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这个假期“宝藏”体质小城火出圈 县域经济彰显勃勃生机
Yang Shi Wang· 2025-10-08 12:31
央视网消息:假期接近尾声,外出旅游的您,图库里又定格了多少美丽的河流山川?这个假期,"奔县"游,也就是以县域小城为目的地的 旅游方式成为很多人热衷的选择。从老街探店到"小城"打卡,从非遗寻访到茶园品茶,县域旅游的热度攀升也折射出游客的多元选择。 这个假期,内蒙古的阿尔山、云南的腾冲、甘肃的敦煌、江西的婺源、吉林的延吉、福建的平潭等成为大众热门选择目的地。在内蒙古阿 尔山沉浸于北疆的磅礴秋色,在云南腾冲享受滇西的温暖慢生活,沉醉于江西婺源天然的民俗画卷,或者在福建平潭感受海岛的浪漫与惬意, 各个"小城"的"宝藏"体质让游客入景又入心。 此外,西递景区还推出"寻踪"沉浸式表演、"近景徽剧""特色晒秋"等系列活动,进一步增强游客的参与感和体验感。 据了解,我国共有县级行政区域2800多个,县域面积占全国国土总面积的90%左右。县域旅游升温不仅丰富了人们对"诗与远方"的想象, 也反映了文旅市场的新变化。 安徽黟县:非遗体验游火爆 徽州文化引客来 我们先来看安徽。这个假期,安徽黄山市黟县依托深厚徽文化资源,推出各式非遗体验类游玩项目,吸引了大批游客。 在安徽黄山市黟县西递景区,金黄的稻田、白墙灰瓦的徽派建筑、晒秋小景, ...
国庆消费观察系列报道 从“看热闹”到“品门道”:国庆假期小城游受青睐
Ren Min Wang· 2025-10-07 03:08
"这才是度假该有的样子。"上海游客廖思曦坐在浙江省安吉县啡屿咖啡店内,眼前是天然崖壁倾泻下的 水幕,手边是醇香的咖啡,她对着手机镜头感叹:"这里不是简单的'看风景',而是让你'成为风景的一 部分'。" 镜头定格的,远不止是个人的惬意瞬间,更是当下国庆假期的"新风尚"。越来越多的游客不再满足于在 传统景区"扎堆看热闹",而是转向县域乡村,去深度"品味"山水人文的"门道"。 小城市亦有大市场。某旅游平台公布数据显示,今年国庆中秋假期县域旅游消费预订单量较2024年同期 增长51%。其中江苏东台、浙江海宁、广西靖西等县域目的地订单量同比提升均超100%。 人气来了,如何能一直旺下去? "县域旅游要实现长远发展,关键是要打造完整的产业生态,既要突出特色,避免千村一面,又要让当 地群众成为旅游发展的真正主体和受益者,保护好文化的原真性。"苏明明认为,要让"绿水青山"真正 成为"金山银山",就不能仅满足于卖门票,而是要把优良的生态作为一种普遍性的价值和品质支撑,融 入地方发展的方方面面,使之成为提升区域整体发展水平的强大动力。 "建立生态产品价值实现机制,不仅是将山水风景作为景点出售门票,更是将优质的生态禀赋视为一 种' ...
交通提速+场景创新 县域旅游迎来多元化发展与消费增长新热潮
Yang Shi Wang· 2025-07-10 07:21
Core Insights - The national comprehensive transportation network has covered over 80% of counties in China, enhancing accessibility for county-level tourism [1] Group 1: Tourism Development in Yunnan - The opening of the Lijiang to Shangri-La railway has introduced the "high-speed rail era" to Diqing, facilitating tourism [3] - In the first five months of this year, Shangri-La received 8.79 million visitors, a year-on-year increase of 21.98%, with total tourism expenditure reaching 8.377 billion yuan, up 5.92% [3] Group 2: Tourism Growth in Shandong - Rongcheng, located at the easternmost tip of the Jiaodong Peninsula, is attracting numerous tourists with its unique coastal scenery [5] - In the first half of this year, 12 A-level scenic spots in Rongcheng received 3.09923 million visitors, reflecting a year-on-year growth of 14.13% [7] Group 3: Tourism in Xinjiang - The 209-kilometer Ahe Highway has reduced travel time from 6 hours to 3 hours between Altay City and the "Fairy Tale Snow Town" of Hemu Village, becoming a new economic driver for tourism [10] - The Ahe Highway has recorded nearly 30,000 vehicle trips and over 100,000 tourists, significantly boosting local consumption [10] - The unique folk culture and natural scenery along the Ahe Highway have led to the establishment of over 200 specialty homestays and more than 30 pastoral leisure spots, increasing average monthly income by 2,000 yuan [12]
县域旅游重塑文旅市场新版图
Zhong Guo Jing Ji Wang· 2025-07-09 23:26
Core Viewpoint - County tourism connects people's expectations for a better life with the national strategy of rural revitalization, promoting cultural inheritance and ecological value transformation while effectively activating dormant rural resources [1][4] Group 1: Tourism Growth and Statistics - In 2024, the average number of tourists received by county tourism in China is projected to be 5.8079 million, representing a year-on-year increase of 14.26%, with total tourism revenue growing by 9.96% [1] - 44 counties achieved total tourism revenue exceeding 20 billion yuan, while 63 counties received over 20 million tourists [1] Group 2: Changing Consumer Trends - The core consumer group for county tourism is becoming younger, with individuals aged 18 to 34 leading the market, and self-driving travel along with short video information becoming mainstream [2] - There is a shift from simple sightseeing to immersive experiences, with an increasing proportion of secondary consumption in cultural and experiential products [2] - Tourists are seeking unique and high-quality experiences, moving away from urban hustle to appreciate local culture and lifestyle [2] Group 3: Innovative Practices and Regional Development - Various regions are adapting to local conditions to transition county tourism from resource-dependent to innovation-driven, exemplified by Zhejiang Anji's comprehensive development model [3] - Anji achieved a total tourism revenue of 47.56 billion yuan in 2024, with over 40,000 people employed in tourism-related industries, and tourism income accounting for over 20% of farmers' direct income [3] - County tourism is breaking geographical limitations, with high-speed rail networks facilitating urban residents' access to county attractions, creating "3-hour tourism circles" [3]
