Core Insights - The German luxury car brands "BBA" (Mercedes-Benz, BMW, Audi) reported significant profit declines in the first half of 2025, with Mercedes-Benz's net profit dropping by 55.8%, Audi's by 37.5%, and BMW's by 29% [2][3][4] - The brands are facing dual challenges from U.S. tariffs and declining sales in the Chinese market, exacerbated by fierce competition from local luxury brands and an overall price war in China [2][3][4] Financial Performance - Mercedes-Benz's revenue fell to €66.377 billion, down 8.6%, with net profit dropping from €6.087 billion to €2.688 billion [3] - BMW's sales revenue decreased to €67 billion, also down 8%, with a net profit of €4 billion, a 29% decline [3] - Audi's revenue increased by 5.3% to €32.57 billion, but net profit fell to €1.346 billion, a 37.5% drop [3] Impact of U.S. Tariffs - The U.S. government's 25% punitive tariffs on EU-imported cars have significantly impacted BBA's profits, with Audi reporting losses exceeding €600 million due to tariffs and transformation costs [3][4] - Mercedes-Benz estimated a loss of €362 million due to the tariffs, which affected its core automotive business profit margin [3][4] Sales Decline in China - BBA's sales in China have been declining, with Mercedes-Benz's sales down 14% to 293,200 units, Audi's down 10.2% to 287,600 units, and BMW's down 15.5% to 318,000 units [4][5] - The shift towards electric and smart vehicles in China has intensified competition, with local brands gaining market share [4][5] Electric Vehicle Sales - Mercedes-Benz's electric vehicle sales fell by 14% to 87,300 units, while Audi's in China dropped by 23.5% to 7,897 units [5] - BMW's electric vehicle sales increased by 18.5% to 318,900 units globally, but it still lacks competitive products in the Chinese market [5] Adjusted Performance Expectations - Both Mercedes-Benz and Audi have lowered their full-year performance expectations due to ongoing challenges, with Audi revising its revenue forecast down to €65-70 billion [5][6] - Mercedes-Benz anticipates a return on sales of 4%-6%, down from an initial forecast of 6%-8% [5][6] Strategic Responses - BBA is increasing local production in the U.S. to mitigate tariff impacts, with Audi planning a $4.6 billion investment in a new factory [6] - In China, BBA is focusing on deep localization of technology, products, and supply chains to strengthen its market position [6][7] Product Development and Partnerships - BBA is accelerating the launch of new products, especially electric vehicles, with BMW planning to introduce over 10 new models in China by 2025 [7] - Collaborations with local suppliers for smart technology are being prioritized, with BMW partnering with Huawei and Audi also collaborating with the tech giant [7][8] Market Outlook - The luxury car market is facing a new competitive landscape, with BBA needing to adapt to the challenges posed by local brands and changing consumer preferences [9] - The era of high double-digit growth for all brands is perceived to be over, necessitating strategic adjustments for sustained development [9]

出品丨虎嗅汽车组 作者丨肖漫 头图丨宝马官方 去年，宝马研发投入达到91亿欧元，创历史新高。据宝马称，大部分的研发资源和技术成果都将倾注在宝马明年将在中国量产的"新世代车型"。 新世代是宝马CEO齐普策定义的宝马公司转型的第三阶段。 转型方案的第一步是 i 品牌所代表的"Project i项目"，第二阶段始于同一款车型上推出搭载不同驱动技术的产品，提供多元的动力选择，在前两个阶 段，宝马的转型还不够彻底，一些车型还是"油改电"，智能化做得也不好，但新世代车型会搭载宝马过去几年卧薪尝胆后做的全新技术和产品，呈现 一个全新面貌的宝马。 早在2021年，齐普策宣布2.0版"三步走"转型方案时就这么说："对我们来说，'新世代'构成了彻底重新思考汽车的核心……以电动出行为先的原则，我 们正在革新产品的基本逻辑，并将其与全新的汽车架构相结合。" 今年上海车展，新世代首发亮相驾趣概念车，这也是我们第一次足以近距离探视宝马未来的底牌。 宝马亮剑 在车展亮相前，宝马就以一场动态驾控秀展现了宝马新世代概念车的性能，直接上演54°的极限爬坡挑战。 对于智能座舱，宝马认为，智能人机交互不是将过度的数码电子化产品塞进车内，不是车里的屏 ...

