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“魔改”整治正当时
Xin Lang Cai Jing· 2026-01-28 22:02
新年伊始,国家广播电视总局启动为期一个月的"AI(人工智能)魔改"视频专项治理行动,重点整治基 于四大名著、历史题材、革命题材、英模人物等影视剧作品进行"AI魔改"的内容。众多网络视听平台近 期公布了各自的处理结果,对违规账号视程度予以阶段性禁言直至永久禁言处置。此举标志我国对人工 智能应用于内容创作领域的监管迈出关键一步,为数字文化空间的清朗与有序提供了及时而必要的制度 保障。 AI视频生成技术的普及,极大降低了创作门槛,激发了创意潜能,但也催生出"AI魔改"视频这一灰色地 带。短视频平台上各类"二创教程"层出不穷,甚至有商家打着"五分钟做视频,轻松月入过万"的噱头售 卖教程,导致"AI魔改"视频批量产出,吸引了包括未成年人在内的广泛受众。部分"魔改"视频肆意篡改 历史人物、事件和经典文艺作品,不仅严重侵犯原创者知识产权,更侵蚀着文化传承的严肃性与历史认 知的真实性。 (来源:天津日报) 转自:天津日报 深度伪造等技术制造的虚假信息混淆是非,冲击社会信任基石;追求低俗趣味、传播错误价值观的内 容,对青少年成长与社会风气造成负面影响。在"流量至上"的驱动下,这类成本低廉、批量化生产 的"魔改"内容,将损害整个 ...
魔改就该戴上“紧箍”
Xin Lang Cai Jing· 2026-01-22 22:14
任何时代经典都可以有新的解读和演绎,但这不等于可以无底线地亵渎。经典续写、新编或戏说,本质 仍是基于对原著背景与人物的尊重,加以想象发挥。而当前许多"AI魔改",则完全脱离原著底座,仅借 人物形象外观进行随心所欲的颠覆。关羽所承载的"义盖云天"、哪吒即使变成"魔丸"依旧保留的反叛者 的基因、诸葛亮象征"士为知己者死"的儒家知识分子情怀、武松代表的"爱憎分明"——这些早已成为文 化符号的人物,在技术整蛊下变得面目全非,如同熟人突然"反常""发疯",令人不适和困惑。更值得警 惕的是,AI视觉技术让荒诞产生得既快又"真",在不断刷新的刺激中,观众从震惊、习惯至麻木,迫使 内容走向更极端、更"疯癫"的境地。 有些价值永远不能用于交换变现。英雄是一个民族的精神象征与载体,是一个民族最广泛的情感载体。 在一些AI技术作品中,我们看到英雄穿越时空,为今天的繁荣发展欣慰而惊喜,这些AI复原的形象动 人的前提是符合英雄人格特质与精神世界。但如果利用AI魔改恶搞英雄,轻佻或恶意地冒犯,人们的 集体记忆甚至共同的信仰就会丧失。 王海宁 从1月1日起,国家广播电视总局在全国范围内组织开展"AI魔改"视频专项治理,包括利用AI对四大名 ...
多平台公布涉“AI魔改”违规视频第三批处置结果
Jing Ji Guan Cha Wang· 2026-01-22 14:55
本阶段,微博依据《微博社区公约》等相关规定,共拦截并清理各类违规视频60余条,并对5个违规账 号视程度予以阶段性禁言直至永久禁言处置。 微博 经济观察网 据央视新闻客户端消息,记者1月22日从国家广播电视总局获悉,自2026年1月1日起,在全 国范围内开展的为期一个月的"AI魔改"视频专项治理行动中,重点整治基于四大名著、历史题材、革命 题材、英模人物等电视剧作品进行"AI魔改"的内容。部分网络视听平台公布了各自平台的第三周处理结 果。 1月16日至1月22日,百度围绕"AI 魔改 "经典IP及涉政涉军等重点风险场景,累计巡查清理违规视频195 条,禁言账号2个。 快手 本周,快手共处置违规内容1583条。 哔哩哔哩 本周,根据国家相关法律法规要求以及相关规定,哔哩哔哩从严拦截处置涉"AI魔改"问题的违规稿件 900余条。 微信 根据国家相关法律法规要求以及相关规定,微信对相关短视频内容和账号进行处置,本周共处置违规短 视频内容1187条。 抖音 本周,抖音累计处置涉"AI魔改"违规视频2010条。 百度 ...
