实惠的江西小炒被誉为"预制菜克星""打工人之光"，人们呼吁它开到自家楼下。但当江西小炒的门店高速扩张至4.6万家、开到更多省份，"预 制江西小炒"的质疑开始出现。 中餐菜系共同面对的"缺厨师"困境，江西小炒能跨过去吗？ 江西菜的特点是咸鲜下饭、食材本味。（图/王迅探店视频截图） 过去近两年内江西小炒的确在不断扩张，据11月12日江西省商务厅在新闻发布会上的介绍，全国已有超4.6万家江西小炒门店。 然而随着江西小炒遍地开花，都市打工人所期待的新鲜体验并未到来。 网络上出现了一批充满疑惑的帖子："我好像碰上假江西小炒了？" 真假江西小炒，是什么情况？ 社交平台上，一些网友走进新开的、有些还需要排队的江西餐馆后，怀疑自己进了一家"假江西小炒"。 疑虑主要集中在两方面，一是并未在店里看到网上同款、可以自由选择食材的大冰柜，餐厅提供的是标准点菜菜单。 二是餐厅人均消费基本上在七八十元，虽然不贵，但也与江西小炒爆火时备受讨论的"素菜十几元一盘、肉菜二十元一盘"的价格有一定差距。 就餐体验似乎与到常规川湘餐馆吃饭时没有太大差异，不少网友因而怀疑自己是否碰上了不正宗的江西小炒。 前两天，王嘉尔发布的一组拍摄于赣州某餐馆的照片 ...

烟火气里的土菜狂欢 "我们现在点餐都会特意问，是不是现炒的。"在北京工作的李琳（化名）对《灵兽》称，"西贝那次事件之后，感觉身边的人对预制菜的抵触情绪更明显 了。" 在"谈预制菜色变"的当下，充满烟火气、现炒现做的地方土菜开始集体出圈。 这场"现炒革命"的背后，是各地土菜的强势崛起。 土菜的流行并非偶然，它是消费情绪变化的必然产物。 首先，是消费者对食品安全的极度重视。西贝预制菜风波之后，消费者对餐饮业的信任度降至冰点。根据招商银行研究院的测算分析，中央厨房可带来 10%-12%的利润率提升空间。其中，集中采购提升议价并降低损耗，贡献约4%；简化后厨操作可减少相关成本约35%，贡献4%-5%；后厨面积缩减60%， 贡献2%-3%。 然而，这种效率追求与消费者体验之间产生了不可避免的冲突。当消费者支付了现烹菜品的溢价，却发现吃到的是复热菜品时，"不值"的感觉便油然而 生。在这样的背景下，"看得见的新鲜"成了最有力的信任背书。 从湘菜、云贵菜、到江西小炒，从区域品牌到全国连锁，地方餐饮持续火爆。据抖音生活发布的国庆假期消费数据报告显示，今年国庆假期，地方菜抖音 团购销售额同比增长76%，徽菜、云贵菜、江浙菜、西北 ...

Core Insights - The combined National Day and Mid-Autumn Festival holidays have significantly boosted consumer activity in Jiangxi province, with over 1,000 promotional events organized and more than 85 million yuan in consumption vouchers distributed, contributing to economic stability [1] Group 1: Major Consumption Trends - The large-scale consumption policies have shown remarkable results, particularly in the automotive, home appliance, and home decoration sectors, with the 20th Nanchang International Auto Show attracting approximately 130,000 visitors and generating a transaction volume of about 1.02 billion yuan [3] - Home appliance sales have surged, with Lu Xi County distributing 1 million yuan in consumption vouchers, leading to a more than 30% increase in supermarket foot traffic [3] Group 2: Commercial Activity and Innovations - Various regions are innovating commercial scenarios to enhance consumer attraction, such as Nanchang's "Happy Shopping in Hongcheng" brand, which issued over 50,000 discount vouchers [3] - The commercial activities in Jiujiang's招商花园城 generated 24 million yuan in revenue, a 15% year-on-year increase, with foot traffic reaching 260,000 [3] - In Ganzhou, major shopping malls and supermarkets achieved a revenue of 157.82 million yuan, reflecting a year-on-year growth of 41.59% [3] Group 3: Cultural and Culinary Consumption - The integration of tourism, culture, and sports has also seen significant consumer engagement, with Nanchang topping the Gaode street-sweeping list for nightlife during the National Day [5] - Tourist attractions like the Longhu Mountain scenic area in Yingtan attracted over 101,100 visitors through innovative activities [5] - The restaurant industry in Jiangxi is thriving, with local dishes like "Jiangxi Stir-fry" gaining popularity, and cities like Ruichang reporting a restaurant revenue of 32 million yuan, a 26% increase [5]

