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双节消费为江西注入强劲动力
Sou Hu Cai Jing· 2025-10-11 04:13
原标题:烟火气+热辣风!双节消费为江西注入强劲动力 今年国庆、中秋假期叠加,全省消费市场人气旺盛、活力迸发。全省各地聚焦大宗消费、商圈消费、文旅消费、餐饮消费等重点领域,精心组织开展促消费 活动1000余场,累计发放消费券8500余万元,消费市场持续升温,为全省经济稳定增长注入强劲动力。 全省餐饮消费持续升温,"江西小炒"等赣菜品牌凭借"不预制""鲜辣香醇"广受欢迎。瑞昌市餐饮行业依托"瑞昌菜推广""非遗美食体验"等活动,营业额达 3200万元,同比增长26%;抚州市25家大型餐饮企业营业额同比增长9.3%;萍乡市安源区辣红安源金秋美食季持续走热,辣味市集人气高涨,"辣都"品牌消 费氛围浓厚。(江西日报全媒体记者殷琪惠) 大宗消费政策成效显著,汽车、家电、家装等重点品类销售表现亮眼。全省各地通过举办车展、发放政企叠加补贴等举措有效激发市场活力。仅2025第二十 届南昌国际车展,就接待观众约13万人次,实现交易额约10.2亿元;家电销售增长显著,芦溪县发放100万元消费券,带动商超客流增长30%以上。 商圈消费场景持续"上新",各地积极创新开展商业场景业态促消费活动,提升消费吸引力。南昌市打造"乐购洪城"城市消 ...
双节假日江西餐饮消费市场活力十足
Sou Hu Cai Jing· 2025-10-08 00:44
2025年国庆、中秋双节叠加,江西省各地抢抓"团圆经济""假日经济"契机,精心组织系列促销活动,推动餐饮消费市场活力全开。据美团数据显示,10月 1日-6日,全省餐饮消费指数较上年同比增长14.5%。 各地联动发力,浓厚餐饮消费氛围 各地创新餐饮消费场景,积极探索"餐饮+"新模式,为消费者提供沉浸式、互动性消费新体验。赣州市充分利用赣超淘汰赛阶段赣州主场比赛,大力推动 赣超经济、票根经济,各县(市、区)在赣超比赛当日动员商业综合体组织第二现场观赛活动,赛事期间共举办餐饮促消费活动300余场次、2000余商家 参与、营业额同比增长39%。新余市孔目江风情街以"美食+文艺+体验"融合活动为核心,吸引客流量约14万人,餐饮营业额达1412万元,成为双节餐饮消 费热门地。吉安能仁巷历史文化街区举办"月满华诞 烟火能仁"系列活动,将非遗购物月暨农产品博览会嵌入其中,汇聚各地非遗美食与文化,国庆8天假 期不同主题活动玩不停,累计吸引客流量达10万人,同比增长8%,餐饮营业额350万元,同比增长10%。 餐饮供给丰富,赣菜品牌彰显魅力 江西小炒在美团、抖音平台搜索量攀升,美团平台江西小炒门店已超1.6万家,各地品质餐饮及特 ...
江西小炒,预制菜的克星
Hu Xiu· 2025-09-23 06:33
到底要不要吃预制菜,还没吵出个结果,一群大馋丫头和大馋小子们,决定先钻进一家街边的江西小炒填饱肚子。人均几十块,就能吃上新鲜食材和大厨 现炒。 江西小炒发源于江西,它爆火的原因是点菜方式主打一个old school,点菜不是看菜单,而是看着冰柜里的食材。"用食材当菜谱,用菜谱当招牌。" 有人说,在打工人的"穷饱饭"领域,美味、便宜和健康几乎是一个不可能三角,无论怎么选,都只能满足两点。"好吃又便宜的盖码饭大多重油重盐,一 顿干下去血糖报警;便宜又健康的减肥餐,大多是连锁品牌的预制菜;好吃又健康的现做炒菜,就必须掏出足够多的预算。" 图源:ana "江西小炒是盲盒式点菜,老板把今天新鲜采购的菜放在冰箱里,客人们指菜下单,新鲜度肉眼可见。吃啥不看你想要啥,而要看老板今天早 上在菜市场抢到啥。自己搭配完之后扔给后厨,还可以免辣。猛火三分钟爆炒后,菜就热腾腾地上桌了,而且一顿饭人均几十块,主打一个20 元吃饱,30元吃好。" 第一批宣传江西小炒的,并不是江西本地人,而是江浙沪和广深一带的打工人。"江西小炒在外地的名号比在本地还响,甚至在浙江一带,风头盖过了西 湖醋鱼,而一度被标榜为杭州野生土特产。在杭州,最出名的那家 ...
