Core Viewpoint - The rise of generative artificial intelligence (AIGC) has led to concerns about AI-generated misinformation flooding the internet, with platforms like Douyin (TikTok) taking steps to address this issue through new features like "AI Douyin Truth" [1][3]. Group 1: AI and Misinformation - The phenomenon of "AI pollution" on the internet has become a widely accepted notion among users, highlighting the challenges posed by AI-generated content [1]. - Douyin has launched the "AI Douyin Truth" feature to help users identify misleading content and access accurate information, resulting in a 67% decrease in the exposure of rumors since July [3][10]. - The feature utilizes a "rumor governance model" and a dedicated team to actively review trending content for potential misinformation, enhancing the platform's ability to combat false narratives [3][10]. Group 2: Limitations and Challenges - Despite its advancements, "AI Douyin Truth" is not a comprehensive solution, as it may still produce inaccuracies and lacks complete coverage [5]. - The platform's reliance on authoritative sources for content verification means that it may struggle with new or emerging rumors that have not been previously documented [10]. - The ongoing challenge for content platforms is balancing the benefits of AIGC in diversifying content with the risks of low-quality AI-generated material contaminating their ecosystems [5][8].

Group 1 - The article discusses the challenge of discerning truth in the age of AI and social media, highlighting the rapid spread of unverified information compared to the slower pace of fact-checking [1][2] - Platforms like Douyin are attempting to address this issue by introducing features such as "AI Douyin Seeking Truth," which provides users with context and clarifications for potentially misleading information [1][2] - The mechanism aims to rebalance the relationship between information dissemination and fact-checking, allowing users to access verified information more easily and reducing the effort required to seek the truth [2] Group 2 - The concept of "truth" is presented as a dynamic process that evolves with new evidence and corrections, rather than a static endpoint [3] - The introduction of tools like "AI Douyin Seeking Truth" is seen as a significant step in rumor management, enhancing users' ability to identify and clarify factual information [3] - The article emphasizes the importance of collaboration between technology and society in improving public discernment of information, suggesting that critical thinking and active user participation are essential in safeguarding public truth in the digital age [3]

Core Insights - Douyin has implemented AI large model technology for rumor management, resulting in a 67% decrease in rumor exposure over the past quarter [1] - The AI model actively reviews trending information, analyzes content, and determines its authenticity, reducing the processing time from days to hours [1] - The accuracy of the AI model in identifying rumors has reached 85% and is still improving [1] Group 1: AI Implementation and Features - Douyin has developed a "rumor identification expert" AI model that assesses the credibility of information sources, including authoritative media and historical rumor databases [1] - The newly upgraded "AI Douyin Truth-Seeking" feature provides users with links to comprehensive information on potentially misleading content [2] - The "AI Douyin Truth-Seeking" feature is estimated to achieve nearly 100 million daily exposures [2] Group 2: Operational Strategies - Douyin has established a rumor management ecosystem through various strategies, including hot topic operations and collaboration with media rumor teams [2] - The rumor management team actively verifies the authenticity of information related to rumors, collaborating with local authorities to address false claims [2] Group 3: Challenges in Rumor Management - Despite advancements, challenges remain in completely eliminating rumors due to subjective fabrication and dissemination errors [3] - The dynamic nature of trending events complicates timely verification and can lead to the reversal of rumors [3] - The changing methods of information dissemination can contaminate the sources of information, necessitating a collaborative effort among media, institutions, platforms, and users [3]