Core Insights - The overlapping of the National Day and Mid-Autumn Festival in 2025 has led to a significant boost in the dining consumption market in Jiangxi Province, with a reported 14.5% year-on-year increase in the dining consumption index from October 1 to 6 [1] Group 1: Promotional Activities - The provincial business system actively seized the holiday dining consumption peak by issuing dining vouchers and organizing various promotional activities, significantly enhancing market vitality [3] - Nanchang City launched the "Enjoy Delicious Food in Hongcheng" campaign, hosting over 70 events with participation from more than 1,300 businesses, attracting approximately 6 million visitors and generating a consumption ratio exceeding 1:7 [3] - Fuzhou City conducted over 120 promotional events with 960 participating businesses, attracting over 1.18 million visitors and driving consumption exceeding 11 million yuan, achieving a consumption ratio of 1:11 [3] Group 2: Innovative Consumption Models - Various regions innovated dining consumption scenarios, exploring the "Dining+" model to provide immersive and interactive consumer experiences [5] - In Ganzhou, leveraging the local sports events, over 300 promotional activities were held, with participation from more than 2,000 businesses, resulting in a 39% year-on-year increase in revenue [5] - The Kongmujiang Cultural Street in Xinyu attracted around 140,000 visitors with its "Food + Art + Experience" activities, generating a dining revenue of 14.12 million yuan [5] Group 3: Dining Supply and Brand Appeal - The supply of dining options has become rich, showcasing the charm of Gan cuisine, with a notable increase in search volume for Jiangxi stir-fry on platforms like Meituan and Douyin [7][8] - The number of Jiangxi stir-fry restaurants on Meituan has surpassed 16,000, indicating a strong market presence [8] - Various dining establishments reported significant year-on-year revenue growth, with notable examples including a total revenue of 780 million yuan from 29 restaurants in Nanchang, a 17% increase [8]

Core Insights - The article discusses the rising popularity of Jiangxi stir-fry among young workers, highlighting its appeal as a delicious, affordable, and freshly prepared meal option in contrast to pre-packaged meals [1][21][31] Group 1: Jiangxi Stir-Fry Characteristics - Jiangxi stir-fry originated in Jiangxi and has gained traction due to its unique ordering method, where customers choose ingredients directly from a display rather than a menu [2][4] - The dining experience is likened to a "blind box" where freshness is emphasized, and meals are prepared quickly, typically costing around 20 to 30 yuan per person [4][10] - The majority of Jiangxi stir-fry restaurants are run by people from Jiangxi, ensuring authentic flavors and cooking styles [10][19] Group 2: Target Audience and Market Presence - Initially popular in the Jiangsu, Zhejiang, and Shanghai regions, Jiangxi stir-fry has become a favorite among workers, especially in cities like Hangzhou, where it has outperformed local delicacies [5][9] - Young workers, often too busy to cook, find comfort in Jiangxi stir-fry, which offers a sense of home-cooked meals and personal interaction with the chefs [7][17] - The trend has expanded to cities like Shenzhen and Shanghai, where new restaurants are opening to cater to the demand for freshly cooked meals [19][21] Group 3: Consumer Preferences and Comparisons - Consumers express dissatisfaction with the high prices of pre-packaged meals in chain restaurants, preferring the affordability and freshness of Jiangxi stir-fry [21][26] - The experience of selecting ingredients and watching the cooking process provides a sense of satisfaction and connection that pre-packaged meals lack [25][30] - Jiangxi stir-fry is viewed as a "folk Michelin" experience, where the focus is on hearty, flavorful dishes rather than gourmet presentations [26][28]

