食品零售行业数字化丨研究报告 核心摘要： ➢ 综合商超、便利店及夫妻老婆店等传统零售业态暴露出高损耗、低效率的弊端，聚焦 食品垂类 的新兴业 态出现，加速食品零售行业 连锁化 进程。 ➢ 当前食品零售领域的整体数字化水平偏低，连锁化率的提升将带动行业数字化转型，围绕 效率升级 和 体验重构 两方面展开。 ➢ 基于人-货-场数字化重构的理念，收银系统将作为关键数据的触点，与供应链管理系统、全渠道运营系 统共同构成食品零售数字化的关键要素。 ➢ 中国食品零售行业整体规模庞大，未来主要增长点主要包括下沉市场、量贩零食和即时零售等。在这一过 程中，数字化的重要性不断提升，食品零售数字化的 增长前景广阔 。 ➢ 商业层面，综合商超由货架视角向货盘视角转型，深耕品类管理的垂直厂商将有望把握这一机遇 ，从食 品零售向更广泛的客户群体渗透 。技术层面，食品零售数字化厂商将加速构建 云、数、智三位一体 的技术 闭环，以云原生架构为底层支撑，利用数据驱动，探索智能化场景应用。 食品 零售数字化研究范畴界定 面向专营食品类目的商品零售企业，聚焦业务层面的数字化升级 狭义的食品零售是面向终端消费者专营食品销售的商品零售业态，包括零食 ...

Core Insights - The food retail industry is experiencing a shift from traditional retail formats to specialized vertical formats, driven by high losses and low efficiency in conventional supermarkets and convenience stores, accelerating the process of chain development in the sector [1][6] - The overall digitalization level in the food retail sector is currently low, and the increase in chain rates will drive digital transformation, focusing on efficiency upgrades and experience reconstruction [1][9] - The digital reconstruction of the food retail sector is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint, alongside supply chain management systems and omnichannel operation systems [1][12] Digitalization Demand Background - The food retail industry has a long-standing reliance on decentralized community stores, resulting in a low overall digitalization level. The rise of new business formats is pushing for an accelerated digital transformation in the sector [9] - Digitalization can integrate supply chains, optimize procurement costs, enhance management efficiency, and reduce inventory waste, while the transformation of consumer habits necessitates the integration of online and offline channels [9][38] Digitalization Framework - The core of food retail digitalization lies in reconstructing the collaborative relationship among people, goods, and scenes, focusing on consumer-centric omnichannel operations, transparent supply chain management, and transforming traditional transaction venues into digital hubs [12] Supply Chain Management System - The supply chain management (SCM) system plays a crucial role in connecting production and sales, maintaining supplier relationships, and managing warehousing and logistics in a refined manner [26] - The SCM system enhances efficiency, controls costs, and mitigates risks by integrating the entire process from procurement to sales, particularly addressing the complexities of perishable goods and seasonal fluctuations [26][29] Omnichannel Operation System - The omnichannel operation system serves as the central engine for integrating multiple business touchpoints, accumulating data assets, and reconstructing the relationship between people, goods, and scenes [33] - It enables the activation of customer data, facilitating refined operations and marketing strategies tailored to different product categories, such as snacks, fruits, and fresh produce [33] Market Outlook - The Chinese food retail market is substantial, with the GMV of food and beverage retail expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029, driven by the expansion of lower-tier markets and the rise of instant retail models [38] - Digitalization is increasingly becoming a key competitive factor in the food retail sector, with significant growth potential for digitalization vendors that can capitalize on market opportunities [38][42]