Core Insights - BMW has reached a record high of €9.1 billion in R&D investment, focusing on the "new generation models" set to be mass-produced in China next year [1] - The "new generation" represents the third phase of BMW's transformation strategy, which aims to rethink the core of automotive design with an emphasis on electric mobility [2][11] - The company is facing significant challenges in the Chinese market, with a 17.2% year-on-year decline in sales, indicating a need for strategic adjustments to regain market share [12] Group 1: Transformation Strategy - The transformation strategy consists of three phases: the initial "Project i" for electric vehicles, followed by models with diverse powertrains, and culminating in the new generation models that incorporate advanced technologies [1][2] - The new generation concept car features a distributed four-motor system capable of delivering 18,000 Nm of wheel torque, enhancing performance and stability [8] - BMW's approach to intelligent cockpit design emphasizes a balance between physical controls and digital displays, aiming to improve driver focus and interaction [10][11] Group 2: Market Position and Challenges - BMW's sales in China have been significantly impacted, with the company selling 155,000 vehicles in Q1, marking a 17.2% decline, making it the largest single market for sales drop [12] - The luxury car market in China is increasingly competitive, with local brands redefining luxury standards through advanced technology and features [12][16] - BMW's strategy to counteract these challenges includes a "car sea" tactic, planning to launch over 40 new models globally in the next three years to cover various market segments [12][16] Group 3: Localization and Technology Integration - BMW is focusing on deep localization in China, incorporating mainstream technology solutions and collaborating with local firms for software and battery development [16] - The company has established three software companies in China to enhance vehicle software development and customer experience [16] - BMW's new generation operating system X has 70% of its source code developed and optimized in China, reflecting a commitment to local market needs [16]

本公司监事会及全体监事保证公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 根据《上市公司行业信息披露指引第二号——房地产、第四号——电力、第五号—— 零售》的要求，辽宁申华控股股份有限公司（简称"公司"）现将 2025 年一季度主要经 营数据披露如下： 证券代码：600653 证券简称：申华控股 编号：临 2025—19 号 辽宁申华控股股份有限公司 2025 年一季度主要经营数据公告 - 1 - 1、汽车销售：2025 年 1-3 月，公司实现合并口径宝马品牌销售 2,394 辆，同比下降 11%。 近日，宝马集团公布了 2025 年第一季度的销量，数据显示中国市场 2025 年第一季度累计交 付 155,195 辆，同比下滑 17.2%。公司凭借高效的管理和优质的服务已尽力减少市场下滑带来 的不利影响，面对竞争加剧和电动化转型的局面，公司和宝马厂商均已开始做出调整。 2025 年，宝马将正式发布全新的 Neue Klasse 平台架构，同时计划推出 10 款重磅新车型。 除已在售的全新 BMW X3 长轴距版，全新 BMW M235L 四门轿跑 ...

Core Insights - BMW Group showcased its "New Generation" innovations at the China Innovation Day, emphasizing advancements in smart cockpit, intelligent driving control, and AI integration, aligning with China's technological strengths [1][2] - The new generation products feature a digital neural system and four high-performance "super brains," enhancing computing power by 20 times to support AI user experiences [1][2] - BMW's strategy focuses on differentiated innovation in core areas, leveraging AI to enhance user experience and collaborating with leading Chinese tech companies [1][2] Group 1: Smart Cockpit and User Experience - The new generation smart cockpit redefines the driving experience through innovative human-machine interaction, utilizing the "visual cone" concept to minimize visual focus switching [2] - BMW has established a robust R&D network in China, with four R&D bases and three software companies, enabling comprehensive software solutions from consumer digital ecosystems to business operations [2] - The new electronic and electrical architecture lays the foundation for future development, with over 1,000 software modules and more than 500 million lines of code being developed for integration into the vehicle's "super brain" [2][3] Group 2: Intelligent Driving Control - The "Driving Control Super Brain" integrates power and chassis control, enhancing efficiency in core functions such as power transmission, braking, and steering [3] - This system allows for unprecedented speed and precision in executing driving dynamics, providing a smoother driving experience across various scenarios [3] Group 3: AI Integration and Future Plans - BMW is collaborating with Alibaba to integrate AI language models into vehicles, enhancing user experience through a customized AI engine [4][5] - The AI strategy focuses on three dimensions: driving pleasure, natural human-machine interaction, and immersive entertainment experiences [5] - Upcoming showcases at the Shanghai Auto Show will feature AI agents that enhance intelligent cockpit applications, linking mobility, third spaces, and ecological services seamlessly [5]