给“AI魔改”戴上“紧箍咒”
Xin Lang Cai Jing· 2026-01-16 12:56
Core Viewpoint - The article discusses the rise of "AI modified" videos that distort classic literature and historical figures, leading to a crackdown by the National Radio and Television Administration starting January 1, 2026, to address the chaos surrounding their dissemination [1][2]. Group 1: AI Modified Videos and Their Impact - "AI modified" videos are not merely harmless entertainment but involve significant alterations to classic works and historical figures, often resulting in vulgar and violent content [2][5]. - The proliferation of these videos poses three main dangers: undermining the core spirit of classic works, misguiding youth's values, and disrupting the content industry by pushing out original works [5][6]. Group 2: Legal and Regulatory Concerns - The creation of "AI modified" videos may infringe on copyright laws, as significant alterations to protected works require permission from original rights holders [6][9]. - The National Radio and Television Administration's initiative aims to clarify the boundaries between legitimate creative expression and malicious modifications, ensuring that innovation respects historical integrity and promotes positive values [8][10]. Group 3: Industry Response and Future Directions - Major platforms like Douyin, Kuaishou, and Bilibili have reported the removal of numerous "AI modified" videos, indicating a collective effort to maintain content quality and protect cultural heritage [8]. - The ongoing governance efforts are seen as a starting point, with plans for continuous regulation to adapt to the rapid evolution of AI technology in content creation [10].
新华网科技观察丨给“AI魔改”戴上“紧箍咒”
Xin Hua She· 2026-01-16 12:20
Core Viewpoint - The article discusses the rise of "AI-modified" videos that distort classic literary works and historical figures, leading to concerns about cultural integrity and legal implications. The National Radio and Television Administration (NRTA) is initiating a month-long campaign starting January 1, 2026, to address the chaotic spread of these videos [2][4]. Group 1: AI-Modified Videos and Their Impact - "AI-modified" videos are not merely harmless entertainment; they often involve the subversion and vulgarization of classic works and historical figures, using generative AI technology to produce content that is low-quality and sensational [5][6]. - The proliferation of these videos poses significant risks, including the distortion of cultural values, misleading youth perceptions, and disrupting the content industry by pushing out original works [7][8]. Group 2: Legal Risks and Regulatory Actions - The NRTA's campaign aims to combat the misuse of technology, with platforms like Douyin and Kuaishou reporting the removal of over 11,000 violating videos, including those that misrepresent classic literature and promote violence [4][9]. - Legal experts highlight that unauthorized modifications to copyrighted works may infringe on various rights, including adaptation rights and the rights of performers, potentially leading to criminal charges under the Law on the Protection of Heroes and Martyrs [8][10]. Group 3: Recommendations for Creators - Creators are advised to verify copyright ownership before using any content, ensure their work demonstrates originality, and maintain a clear distinction between legitimate commentary and infringing modifications [10][11]. - The NRTA plans to develop comprehensive governance measures post-campaign to ensure ongoing regulation of AI-generated content, indicating that this initiative is just the beginning of a longer-term strategy [10].
告别流量至上 为“AI魔改”立规
Xin Lang Cai Jing· 2026-01-16 10:50
Core Viewpoint - The rise of "AI magic modification" in short video platforms is distorting classic literary works, leading to a governance initiative by the National Radio and Television Administration to protect cultural integrity and socialist core values [1][2][4]. Group 1: AI Magic Modification Phenomenon - "AI magic modification" involves altering classic characters and narratives, resulting in absurd storylines that attract curiosity but undermine the original works' seriousness [1][2]. - The user base for generative AI in China reached 515 million by June 2025, a 106.6% increase from December 2024, indicating rapid adoption and the potential for mass production of modified content [4]. - The low entry barrier of AI technology allows for large-scale production of "magic modification" videos, leading to a flood of low-quality, homogeneous content in the online space [4]. Group 2: Risks and Concerns - The phenomenon poses risks such as content distortion, misguiding audiences, and blurring the lines between fiction and reality, particularly affecting the historical understanding of youth [5][6]. - Legal experts warn that "AI magic modification" may infringe on the original authors' rights, as unauthorized use of original works for profit constitutes copyright infringement [7]. Group 3: Governance and Industry Response - A special governance initiative will be launched on January 1, 2026, focusing on cleaning up modified videos related to major literary works and historical themes [1][8]. - Platforms are urged to take responsibility for content moderation, enhance review mechanisms, and prioritize quality over mere traffic [8][9]. - Experts emphasize that governance should not stifle creativity but rather promote a healthier content ecosystem, encouraging innovation while mitigating risks [9].
