伸，为富民强村、乡村振兴注入 强劲而持续的产业动能……齐鲁沃野间，一场重塑乡村面貌和发展格局的深刻变革徐徐拉开大幕。 近年来，我国农业第一大省山东，既融合借鉴"千万工程"不同发展阶段的有益经验，又结合本地实 际，把距离相近、功能相容、产业相关、有发展潜力的若干村作为基本单元，顺应农村人口变化和村庄 发展趋势，因村因地连片规划、连片建设，全要素推进"五大振兴"。 目前，山东已梯次建设乡村振兴片区2070个，覆盖约三分之一的行政村，乡村振兴"齐鲁样板"正在 一个个片区中发展壮大。 产业"一盘棋" 一堵高大厚实的土墙，将第七代冬暖式大棚内外隔绝成冬、春两个季节。 大棚外，寒风凛冽，草木凋敝；大棚内，温湿度适宜，青、黄、橙、红等不同颜色的番茄正成串次 第成熟……这里是"中国蔬菜之乡"寿光市所辖的古城街道，当地3万多亩"七彩番茄"丰收，通过冷链物 流直达北上广深的商场和超市。 "若不是片区产业聚指成拳，我们就没有如今强大的市场议价能力。"古城街道 ...

Core Viewpoint - Xiaotao Village in Wuhu, Anhui, has transformed into a popular "internet celebrity village" through the establishment of creative studios and new business models, contributing to rural revitalization efforts [2][3]. Group 1: Development of Xiaotao Village - Xiaotao Village has become home to 18 creative studios focusing on traditional crafts such as dyeing and embroidery, attracting a new wave of rural entrepreneurs [2][3]. - The village's population is under 100, with many residents having moved to urban areas, leading to a surplus of idle houses that are now being repurposed for creative businesses [3]. - The local government has implemented policies to attract young entrepreneurs, including rent discounts and renovation subsidies, fostering a collaborative environment for innovation [3][4]. Group 2: Community Engagement and Economic Impact - The establishment of businesses like "Lai Fu Coffee" has seen significant success, with over 800 cups sold in a single day during a local market event, indicating strong consumer interest [4]. - The village has hosted seven creative markets in 2024, attracting over 10,000 visitors and generating more than 20 million yuan in consumption, showcasing the economic potential of rural entrepreneurship [5]. - Local residents are actively participating in the village's transformation by maintaining renovated properties and engaging in entrepreneurial activities, contributing to a vibrant community atmosphere [5]. Group 3: Educational and Collaborative Initiatives - A partnership between Anhui University of Engineering and local communities aims to create a "University Town" model, focusing on talent development and industry growth, with Xiaotao Village serving as a pilot project [6]. - The initiative involves collaboration between university departments and local villages to enhance rural development through innovation and entrepreneurship [6]. - Various local governments in Anhui are exploring talent cultivation strategies to support rural revitalization, including the establishment of workshops and competitions to attract skilled individuals [8].

Core Viewpoint - The article highlights the emergence and support of "youth shops" in China, showcasing how local organizations, particularly the Communist Youth League, are fostering entrepreneurship among young people through various initiatives and support systems [2][5][9]. Group 1: Youth Shop Development - A young entrepreneur, Jiao Leixin, opened a bakery in Wuhu, Anhui, supported by local youth organizations [1]. - The Communist Youth League is actively promoting "youth shops" as a new consumption scene and a platform for youth employment and entrepreneurship [2][3]. - The "Lab812 Youth Gravity Field" in Shanghai provides free space for young entrepreneurs to test their business ideas, exemplifying support for youth entrepreneurship [3]. Group 2: Support Systems and Initiatives - The Communist Youth League has established a comprehensive support system for youth shops, focusing on employment, entrepreneurship, and urban development [3][5]. - Various local youth organizations are implementing initiatives like the "Youth Shop Renewal Plan" in Xuzhou, which aims to empower youth shops through community engagement and support [4][6]. - In Jiangsu, the "Suqing Youth Shop" initiative offers tailored financial and marketing support to young entrepreneurs, with specific financial products designed to meet their needs [7]. Group 3: Resource Integration and Collaboration - Local youth organizations are creating platforms for resource integration, such as youth entrepreneurship incubators that provide low-cost venues and operational guidance [8]. - The establishment of the first "Youth Shop Committee" in Chongqing aims to enhance collaboration among young entrepreneurs and provide them with policy support and training [9]. - The article emphasizes the importance of community engagement and collaboration in fostering a vibrant ecosystem for youth entrepreneurship, with various activities and support mechanisms in place [4][8].

