Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - The company reported a revenue of 1.657 billion yuan for the first half of 2025, a year-on-year decline of 13.36%, while the net profit attributable to shareholders was 144 million yuan, an increase of 10.83% [2][5]. - In Q2 2025, the company achieved a revenue of 840 million yuan, down 13.93% year-on-year, with a net profit of 71 million yuan, a decrease of 13.15% [5]. - The company is focusing on its advertising business while actively expanding new business areas, with the lottery business expected to see significant breakthroughs [2][5]. Summary by Sections Financial Performance - For H1 2025, the company achieved a net profit of 144 million yuan, up 10.83% year-on-year, and a non-recurring net profit of 127 million yuan, up 4.56% [5]. - In Q2 2025, the gross margin improved, with a year-on-year increase of 1.47 percentage points and a quarter-on-quarter increase of 6.99 percentage points, reaching 22.06% [10]. Business Development - The company is actively expanding its marketing services for leading clients across various industries, including a new marketing project for the AITO brand in the automotive sector [10]. - The lottery business is being developed with over 30 stores launched in various provinces and nearly 1,000 cinema channel stores signed [10]. - A strategic cooperation agreement was signed with a well-known chip application design and distribution service provider to enhance investment strategies and resource sharing [10]. Future Outlook - The company expects to achieve net profits of 330 million yuan and 505 million yuan for 2025 and 2026, respectively, corresponding to PE ratios of 21.95 and 14.33 [10].