Core Insights - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week showcased over 121 ICH brands, highlighting the growing consumer interest and market potential for ICH products [2][3][4]. Group 1: Market Trends - The event featured a vibrant atmosphere with interactive experiences, such as DIY activities and live demonstrations, indicating a shift towards experiential consumption [2][3]. - Sales data from the event showed significant consumer engagement, with online sales reaching 42.2295 million yuan in a single day and various brands reporting daily sales between 16,000 to over 30,000 yuan [2][4]. Group 2: Economic Impact - ICH initiatives are contributing to rural employment and economic development through workshops and training programs, with one project reportedly creating over 200 jobs and generating more than 20 million yuan in output [4][5]. - The integration of ICH into modern life is seen as a new economic engine, with various projects enhancing cultural tourism and local economies [5][6]. Group 3: Digital Transformation - The collaboration with e-commerce platforms is expected to expand the market for ICH products, with Alibaba reporting ICH-related sales exceeding 100 billion yuan over two consecutive years [7][8]. - Digital technologies are being leveraged to create immersive experiences and enhance global outreach for ICH, with significant investments planned for developing digital cultural tourism projects [8][9].

Core Insights - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week in Dali, Yunnan, showcases 121 notable ICH brands from across China, providing a platform for experience sharing among ICH representatives [1][3] Group 1: Traditional Brands - Established brands like Tongrentang, founded in 1669, are innovating with health drinks such as "Morning Water" and "Overnight Water," appealing to younger consumers [3] - Wangxingji, another traditional brand, is incorporating contemporary themes into its fan products, including zodiac and anime designs, through material and artistic innovation [3] Group 2: Youth Brands - The Ru Shan Ming brand, founded by Li Keming, emphasizes "New Chinese Aesthetic Objects" and has gained recognition for its tea cups showcased at major events like the Paris Olympics [3] - The brand Jizhutang, led by 90s-born founder Yang Changqin, is transforming traditional bamboo crafts into modern products, creating over 3,000 flexible job opportunities with an average annual income increase of nearly 20,000 yuan [3] Group 3: Cross-Industry Innovations - "Wang's Hand Creation" is exploring the commercial value of local culture and crafts, integrating traditional skills into daily products through modern media like short videos and live streaming [3] - Pop Mart is linking trendy products with ICH, breathing new life into traditional intellectual properties through a "non-heritage + trendy play" approach [3] Group 4: Individual Practices and Innovations - ICH representatives are sharing personal experiences, such as Li Xingchang, who promotes Pu'er tea-making techniques nationwide to enhance consumer awareness of ICH [4] - Qiao Lin, representing traditional Qiao's ceramic techniques, is creating trendy accessories and home goods based on traditional skills [4] - Designer He Bowen merges traditional crafts like wax dyeing and embroidery with modern design, integrating ICH into contemporary life [4] Group 5: Brand Development and Sustainability - Professor Chen Anying from Tsinghua University emphasizes that diversity in ICH brands enhances sustainability and vitality, particularly in traditional craft regions [6] - The emergence of new brands from skilled practitioners, even those without high-level recognition, can significantly boost the transmission of ICH projects [6] Group 6: Case Study of Brand Creation - Liu Zhongping, founder of "Jieyou Nianhua Pu," created a brand that revitalizes traditional woodblock prints by incorporating modern themes and interactive experiences, such as themed events [7] - The China Tourism Press announced a 2024 initiative to promote innovative ICH products that blend traditional craftsmanship with modern design, aiming to integrate ICH into everyday life [7]

Core Viewpoint - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week was launched in Dali, Yunnan, aiming to integrate ICH into modern life and enhance its systematic protection and sustainable development [1][2] Group 1: Event Overview - The promotion week features over 120 ICH brands from across the country, showcasing the latest achievements in ICH inheritance and development [1] - The theme of the event is "Brand Leading Development, ICH Illuminating Life," and it includes four key activities: product exhibitions, brand construction seminars, new product launches, and resource matching for ICH brands [1] Group 2: Activities and Initiatives - The product exhibition will transform traditional skills into tangible, purchasable, and experiential ICH-related products and services [1] - The brand construction seminar will explore theoretical and practical paths for ICH brand development through thematic discussions and case analyses [1] - New ICH-related products and collaborative products will be promoted during the new product launch [1] - A platform for resource matching will be established to facilitate supply and demand connections, supporting the development of ICH brands [1] Group 3: Advocacy and Support - The China Intangible Cultural Heritage Protection Association released the "Dali Initiative for Promoting Sustainable Development of ICH Brands," calling for societal attention and support for ICH brand development [1]

Core Points - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week was launched in Dali, Yunnan, showcasing over 120 ICH brands with distinctive features and high recognition, transforming traditional skills into tangible products and services for cultural inheritance and economic development [1][2] - The theme of the event is "Brand Leading Development, ICH Illuminating Life," aiming to strengthen ICH brand construction, cultivate brands with deep cultural roots and quality, enhance brand awareness among enterprises, and promote the integration of ICH into modern life [1][2] Event Details - The promotion week will feature four main activities: exhibition and sales of ICH products, discussions on ICH brand construction, new product launches, and resource matching to facilitate cooperation and enhance the overall development of ICH brands [2] - The event is co-hosted by the Ministry of Culture and Tourism's Intangible Cultural Heritage Department, Yunnan Provincial Culture and Tourism Department, and the Dali Bai Autonomous Prefecture Government, running from November 23 to November 28 [2]