江西小炒,杀死预制菜
投资界· 2025-09-22 08:04
Core Viewpoint - The article discusses the rise of pre-prepared meals in the restaurant industry and highlights the unique appeal of Jiangxi stir-fry as a counter to this trend, emphasizing the importance of fresh ingredients and traditional cooking methods [4][41]. Group 1: Pre-prepared Meals and Consumer Awareness - The controversy surrounding pre-prepared meals has gained significant attention, with consumers largely unaware of the extent to which these meals have infiltrated the market [4][5]. - Consumers are developing methods to identify pre-prepared meals, such as requesting specific ingredient adjustments that reveal the lack of customization in pre-prepared dishes [9][12]. - The discussion around pre-prepared meals has led to a broader awareness of food quality and preparation methods among consumers [44][49]. Group 2: Jiangxi Stir-fry as a Counter Trend - Jiangxi stir-fry is characterized by its "freshly cooked" approach, where customers select fresh ingredients directly from a display, ensuring transparency and quality [12][15]. - The cooking process in Jiangxi stir-fry restaurants emphasizes speed and freshness, with dishes prepared in a matter of minutes, contrasting sharply with the convenience of pre-prepared meals [19][21]. - The popularity of Jiangxi stir-fry has surged, with over 46,000 restaurants nationwide and a significant increase in new openings, indicating a strong consumer preference for fresh, made-to-order meals [23][34]. Group 3: Economic Factors and Consumer Preferences - Jiangxi stir-fry offers a high value proposition with low prices, typically ranging from 15 to 40 yuan per dish, making it accessible to a wide audience [34][39]. - The business model of Jiangxi stir-fry often relies on small, family-run establishments that prioritize quality and customer service over mass production, enhancing the dining experience [40][39]. - The article suggests that the success of Jiangxi stir-fry reflects a consumer desire for authenticity and quality in dining, pushing back against the rise of pre-prepared meals [48][49].
24个点位服务服贸会观众用餐,热辣鲜香江西小炒引万人打卡
Core Insights - The event showcased authentic Jiangxi cuisine, featuring 16 well-known local snack and cultural enterprises, significantly enhancing the food offerings compared to previous years [1][6] - The Jiangxi experience exhibition area, covering over 1,000 square meters, aimed to promote Jiangxi cuisine to a broader audience [6] Group 1: Event Highlights - The food market at Shougang Park attracted over 10,000 diners in the first two days, indicating strong interest in local flavors [6] - The event included a variety of food stalls, with fresh dishes being prepared on-site, emphasizing the absence of pre-prepared meals [3][5] - A total of 270 restaurant brands participated in the event, marking a significant increase from previous years [6] Group 2: Dining Experience - The venue featured 24 dining points, covering approximately 12,000 square meters, with seating for about 2,700 people and a single meal capacity of around 16,000 [6] - In addition to local specialties, well-known fast-food chains and five-star hotels offered a diverse range of dining options, enhancing the overall culinary experience [6]
去了趟江浙沪,才知道江西小炒的含金量还在上升
Hu Xiu· 2025-08-22 13:55
Group 1 - The article highlights the rising popularity of Jiangxi stir-fry cuisine, particularly in the Jiangsu, Zhejiang, and Shanghai regions, where it has become a staple for workers [2][4][11] - Jiangxi stir-fry originated in Jiangxi but has been popularized in Zhejiang, with numerous small restaurants serving this cuisine, often referred to as "Jiangxi small stir-fry" [5][10][36] - There are approximately 30,000 to 90,000 Jiangxi stir-fry restaurants in the Jiangsu, Zhejiang, and Shanghai areas, employing over 100,000 people, indicating rapid growth in this sector [11][36] Group 2 - Jiangxi stir-fry restaurants are typically small, often family-run establishments with simple decor, located near residential areas, catering to the needs of local workers for quick and affordable meals [13][14][24] - The average cost for a meal at a Jiangxi stir-fry restaurant is around 20 to 50 yuan, making it an economical choice compared to other dining options in the region [24][25][26] - The cuisine is characterized by its fast cooking time and the use of fresh ingredients, with a focus on spicy and flavorful dishes that appeal to the local palate [20][22][31] Group 3 - The success of Jiangxi stir-fry can be attributed to the migration of Jiangxi people to the Jiangsu, Zhejiang, and Shanghai regions, where they established these restaurants to cater to their own tastes and those of local residents [36][38][40] - The article notes that Jiangxi stir-fry has evolved to include a variety of dishes beyond traditional Jiangxi cuisine, appealing to a broader audience and integrating different culinary influences [30][31] - The phenomenon of "hometown connections" is evident, as many Jiangxi entrepreneurs have successfully leveraged their community ties to grow their businesses in the food industry [42][44]