Core Insights - Douyin has implemented AI large model technology for rumor governance, resulting in a 67% reduction in rumor exposure over the past quarter [1][2] - The AI model actively reviews trending information, analyzes content, and determines its authenticity, significantly reducing the processing time from days to hours [1] - The "AI Douyin Truth-Seeking" feature has been upgraded to provide users with links to comprehensive information on potentially misleading content [1][2] Group 1: AI Implementation and Effectiveness - Douyin's AI model can identify the credibility of information sources, including authoritative media and historical rumor databases [1] - The accuracy rate of the AI model in identifying rumors is currently at 85% and is expected to improve further [1] - The "AI Douyin Truth-Seeking" feature is estimated to achieve nearly 100 million exposures per day [2] Group 2: Rumor Management Strategies - Douyin has established a rumor governance ecosystem through various initiatives, including hot topic operations and collaboration with media [2] - The rumor operation team actively verifies the authenticity of information related to rumors, collaborating with local authorities to address specific cases [2] - Despite advancements, challenges remain in completely eliminating rumors due to subjective fabrication and the dynamic nature of information [3]

Core Viewpoint - Douyin has introduced the "AI Douyin Truth-Seeking" feature to combat rumors, marking a shift from passive response to proactive defense in rumor management [1][2][3] Group 1: Rumor Management Strategy - Douyin's rumor governance is a key focus for the platform, aiming for a 67% reduction in rumor exposure over the past quarter [5][12] - The platform's new AI model actively reviews trending content to assess its credibility, allowing for immediate intervention and management of misinformation [3][11] - The AI model is designed to identify characteristics of misleading content and utilizes authoritative sources for verification, enhancing the platform's ability to manage rumors effectively [3][10] Group 2: User Engagement and Education - Douyin emphasizes the importance of user participation in building a "cognitive defense line" against misinformation, advocating for a collaborative approach to rumor management [2][6] - The upgraded "AI Douyin Truth-Seeking" feature provides users with comprehensive information and clarifications on potentially misleading content, aiming to improve public media literacy [8][10] - The platform encourages users to understand the origins and reasons behind rumors, fostering a more informed user base [8][12] Group 3: Challenges in Rumor Management - Despite technological advancements, the persistence of rumors remains a challenge, as they often arise from complex motivations and can spread rapidly [6][7] - The dynamic nature of social media and the rapid evolution of misinformation complicate the verification process, making it difficult to manage rumors effectively [7][11] - Douyin acknowledges the need for continuous improvement in public awareness and media literacy to combat the spread of misinformation [11][12]

Core Viewpoint - Douyin has launched the "AI Douyin Truth" feature to combat misinformation and rumors, marking a significant step in its governance strategy for 2025, with a reported 67% decrease in rumor exposure over the past quarter [1][3]. Group 1: AI Rumor Governance - The "AI Douyin Truth" feature aims to provide users with fact-checking and clarification against misleading content and rumors [1][2]. - The platform has previously implemented various practices, such as operating the "Douyin Debunking" account and establishing a media debunking team, to create a content ecosystem focused on debunking [3]. - The introduction of large model capabilities enhances the platform's ability to identify and manage rumors more effectively, transitioning from passive to proactive governance [3][4]. Group 2: Responsibilities and Collaboration - Platforms like Douyin have a responsibility to act as information gatekeepers, ensuring a healthier content ecosystem for users [2]. - Effective governance of AI rumors requires collaboration across society, including regulatory bodies improving legal frameworks and media organizations actively addressing misinformation [4]. - The ultimate goal is to move towards a collaborative governance model that involves multiple stakeholders, ensuring that AI-generated misinformation has no safe haven [4].

Group 1 - The "Artificial Intelligence Generated Synthetic Content Identification Measures" has been in effect since September 1, requiring explicit and implicit identification of AI-generated content [2] - Platforms such as Douyin, WeChat, and Bilibili have announced specific measures to comply with the new regulations, including the launch of AI identification features [2] - Douyin has introduced the "AI Douyin Truth Seeking" feature, allowing users to access complete information about events and related debunking content [1][2] Group 2 - Users can click on "Truth Seeking Cards" linked to videos that may contain misleading or potentially false information, providing comprehensive details about the events [1] - When searching for keywords related to rumor events, Douyin displays search results in the form of "Truth Seeking Cards," including event origins, clarifications, authoritative reports, and statements from involved parties [1] - Bilibili has also launched a "Debunking Zone" and provided guidance videos to help users find debunking-related content [1]

