来源：Counterpoint Research 《全球智能手表出货量预测，2025 年 Q3》 在进一步谈及苹果表现时，Jain 补充道："苹果最新一代智能手表产品在上市季度实现了同比 12% 的出货量增长，预计其 2025 年全年出货量也将同比增 长 12%。这一反弹主要得益于备受期待的高性价比 Watch SE 3 以及超高端 Watch Ultra 3 的推出，这两款产品显著拓宽了苹果在不同价格区间的覆盖范 围。同时，5G 支持、卫星通信，以及高血压提醒等全新健康功能的加入，帮助苹果在连续七个季度同比下滑后明显回暖。" 副总监 David Naranjo 在展望市场前景时指出："2025 年的智能手表行业尤为突出，功能驱动型创新浪潮从根本上提升了设备性能。AI 集成、5G 支持、卫 星通信以及 MicroLED 显示技术成为最具代表性的升级亮点。如今即便是价格较低的型号也开始提供 AI 驱动的使用体验和升级版健康传感器，以重新吸 引此前流失的基础款智能手表用户。这种对功能升级和用户价值的重新聚焦正形成正向反馈，并有望在 2025 年推动市场增长。" 根据 Counterpoint Research 发 ...

Core Insights - The global smartwatch shipment is expected to grow by 7% year-on-year by the end of 2025, following a decline in 2024, driven by new hardware and software features, increased consumer preference for mid-to-high-end smartwatches, and a growing focus on health-related functionalities [2][5] - China is identified as the key growth engine for the global smartwatch market, with three out of the top five brands being Chinese. The market share in China is projected to increase from 25% in 2024 to approximately 31% in 2025 due to government subsidies and the strong presence of local brands like Huawei, Xiaomi, and Little Genius [2][5] Market Dynamics - Apple is expected to see a 12% year-on-year increase in shipments in Q3 2025, marking the end of seven consecutive quarters of decline, largely due to the launch of the cost-effective Watch SE 3 and the premium Watch Ultra 3 [5][6] - The integration of AI-driven health analysis and guidance features into products is accelerating among leading global brands, with key new technologies such as satellite communication, 5G RedCap, and MicroLED display expected to be commercially available in 2025 [5][6] Product Innovations - The latest Apple smartwatch models have significantly broadened the price range coverage, with new health features like high blood pressure alerts contributing to a rebound in sales [6] - The 2025 smartwatch industry is characterized by a wave of functional innovations that enhance device performance, with even lower-priced models beginning to offer AI-driven experiences and upgraded health sensors [6]

数据来源：Counterpoint Research 智通财经记者 | 宋佳楠 12月24日，智通财经获悉，数据咨询机构Counterpoint Research发布的最新报告显示，在经历2024年的大幅下滑后，全球智能手表出货量预计将在华为和苹 果的带动下于2025年同比增长7%。同时，品牌竞争格局出现显著重构——小米成功反超三星跻身第三位，苹果也结束了连续七个季度下滑的局面。 2025年，全球智能手表市场的变化，主要体现在新一代硬件与软件功能的推出、消费者对中高端智能手表偏好提升，以及行业对健康相关功能的日益关注。 从核心品牌数据变化来看，以23%的市场份额排在首位的苹果终于扭转颓势，三季度出货量实现12%的增长。 Counterpoint高级研究分析师Anshika Jain表示，"预计苹果新一代智能手表2025年全年出货量也将同比增长12%。这一反弹主要得益于备受期待的高性价比 Watch SE 3以及超高端Watch Ultra 3的推出，这两款产品显著拓宽了苹果在不同价格区间的覆盖范围。同时，5G支持、卫星通信，以及高血压提醒等全新健 康功能的加入，帮助苹果在连续七个季度同比下滑后明显回暖。" 华 ...

Core Viewpoint - Hisense has officially launched its flagship 163-inch UX MicroLED television in the Central China region, showcasing advanced display technology and providing an immersive visual experience for consumers in Changsha [1][3]. Product Features - The UX 163-inch television measures 3.6 meters in length and 2.1 meters in width, equipped with 24.88 million Micro LED self-luminous chips, each capable of independent lighting, achieving microscope-level pixel control precision [3]. - The television boasts superior contrast and color reproduction, maintaining clear image details even in bright environments, with color accuracy improved by over three times compared to traditional televisions [3]. - It features a 3.2 cm ultra-thin body that can be mounted directly on the wall, resembling a giant piece of artwork, and is complemented by a 5.1.4 channel sound system developed in collaboration with French brand Devialet, providing an immersive audio-visual experience [3]. Market Strategy - The choice of Changsha as the launch site reflects the growing demand for high-end home appliances in the Hunan market, along with the capability of JD MALL as a new retail benchmark for scenario-based displays [5]. - The launch event also initiated sales consultations, aiming to enhance market awareness of ultra-large MicroLED products through offline experiences [5].

Group 1 - The core viewpoint of the news is that Shenzhen Lehman Optoelectronics has received a patent authorization from the US Patent and Trademark Office for its COB Pixel Engine (PSE) technology, indicating its originality and innovation in the display technology sector [1] - The company began its global patent pool layout for the COB Pixel Engine after obtaining domestic patent authorization in 2020, and after five years, it has now secured patents in multiple countries including Canada, Germany, Australia, and Japan, with more countries in the process of confirmation [1] - The pixel engine display technology integrates advanced hardware design and intelligent algorithms, innovatively transforming the traditional RGB arrangement of LED chips into an RGBG arrangement, significantly enhancing display performance [1] Group 2 - Compared to traditional LED screens, the company's pixel engine display technology offers significant advantages, such as a cost-effective increase in resolution for 4K MicroLED displays, where only a one-third increase in chip cost can theoretically quadruple the resolution [2] - The pixel engine technology also excels in energy-saving capabilities, allowing displays to save a substantial amount of electricity annually [2] - Since the official release of the pixel engine display technology in 2020, it has been rapidly adopted in various MicroLED display products across multiple sectors, including professional display, commercial display, home giant screens, and conference products, thereby accelerating the commercialization of MicroLED technology [2]

Core Insights - The MicroLED market is expected to enter a high growth phase starting in 2028, driven by the expansion of high-end televisions and various application fields [2][3] - Global MicroLED TV production capacity is projected to increase from 50,000 units in 2023 to approximately 6 million units by 2030, with an overall market size estimated at around $1.3 billion (approximately 18 billion RMB) [2] - MicroLED technology offers advantages such as high brightness, long lifespan, and excellent durability, making it a strong competitor to OLED, particularly in high-end TVs and next-generation wearable devices [2] Market Expansion Factors - Key drivers for market expansion include increased demand for high-end televisions, expansion of production infrastructure, and diversification of application fields [3] - Stability in mass production and decreasing costs are expected to enhance consumer acceptance [3] - The critical factor for the widespread adoption of MicroLED is the stable supply of epitaxial wafers, with expectations for a significant increase in wafer production by approximately tenfold by 2030 [3]