以下文章来源于红餐网 ，作者红餐编辑部 红餐网 . 做餐饮，上红餐 ！一个有温度的餐饮产业服务平台。 本文来自微信公众号： 红餐网 ，作者：红餐编辑部，原文标题：《经营承压，分化加剧！2026年餐 饮该怎么干才能赚钱？》 回头看2025年，餐饮经营难度可以说是远超预期。 压在餐饮人身上的不只是常挂嘴边的"三座大山"——人工、房租、食材，更严峻的是客流锐减、利润 的断崖式下跌，让很多餐饮创业者在生死线上挣扎。一批高端餐饮门庭冷落，中端休闲餐饮、平价的 小吃快餐品类则陷入持续内卷。 当行业追问"消费者都去哪儿了"时，才发现消费者都在，只是消费行为发生了根本性变化： 一方面价格敏感度显著提升，二、三十元的套餐也要反复对比；另一方面，对品质和体验的追求更加 明确，愿为一碗"牛肉现切、猛火爆炒"的拌面排队一小时。这种撕裂式需求倒逼餐企将"质价比"做到 极致——既要价格优势，又要产品新鲜度，还得提供差异化体验。 性价比路线解决高频刚需，客单不高但复购频次高；独特体验路线满足精神价值和社交需求，客单相 对较高。在内卷时代，抓住其中一端并做到极致，即有机会成功。 2、深挖地方菜并重塑品类的品牌：用老味道、新体验留住顾客 江西 ...

中新网南昌12月26日电 (吴鹏泉 王中庆)隆冬时节，从街边小馆到特色餐厅，一道道冒着"锅气"的赣 菜，为食客带去暖意。 随着赣菜尤其是"江西小炒"名气越来越大，包小斌发现，店内外地游客日益增多。"'江西小炒'食材鲜辣 适口，契合当下许多人的饮食喜好。"他希望将客家文化符号融入餐厅细节，让食客更直观感受客家魅 力。 "江西米粉""江西小炒"等赣菜IP陆续出圈出彩。赣菜持续走红，火热的不只是终端餐饮企业，供应链端 的企业同样受益。 上述餐厅负责人包小斌从事餐饮行业八年。在他看来，美食是文化传播的载体。"赣南客家菜里藏着太 多故事，三杯鸡因文天祥而出名，赣南小炒鱼与王阳明颇有渊源……这些都是我们宝贵的文化财富。" 包小斌近日受访时认为，餐饮从业者有责任和义务把这些有温度、有故事的美食推向市场，让更多人通 过美食了解江西、爱上赣菜。 长江中下游省份江西自古就是"鱼米之乡"，赣菜是当地重点打造和发展的产业。近年来，江西官方出台 了一系列政策举措，扩大赣菜的知名度和影响力。 江西南昌市红谷滩区一餐厅，赣南客家风情浓郁。包厢仿照客家围屋而建，木质窗棂、竹编饰物点缀其 间。瑞金牛肉汤、三杯鸡等经典客家菜是餐厅的主打菜。 江 ...

站在2025年的尾巴上回望过去这一年，餐饮行业如履薄冰、如临深渊，"确定性"变得越来越稀缺，紧张而非从容的情绪贯穿全年。这一年行业发生了许多 大事，其中一些不光在当时产生了巨大的反响，更对未来有着深远的影响，一些变革正在发生。NCBD（餐宝典）选取了10个关键词来总结餐饮业的 2025，以更好地迎接2026。以下是详细介绍（排名不分先后）。 不过，未来几年餐饮行业或将不会再出现2025年这样的热潮。餐宝典分析师认为有两点原因：一是头部企业能上市的都上得差不多了，剩下的企业需要时 间去成长；二是港交所作为内地餐企上市的首选目的地，不久前明确表示必须维护香港新上市申请的质量与标准，不能因市场火热而忽视质量，这意味着 赴港IPO的门槛将提高。 2、外卖大战 半年烧掉800亿，这句话被许多媒体用来形容2025年外卖大战的极度疯狂。但实际上，"疯狂"并不足以概括这场大战，至少还应该加上"惨烈"才是。外卖 平台付出了巨大的代价，同时餐饮内卷进一步加剧，无数商家被裹挟着卷生卷死。那么这场外卖大战是可以避免的吗？ 从时间线来看，外卖大战可以分为两个阶段：4—7月，主角是京东和美团；7月以后，"0元购"开始满天飞，主角是淘宝闪 ...