Core Viewpoint - Douyin has launched the "AI Douyin Truth-Seeking" feature to combat misinformation and rumors, marking a significant step in its governance strategy for 2025, with a reported 67% decrease in rumor exposure over the past quarter [1][3]. Group 1: AI Douyin Truth-Seeking Feature - The "AI Douyin Truth-Seeking" feature aims to provide users with fact-checking and clarification against misleading content and rumors [1][2]. - The platform has previously implemented various initiatives, such as operating the "Douyin Debunking" account and establishing a media debunking team, to create a content ecosystem focused on debunking [3]. Group 2: Importance of Platform Responsibility - Platforms like Douyin have a responsibility to act as information gatekeepers, enhancing their technical defenses to protect user rights and foster a healthier content ecosystem [2][4]. - The introduction of advanced technologies and proactive measures signifies a shift from reactive to proactive governance of AI-related misinformation [3][4]. Group 3: Collaborative Efforts Required - Addressing AI rumors requires a collective effort from various stakeholders, including regulatory bodies, media, and the public, to establish a comprehensive governance framework [4]. - The need for continuous improvement in legal regulations and cross-platform information sharing mechanisms is emphasized to effectively combat the rapid spread of AI-generated misinformation [4].

近年来，伴随AI技术发展，内容创作越来越便利，而图片、视频等形式的造假内容更加"以假乱真"。网络谣言治理已成为全行业、全社会需要共同应对 的挑战。 近期，网络谣言治理有了新解法。9月16日，抖音举办不实信息治理开放日，分享平台治理谣言的"方法论"，并宣布上线"AI抖音求真"功能。该功能可 为用户提供针对误导性内容与谣言的事实展示及澄清。 抖音表示，谣言治理是抖音2025年最重要的工作之一。近期，平台已将大模型能力应用于谣言治理。一个季度平台谣言曝光量下降67%。 谣言治理引入大模型技术，近一个季度谣言曝光量下降67% 能否用AI治理谣言？近期，抖音已尝试在谣言治理工作中引入大模型技术，力求实现对谣言"发现即管控"。代表了平台治理的新思路，展现了技术向善 的积极面。 抖音不实信息治理负责人李博介绍，过去发现谣言往往需要媒体报道或机构发声。有了辟谣信号才能由人工将谣言信息点纳入谣言库，以此为样本回 查、下架和拦截新增的谣言。单例谣言的发现和处置需以"天"为单位。 而谣言治理所使用的大模型技术能够"化被动为主动"，主动"审阅"平台上到达一定热度的所有资讯内容，通过提取视频信息、分析主旨、联网搜索，完 成风险判断，进 ...

Core Viewpoint - The rapid spread of false information on social media platforms poses a significant challenge, necessitating effective governance strategies to combat online rumors [1][4]. Group 1: Current Situation of Online Rumors - The emergence of false information has been exacerbated by the rise of social media, where sensational and emotional content can lead to rapid dissemination [1][4]. - The threshold for creating rumors has been lowered due to advancements in AI technology, making it easier to produce misleading content that appears credible [1][4]. Group 2: Technological Solutions - Platforms like Douyin are adopting AI technologies to enhance their ability to identify and manage rumors, significantly improving the accuracy and speed of rumor detection [3][4]. - The introduction of features such as "AI Douyin Seeking Truth" allows users to verify information easily, thereby increasing public awareness and reducing the risk of rumor propagation [3][4]. Group 3: Collaborative Governance - Effective governance of online rumors requires a multi-faceted approach involving various stakeholders, including media, professional organizations, and the public [5][6]. - Enhancing media literacy among the audience is crucial for improving the ability to discern and reject false information, contributing to a healthier online environment [6].