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齐齐哈尔梅里斯露营经济“出圈”催生诸多新业态
Sou Hu Cai Jing· 2025-06-19 10:50
Core Viewpoint - The development of the camping economy in the Meilisi Daur District of Qiqihar City, Heilongjiang Province, is significantly driven by its unique natural ecology and rich Daur culture, aiming to establish itself as the "Northern Camping City" [1][8]. Group 1: Event Highlights - The recently concluded "Kumule Camping Week" during the 38th Kumule Festival showcased the area's strong appeal, with 800 tents (including RVs) creating a unique camping atmosphere, attracting approximately 93,000 visitors, of which 4,000 were specifically camping participants [3]. - The event generated direct revenue of about 1.33 million yuan, with surrounding businesses such as homestays and restaurants experiencing a surge in visitors, leading to an additional income of approximately 280,000 yuan [3]. Group 2: Industry Development - The flourishing camping industry in Meilisi is a result of precise positioning and differentiated layout, focusing on resource endowments to cultivate unique camping clusters [4]. - Various camping sites, such as the "Escape Plan" campsite and "Lazy Cottage," offer diverse experiences, from gourmet coffee to family-friendly BBQ parties, enriching the "slow life" experience in the grasslands [4]. Group 3: Cultural and Ecological Integration - The "Camping+" model effectively connects culture, ecology, and tourism, with the Kumule Festival highlighting the region's cultural essence through traditional performances and local cuisine [6]. - A well-designed 120-kilometer self-driving route allows visitors to explore the area's natural beauty, enhancing the immersive experience that links nature and culture [6]. Group 4: Future Prospects - Meilisi is committed to building a comprehensive camping service system, including the establishment of industry associations, improving infrastructure, and promoting safe and civilized camping practices [6]. - The region aims to leverage new media channels to promote its camping stories and develop a widely influential theme IP, "Grassland Starry Sky Tent," to enhance its brand recognition [6].