江西小炒 发展报告2025 2025年12月 摘要 01 赛道发展概况：经过多年发展，江西小炒逐步从以夫妻店为代表的民间餐饮形态向连锁餐饮形态过渡，并 迈向规范化、产业化发展新阶段。据红餐大数据，截至2025年12月，江西小炒的全国门店数超过2万家， 但连锁化程度仍有较大提升空间，门店数在5家及以下的江西小炒品牌门店数占比高达97.5% 02 门店分布情况：受江西人口迁移及不同区域饮食口味差异的影响，超八成江西小炒门店分布在华东地区， 其中除江西省外，浙江省门店数量遥遥领先，远超其他省份。从线级城市分布来看，江西小炒在下沉市场 具备强劲的渗透力。据红餐大数据，二线城市的江西小炒门店数量占比最高，达到26.5%；三线城市紧随 其后，占比超过20%；四线城市、五线及以下城市的占比均在10%以上 03 赛道发展特征：产品策略方面，连锁化品牌正向标准化、效率化迈进，而夫妻小店则以灵活的产品策略守 住风味根基；品牌定位方面，越来越多品牌开始从江西不同地域菜系中汲取灵感形成差异化定位；经营模 式方面，从社区的"市井风"到城市核心商圈的"快时尚"与"漂亮饭"，不同类型品牌在定位、选址、 装修与传播上呈现明显差异 04 未来 ...

编者按： 2025 年，经济观察报以 " 我们的四分之一世纪 " 为年终特刊主题，旨在通过数十位时代亲历者的故事，共绘一幅属于这段岁月的集体记忆图谱。 12月11日，陈晓卿给稻来传媒的同事们做了几道菜：炒小河虾、白不老烧肉、凉拌胡萝卜丝、冬瓜汤，还有一道粉条烧萝卜。粉条烧萝卜用的是陈晓卿老家 的做法，把姜炸得酥酥的、边缘都翘起来，这样能减少萝卜的生涩味。 稻来传媒一层有四分之一的面积都留给了厨房，一间中厨、一间西厨，陈晓卿时不时在这里露一手；公司顶楼有几个花坛，春夏会种些蔬菜，现在只剩下几 串蔫蔫的辣椒挂在枯枝上。 陈晓卿是中国最知名的纪录片导演之一。他导演的《舌尖上的中国》几乎成为中国影响力最广的纪录片。 在千禧年的第二个十年，美食纪录片与中国人蒸蒸日上的日子一拍即合，成为最受欢迎的纪录片类型。2017年离开央视创业后，陈晓卿和他的团队还陆续推 出了《风味人间》《风味原产地》《我的美食向导》等多个系列的美食纪录片。在短视频日盛的时代，这些动辄一集五十分钟的纪录片依然拥有极高的点击 率。 陈晓卿 千禧年以来的二十五年，是中国人在吃这件事情上最具创造力的阶段之一。很多耳熟能详的菜都是在最近不到四十年出现和流行的 ...