Core Viewpoint - The article discusses the rise of pre-prepared meals in the restaurant industry and highlights the unique appeal of Jiangxi stir-fry as a counter to this trend, emphasizing the importance of fresh ingredients and traditional cooking methods [4][41]. Group 1: Pre-prepared Meals and Consumer Awareness - The controversy surrounding pre-prepared meals has gained significant attention, with consumers largely unaware of the extent to which these meals have infiltrated the market [4][5]. - Consumers are developing methods to identify pre-prepared meals, such as requesting specific ingredient adjustments that reveal the lack of customization in pre-prepared dishes [9][12]. - The discussion around pre-prepared meals has led to a broader awareness of food quality and preparation methods among consumers [44][49]. Group 2: Jiangxi Stir-fry as a Counter Trend - Jiangxi stir-fry is characterized by its "freshly cooked" approach, where customers select fresh ingredients directly from a display, ensuring transparency and quality [12][15]. - The cooking process in Jiangxi stir-fry restaurants emphasizes speed and freshness, with dishes prepared in a matter of minutes, contrasting sharply with the convenience of pre-prepared meals [19][21]. - The popularity of Jiangxi stir-fry has surged, with over 46,000 restaurants nationwide and a significant increase in new openings, indicating a strong consumer preference for fresh, made-to-order meals [23][34]. Group 3: Economic Factors and Consumer Preferences - Jiangxi stir-fry offers a high value proposition with low prices, typically ranging from 15 to 40 yuan per dish, making it accessible to a wide audience [34][39]. - The business model of Jiangxi stir-fry often relies on small, family-run establishments that prioritize quality and customer service over mass production, enhancing the dining experience [40][39]. - The article suggests that the success of Jiangxi stir-fry reflects a consumer desire for authenticity and quality in dining, pushing back against the rise of pre-prepared meals [48][49].

Core Insights - The event showcased authentic Jiangxi cuisine, featuring 16 well-known local snack and cultural enterprises, significantly enhancing the food offerings compared to previous years [1][6] - The Jiangxi experience exhibition area, covering over 1,000 square meters, aimed to promote Jiangxi cuisine to a broader audience [6] Group 1: Event Highlights - The food market at Shougang Park attracted over 10,000 diners in the first two days, indicating strong interest in local flavors [6] - The event included a variety of food stalls, with fresh dishes being prepared on-site, emphasizing the absence of pre-prepared meals [3][5] - A total of 270 restaurant brands participated in the event, marking a significant increase from previous years [6] Group 2: Dining Experience - The venue featured 24 dining points, covering approximately 12,000 square meters, with seating for about 2,700 people and a single meal capacity of around 16,000 [6] - In addition to local specialties, well-known fast-food chains and five-star hotels offered a diverse range of dining options, enhancing the overall culinary experience [6]

Group 1 - The article highlights the rising popularity of Jiangxi stir-fry cuisine, particularly in the Jiangsu, Zhejiang, and Shanghai regions, where it has become a staple for workers [2][4][11] - Jiangxi stir-fry originated in Jiangxi but has been popularized in Zhejiang, with numerous small restaurants serving this cuisine, often referred to as "Jiangxi small stir-fry" [5][10][36] - There are approximately 30,000 to 90,000 Jiangxi stir-fry restaurants in the Jiangsu, Zhejiang, and Shanghai areas, employing over 100,000 people, indicating rapid growth in this sector [11][36] Group 2 - Jiangxi stir-fry restaurants are typically small, often family-run establishments with simple decor, located near residential areas, catering to the needs of local workers for quick and affordable meals [13][14][24] - The average cost for a meal at a Jiangxi stir-fry restaurant is around 20 to 50 yuan, making it an economical choice compared to other dining options in the region [24][25][26] - The cuisine is characterized by its fast cooking time and the use of fresh ingredients, with a focus on spicy and flavorful dishes that appeal to the local palate [20][22][31] Group 3 - The success of Jiangxi stir-fry can be attributed to the migration of Jiangxi people to the Jiangsu, Zhejiang, and Shanghai regions, where they established these restaurants to cater to their own tastes and those of local residents [36][38][40] - The article notes that Jiangxi stir-fry has evolved to include a variety of dishes beyond traditional Jiangxi cuisine, appealing to a broader audience and integrating different culinary influences [30][31] - The phenomenon of "hometown connections" is evident, as many Jiangxi entrepreneurs have successfully leveraged their community ties to grow their businesses in the food industry [42][44]