Core Insights - The food retail industry is experiencing a shift towards digitalization, driven by the inefficiencies and high losses in traditional retail formats such as supermarkets and convenience stores, leading to a focus on specialized food categories and accelerating the chain process in food retail [1][6][9] - The overall digitalization level in the food retail sector is currently low, but increasing chain rates will promote digital transformation, focusing on efficiency upgrades and experience reconstruction [1][9] - The digital reconstruction of the food retail sector is based on the concept of "people-goods-scene," with cash register systems serving as key data touchpoints, alongside supply chain management systems and omnichannel operation systems [1][12] Digitalization Demand Background - The food retail industry is characterized by a large number of decentralized community stores, but the overall digitalization level remains low. The rise of new business formats is pushing for an accelerated digital transformation in the sector [9] - Digitalization can integrate supply chains, optimize procurement costs, and enhance management efficiency while reducing inventory waste [9] - The transformation will focus on improving supply chain management efficiency and reconstructing consumer experience through omnichannel operations [9] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized new formats is accelerating, with the emergence of brand snack chains, community fresh supermarkets, and other vertical formats [6] - Focusing on specific categories allows startups to quickly establish brand recognition and reduce SKU complexity, leading to lower operational costs and rapid expansion for leading companies [6] Digitalization Framework - The core of food retail digitalization lies in reconstructing the collaborative relationship between people, goods, and scenes, with a focus on consumer-centric omnichannel operations, transparent supply chain management, and transforming traditional transaction venues into digital hubs [12] Cash Register System - The cash register system integrates payment, inventory management, and promotional activities, enhancing operational efficiency and providing critical data support for the "people-goods-scene" linkage [19] - Different food categories require tailored cash register systems to meet their unique sales and promotional needs [19] Supply Chain Management System - The supply chain management (SCM) system connects production and sales, maintaining supplier relationships and managing logistics [26] - It enhances efficiency, controls costs, and mitigates risks by integrating the entire process from procurement to sales [26] Omnichannel Operation System - The omnichannel operation system is the central engine for integrating multiple business touchpoints, accumulating data assets, and reconstructing the relationship between people, goods, and scenes [33] - It enables refined operations based on comprehensive customer behavior analysis and integrates sales data for business feedback [33] Future Market Outlook - The food retail market is vast, with the retail GMV expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029, driven by the expansion of lower-tier markets and the rise of instant retail models [38] - Digitalization is becoming a key competitive factor, and companies that can leverage market opportunities will have significant growth potential [38] Digitalization Trends - Food retail digitalization vendors are building a three-in-one technology closed loop of cloud, data, and intelligence, with cloud-native architecture providing robust support for agile business operations [45] - The integration of AI technologies into supply chain management and user operations is driving the digital upgrade of the food retail sector [45]

Core Insights - The food retail industry is experiencing a shift towards digitalization, driven by the inefficiencies and high losses of traditional retail formats, leading to a focus on specialized food categories and accelerating the chain process in food retail [1][6][9] - The overall digitalization level in the food retail sector is low, and the increase in chain rates will promote digital transformation, focusing on efficiency upgrades and experience reconstruction [1][9] - The digital reconstruction of the food retail industry is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint, alongside supply chain management and omnichannel operation systems [1][12] Digitalization Demand Background - The food retail industry has a low level of digitalization, primarily characterized by decentralized community stores and family-run shops, but is entering an accelerated phase of digital transformation due to the rise of new business formats [9] - Digitalization can integrate the supply chain, optimize procurement costs, and enhance management efficiency while reducing inventory waste [9] - The transformation will focus on improving supply chain management efficiency and reconstructing consumer experience through omnichannel operations [9] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized new formats is accelerating, with the emergence of brand snack chains, community fresh supermarkets, and other vertical formats [6] - Focusing on specific categories allows startups to quickly establish brand recognition and reduce SKU complexity, leading to lower operational costs [6] - New formats optimize supply chain efficiency by reducing intermediaries and adopting direct sourcing methods [6] Digitalization Framework - The core of food retail digitalization lies in reconstructing the collaborative relationship between people, goods, and scenes [12] - The digitalization of "people" focuses on consumer-centric omnichannel systems, while "goods" emphasizes transparent and controllable supply chain management [12] - The cash register system acts as a critical data hub, forming a "iron triangle" with supply chain management and omnichannel operation systems [12] Cash Register System Insights - The cash register system enhances operational efficiency through integrated payment, inventory management, and dynamic promotions, serving as a data hub for the food retail industry [19] - Different food categories require tailored cash register systems to meet their unique sales and promotional needs [19] - The competitive landscape shows that LeMon holds a leading market share of 38.9%, with a CR3 of 82.0% in the food retail cash register system market [21] Supply Chain Management System Insights - The supply chain management (SCM) system connects production and sales, maintaining supplier relationships and managing logistics [26] - It enhances efficiency through demand forecasting, cost control via supplier collaboration, and risk mitigation through real-time tracking [26] - The competitive landscape includes traditional ERP, comprehensive supply chain, and retail digitalization vendors, each with distinct strategies [29] Omnichannel Operation System Insights - The omnichannel operation system integrates online and offline data flows, creating a unified customer experience and enhancing marketing strategies [33] - It focuses on data accumulation, customer engagement, and operational analysis to drive business decisions [33] - The competitive landscape includes traditional ERP, marketing cloud vendors, and retail digitalization firms, all aiming to optimize their offerings [35] Future Market Outlook - The food retail market is substantial, with the GMV expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029 [38] - Growth drivers include the expansion of lower-tier markets and the rise of instant retail models, emphasizing the importance of digitalization as a competitive factor [38] - Companies that can leverage digitalization will have significant growth opportunities in the evolving market landscape [38] Digitalization Trends - The food retail digitalization vendors are building a technology ecosystem based on cloud-native architecture, data-driven approaches, and intelligent applications [45] - The integration of AI technologies into supply chain management and user operations is expected to enhance decision-making and operational efficiency [45]

