2025.08. 15 本文字数：3118，阅读时长大约6分钟 作者 | 第一 财经 揭书宜 王奕然 "周一到周四晚市排队时间大概是20-40分钟，周五至周日晚市排队时间大概是60-150分钟。" 近日，主打江西菜的欧记大排档上海浦东首店的工作人员告诉第一财经记者，门店已经营业了一年的 时间，几乎每天都有大量食客要排队等座，即使如此，每天的翻台率仍高达4轮左右。在晚市之后， 欧记大排档的夜宵也会一直营业至凌晨2点。 "江西小炒"在近1-2年里火了。江西菜层次分明的"咸香辣"与"猛火现炒"的烟火气，俘获了越来越多消 费者的胃。然而，当行业高速扩张，矛盾已悄然浮现：追求规模与效率的连锁化浪潮，如何容得下江 西菜讲究"锅气"的现炒模式？江西菜又能否跳脱出"平价、接地气"的刻板印象，向着高端化发展？ 注册企业激增 以往，江西小炒以粗放经营的夫妻店为主。近年来，一些连锁品牌逐渐出圈。企查查数据显示，"江 西小炒"相关企业2024年全年注册量较前一年增加了一倍。截至目前，今年已注册43家，其中前7月 注册38家，达去年同期注册量5倍有余。据江西省当地媒体报道，2024年1—11月，全省限额以上餐 饮收入417.82亿元， ...

规模化、标准化又与"猛火现炒"的江西菜核心理念存在潜在冲突。 "周一到周四晚市排队时间大概是20-40分钟，周五至周日晚市排队时间大概是60-150分钟。" 近日，主打江西菜的欧记大排档上海浦东首店的工作人员告诉第一财经记者，门店已经营业了一年的时间，几乎每天都有大量食客要排队等座，即使如此， 每天的翻台率仍高达4轮左右。在晚市之后，欧记大排档的夜宵也会一直营业至凌晨2点。 "江西小炒"在近1-2年里火了。江西菜层次分明的"咸香辣"与"猛火现炒"的烟火气，俘获了越来越多消费者的胃。然而，当行业高速扩张，矛盾已悄然浮现： 追求规模与效率的连锁化浪潮，如何容得下江西菜讲究"锅气"的现炒模式？江西菜又能否跳脱出"平价、接地气"的刻板印象，向着高端化发展？ 注册企业激增 以往，江西小炒以粗放经营的夫妻店为主。近年来，一些连锁品牌逐渐出圈。企查查数据显示，"江西小炒"相关企业2024年全年注册量较前一年增加了一 倍。截至目前，今年已注册43家，其中前7月注册38家，达去年同期注册量5倍有余。据江西省当地媒体报道，2024年1—11月，全省限额以上餐饮收入 417.82亿元，同比增长11%，"江西小炒"话题在抖音平台播放 ...

Core Viewpoint - The rising popularity of spicy food among Chinese workers, particularly dishes from Jiangxi and Hunan, reflects a broader trend in the dining preferences of the workforce, driven by factors such as taste, efficiency, and emotional satisfaction [2][6][12]. Group 1: Popularity of Spicy Cuisine - Jiangxi stir-fry has become a favorite among workers, characterized by its fresh, quick preparation and spiciness, contributing to its appeal [2][4]. - Data shows that Sichuan and Hunan cuisines have seen significant growth in new restaurant openings, with Sichuan adding 33,964 new outlets and Hunan 22,910 in the past year [2]. - The trend of spicy food is evident on social media, with discussions around spicy dishes generating over 59 billion views on Douyin by April 2025 [2]. Group 2: Emotional and Social Aspects - Eating spicy food provides emotional relief and a sense of community among workers, as it allows for shared experiences and bonding during meals [8][12]. - Workers often associate spicy food with stress relief, as the intense flavors can serve as a form of emotional release [8][19]. Group 3: Efficiency in Dining - The success of spicy restaurants is attributed to their operational efficiency, with many establishments focusing on quick service to cater to the limited lunch breaks of office workers [9][19]. - The average cost of a meal at Jiangxi stir-fry restaurants is around 50-100 yuan for two people, making it an affordable option for workers [9][19]. Group 4: Market Trends and Future Outlook - The spicy food market has seen a significant increase in consumer interest, with over 500 million people in China identified as spicy food lovers as of 2021 [14]. - The trend towards efficiency in dining has led to a focus on fewer, high-quality menu items, which has been a successful strategy for many spicy food brands [15][16]. - Despite the current popularity, the sustainability of this trend will depend on continuous product innovation and quality control in the long term [19][20].

Core Insights - The popularity of spicy food, particularly Jiangxi stir-fry, has surged among workers in China, following the trend of other spicy cuisines like Sichuan and Hunan [1][2][4] - The rise of spicy dishes is attributed to their quick preparation, strong flavors, and ability to enhance appetite, making them ideal for busy workers [12][14][16] Group 1: Market Trends - In the past year, Sichuan and Hunan cuisines opened 33,964 and 22,910 new restaurants respectively, significantly outpacing other cuisines [3] - As of April 2025, the topic "no spicy, no happiness" has garnered over 59 billion views on Douyin [3] - The number of Jiangxi stir-fry restaurants has exceeded 20,000, reflecting a growing market demand [24] Group 2: Consumer Behavior - Workers express a strong preference for spicy food, often choosing it for meals despite health recommendations [5][6][14] - Spicy dishes are seen as a source of emotional relief and social bonding among colleagues [14][20] - The affordability of Jiangxi stir-fry, with average meal costs around 50-100 yuan for two, appeals to budget-conscious consumers [16][17] Group 3: Operational Efficiency - Successful restaurants focus on high turnover rates and quick service to cater to the limited lunch breaks of office workers [8][16][25] - The operational model emphasizes efficiency, with streamlined processes in kitchens to ensure fast meal preparation [15][25] Group 4: Cultural Significance - Spicy food serves as a cultural identifier for many workers from spicy food provinces, fostering a sense of community in urban settings [22][21] - The trend of spicy cuisine reflects broader societal changes, where the enjoyment of spicy food transcends economic status [36][37] Group 5: Future Outlook - While the spicy food trend is currently strong, sustainability will depend on continuous product innovation and quality control [35][36] - The restaurant industry faces challenges with low profit margins, making it crucial for establishments to adapt and innovate to remain competitive [34][35]