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中国打工人,为什么越来越爱吃辣?
虎嗅APP· 2025-05-19 13:47
Core Viewpoint - The rising popularity of spicy food among Chinese workers, particularly dishes from Jiangxi and Hunan, reflects a broader trend in the dining preferences of the workforce, driven by factors such as taste, efficiency, and emotional satisfaction [2][6][12]. Group 1: Popularity of Spicy Cuisine - Jiangxi stir-fry has become a favorite among workers, characterized by its fresh, quick preparation and spiciness, contributing to its appeal [2][4]. - Data shows that Sichuan and Hunan cuisines have seen significant growth in new restaurant openings, with Sichuan adding 33,964 new outlets and Hunan 22,910 in the past year [2]. - The trend of spicy food is evident on social media, with discussions around spicy dishes generating over 59 billion views on Douyin by April 2025 [2]. Group 2: Emotional and Social Aspects - Eating spicy food provides emotional relief and a sense of community among workers, as it allows for shared experiences and bonding during meals [8][12]. - Workers often associate spicy food with stress relief, as the intense flavors can serve as a form of emotional release [8][19]. Group 3: Efficiency in Dining - The success of spicy restaurants is attributed to their operational efficiency, with many establishments focusing on quick service to cater to the limited lunch breaks of office workers [9][19]. - The average cost of a meal at Jiangxi stir-fry restaurants is around 50-100 yuan for two people, making it an affordable option for workers [9][19]. Group 4: Market Trends and Future Outlook - The spicy food market has seen a significant increase in consumer interest, with over 500 million people in China identified as spicy food lovers as of 2021 [14]. - The trend towards efficiency in dining has led to a focus on fewer, high-quality menu items, which has been a successful strategy for many spicy food brands [15][16]. - Despite the current popularity, the sustainability of this trend will depend on continuous product innovation and quality control in the long term [19][20].