Core Viewpoint - Hisense has officially launched its flagship 163-inch UX MicroLED television in the Central China region, showcasing advanced display technology and providing an immersive visual experience for consumers in Changsha [1][3]. Product Features - The UX 163-inch television measures 3.6 meters in length and 2.1 meters in width, equipped with 24.88 million Micro LED self-luminous chips, each capable of independent lighting, achieving microscope-level pixel control precision [3]. - The television boasts superior contrast and color reproduction, maintaining clear image details even in bright environments, with color accuracy improved by over three times compared to traditional televisions [3]. - It features a 3.2 cm ultra-thin body that can be mounted directly on the wall, resembling a giant piece of artwork, and is complemented by a 5.1.4 channel sound system developed in collaboration with French brand Devialet, providing an immersive audio-visual experience [3]. Market Strategy - The choice of Changsha as the launch site reflects the growing demand for high-end home appliances in the Hunan market, along with the capability of JD MALL as a new retail benchmark for scenario-based displays [5]. - The launch event also initiated sales consultations, aiming to enhance market awareness of ultra-large MicroLED products through offline experiences [5].

Group 1 - The core viewpoint of the news is that Shenzhen Lehman Optoelectronics has received a patent authorization from the US Patent and Trademark Office for its COB Pixel Engine (PSE) technology, indicating its originality and innovation in the display technology sector [1] - The company began its global patent pool layout for the COB Pixel Engine after obtaining domestic patent authorization in 2020, and after five years, it has now secured patents in multiple countries including Canada, Germany, Australia, and Japan, with more countries in the process of confirmation [1] - The pixel engine display technology integrates advanced hardware design and intelligent algorithms, innovatively transforming the traditional RGB arrangement of LED chips into an RGBG arrangement, significantly enhancing display performance [1] Group 2 - Compared to traditional LED screens, the company's pixel engine display technology offers significant advantages, such as a cost-effective increase in resolution for 4K MicroLED displays, where only a one-third increase in chip cost can theoretically quadruple the resolution [2] - The pixel engine technology also excels in energy-saving capabilities, allowing displays to save a substantial amount of electricity annually [2] - Since the official release of the pixel engine display technology in 2020, it has been rapidly adopted in various MicroLED display products across multiple sectors, including professional display, commercial display, home giant screens, and conference products, thereby accelerating the commercialization of MicroLED technology [2]

Core Insights - The MicroLED market is expected to enter a high growth phase starting in 2028, driven by the expansion of high-end televisions and various application fields [2][3] - Global MicroLED TV production capacity is projected to increase from 50,000 units in 2023 to approximately 6 million units by 2030, with an overall market size estimated at around $1.3 billion (approximately 18 billion RMB) [2] - MicroLED technology offers advantages such as high brightness, long lifespan, and excellent durability, making it a strong competitor to OLED, particularly in high-end TVs and next-generation wearable devices [2] Market Expansion Factors - Key drivers for market expansion include increased demand for high-end televisions, expansion of production infrastructure, and diversification of application fields [3] - Stability in mass production and decreasing costs are expected to enhance consumer acceptance [3] - The critical factor for the widespread adoption of MicroLED is the stable supply of epitaxial wafers, with expectations for a significant increase in wafer production by approximately tenfold by 2030 [3]