Core Viewpoint - The article emphasizes the emergence of the large six-seat SUV market in China, highlighting the intense competition among various brands and the need for manufacturers to cater to both passenger comfort and driver experience [2][26]. Market Dynamics - The large six-seat SUV segment has seen nearly 20 new models launched, with a wide price range from 200,000 to 1,000,000 yuan, indicating a significant market opportunity [2]. - The article describes a unique Chinese automotive culture where a single vehicle often needs to fulfill multiple roles, contrasting with the Western norm of having multiple cars for different purposes [5][6]. Consumer Experience - The focus on passenger comfort has led to a neglect of the driver's experience, with vehicles designed primarily for the comfort of passengers, often at the expense of driving enjoyment [4][10]. - The article critiques the industry norm that equates large family vehicles with a sacrifice of driving pleasure, suggesting that this has become an accepted but flawed mindset [9][10]. Product Innovation - The article introduces the concept of the "反共识" (anti-consensus) product logic exemplified by the智己LS9, which aims to balance comfort for all passengers while also enhancing the driving experience for the driver [11][19]. -智己LS9 features advanced technologies such as a unique 24° four-wheel steering system, significantly improving maneuverability for a large vehicle [12][14]. Competitive Advantage -智己's backing by the SAIC Group provides it with superior resources and technological support, allowing it to offer a comprehensive product that meets diverse consumer needs without compromising on quality [21][24]. - The article notes that智己's pricing strategy and product offerings have led to strong market demand, with significant pre-orders shortly after launch [22]. Conclusion - The evolution of the three-row six-seat SUV reflects the maturation of consumer preferences in China, where the demand for both comfort and driving enjoyment is increasingly recognized [26][27].

出品丨虎嗅汽车组 作者丨肖漫 头图丨宝马官方 去年，宝马研发投入达到91亿欧元，创历史新高。据宝马称，大部分的研发资源和技术成果都将倾注在宝马明年将在中国量产的"新世代车型"。 新世代是宝马CEO齐普策定义的宝马公司转型的第三阶段。 转型方案的第一步是 i 品牌所代表的"Project i项目"，第二阶段始于同一款车型上推出搭载不同驱动技术的产品，提供多元的动力选择，在前两个阶 段，宝马的转型还不够彻底，一些车型还是"油改电"，智能化做得也不好，但新世代车型会搭载宝马过去几年卧薪尝胆后做的全新技术和产品，呈现 一个全新面貌的宝马。 早在2021年，齐普策宣布2.0版"三步走"转型方案时就这么说："对我们来说，'新世代'构成了彻底重新思考汽车的核心……以电动出行为先的原则，我 们正在革新产品的基本逻辑，并将其与全新的汽车架构相结合。" 今年上海车展，新世代首发亮相驾趣概念车，这也是我们第一次足以近距离探视宝马未来的底牌。 宝马亮剑 在车展亮相前，宝马就以一场动态驾控秀展现了宝马新世代概念车的性能，直接上演54°的极限爬坡挑战。 对于智能座舱，宝马认为，智能人机交互不是将过度的数码电子化产品塞进车内，不是车里的屏 ...