Brand Strength

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瑞典最具价值和最强大品牌50强的2025年度报告(英)2025
品牌价值· 2025-05-26 06:40
Sweden 50 2025 The annual report on the most valuable and strongest Swedish brands IKEA remains most valuable Swedish brand despite 22% fall to SEK135.9 billion + Currency exchange changes widen export potential but shrink domestic spending power + Gambling brands surge in value, Evolution Gaming doubles in value to SEK11.2 billion + ICA leads the Swedish brand strength index, showing convenience beats sheer scale + SAAB soars 45 % on NATO-driven defence demand and new European contracts Contents | Foreword ...
Mondelez's Innovation & Brand Strength Fueling Long-Term Growth
ZACKS· 2025-05-21 14:20
Core Strategies - Mondelez International is focused on creating memorable consumer experiences through smart brand investments and innovation driven by customer preferences [1][3] - The company is well-positioned for steady growth and long-term value for shareholders by continuously evolving its product lineup to match changing tastes [1] Financial Performance - In the first quarter of fiscal 2025, Mondelez reported a 3.1% increase in organic net revenues, with a 6.6 percentage point gain attributed to favorable pricing strategies [3] - The chocolate category experienced a 10.1% increase in revenue, driven by strong performance in both developed and emerging markets [4] Product Portfolio and Innovation - Mondelez's biscuits and baked snacks portfolio also saw growth, supported by brands like LU and 7DAYS, with revenue growth management strategies playing a key role [5] - Innovation is a cornerstone of Mondelez's strategy, exemplified by the successful launch of the Cadbury Dairy Milk Biscoff bar, which became the best-selling SKU in the UK [7] Market Expansion - The company expanded its distribution network into over 100,000 stores in emerging markets during the first quarter of fiscal 2025, enhancing market penetration [8] Competitive Positioning - Mondelez is effectively positioning itself for sustainable success by focusing on core snacking categories, investing in consumer-centric product development, and emphasizing health-conscious offerings [9] - The stock has gained 1.4% over the past three months, outperforming the industry's 3.7% decline [9]
加拿大最具价值和最强大品牌100强的2025年度报告(英)2025
品牌价值· 2025-05-06 02:30
Canada 100 2025 The annual report on the most valuable and strongest Canadian brands TD remains the most valuable Canadian brand, while Crown Royal leads for brand value growth and strength + TD remains the most valuable Canadian brand for the third consecutive year, valued at CAD23.4 billion + Crown Royal is the fastest-growing brand, up 78% to CAD3.2 billion + Crown Royal also ranks as Canada's strongest brand with a Brand Strength Index score of 90.7 out of 100 + Banking is the leading sector in terms of ...