Core Viewpoint - The development of the camping economy in the Meilisi Daur District of Qiqihar City, Heilongjiang Province, is significantly driven by its unique natural ecology and rich Daur culture, aiming to establish itself as the "Northern Camping City" [1][8]. Group 1: Event Highlights - The recently concluded "Kumule Camping Week" during the 38th Kumule Festival showcased the area's strong appeal, with 800 tents (including RVs) creating a unique camping atmosphere, attracting approximately 93,000 visitors, of which 4,000 were specifically camping participants [3]. - The event generated direct revenue of about 1.33 million yuan, with surrounding businesses such as homestays and restaurants experiencing a surge in visitors, leading to an additional income of approximately 280,000 yuan [3]. Group 2: Industry Development - The flourishing camping industry in Meilisi is a result of precise positioning and differentiated layout, focusing on resource endowments to cultivate unique camping clusters [4]. - Various camping sites, such as the "Escape Plan" campsite and "Lazy Cottage," offer diverse experiences, from gourmet coffee to family-friendly BBQ parties, enriching the "slow life" experience in the grasslands [4]. Group 3: Cultural and Ecological Integration - The "Camping+" model effectively connects culture, ecology, and tourism, with the Kumule Festival highlighting the region's cultural essence through traditional performances and local cuisine [6]. - A well-designed 120-kilometer self-driving route allows visitors to explore the area's natural beauty, enhancing the immersive experience that links nature and culture [6]. Group 4: Future Prospects - Meilisi is committed to building a comprehensive camping service system, including the establishment of industry associations, improving infrastructure, and promoting safe and civilized camping practices [6]. - The region aims to leverage new media channels to promote its camping stories and develop a widely influential theme IP, "Grassland Starry Sky Tent," to enhance its brand recognition [6].

Core Insights - The trend of rural entrepreneurship is gaining momentum, with unique businesses like bakeries, hot pot restaurants, and coffee shops emerging in rural areas, driven by both survival pressures and new market opportunities [2][31]. Group 1: Bakery Trends - A variety of bakeries are opening in rural areas, such as the "窑大叔窑烤面包店" in 桐乡, which uses traditional methods to create popular baked goods [2][4]. - Another example is the "窑远乡村柴窑面包房" in 襄城, which offers over 60 types of bread and has a daily production of 300 to 500 pieces, with a 50% repurchase rate [6][8]. - The "仙居伊知・溪畔窑烤面包店" combines traditional baking with cultural experiences, achieving a daily sales volume of around 300 pieces [8]. Group 2: Hot Pot Expansion - The "火锅进村" phenomenon is rapidly spreading, with establishments like "华阳串根香" in 什邡 attracting significant local traffic and becoming popular dining spots [10][11]. - A notable case is the "回村涮肉" hot pot restaurant, which achieved a revenue of 70,000 yuan within just half a month of trial operation [13]. - The "坝坝火锅" in 重庆 showcases local ingredients and has successfully integrated entertainment into the dining experience, boosting local agricultural sales [14][16]. Group 3: Coffee Shop Growth - The rise of "村咖" (village coffee shops) is notable, with over 40,000 coffee shops now located in rural areas across the country [18]. - Innovative concepts like "猪咖" (pig coffee) are emerging, where visitors can interact with animals while enjoying coffee, creating a unique rural experience [19]. - Various regions are seeing the development of themed coffee shops that leverage local culture and scenery, enhancing the appeal of rural tourism [19]. Group 4: Common Characteristics - These rural establishments share similarities in location selection, often utilizing natural landscapes and repurposing old buildings for their businesses [22][23]. - Many adopt a collaborative business model involving local communities, ensuring mutual benefits and shared profits [24][25]. - Marketing strategies heavily rely on social media platforms to attract customers and build a loyal following [26]. Group 5: Market Dynamics - The shift in consumer behavior towards "reverse tourism" is driving demand for rural dining experiences, as people seek authentic local cuisine [31][32]. - Entrepreneurs are increasingly looking to rural markets for opportunities, as urban areas become saturated and competition intensifies [33][36]. - The introduction of advanced business practices and diverse dining options is revitalizing rural economies and enhancing local food quality [40]. Group 6: Challenges in Rural Entrepreneurship - Despite the opportunities, rural entrepreneurs face challenges such as limited customer flow and reliance on local populations for business sustainability [41][42]. - There is a shortage of skilled labor in rural areas, making it difficult to maintain service quality and operational standards [43]. - Regulatory hurdles and changing local policies can complicate the establishment and operation of rural businesses [45].

Core Viewpoint - The rise of rural kiln-baked bread shops has become a new trend in the dining industry, attracting urban consumers seeking unique experiences and flavors [1][4]. Group 1: Market Trends - A new wave of rural kiln-baked bread shops has emerged across various regions in China, leveraging social media for popularity [1][4]. - These shops typically offer European-style bread and coffee, with average consumer spending ranging from 30 to 50 yuan [1]. - The ambiance and scenic locations of these shops contribute significantly to their appeal, often situated in picturesque rural areas [4][7]. Group 2: Business Performance - The "He Bian Bian Kiln-Baked Bread House" in Longwan Village has seen rapid success, often selling out its products shortly after baking [1][3]. - Other notable examples include "You Ren Sen Lin Bread Shop" in Pengzhou, which received over 10,000 visitors in 2024, and "Yi Zhi·Xi Pan Kiln-Baked Bread" with daily sales of around 300 units [5][6]. - The unique baking method at these shops, using high-temperature kilns, results in a distinct texture and flavor that appeals to consumers [7][9]. Group 3: Consumer Sentiment - While many consumers appreciate the atmosphere, there are concerns regarding the value for money, with some expressing dissatisfaction over the pricing relative to the quality [9][11]. - The novelty of these shops may be waning, as indicated by a decrease in consumer interest over time, suggesting a need for continuous innovation to maintain customer engagement [12][13]. Group 4: Competitive Landscape - The popularity of rural kiln-baked bread shops has led to increased competition, with new entrants rapidly emerging in the market [11]. - As the market becomes saturated, established shops must differentiate themselves through product quality and unique experiences to retain customer loyalty [12][13].