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AI“魔改”视频争议:创意还是恶搞?边界到底在哪儿?
Qi Lu Wan Bao Wang· 2025-09-18 02:53
Core Viewpoint - The rise of AI "magic modifications" in short videos has sparked controversy regarding creativity versus parody, raising questions about the boundaries of such practices and the need for better regulation to ensure AI technology empowers rather than misleads [2][3][9] Group 1: AI "Magic Modifications" Phenomenon - AI "magic modifications" refer to the use of artificial intelligence to create transformative adaptations of original works, commonly seen in short videos and visual creations [1][2] - These modified videos have gained significant popularity on short video platforms, with some achieving tens of thousands of likes and rapid follower growth for creators [2][8] - The low technical barrier and economic cost of using AI for content creation contribute to the proliferation of these modifications, making it accessible for many creators [4][5] Group 2: Public Perception and Cultural Impact - Public opinion is divided, with some viewing these modifications as creative expressions while others argue they undermine the integrity and cultural significance of original works [3][8] - Concerns have been raised about the potential negative impact on younger audiences' values and the distortion of cultural memories due to unauthorized modifications [3][8] - Legal cases, such as the "Ultraman AI-generated infringement case," highlight the risks of AI modifications distorting historical memory and cultural heritage [3][9] Group 3: Economic Incentives for Creators - Creators of AI-modified content can achieve significant exposure, follower growth, and advertising revenue, often surpassing traditional original content in terms of engagement [8][9] - Many creators promote low-cost, high-return opportunities in AI-generated content, attracting individuals seeking to monetize their efforts through minimal investment [8][9] Group 4: Regulatory Responses and Recommendations - Regulatory bodies, such as the National Radio and Television Administration, are urging short video platforms to monitor and manage AI-modified content to protect original works and cultural integrity [9][10] - Experts suggest that platforms should take responsibility for filtering out infringing or inappropriate content while fostering innovation and protecting copyright holders [10] - A collaborative approach involving technology companies, legal regulators, and ethical committees is recommended to establish comprehensive governance guidelines for AI applications [10]
新华视点·关注AI造假丨透视AI“魔改”视频争议:创意还是恶搞?
Xin Hua She· 2025-09-17 13:55
新华社北京9月17日电 题:透视AI"魔改"视频争议:创意还是恶搞? 新华社"新华视点"记者周盛盛、邵鲁文 唐僧和孙悟空争当"话事人"、《甄嬛传》变成"枪战片"、《人民的名义》中沙瑞金和高育良开展魔法攻 击……近段时间,一些AI"魔改"内容在短视频平台上引发争议。 所谓AI"魔改",是指利用人工智能技术对原作品进行颠覆性改编的行为,常见于短视频、视觉创作等领 域。 AI"魔改"是创意还是恶搞?边界到底在哪儿?如何更好规范治理,让AI技术更多"赋能"而非"跑偏"? 备受争议的"魔改" "家人们,看着五指山压的是谁?如来老儿。当年压我500年,现在必须压他1000年。"孙悟空手举相 机"现场直播",在他身后,如来佛祖被压在山下…… 看着短视频平台推送的内容,青海西宁市民李女士着实吓了一跳。"我和孩子一起刷短视频,看到这个 视频画面流畅、人物说话嘴型丝毫不差,不仔细分辨,还以为是电视剧原有的画面。" 随着AI技术普及,一些视频博主将其变成猎取流量的工具,选取电视剧经典片段,剪辑成天马行空的 剧情,以猎奇的画面、夸张的台词激发观众兴趣。 在一些短视频平台上,此类"魔改"短视频数据火爆,有的点赞量高达数万。部分账号起号 ...