食品零售行业数字化丨研究报告 核心摘要： ➢ 综合商超、便利店及夫妻老婆店等传统零售业态暴露出高损耗、低效率的弊端，聚焦 食品垂类 的新兴业 态出现，加速食品零售行业 连锁化 进程。 ➢ 当前食品零售领域的整体数字化水平偏低，连锁化率的提升将带动行业数字化转型，围绕 效率升级 和 体验重构 两方面展开。 ➢ 基于人-货-场数字化重构的理念，收银系统将作为关键数据的触点，与供应链管理系统、全渠道运营系 统共同构成食品零售数字化的关键要素。 ➢ 中国食品零售行业整体规模庞大，未来主要增长点主要包括下沉市场、量贩零食和即时零售等。在这一过 程中，数字化的重要性不断提升，食品零售数字化的 增长前景广阔 。 ➢ 商业层面，综合商超由货架视角向货盘视角转型，深耕品类管理的垂直厂商将有望把握这一机遇 ，从食 品零售向更广泛的客户群体渗透 。技术层面，食品零售数字化厂商将加速构建 云、数、智三位一体 的技术 闭环，以云原生架构为底层支撑，利用数据驱动，探索智能化场景应用。 食品 零售数字化研究范畴界定 面向专营食品类目的商品零售企业，聚焦业务层面的数字化升级 狭义的食品零售是面向终端消费者专营食品销售的商品零售业态，包括零食 ...

Core Insights - The food retail industry is experiencing a shift towards digitalization, driven by the inefficiencies and high losses in traditional retail formats such as supermarkets and convenience stores, leading to a focus on specialized food categories and accelerating the chain process in food retail [1][6][9] - The overall digitalization level in the food retail sector is currently low, but increasing chain rates will promote digital transformation, focusing on efficiency upgrades and experience reconstruction [1][9] - The digital reconstruction of the food retail sector is based on the concept of "people-goods-scene," with cash register systems serving as key data touchpoints, alongside supply chain management systems and omnichannel operation systems [1][12] Digitalization Demand Background - The food retail industry is characterized by a large number of decentralized community stores, but the overall digitalization level remains low. The rise of new business formats is pushing for an accelerated digital transformation in the sector [9] - Digitalization can integrate supply chains, optimize procurement costs, and enhance management efficiency while reducing inventory waste [9] - The transformation will focus on improving supply chain management efficiency and reconstructing consumer experience through omnichannel operations [9] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized new formats is accelerating, with the emergence of brand snack chains, community fresh supermarkets, and other vertical formats [6] - Focusing on specific categories allows startups to quickly establish brand recognition and reduce SKU complexity, leading to lower operational costs and rapid expansion for leading companies [6] Digitalization Framework - The core of food retail digitalization lies in reconstructing the collaborative relationship between people, goods, and scenes, with a focus on consumer-centric omnichannel operations, transparent supply chain management, and transforming traditional transaction venues into digital hubs [12] Cash Register System - The cash register system integrates payment, inventory management, and promotional activities, enhancing operational efficiency and providing critical data support for the "people-goods-scene" linkage [19] - Different food categories require tailored cash register systems to meet their unique sales and promotional needs [19] Supply Chain Management System - The supply chain management (SCM) system connects production and sales, maintaining supplier relationships and managing logistics [26] - It enhances efficiency, controls costs, and mitigates risks by integrating the entire process from procurement to sales [26] Omnichannel Operation System - The omnichannel operation system is the central engine for integrating multiple business touchpoints, accumulating data assets, and reconstructing the relationship between people, goods, and scenes [33] - It enables refined operations based on comprehensive customer behavior analysis and integrates sales data for business feedback [33] Future Market Outlook - The food retail market is vast, with the retail GMV expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029, driven by the expansion of lower-tier markets and the rise of instant retail models [38] - Digitalization is becoming a key competitive factor, and companies that can leverage market opportunities will have significant growth potential [38] Digitalization Trends - Food retail digitalization vendors are building a three-in-one technology closed loop of cloud, data, and intelligence, with cloud-native architecture providing robust support for agile business operations [45] - The integration of AI technologies into supply chain management and user operations is driving the digital upgrade of the food retail sector [45]

