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厨师正在消失
投资界· 2026-01-19 08:47
以下文章来源于新周刊 ,作者陈倚 新周刊 . 中国最新锐的生活方式周刊。 预制菜时代。 作者/陈倚 编辑 / 陆一鸣 校对 / 严严 排版 / 韵韵紫 来源 / 新周刊 (ID:new-weekly) 如 今 , 预 制 菜 可 以 轻 松 复 制 、 批 量 生 产 , 但 厨 师 亲 手 调 出 的 风 味 、 那 份 带 着 镬 气 的 温 度,却始终难以被完整复刻。食客与厨师之间的连接不仅仅是一盘菜,而是一次温度的 传 递 。 在 越 来 越 快 的 世 界 里 , 正 是 这 份 无 法 被 工 业 化 替 代 的 " 人 的 温 度 " , 让 一 顿 饭 的 意义,超越了饱腹本身。 厨师行业正在消失吗? 经 常 探 店 的 前 厨 师 长 " 真 探 唐 仁 杰 " 曾 感 叹 , 感 觉 这 行 的 路 越 走 越 窄 。 如 今 , 走 进 不 少 餐厅后厨,你可能看不到明火翻炒、听不到菜刀起落,连调味都像是标准化流程里的一 环。 但 有 意 思 的 是 , 人 们 对 于 " 新 鲜 现 做 " 的 向 往 , 似 乎 从 未 减 退 , 反 而 愈 发 强 烈 。 各 式 主 打 " 镬 ...
外卖时代或将终结,一个全新的行业正在加速突围,你准备好了吗?
Sou Hu Cai Jing· 2025-09-01 17:34
Core Viewpoint - The rise of pre-prepared meals is transforming the food delivery and restaurant industry, potentially leading to the decline of traditional food delivery services as consumers prefer the convenience and cost-effectiveness of retail pre-prepared meals [3][13]. Industry Trends - The number of food delivery users in China has surpassed 550 million, indicating that one in every two internet users has ordered food delivery [1]. - Over 70% of restaurant chains have adopted a central kitchen model, with some large brands like Zhen Gongfu and Xi Bei using pre-prepared meals for over 80% of their offerings [5]. - The pre-prepared meal market is projected to reach a scale of 485 billion yuan in 2024, with a year-on-year growth of 33.8%. It is expected to grow to 617.3 billion yuan in 2025 and 749 billion yuan by 2026, indicating a potential trillion-yuan market in the coming years [7]. Consumer Behavior - Consumers are increasingly aware that many food deliveries consist of pre-prepared meals, leading to a shift towards purchasing these meals directly for home preparation, which offers more control over cooking and portion sizes [3][13]. - The convenience of pre-prepared meals allows restaurants to reduce wait times from over ten minutes to just a few minutes, enhancing operational efficiency and increasing revenue potential [7]. Safety and Quality Concerns - There are ongoing debates regarding the safety and nutritional value of pre-prepared meals. Supporters argue that industrial production ensures quality and safety, while critics highlight risks associated with improper storage and the loss of nutrients through reheating [9]. - The National Market Supervision Administration has issued guidelines for the pre-prepared meal industry, emphasizing the need for a comprehensive traceability system from production to sales to ensure safety standards [10]. Future Outlook - While the food delivery era is not expected to end imminently, the increasing use of pre-prepared meals and the growth of the pre-prepared meal market suggest a significant shift in consumer preferences towards home-cooked convenience [13]. - The industry is likely to see enhanced regulatory measures and technological innovations in preservation techniques, which will improve the quality and safety of pre-prepared meals, potentially increasing consumer acceptance [11][13].