Core Insights - The article discusses the rapid expansion of Jiangxi stir-fry restaurants, which have reached over 46,000 locations nationwide, and the emerging concerns regarding the authenticity and quality of these establishments as they proliferate [1][3][21] - The initial appeal of Jiangxi stir-fry lies in its fresh ingredients and affordable prices, but as chain restaurants emerge, the dining experience is perceived to deviate from the original concept of fresh, made-to-order dishes [1][19][21] Summary by Sections Expansion and Popularity - Jiangxi stir-fry has gained significant popularity, especially among urban workers, due to its fresh cooking style and reasonable prices, often around 30-40 yuan per meal [1][3] - The rapid growth of Jiangxi stir-fry restaurants has led to calls for their availability across the country, as many consumers prefer freshly cooked meals over pre-packaged options [1][3] Authenticity Concerns - As the number of Jiangxi stir-fry restaurants increases, some customers express doubts about the authenticity of their dining experiences, particularly when they do not find the signature large freezers filled with fresh ingredients [3][5] - Many diners report that their experiences in newly opened restaurants do not match the vibrant, fresh-cooked meals they associate with Jiangxi stir-fry, leading to suspicions of encountering "fake" versions of the cuisine [3][6] Consumer Preferences - A survey indicated that the main reasons consumers choose Jiangxi stir-fry include its spicy flavor and fresh ingredients, with 38% citing taste and 35% emphasizing the freshness of ingredients [5] - However, some customers have noted that the dishes served in certain chain restaurants lack the expected heat and freshness, raising concerns about the quality of food being served [5][6] Operational Challenges - The traditional Jiangxi stir-fry model relies heavily on skilled chefs and a flexible menu based on available ingredients, which poses challenges for standardization in chain operations [15][21] - The emergence of chain restaurants has led to a shift towards standardized processes, which may compromise the unique cooking style that originally attracted customers [15][21] Future Directions - The article suggests that the future of Jiangxi stir-fry may involve a blend of traditional cooking methods and modern technology, such as the use of cooking robots, to address the shortage of skilled chefs [26][30] - There is potential for Jiangxi to develop a reputation as a hub for culinary talent, focusing on training chefs and maintaining the essence of fresh, made-to-order cooking [34][30]

Core Insights - The rise of local cuisine is a response to consumer distrust towards pre-prepared meals, particularly after incidents like the Xibei pre-prepared dish controversy [1][9] - Local dishes are gaining popularity due to their fresh ingredients, on-site cooking, and high cost-performance ratio, with Douyin reporting a 76% year-on-year increase in local dish sales during the National Day holiday [3][7] - The trend reflects a broader shift in consumer sentiment towards food safety, emotional connection to cooking, and a return to value for money in dining experiences [9][11][13] Consumer Behavior - Consumers are increasingly prioritizing food safety and freshness, leading to a decline in trust towards pre-prepared meals [9] - The emotional connection to traditional cooking methods, such as the desire for "smoky" and "wok hei" flavors, drives consumers to wait for freshly cooked meals [11] - The average dining expenditure has decreased to 39.8 yuan, indicating a shift towards affordable yet quality local dishes [11] Market Dynamics - Local cuisine brands face challenges in national expansion due to the "impossible triangle" of maintaining quality, achieving scale, and controlling costs [14][24] - The contradiction between standardization and artisanal cooking poses a significant hurdle for local dishes aiming for broader market reach [16] - Regional supply chain limitations complicate the authenticity and quality of local dishes when expanded outside their native areas [18][20] Strategic Approaches - Successful local cuisine brands may find a balance between standardization and maintaining traditional cooking methods, potentially through "semi-standardization" [24] - Focusing on regional markets rather than aggressive national expansion can help maintain quality and brand integrity [26] - Concentrating on specific dish categories can streamline operations and enhance supply chain management [26] Industry Outlook - The restaurant industry is experiencing a contraction, with a 13.7% decrease in new registrations, highlighting the need for brands to focus on sustainability rather than mere growth [28] - The essence of dining is returning to its roots, emphasizing genuine cooking experiences over mass-market appeal [32] - The local cuisine market, projected to reach 5.6 trillion yuan in 2024, offers ample opportunities for diverse dining experiences to coexist [32]

Core Insights - The combined National Day and Mid-Autumn Festival holidays have significantly boosted consumer activity in Jiangxi province, with over 1,000 promotional events organized and more than 85 million yuan in consumption vouchers distributed, contributing to economic stability [1] Group 1: Major Consumption Trends - The large-scale consumption policies have shown remarkable results, particularly in the automotive, home appliance, and home decoration sectors, with the 20th Nanchang International Auto Show attracting approximately 130,000 visitors and generating a transaction volume of about 1.02 billion yuan [3] - Home appliance sales have surged, with Lu Xi County distributing 1 million yuan in consumption vouchers, leading to a more than 30% increase in supermarket foot traffic [3] Group 2: Commercial Activity and Innovations - Various regions are innovating commercial scenarios to enhance consumer attraction, such as Nanchang's "Happy Shopping in Hongcheng" brand, which issued over 50,000 discount vouchers [3] - The commercial activities in Jiujiang's招商花园城 generated 24 million yuan in revenue, a 15% year-on-year increase, with foot traffic reaching 260,000 [3] - In Ganzhou, major shopping malls and supermarkets achieved a revenue of 157.82 million yuan, reflecting a year-on-year growth of 41.59% [3] Group 3: Cultural and Culinary Consumption - The integration of tourism, culture, and sports has also seen significant consumer engagement, with Nanchang topping the Gaode street-sweeping list for nightlife during the National Day [5] - Tourist attractions like the Longhu Mountain scenic area in Yingtan attracted over 101,100 visitors through innovative activities [5] - The restaurant industry in Jiangxi is thriving, with local dishes like "Jiangxi Stir-fry" gaining popularity, and cities like Ruichang reporting a restaurant revenue of 32 million yuan, a 26% increase [5]