预制菜克星“江西小炒”走红
第一财经· 2025-08-15 13:42
Core Viewpoint - The article discusses the rapid rise of Jiangxi cuisine, particularly "Jiangxi stir-fry," and the challenges it faces in balancing traditional cooking methods with the demands of scalability and efficiency in the restaurant industry [1][3]. Industry Growth - The number of registered businesses related to "Jiangxi stir-fry" doubled in 2024 compared to the previous year, with 43 new registrations, and 38 of those occurring in the first seven months [6] - Jiangxi's restaurant revenue reached 41.782 billion yuan in 2024, marking an 11% year-on-year growth [6] - The popularity of Jiangxi cuisine on social media platforms, such as Douyin, has surged, with over 1.4 billion views and a 600% increase in the number of online recorded restaurants [6] Consumer Trends - The appeal of Jiangxi cuisine is attributed to its unique flavor profile, which combines salty, fragrant, and spicy elements, and its emphasis on fresh ingredients and cooking methods [7][8] - The cuisine's affordability, with dishes priced around 30-40 yuan, makes it accessible to a broader audience [8] - The rise of short video platforms has contributed to the growing interest among younger consumers seeking regional flavors [8] Challenges of Scalability - The core cooking method of "high-temperature stir-frying" conflicts with the need for standardization and efficiency in a rapidly expanding market [11] - The reliance on fresh ingredients and traditional cooking methods increases operational costs, making it difficult to scale without compromising quality [12] - There is a concern that the popularity of "Jiangxi stir-fry" may limit broader recognition of the diverse offerings within Jiangxi cuisine [12] Path to Premiumization - Jiangxi cuisine faces challenges in moving towards a higher-end market, as most restaurants currently focus on affordable stir-fry dishes [14] - Experts suggest that to differentiate itself from other spicy cuisines, Jiangxi cuisine must refine its unique flavors and present them systematically [14] - The potential for high-end offerings exists, but it requires a robust supply chain for quality ingredients and skilled culinary techniques [16] Balancing Tradition and Modernity - The industry must find a balance between maintaining the authentic characteristics of Jiangxi cuisine and meeting modern consumer expectations for quality and presentation [16] - The future success of Jiangxi cuisine may depend on the ability of restaurateurs to uphold traditional cooking methods while exploring limited high-end options [16]
预制菜克星“江西小炒”走红,但规模化与“现炒锅气”如何兼得
Di Yi Cai Jing· 2025-08-15 13:20
Core Insights - The article discusses the rapid rise of Jiangxi cuisine, particularly "Jiangxi small stir-fry," and the challenges it faces in balancing traditional cooking methods with modern business practices [1][7][12] Industry Trends - There has been a significant increase in registered businesses related to "Jiangxi small stir-fry," with a reported doubling of registrations in 2024 compared to the previous year, totaling 43 new registrations [3] - Jiangxi cuisine has gained popularity, with a reported 417.82 billion yuan in dining revenue in Jiangxi province, reflecting an 11% year-on-year growth [4] - The online presence of Jiangxi cuisine has surged, with over 14 billion views on Douyin and a 600% increase in the number of registered restaurants [4] Consumer Behavior - The appeal of Jiangxi cuisine is attributed to its unique flavor profile, characterized by a balance of salty, fragrant, and spicy tastes, which resonates with both local and non-local consumers [4][5] - The relatively low price point of Jiangxi dishes, with some meals costing as little as 30-40 yuan, makes it accessible to a broader audience [5] Operational Challenges - The traditional cooking method of "quick stir-fry" conflicts with the demands of scalability and standardization in the restaurant industry, leading to longer wait times for customers [8][9] - There is a concern that the rapid popularity of "Jiangxi small stir-fry" may narrow the public's understanding of the broader Jiangxi culinary landscape [9] Future Development - The article highlights the potential for Jiangxi cuisine to pursue a high-end market, but emphasizes the need for a clear consumer perception and differentiation from other spicy cuisines [10][11] - The challenges of sourcing high-quality ingredients and maintaining culinary standards are critical for the successful high-end positioning of Jiangxi cuisine [11][12]
年增速600%的草根爆款,能接棒湘菜吗?