Core Insights - The food retail industry is experiencing a shift from traditional retail formats to specialized vertical categories, accelerating the process of chain development [1][7] - The overall digitalization level in the food retail sector is low, and increasing the chain rate will drive digital transformation focused on efficiency upgrades and experience reconstruction [1][10] - The digital reconstruction of the food retail sector is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint [1][13] Digitalization Demand Background - The food retail industry has a low digitalization level, primarily characterized by decentralized community stores and small shops, but is entering an accelerated digital transformation phase due to the rise of new business formats [10] - Digitalization can integrate supply chains, optimize procurement costs, and enhance management efficiency while reducing inventory waste [10] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized vertical formats is a response to high loss rates and low efficiency in conventional retail [7] - New formats such as brand snack chains, community fresh supermarkets, and fresh pre-staging warehouses are emerging, promoting overall chain development in the food retail industry [7] Digital Framework of Food Retail - The core of food retail digitalization lies in reconstructing the collaborative relationship among people, goods, and scenes, with a focus on consumer-centric operations, transparent supply chain management, and transforming traditional transaction venues into digital hubs [13] Cash Register System - The cash register system integrates payment, inventory management, and promotional activities, enhancing operational efficiency and providing critical data support for the "people-goods-scene" linkage [20][24] - Different product categories require tailored cash register systems to meet specific sales and promotional needs [20] Supply Chain Management System - The supply chain management (SCM) system enhances efficiency, controls costs, and mitigates risks by integrating the entire process from procurement to sales [27][30] - SCM systems utilize algorithms for demand forecasting, intelligent replenishment, and inventory optimization, particularly for perishable goods [27] All-Channel Operation System - The all-channel operation system integrates online and offline data flows, creating a unified membership system and coordinating marketing strategies [34][36] - This system enables detailed customer profiling and operational analysis, facilitating a shift from traffic acquisition to user lifetime value (LTV) exploration [34] Future Market Outlook - The food retail market is vast, with the GMV of food and beverage retail expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029 [39] - Digitalization is becoming a critical competitive factor, with significant growth potential for digital vendors that can capitalize on market opportunities [39] Digitalization Trends - Food retail digital vendors are building a technology ecosystem based on cloud-native architecture, data-driven approaches, and exploring intelligent application scenarios [46] - The integration of AI technologies into supply chain management and user operations is driving the digital transformation of the food retail sector [46]

Core Insights - The food retail industry is experiencing a shift from traditional retail formats to specialized vertical categories, accelerating the process of chain development [1][7] - The overall digitalization level in the food retail sector is low, and increasing the chain rate will drive digital transformation focused on efficiency upgrades and experience reconstruction [1][10] - The digital reconstruction of the food retail industry is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint [1][13] Digitalization Demand Background - The food retail industry has a low digitalization level, primarily consisting of decentralized community stores and small shops, but is entering an accelerated phase of digital transformation due to the rise of new business formats [10] - Digitalization can integrate the supply chain, optimize procurement costs, and enhance management efficiency while reducing inventory waste [10] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized vertical formats is a response to high loss rates and low efficiency in traditional retail [7] - New formats such as brand snack chains, community fresh supermarkets, and fresh pre-staging warehouses are emerging, promoting overall chain development in the food retail sector [7] Digital Framework of Food Retail - The core of food retail digitalization lies in reconstructing the collaborative relationship among people, goods, and scenes [13] - The cash register system, supply chain management system, and omnichannel operation system form the "iron triangle" of food retail digitalization [13] Cash Register System - The cash register system enhances operational efficiency through integrated payment, inventory management, and dynamic promotions, serving as a data hub for the "people-goods-scene" interaction [20][24] - Different product categories require tailored cash register systems to meet specific sales and promotional needs [20] Supply Chain Management System - The supply chain management (SCM) system integrates the entire process from procurement to sales, enhancing efficiency, controlling costs, and mitigating risks [27][30] - SCM systems enable intelligent replenishment and inventory optimization, crucial for managing perishable goods [27] Omnichannel Operation System - The omnichannel operation system integrates online and offline data flows, creating a unified customer view and enhancing marketing strategies [34][36] - It focuses on data accumulation, customer engagement, and operational analysis to drive business performance [34] Market Outlook - The Chinese food retail market is substantial, with the GMV expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029 [39] - Digitalization is becoming a key competitive factor, with significant growth potential for digital vendors that can capitalize on market opportunities [39] Industry Trends - The food retail sector is transitioning from a sales-driven to a demand-driven model, with vertical vendors poised to seize opportunities through refined category management [43] - Digital vendors in the food retail space are expected to leverage cloud-native architectures and data-driven strategies to enhance operational agility and market responsiveness [46]