Core Insights - The food retail industry is experiencing a shift towards digitalization, driven by the inefficiencies and high losses of traditional retail formats, leading to a focus on specialized food categories and accelerating the chain process in food retail [1][6][9] - The overall digitalization level in the food retail sector is low, and the increase in chain rates will promote digital transformation, focusing on efficiency upgrades and experience reconstruction [1][9] - The digital reconstruction of the food retail industry is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint, alongside supply chain management and omnichannel operation systems [1][12] Digitalization Demand Background - The food retail industry has a low level of digitalization, primarily characterized by decentralized community stores and family-run shops, but is entering an accelerated phase of digital transformation due to the rise of new business formats [9] - Digitalization can integrate the supply chain, optimize procurement costs, and enhance management efficiency while reducing inventory waste [9] - The transformation will focus on improving supply chain management efficiency and reconstructing consumer experience through omnichannel operations [9] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized new formats is accelerating, with the emergence of brand snack chains, community fresh supermarkets, and other vertical formats [6] - Focusing on specific categories allows startups to quickly establish brand recognition and reduce SKU complexity, leading to lower operational costs [6] - New formats optimize supply chain efficiency by reducing intermediaries and adopting direct sourcing methods [6] Digitalization Framework - The core of food retail digitalization lies in reconstructing the collaborative relationship between people, goods, and scenes [12] - The digitalization of "people" focuses on consumer-centric omnichannel systems, while "goods" emphasizes transparent and controllable supply chain management [12] - The cash register system acts as a critical data hub, forming a "iron triangle" with supply chain management and omnichannel operation systems [12] Cash Register System Insights - The cash register system enhances operational efficiency through integrated payment, inventory management, and dynamic promotions, serving as a data hub for the food retail industry [19] - Different food categories require tailored cash register systems to meet their unique sales and promotional needs [19] - The competitive landscape shows that LeMon holds a leading market share of 38.9%, with a CR3 of 82.0% in the food retail cash register system market [21] Supply Chain Management System Insights - The supply chain management (SCM) system connects production and sales, maintaining supplier relationships and managing logistics [26] - It enhances efficiency through demand forecasting, cost control via supplier collaboration, and risk mitigation through real-time tracking [26] - The competitive landscape includes traditional ERP, comprehensive supply chain, and retail digitalization vendors, each with distinct strategies [29] Omnichannel Operation System Insights - The omnichannel operation system integrates online and offline data flows, creating a unified customer experience and enhancing marketing strategies [33] - It focuses on data accumulation, customer engagement, and operational analysis to drive business decisions [33] - The competitive landscape includes traditional ERP, marketing cloud vendors, and retail digitalization firms, all aiming to optimize their offerings [35] Future Market Outlook - The food retail market is substantial, with the GMV expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029 [38] - Growth drivers include the expansion of lower-tier markets and the rise of instant retail models, emphasizing the importance of digitalization as a competitive factor [38] - Companies that can leverage digitalization will have significant growth opportunities in the evolving market landscape [38] Digitalization Trends - The food retail digitalization vendors are building a technology ecosystem based on cloud-native architecture, data-driven approaches, and intelligent applications [45] - The integration of AI technologies into supply chain management and user operations is expected to enhance decision-making and operational efficiency [45]

Core Insights - The food retail industry is experiencing a shift from traditional retail formats to specialized vertical categories, accelerating the process of chain development [1][7] - The overall digitalization level in the food retail sector is low, and increasing the chain rate will drive digital transformation focused on efficiency upgrades and experience reconstruction [1][10] - The digital reconstruction of the food retail sector is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint [1][13] Digitalization Demand Background - The food retail industry has a low digitalization level, primarily characterized by decentralized community stores and small shops, but is entering an accelerated digital transformation phase due to the rise of new business formats [10] - Digitalization can integrate supply chains, optimize procurement costs, and enhance management efficiency while reducing inventory waste [10] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized vertical formats is a response to high loss rates and low efficiency in conventional retail [7] - New formats such as brand snack chains, community fresh supermarkets, and fresh pre-staging warehouses are emerging, promoting overall chain development in the food retail industry [7] Digital Framework of Food Retail - The core of food retail digitalization lies in reconstructing the collaborative relationship among people, goods, and scenes, with a focus on