“五一”假期开启倒计时:入境游将迎爆发式增长, “反向旅游”持续带火县域市场
Mei Ri Jing Ji Xin Wen· 2025-04-29 13:16
Group 1 - The inbound tourism market in China is expected to experience a significant surge during the upcoming "May Day" holiday, with daily cross-border movement projected at 2.15 million people, surpassing pre-pandemic levels [1] - Inbound travel orders have seen a remarkable year-on-year increase of 173% during the "May Day" holiday, with Japan and China experiencing a notable reciprocal travel trend [2] - Major airports such as Shanghai Pudong, Guangzhou Baiyun, Beijing Capital, and Chengdu Tianfu are expected to see daily inbound and outbound passenger numbers exceeding 10,000 [1][2] Group 2 - The trend of "reverse tourism" is gaining traction, with younger consumers opting for vacations in smaller cities, leading to a consumption upgrade in county-level tourism markets [3][4] - Data indicates that tourism in lower-tier cities is growing at a faster rate than in higher-tier cities, with a 25% increase in market heat for four-tier cities and below, outpacing higher-tier cities by 11 percentage points [3] - Hotel bookings in county-level cities have expanded significantly, with a 30% year-on-year increase in high-star hotel reservations during the "May Day" holiday [3]
开启一场“相互成就”的双向奔赴——年轻人爱上“奔县游”
Core Insights - The article highlights the growing trend of county tourism in China, with an increasing number of people choosing to visit less crowded county areas instead of major cities or popular tourist spots [1][2][4] Group 1: County Tourism Growth - In 2023, the average tourism revenue in 1,866 county regions in China reached 4.295 billion yuan, with a total of 5.0827 million visitors, marking year-on-year increases of 41.19% and 35.18% respectively [1] - A survey indicated that 70.68% of respondents have experienced county tourism, with 67.22% seeking to avoid crowded cities and 65.42% choosing nearby counties for convenience [2] Group 2: Motivations for County Tourism - Key reasons for choosing county tourism include unique local culture and historical sites (51.01%), social media recommendations (48.39%), local cuisine (48.31%), and high cost-performance ratio (32.03%) [2] - The concept of "original ecology" is a significant attraction, with 81.40% of respondents identifying it as a core feature of county tourism [4] Group 3: Visitor Experiences - Visitors report a more immersive experience in county tourism, enjoying local interactions and affordable prices for food and accommodation [3][5] - The survey found that 62.12% of respondents spent between 100 to 300 yuan per day during county trips, primarily on dining (79.74%), lodging (70.82%), and activities (57.16%) [7] Group 4: Challenges and Opportunities - Despite the growth, challenges remain, including transportation issues (62.87% of respondents faced difficulties), inadequate accommodation (47.04%), and underdeveloped tourist attractions [10][11] - There is a call for increased government investment (81.34% of respondents) and local community involvement to enhance the county tourism experience [11] Group 5: Future Prospects - The article emphasizes the potential for sustainable development in county tourism, with suggestions for professional training and collaborative marketing efforts among local businesses [12] - The increasing popularity of county tourism is expected to continue, driven by a desire for unique experiences and the exploration of lesser-known destinations [12]