Core Insights - Douyin has implemented AI large model technology for rumor management, resulting in a 67% decrease in rumor exposure over the past quarter [1] - The AI model actively reviews trending information, analyzes content, and determines its authenticity, reducing the processing time from days to hours [1] - The accuracy of the AI model in identifying rumors has reached 85% and is still improving [1] Group 1: AI Implementation and Features - Douyin has developed a "rumor identification expert" AI model that assesses the credibility of information sources, including authoritative media and historical rumor databases [1] - The newly upgraded "AI Douyin Truth-Seeking" feature provides users with links to comprehensive information on potentially misleading content [2] - The "AI Douyin Truth-Seeking" feature is estimated to achieve nearly 100 million daily exposures [2] Group 2: Operational Strategies - Douyin has established a rumor management ecosystem through various strategies, including hot topic operations and collaboration with media rumor teams [2] - The rumor management team actively verifies the authenticity of information related to rumors, collaborating with local authorities to address false claims [2] Group 3: Challenges in Rumor Management - Despite advancements, challenges remain in completely eliminating rumors due to subjective fabrication and dissemination errors [3] - The dynamic nature of trending events complicates timely verification and can lead to the reversal of rumors [3] - The changing methods of information dissemination can contaminate the sources of information, necessitating a collaborative effort among media, institutions, platforms, and users [3]

Core Viewpoint - Douyin has introduced the "AI Douyin Truth-Seeking" feature to combat rumors, marking a shift from passive response to proactive defense in rumor management [1][2][3] Group 1: Rumor Management Strategy - Douyin's rumor governance is a key focus for the platform, aiming for a 67% reduction in rumor exposure over the past quarter [5][12] - The platform's new AI model actively reviews trending content to assess its credibility, allowing for immediate intervention and management of misinformation [3][11] - The AI model is designed to identify characteristics of misleading content and utilizes authoritative sources for verification, enhancing the platform's ability to manage rumors effectively [3][10] Group 2: User Engagement and Education - Douyin emphasizes the importance of user participation in building a "cognitive defense line" against misinformation, advocating for a collaborative approach to rumor management [2][6] - The upgraded "AI Douyin Truth-Seeking" feature provides users with comprehensive information and clarifications on potentially misleading content, aiming to improve public media literacy [8][10] - The platform encourages users to understand the origins and reasons behind rumors, fostering a more informed user base [8][12] Group 3: Challenges in Rumor Management - Despite technological advancements, the persistence of rumors remains a challenge, as they often arise from complex motivations and can spread rapidly [6][7] - The dynamic nature of social media and the rapid evolution of misinformation complicate the verification process, making it difficult to manage rumors effectively [7][11] - Douyin acknowledges the need for continuous improvement in public awareness and media literacy to combat the spread of misinformation [11][12]

Core Insights - The rise of AI technology has made content creation easier, leading to an increase in deceptive content, making the governance of online rumors a collective challenge for the industry and society [1] - Douyin has introduced the "AI Douyin Truth-Seeking" feature to combat misinformation, which provides users with fact-checking and clarification regarding misleading content and rumors [1][6] Group 1: Rumor Governance Strategy - Douyin has identified rumor governance as one of its most important tasks for 2025, applying large model capabilities to this area [2][3] - In the past quarter, the platform has seen a 67% decrease in rumor exposure due to the implementation of large model technology, which allows for proactive management of rumors [2][5] Group 2: Technology Implementation - The large model technology enables Douyin to transition from a passive to an active approach in rumor governance, allowing for real-time review and risk assessment of trending content [3][5] - The accuracy rate for identifying rumors has reached 85%, with ongoing improvements expected [5] Group 3: User Engagement and Education - The "AI Douyin Truth-Seeking" feature aims to build a cognitive defense line with users by providing comprehensive information and clarification on potentially misleading content [6][8] - Users can access "Truth-Seeking Cards" that present complete information and authoritative sources when browsing or searching for content related to rumors [6][8] Group 4: Collaborative Efforts - Douyin emphasizes that rumor governance requires collaboration between technology, product development, and operational efforts, as well as participation from the entire society [8] - The platform's initiatives reflect a commitment to creating a clearer online space, although the journey to effectively manage rumors remains challenging [8]

Core Insights - Douyin has launched the "AI Douyin Truth" feature to combat misinformation, marking rumor governance as a key focus for 2025 [1][5] - The platform has seen a 67% decrease in rumor exposure over the past quarter due to the implementation of large model technology [2][5] Group 1: Rumor Governance Strategy - Douyin has integrated large model technology into its rumor governance efforts, aiming for proactive management of misinformation [2][4] - The large model functions as a "rumor identification expert," utilizing authoritative media sources and historical data to enhance accuracy in identifying misleading content [4][5] - The time taken to address individual rumors has been reduced from days to hours, significantly improving response efficiency [2][5] Group 2: AI Douyin Truth Feature - The "AI Douyin Truth" feature provides users with fact-checking capabilities, displaying comprehensive information and clarifications on potentially misleading content [6][8] - Users can access "Truth Cards" that summarize event origins, clarifications, and authoritative reports when searching for related keywords [6][8] - The feature is expected to achieve nearly 100 million daily exposures, indicating strong user engagement [8] Group 3: Collaborative Efforts in Misinformation Management - Douyin emphasizes the need for collaboration between the platform, media, institutions, and users to effectively combat misinformation [5][9] - The platform has established a rumor governance operation team that actively verifies information and collaborates with local authorities to address emerging rumors [8]

Core Viewpoint - Douyin has launched the "AI Douyin Truth-Seeking" feature to combat misinformation and rumors, marking it as a key initiative for the platform by 2025 [1][2] Group 1: Feature Overview - The "AI Douyin Truth-Seeking" feature provides users with fact-checking and clarification on misleading content and rumors through a "Truth-Seeking Card" [1][3] - The platform has integrated large model technology into rumor management, achieving a 67% reduction in rumor exposure over the past quarter [2][3] - The feature allows users to access comprehensive information and clarification on events that may be misleading, enhancing user understanding of complex issues [3] Group 2: Technology and Efficiency - The large model technology enables proactive review of trending content, significantly reducing the time taken to address individual rumors from days to hours [2][3] - The model identifies rumors with an accuracy rate of 85%, with ongoing improvements expected [2] - The technology utilizes authoritative media reports and historical rumor databases to enhance its effectiveness in identifying misleading content [2] Group 3: User Engagement and Community Involvement - Douyin emphasizes the importance of user participation in rumor management, aiming to build a collective "cognitive defense line" against misinformation [5] - The platform has developed a rumor management ecosystem through various initiatives, including the operation of dedicated rumor verification accounts and collaboration with media [3][4] - The rumor management team actively verifies potential rumors by coordinating with local authorities, as demonstrated during the summer when they addressed false reports about human trafficking [4]