"双十一"购物节，已然成为中国消费者年度"血拼"盛宴。 近年来，"双十一"开启时间愈发提前。今年，京东于10月9日启动，比去年提前5天；抖音衔接中秋大 促，周期长达57天；天猫10月15日启动，周期达31天。 "双十一"的战线为何不断拉长？ 平台纷纷调整促销策略，一方面延长大促周期，分段激发消费；另一方面着力提升稳定性与保障力度， 优化消费体验。 记者注意到，2025年"双十一"期间，电商平台将"官方直降""一件立减"等置于界面显眼位置，让优惠更 简洁直接；针对消费者"即时享有"的需求，平台大促还联动即时零售，比如淘宝闪购首次参与"双十 一"，推出外卖五折，并将更多品类接入"小时达""半日达"。 2025年"双十一"期间淘宝闪购界面。淘宝APP截图 一些平台还纳入AI辅助工具。例如，淘宝搜索栏右侧设有"AI万能搜"，能按近期检索与购物偏好，一键 生成含文字商品、视频图片的专属购物清单；京东则在App16.0版本中搭载"爱购"智能搜索推荐功能， 用户口述需求，就能精准匹配所需商品。 李鸣涛表示，AI工具的大规模应用会进一步简化消费者的选择成本，提升购物体验，其个性化服务也 将有助于提高商品的销售转化率。 消费者 ...

Summary of Conference Call Notes Company and Industry Overview - The company operates in the education and training industry, specifically focusing on professional training and consulting services. [2][4][18] Key Points and Arguments 1. **Performance Impact**: The company's performance in Q2 was affected by the trade war and low reporting rates in the Midwest, but there has been a marginal improvement since June, with significant increases in new training participants in July and August, indicating potential outperformance in Q3. [2][4] 2. **Revenue Growth Target**: The company aims for a 5%-10% growth in advance payments for the year. [2] 3. **Regional Adjustment**: The company has restructured its regional divisions from five to three, increasing the number of subsidiaries within each region, which has effectively improved new training numbers and reporting rates, with a 60% increase in performance attributed to this change. [2][5][8] 4. **Focus on Diversification**: The company is pursuing a diversification strategy, particularly in the industrial and new energy sectors, to mitigate future risks and ensure stable business growth. [2][9] 5. **Client Development Goals**: The company plans to increase its number of major clients by 20% by 2025, targeting 350 to 360 clients. [2][11] 6. **"Bai Shang Plan"**: The company has initiated the "Bai Shang Plan," aiming to establish 10 operational points by year-end, with each mature point expected to contribute between 20 million to 30 million yuan in revenue. [2][11] 7. **Talent Acquisition Strategy**: The company is focusing on attracting experienced city general managers from the industry to enhance its client development capabilities. [2][12] 8. **Training Business Performance**: In the first half of 2025, the training business accounted for 72% of total revenue, with management consulting growing by 3% compared to 2024. [4] 9. **Market Outlook**: The company anticipates a release of pent-up demand in Q3, with expectations to compensate for earlier losses and achieve a slight increase in revenue. [7] 10. **AI Integration**: The use of AI tools has improved new employee performance and retention rates, with plans to potentially extend these tools to existing employees in the future. [3][17] 11. **Competitive Advantage**: The company emphasizes its systematic courses as a competitive advantage over modular courses, which are less comprehensive. [18] Additional Important Information - **No Price Increase Plans**: There are currently no plans to increase prices for core courses, with future adjustments dependent on market conditions. [16] - **Market Response Strategies**: The company has outlined strategies to adapt to various market conditions, including proactive measures during downturns and capitalizing on opportunities when competitors struggle. [15] - **Recruitment Standards**: The company has established specific criteria for recruitment to ensure the acquisition of high-quality talent, focusing on candidates' past performance and potential for growth within the company. [13]