多平台公布涉“AI魔改”违规视频第二批处置结果
Xin Lang Cai Jing· 2026-01-15 15:17
Core Viewpoint - The article discusses the nationwide "AI Magic Modification" video governance action set to begin on January 1, 2026, focusing on the regulation of modified content based on classic literature, historical themes, revolutionary topics, and heroic figures. Group 1: Governance Action Overview - The "AI Magic Modification" initiative will last for one month and aims to address content modifications in specific genres of television dramas [1] - Various online video platforms have reported their results from the second week of handling violations related to this initiative [1] Group 2: Platform-Specific Actions - Weibo has intercepted and cleared over 90 types of violating videos and has imposed temporary to permanent bans on 4 accounts based on the severity of violations [2] - Xiaohongshu has cleared a total of 327 violating "AI Magic Modification" videos and dealt with 15 violating accounts from January 8 to January 15 [3] - WeChat has processed 1,240 violating short video contents this week in accordance with national laws and regulations [4] - Douyin has dealt with a total of 2,132 violating videos related to "AI Magic Modification" this week [5] - Baidu has inspected and cleared 81 violating videos and closed 1 account from January 8 to January 15, focusing on classic IPs and politically sensitive content [6] - Kuaishou has processed 1,529 violating contents this week [7] - Bilibili has strictly intercepted and dealt with over 800 violating articles related to "AI Magic Modification" this week [8]
面对“AI魔改”,不能“一笑而过”(快人快语)
Ren Min Ri Bao· 2026-01-14 22:26
Core Viewpoint - The article discusses the phenomenon of "AI magic modification" in short videos, highlighting its negative impact on cultural values and the importance of a recent initiative by the National Radio and Television Administration to regulate such content [1][2]. Group 1: Cultural Impact - "AI magic modification" often leads to the trivialization of classic literature and historical narratives, reducing them to low-quality, sensationalized content that undermines their aesthetic and intellectual value [2]. - The transformation of classic works into fragmented and vulgarized material can distort cultural recognition, especially among minors, who may form skewed worldviews based on these altered representations [2]. Group 2: Regulatory Actions - The National Radio and Television Administration has launched a month-long initiative to specifically target "AI magic modification" videos based on significant cultural works, aiming to establish clear value boundaries in cultural production during the digital age [1]. - This regulatory action is not a blanket restriction on legitimate AI creativity but focuses on addressing the core issues related to cultural integrity and historical accuracy [1]. Group 3: Technological and Cultural Balance - The article emphasizes the need for a balance between technological advancement and cultural preservation, advocating for a creative ecosystem that integrates both technical proficiency and humanistic values [3]. - It calls for collective participation in maintaining cultural confidence while enjoying the conveniences offered by technology, suggesting that individuals play a crucial role in shaping this balance [3].
AI魔改乱象需标本兼治
Jing Ji Ri Bao· 2026-01-13 00:22
Core Viewpoint - The article discusses the Chinese government's initiative to regulate the misuse of generative artificial intelligence (AI) in video content, highlighting the need for both immediate action and long-term solutions to maintain cultural integrity and quality in creative works [1][2]. Group 1: Regulatory Actions - The National Radio and Television Administration will launch a month-long campaign starting January 1, 2026, to address the rampant issue of "AI-modified" videos [1]. - The campaign aims to combat the misuse of generative AI, which has led to the transformation of classic works into sensationalist content for traffic generation [1]. Group 2: Industry Responsibilities - Platforms are urged to act as gatekeepers by enhancing regulatory measures and improving the efficiency of content monitoring to eliminate non-compliant AI-generated content [2]. - There is a call for a shift from a traffic-centric recommendation system to one that prioritizes content quality and user feedback, ensuring that high-quality, copyright-respecting creations gain visibility [2]. Group 3: Creative Standards and Development - Industry associations are encouraged to establish clear guidelines and standards for generative AI, including defining the boundaries for adaptations and penalizing companies that misuse technology [2]. - The article emphasizes the importance of fostering a culture of self-discipline among creators, promoting high-quality content, and resisting the proliferation of low-quality material [2]. - The government is urged to balance regulation with encouragement for the use of AI in discovering classic values and creating new masterpieces that meet the evolving cultural needs of the public [2].
瞭望 | 警惕“AI魔改”改造认知
Xin Hua She· 2026-01-12 08:20
Core Viewpoint - The National Radio and Television Administration will launch a month-long special governance action starting January 1, 2026, to clean up short video works that maliciously adapt and deconstruct classic film and television content using AI technology [1] Group 1: Governance Action - The action aims to send a clear message that the application of technology should not become a lawless area for arbitrarily deconstructing classics, distorting history, or misrepresenting cultural understanding [1] - There is a significant concern regarding "AI magic modifications" leading to cultural appropriation and distortion, which can create a misalignment in the understanding of real historical contexts and Chinese civilization [1] Group 2: Cultural Impact - Recent trends show that some youth are forming negative impressions of traditional Chinese culture, such as believing that "foreign versions of the Classic of Mountains and Seas" are superior, without having a proper understanding of the original work [1] - The wave of artificial intelligence is changing the way information is produced and disseminated, providing greater creative space and possibilities, but also spreading both positive and negative value orientations [1] Group 3: Long-term Management - There is a need for not only special governance of "AI magic modification" videos but also for regular management to establish a long-term regulatory mechanism that includes cross-platform collaboration, unified technical review standards, and clear accountability [2]