一年一度的七夕将至，成都的大街小巷浪漫氛围早已拉满。从黄金珠宝到西式餐饮，从鲜花花束到精致礼品，"浪漫经济"正成为城市消费的新热点。 8月27日，红星新闻记者走访发现，成都有不少西餐厅推出了七夕限定套餐，已经迎来了预订高峰，"七夕当天的座位所剩无几"；有花店已经提前一周备好 了花材，共买了上千朵玫瑰，"还有来自北京、江西等城市的消费者，为了过七夕特意来到成都，订花过节。" 餐饮预订火爆 热门餐厅一座难求 七夕当天，精致餐饮成为不少爱侣的用餐选择。 "我们在七夕当天晚上设置了两轮用餐时间——五点半到八点、八点到十点，店内共有30多个桌位，目前每个时间段都已经预订出了二三十桌。这两天来咨 询的消费者特别多，几乎问了就预订了。"位于春熙路的而绘空中花园西餐厅的相关工作人员告诉记者，目前，七夕当日晚餐时段的位置已经所剩无几，如 果消费者想要预订，最迟需在8月28日预订完毕，"此外，由于去年七夕等浪漫节日订单爆满，所以今年我们将外区完全开放，以承接更多消费者的用餐需 求。" 花店同样迎来订单高峰。记者走访成都多家花店了解到，玫瑰花依然是"七夕主角"。 ▲而绘空中花园西餐厅 记者在相关平台上搜索发现，今年七夕，该餐厅还推 ...

Group 1: Romantic Economy Surge - The dates May 20 and May 21 have become significant for couples, leading to a surge in the "romantic economy" in Chengdu, with gold shops reporting sales of hundreds of thousands of yuan on May 20 alone [1] - Many restaurants experienced long queues and full bookings, with one restaurant reporting a 67% increase in diners on May 20 compared to the previous week [3] - Flower shops reported a dramatic increase in sales, with one shop selling over 1,000 red roses in a single day, achieving sales ten times higher than usual [5] Group 2: Gold and Custom Jewelry Demand - Many young consumers are opting for personalized and custom-made gold jewelry, with handcrafting fees being relatively lower, ranging from 10 to 30 yuan per gram [2] - The demand for custom gold jewelry increased by 10% to 20% during special occasions like May 20 [2] - Major gold retailers like Chow Tai Fook and China Gold saw a peak in customer traffic, with promotional discounts leading to significant sales despite high gold prices [1][2] Group 3: Restaurant and Dining Trends - The number of restaurant bookings for May 20 increased by 1.5 times compared to normal days, with some restaurants reporting peak customer flow requiring wait times of up to an hour [3][4] - The number of restaurants offering themed packages on platforms like Meituan increased by 340% compared to the previous year, reflecting a growing consumer demand for convenience [2] Group 4: Flower Market Growth - The flower market in Chengdu saw explosive growth, with one shop selling over 100 orders on May 20, achieving sales ten times higher than normal [5] - Another flower shop reported a fivefold increase in order volume during the same period, necessitating additional staffing to handle the demand [5]

Group 1: Core Insights - The "flower economy" is emerging as a new highlight in the consumer market, driven by consumption upgrades and changing consumer attitudes, expanding from gifts to daily consumables and integrating with various industries [1][2] - The scale of China's flower e-commerce market surpassed 100 billion yuan in 2022, with consumers increasingly purchasing flowers for daily use rather than just special occasions [2][3] Group 2: Industry Developments - The "flower + food" model is creating new growth points in the market, with products like rose jam and flower cakes significantly increasing their value; for instance, the rose processing products in Yunnan have seen a 300% value increase, reaching an output value of over 1.2 billion yuan in 2023 [3] - The "flower + tourism" model is enhancing consumer experiences and driving the upgrade of the tourism industry, with the "flower sea economy" contributing over 400 billion yuan in revenue nationwide in 2023, a 25% year-on-year growth [4]

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