Core Insights - The global smartwatch market is expected to rebound with a 7% year-on-year growth in 2025 after experiencing a decline in 2024, marking the first downturn in the market's history [1] - The growth in 2025 is driven by strong performances from Chinese brands like Huawei, Xiaomi, and Little Genius, as well as Apple's expansion through new smartwatch models [1][2] - The market is witnessing a structural shift towards mid-to-high-end smartwatches, with a focus on health-related applications and advanced features such as AI integration and 5G support [2] Group 1: Market Performance - In Q3 2025, global smartwatch shipments are projected to increase by 9% year-on-year, reaching 41 million units, continuing the rebound from the previous quarter [1] - Apple's new smartwatch models are expected to see a 12% year-on-year increase in shipments for the entire year of 2025, helping the company recover from seven consecutive quarters of decline [1] - The global smartwatch market experienced its first decline in 2024, primarily due to Apple's performance drop and reduced demand for basic models [1] Group 2: Regional Insights - China has emerged as the most significant growth engine in the global smartwatch market, with three out of the top five brands being Chinese [3] - The market share of Chinese brands is projected to rise from 25% in 2024 to an estimated 31% in 2025, maintaining the largest shipment share globally [3] - Huawei's shipments are expected to surge by 42% year-on-year in 2025, increasing its market share from 13% to 18%, while Xiaomi is projected to grow by 22%, moving its share from 8% to 9% [3] Group 3: Future Projections - The shipment volume of HLOS (Host Operating System) smartwatches is expected to grow at a compound annual growth rate of 7% from 2025 to 2030, with a 14% year-on-year increase in 2025 [3] - Apple and Huawei are expected to perform well in the HLOS smartwatch segment, while Samsung's shipments are projected to decline by 5% [3] - The shipment volume of children's smartwatches is anticipated to grow by 4% year-on-year, with Little Genius maintaining its leading position [3]

Core Insights - Global smartwatch shipments are expected to grow by 7% year-on-year by the end of 2025, following a decline in 2024, driven by new hardware and software features, increased consumer preference for mid-to-high-end smartwatches, and a growing focus on health-related functionalities [1][4] Group 1: Market Dynamics - China is identified as the key growth engine for the global smartwatch market, with three out of the top five brands originating from the country. Government subsidy policies are facilitating device upgrades, while brands like Huawei, Xiaomi, and Xiaotiancai are enhancing user engagement through differentiated product strategies [1] - The market share of China is projected to increase from 25% in 2024 to approximately 31% in 2025, supported by rising household incomes and the widespread adoption of local brands [1] Group 2: Company Performance - Apple's latest smartwatch generation achieved a 12% year-on-year increase in shipments during its launch quarter, with a similar growth forecast for the entire year of 2025. This rebound is attributed to the launch of the cost-effective Watch SE 3 and the premium Watch Ultra 3, which broaden Apple's coverage across different price segments [4] - The introduction of new health features, including 5G support, satellite communication, and hypertension alerts, has contributed to Apple's recovery after seven consecutive quarters of year-on-year declines [4] Group 3: Future Trends - The smartwatch industry in 2025 is expected to be characterized by a wave of function-driven innovations that fundamentally enhance device performance. Key upgrades include AI integration, 5G support, satellite communication, and MicroLED display technology [4] - Even lower-priced models are beginning to offer AI-driven experiences and upgraded health sensors, aiming to re-engage users who previously shifted away from basic smartwatches. This renewed focus on functional upgrades and user value is anticipated to create positive feedback loops, driving market growth in 2025 [4]

Group 1 - The global smartwatch shipment is expected to grow by 7% year-on-year in 2025, driven by Huawei and Apple, after a significant decline in 2024 [1] - Apple, holding a 23% market share, has reversed its decline with a 12% increase in shipments in Q3 2025, ending a seven-quarter downturn [1][4] - Huawei is the fastest-growing brand among the top players, with a 42% year-on-year growth, increasing its market share from 13% in 2024 to 18% in Q3 2025 [4] Group 2 - Xiaomi has overtaken Samsung to become the third-largest brand, with a 22% year-on-year increase in shipments and a market share of 9%, while Samsung's market share decreased from 9% to 8% [4] - The Chinese market is projected to increase its share from 25% in 2024 to approximately 31% in 2025, driven by local brands like Huawei, Xiaomi, and Little Genius [5] - The smartwatch industry in 2025 is characterized by a wave of function-driven innovations, including AI integration, 5G support, satellite communication, and MicroLED display technology [5]