Core Insights - The overlapping of the National Day and Mid-Autumn Festival in 2025 has led to a significant boost in the dining consumption market in Jiangxi Province, with a reported 14.5% year-on-year increase in the dining consumption index from October 1 to 6 [1] Group 1: Promotional Activities - The provincial business system actively seized the holiday dining consumption peak by issuing dining vouchers and organizing various promotional activities, significantly enhancing market vitality [3] - Nanchang City launched the "Enjoy Delicious Food in Hongcheng" campaign, hosting over 70 events with participation from more than 1,300 businesses, attracting approximately 6 million visitors and generating a consumption ratio exceeding 1:7 [3] - Fuzhou City conducted over 120 promotional events with 960 participating businesses, attracting over 1.18 million visitors and driving consumption exceeding 11 million yuan, achieving a consumption ratio of 1:11 [3] Group 2: Innovative Consumption Models - Various regions innovated dining consumption scenarios, exploring the "Dining+" model to provide immersive and interactive consumer experiences [5] - In Ganzhou, leveraging the local sports events, over 300 promotional activities were held, with participation from more than 2,000 businesses, resulting in a 39% year-on-year increase in revenue [5] - The Kongmujiang Cultural Street in Xinyu attracted around 140,000 visitors with its "Food + Art + Experience" activities, generating a dining revenue of 14.12 million yuan [5] Group 3: Dining Supply and Brand Appeal - The supply of dining options has become rich, showcasing the charm of Gan cuisine, with a notable increase in search volume for Jiangxi stir-fry on platforms like Meituan and Douyin [7][8] - The number of Jiangxi stir-fry restaurants on Meituan has surpassed 16,000, indicating a strong market presence [8] - Various dining establishments reported significant year-on-year revenue growth, with notable examples including a total revenue of 780 million yuan from 29 restaurants in Nanchang, a 17% increase [8]

Core Insights - The article discusses the rising popularity of Jiangxi stir-fry among young workers, highlighting its appeal as a delicious, affordable, and freshly prepared meal option in contrast to pre-packaged meals [1][21][31] Group 1: Jiangxi Stir-Fry Characteristics - Jiangxi stir-fry originated in Jiangxi and has gained traction due to its unique ordering method, where customers choose ingredients directly from a display rather than a menu [2][4] - The dining experience is likened to a "blind box" where freshness is emphasized, and meals are prepared quickly, typically costing around 20 to 30 yuan per person [4][10] - The majority of Jiangxi stir-fry restaurants are run by people from Jiangxi, ensuring authentic flavors and cooking styles [10][19] Group 2: Target Audience and Market Presence - Initially popular in the Jiangsu, Zhejiang, and Shanghai regions, Jiangxi stir-fry has become a favorite among workers, especially in cities like Hangzhou, where it has outperformed local delicacies [5][9] - Young workers, often too busy to cook, find comfort in Jiangxi stir-fry, which offers a sense of home-cooked meals and personal interaction with the chefs [7][17] - The trend has expanded to cities like Shenzhen and Shanghai, where new restaurants are opening to cater to the demand for freshly cooked meals [19][21] Group 3: Consumer Preferences and Comparisons - Consumers express dissatisfaction with the high prices of pre-packaged meals in chain restaurants, preferring the affordability and freshness of Jiangxi stir-fry [21][26] - The experience of selecting ingredients and watching the cooking process provides a sense of satisfaction and connection that pre-packaged meals lack [25][30] - Jiangxi stir-fry is viewed as a "folk Michelin" experience, where the focus is on hearty, flavorful dishes rather than gourmet presentations [26][28]