Core Viewpoint - The article discusses the rapid rise of Jiangxi cuisine, particularly "Jiangxi stir-fry," and the challenges it faces in balancing traditional cooking methods with the demands of scalability and efficiency in the restaurant industry [1][3]. Industry Growth - The number of registered businesses related to "Jiangxi stir-fry" doubled in 2024 compared to the previous year, with 43 new registrations, and 38 of those occurring in the first seven months [6] - Jiangxi's restaurant revenue reached 41.782 billion yuan in 2024, marking an 11% year-on-year growth [6] - The popularity of Jiangxi cuisine on social media platforms, such as Douyin, has surged, with over 1.4 billion views and a 600% increase in the number of online recorded restaurants [6] Consumer Trends - The appeal of Jiangxi cuisine is attributed to its unique flavor profile, which combines salty, fragrant, and spicy elements, and its emphasis on fresh ingredients and cooking methods [7][8] - The cuisine's affordability, with dishes priced around 30-40 yuan, makes it accessible to a broader audience [8] - The rise of short video platforms has contributed to the growing interest among younger consumers seeking regional flavors [8] Challenges of Scalability - The core cooking method of "high-temperature stir-frying" conflicts with the need for standardization and efficiency in a rapidly expanding market [11] - The reliance on fresh ingredients and traditional cooking methods increases operational costs, making it difficult to scale without compromising quality [12] - There is a concern that the popularity of "Jiangxi stir-fry" may limit broader recognition of the diverse offerings within Jiangxi cuisine [12] Path to Premiumization - Jiangxi cuisine faces challenges in moving towards a higher-end market, as most restaurants currently focus on affordable stir-fry dishes [14] - Experts suggest that to differentiate itself from other spicy cuisines, Jiangxi cuisine must refine its unique flavors and present them systematically [14] - The potential for high-end offerings exists, but it requires a robust supply chain for quality ingredients and skilled culinary techniques [16] Balancing Tradition and Modernity - The industry must find a balance between maintaining the authentic characteristics of Jiangxi cuisine and meeting modern consumer expectations for quality and presentation [16] - The future success of Jiangxi cuisine may depend on the ability of restaurateurs to uphold traditional cooking methods while exploring limited high-end options [16]

Core Insights - The article discusses the rapid rise of Jiangxi cuisine, particularly "Jiangxi small stir-fry," and the challenges it faces in balancing traditional cooking methods with modern business practices [1][7][12] Industry Trends - There has been a significant increase in registered businesses related to "Jiangxi small stir-fry," with a reported doubling of registrations in 2024 compared to the previous year, totaling 43 new registrations [3] - Jiangxi cuisine has gained popularity, with a reported 417.82 billion yuan in dining revenue in Jiangxi province, reflecting an 11% year-on-year growth [4] - The online presence of Jiangxi cuisine has surged, with over 14 billion views on Douyin and a 600% increase in the number of registered restaurants [4] Consumer Behavior - The appeal of Jiangxi cuisine is attributed to its unique flavor profile, characterized by a balance of salty, fragrant, and spicy tastes, which resonates with both local and non-local consumers [4][5] - The relatively low price point of Jiangxi dishes, with some meals costing as little as 30-40 yuan, makes it accessible to a broader audience [5] Operational Challenges - The traditional cooking method of "quick stir-fry" conflicts with the demands of scalability and standardization in the restaurant industry, leading to longer wait times for customers [8][9] - There is a concern that the rapid popularity of "Jiangxi small stir-fry" may narrow the public's understanding of the broader Jiangxi culinary landscape [9] Future Development - The article highlights the potential for Jiangxi cuisine to pursue a high-end market, but emphasizes the need for a clear consumer perception and differentiation from other spicy cuisines [10][11] - The challenges of sourcing high-quality ingredients and maintaining culinary standards are critical for the successful high-end positioning of Jiangxi cuisine [11][12]