consumer-centric operations, transparent supply chain management, and transforming traditional transaction venues into digital hubs [13] Cash Register System - The cash register system integrates payment, inventory management, and promotional activities, enhancing operational efficiency and providing critical data support for the "people-goods-scene" linkage [20][24] - Different product categories require tailored cash register systems to meet specific sales and promotional needs [20] Supply Chain Management System - The supply chain management (SCM) system enhances efficiency, controls costs, and mitigates risks by integrating the entire process from procurement to sales [27][30] - SCM systems utilize algorithms for demand forecasting, intelligent replenishment, and inventory optimization, particularly for perishable goods [27] All-Channel Operation System - The all-channel operation system integrates online and offline data flows, creating a unified membership system and coordinating marketing strategies [34][36] - This system enables detailed customer profiling and operational analysis, facilitating a shift from traffic acquisition to user lifetime value (LTV) exploration [34] Future Market Outlook - The food retail market is vast, with the GMV of food and beverage retail expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029 [39] - Digitalization is becoming a critical competitive factor, with significant growth potential for digital vendors that can capitalize on market opportunities [39] Digitalization Trends - Food retail digital vendors are building a technology ecosystem based on cloud-native architecture, data-driven approaches, and exploring intelligent application scenarios [46] - The integration of AI technologies into supply chain management and user operations is driving the digital transformation of the food retail sector [46]

Core Insights - The food retail industry is experiencing a shift from traditional retail formats to specialized vertical categories, accelerating the process of chain development [1][7] - The overall digitalization level in the food retail sector is low, and increasing the chain rate will drive digital transformation focused on efficiency upgrades and experience reconstruction [1][10] - The digital reconstruction of the food retail industry is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint [1][13] Digitalization Demand Background - The food retail industry has a low digitalization level, primarily consisting of decentralized community stores and small shops, but is entering an accelerated phase of digital transformation due to the rise of new business formats [10] - Digitalization can integrate the supply chain, optimize procurement costs, and enhance management efficiency while reducing inventory waste [10] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized vertical formats is a response to high loss rates and low efficiency in traditional retail [7] - New formats such as brand snack chains, community fresh supermarkets, and fresh pre-staging warehouses are emerging, promoting overall chain development in the food retail sector [7] Digital Framework of Food Retail - The core of food retail digitalization lies in reconstructing the collaborative relationship among people, goods, and scenes [13] - The cash register system, supply chain management system, and omnichannel operation system form the "iron triangle" of food retail digitalization [13] Cash Register System - The cash register system enhances operational efficiency through integrated payment, inventory management, and dynamic promotions, serving as a data hub for the "people-goods-scene" interaction [20][24] - Different product categories require tailored cash register systems to meet specific sales and promotional needs [20] Supply Chain Management System - The supply chain management (SCM) system integrates the entire process from procurement to sales, enhancing efficiency, controlling costs, and mitigating risks [27][30] - SCM systems enable intelligent replenishment and inventory optimization, crucial for managing perishable goods [27] Omnichannel Operation System - The omnichannel operation system integrates online and offline data flows, creating a unified customer view and enhancing marketing strategies [34][36] - It focuses on data accumulation, customer engagement, and operational analysis to drive business performance [34] Market Outlook - The Chinese food retail market is substantial, with the GMV expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029 [39] - Digitalization is becoming a key competitive factor, with significant growth potential for digital vendors that can capitalize on market opportunities [39] Industry Trends - The food retail sector is transitioning from a sales-driven to a demand-driven model, with vertical vendors poised to seize opportunities through refined category management [43] - Digital vendors in the food retail space are expected to leverage cloud-native architectures and data-driven strategies to enhance operational agility and market responsiveness [46]