Sou Hu Cai Jing· 2025-08-06 09:59
Core Insights - The article highlights the rapid growth of Jiangxi stir-fry cuisine, with a nationwide store growth rate exceeding 600% and over 10,000 stores in the Yangtze River Delta region, employing more than 50,000 people [2] - Jiangxi stir-fry has gained popularity as a cost-effective dining option, with a unique flavor profile that differentiates it from other regional cuisines [5][6] - The market currently lacks a dominant national brand, presenting an opportunity for growth and brand establishment [2][14] Market Dynamics - Jiangxi stir-fry aligns with three key consumer demands: flavorful dishes, extreme cost-effectiveness, and a diverse menu that caters to various tastes [5][6][7] - The pricing strategy of "20 yuan to fill up, 50 yuan for a good meal" positions Jiangxi stir-fry competitively against traditional Chinese dining options [6] - The cuisine's adaptability allows for a wide range of dishes, enhancing customer retention and broadening market appeal [7] Competitive Landscape - The current market features several emerging brands, with Xiao Jiangxi leading at 105 stores, followed by Lan Bian Wan (60+), Tian Geng Ji (55+), and La Zhang Lao (29+) [2][3] - Despite the rapid growth, the market is characterized by a lack of leading brands, which hinders the establishment of a unified category identity [14] - The reliance on popular dishes from other regional cuisines has led to a lack of distinct signature dishes that could enhance brand recognition [14] Operational Advantages - The business model is characterized by low investment requirements and high operational efficiency, making it easy to replicate [10] - The small store format (50-80 square meters) allows for flexible operations across various locations, significantly enhancing survival and expansion capabilities [10] - Cultural momentum and tourism growth in Jiangxi are driving consumer interest and brand visibility [11][13] Future Outlook - The next 3-5 years are expected to see the emergence of 1-2 leading brands in Jiangxi stir-fry, with increased market concentration and potential for national expansion [26] - The competition will likely shift towards supply chain management and brand strength, with successful players establishing robust supply chains and digital management systems [28] - The industry may witness a bifurcation into "fast casual stir-fry" and "quality dining" segments, catering to diverse consumer preferences [27]
20元江西小炒,爆打预制菜
3 6 Ke· 2025-07-31 09:47
Core Insights - The rapid rise of Jiangxi stir-fry restaurants in Shanghai and across China reflects a growing consumer preference for affordable, flavorful dining options that emphasize fresh ingredients and local culinary traditions [1][2][3] Group 1: Market Expansion - There are over 2,000 Jiangxi stir-fry restaurants in Shanghai alone, with a national estimate exceeding 20,000 [2] - The number of Jiangxi stir-fry outlets has grown by over 400% in total store count and 600% in transaction volume from 2020 to 2024 [22] Group 2: Unique Selling Proposition - Jiangxi stir-fry restaurants offer a unique dining experience where customers can choose from a variety of fresh ingredients displayed in freezers, allowing for personalized meal preparation [4][6] - The pricing strategy is appealing, with most dishes priced between 15-35 yuan, making it accessible for budget-conscious consumers [6][13] Group 3: Culinary Characteristics - Jiangxi cuisine, while not part of the eight major Chinese culinary traditions, is known for its distinctive "fresh and spicy" flavor profile, utilizing high-heat cooking techniques to enhance the freshness of ingredients [7][8] - The popularity of spicy dishes is part of a broader trend, with spicy flavors showing a compound annual growth rate of 14% from 2020 to 2024, surpassing other taste profiles [10][11] Group 4: Operational Model - Many Jiangxi stir-fry restaurants operate as family-run businesses, which helps to minimize operational costs and maintain a stable ownership structure [19][20] - The model relies on local community support, with many restaurant owners being migrants from Jiangxi who have established connections in regions like Zhejiang [20][21] Group 5: Consumer Preferences - There is a growing consumer backlash against pre-packaged and industrialized food, with many diners seeking authentic, freshly prepared meals that evoke traditional cooking methods [23][24] - The rise of Jiangxi stir-fry can be seen as a response to the increasing homogenization of dining experiences in chain restaurants, emphasizing the importance of unique, hand-crafted meals [28][29]