Core Viewpoint - The company reported a decline in overall retail value for Q2 2025, with a year-on-year decrease of 1.9%, driven by a 3.3% drop in mainland China, while Hong Kong and Macau markets showed a positive growth of 7.8% [1] Sales Performance - Overall retail value decreased by 1.9% year-on-year, with mainland China down 3.3% and Hong Kong and Macau up 7.8% [1] - Same-store sales in mainland China fell by 3.3%, with same-store sales volume down 11.1%, while Hong Kong and Macau saw a 2.2% increase in same-store sales, despite an 8.8% drop in same-store sales volume [1] - E-commerce retail value in mainland China grew by 27% year-on-year, contributing 7.6% to retail value and 16.9% to sales volume during the quarter, driven by strong demand from IP collaborations and the 618 shopping festival [1] Product Analysis - Retail sales of gold jewelry improved, with a year-on-year decline of 3.6% in mainland China and a positive growth of 11.4% in Hong Kong and Macau [2] - The share of priced gold products in mainland China increased from 15.8% to 19.8%, with a year-on-year growth of 20.8% [2] - Jewelry and inlaid products achieved positive growth, with mainland China retail value up 0.5% and Hong Kong and Macau up 4.8% [2] Brand Transformation - The company initiated a brand transformation journey in FY25, focusing on product optimization and opening new image stores, with plans to continue this in FY26 [2] - A new high-end jewelry series "Timeless Harmony" was launched in Hangzhou, with plans for exhibitions in major cities [2] - Collaborations with trendy brands, such as the 周大福 x CLOT series, target the younger generation [2] Store Network Optimization - The company reduced its store count from 6,644 to 6,337, with a net decrease of 307 stores, including a reduction of 310 周大福 jewelry stores [3] - The company continues to selectively open high-productivity stores while optimizing its store network [3] Investment Outlook - The gold jewelry industry is expected to enter a low base growth phase starting Q2 2025, with strong performance anticipated [3] - The company is projected to benefit from the trend of self-consumption and the increasing share of priced products, with revenue growth estimates of 3.3%, 5.5%, and 4.2% for FY26-28 [3] - Expected net profit growth rates are 19%, 16%, and 7% for the same period, with EPS estimates of 0.71, 0.83, and 0.89 HKD per share [3]

Investment Rating - The investment rating for Chow Tai Fook (1929.HK) is "Buy" and is maintained [5][12][18] Core Views - The company reported a 1.9% year-on-year decline in overall retail value for the period from April to June 2025, with a 3.3% decline in mainland China, while Hong Kong, Macau, and other markets saw a 7.8% increase [5][7] - Same-store sales in mainland China decreased by 3.3%, with same-store sales volume down by 11.1%. In Hong Kong and Macau, same-store sales increased by 2.2%, with a same-store sales volume decline of 8.8% [5][7] - The company continues to benefit from the growth of priced products and low base effects, leading to improved same-store sales [6][12] Company Overview - In mainland China, the same-store sales decline narrowed to 3.3%, while franchise store same-store sales remained flat [7] - In Hong Kong and Macau, same-store sales grew by 2.2%, with Hong Kong increasing by 0.2% and Macau by 9.5% [7] - E-commerce retail value in mainland China grew by 27% year-on-year, contributing 7.6% to retail value and 16.9% to sales volume during the quarter, driven by IP collaborations and strong demand during the 618 shopping festival [7] Product Analysis - Retail sales growth for gold jewelry continues to improve, with a 20.8% year-on-year increase in priced gold products in mainland China, rising from 15.8% to 19.8% of total sales [9] - Both jewelry and embedded products achieved positive growth, with mainland retail value increasing by 0.5% and Hong Kong and Macau by 4.8% [9] - The company is undergoing a brand transformation, optimizing products and opening new image stores to meet high-end customer demands [9][10] Store Network - The company reduced its store count from 6,644 to 6,337, closing 307 stores, with Chow Tai Fook jewelry stores decreasing from 6,423 to 6,113 [10][11] - The company continues to close underperforming stores while selectively opening high-productivity stores [10] Investment Recommendations and Profit Forecast - Short-term growth in the gold jewelry industry is expected due to a low base effect starting from Q2 2025, with strong performance anticipated [12] - Long-term trends indicate a growing demand for self-consumption in gold jewelry, benefiting leading companies with strong product capabilities [12] - Revenue growth rates for the fiscal years 2026-2028 are projected at 3.3%, 5.5%, and 4.2%, with net profit growth rates of 19%, 16%, and 7% respectively [12][14]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [2] Core Views - The company reported a revenue of HKD 896.56 billion for the fiscal year 2025, a year-on-year decrease of 17.5%, while the net profit attributable to shareholders was HKD 59.16 billion, down 8.98%. Excluding the impact of gold lending, the operating profit was HKD 147.46 billion, an increase of 9.8% year-on-year [5][6] - The company is expected to benefit from the recovery in the gold jewelry industry starting from Q2 2025, with a strong growth outlook in the medium to long term due to the trend of self-consumption and the increasing demand for jewelry [11] Summary by Sections Company Overview - Latest closing price: HKD 12.76 - Total shares: 9.988 billion - Total market capitalization: HKD 1,274.44 billion - 52-week high/low: HKD 13.72 / HKD 6.43 - Debt-to-asset ratio: 69.89% - Price-to-earnings ratio: 22.15 [4] Market Analysis - The company experienced a revenue decline of 17.5% in FY2025, with mainland China sales at HKD 746 billion (down 17%) and Hong Kong/Macau at HKD 151 billion (down 21%) [6] - Same-store sales in mainland China showed a gradual improvement, with declines narrowing from -26% to -13% over the fiscal year [7] Product Analysis - The sales of priced gold products doubled, while traditional gold products saw a decline of 29.4%. The share of priced gold products increased from 19% in 2024 to 29% in 2025 [10] - The "Heritage" series has become a best-seller, contributing significantly to sales, with new product lines launched in 2024 and 2025 exceeding annual targets [10] Profitability Analysis - The operating profit for FY2025 was HKD 147.46 billion, reflecting a 9.8% increase year-on-year. The gross margin improved by 550 basis points to 29.5% due to high-margin products and strict cost control [10] Investment Recommendations and Earnings Forecast - The company is projected to achieve revenue growth rates of 3.3%, 5.5%, and 4.2% for FY2026 to FY2028, with net profit growth rates of 19%, 16%, and 7% respectively. The expected EPS for these years are HKD 0.71, 0.82, and 0.88, with corresponding P/E ratios of 18x, 16x, and 14x [11][14]