Core Strategies - Mondelez International is focused on creating memorable consumer experiences through smart brand investments and innovation driven by customer preferences [1][3] - The company is well-positioned for steady growth and long-term value for shareholders by continuously evolving its product lineup to match changing tastes [1] Financial Performance - In the first quarter of fiscal 2025, Mondelez reported a 3.1% increase in organic net revenues, with a 6.6 percentage point gain attributed to favorable pricing strategies [3] - The chocolate category experienced a 10.1% increase in revenue, driven by strong performance in both developed and emerging markets [4] Product Portfolio and Innovation - Mondelez's biscuits and baked snacks portfolio also saw growth, supported by brands like LU and 7DAYS, with revenue growth management strategies playing a key role [5] - Innovation is a cornerstone of Mondelez's strategy, exemplified by the successful launch of the Cadbury Dairy Milk Biscoff bar, which became the best-selling SKU in the UK [7] Market Expansion - The company expanded its distribution network into over 100,000 stores in emerging markets during the first quarter of fiscal 2025, enhancing market penetration [8] Competitive Positioning - Mondelez is effectively positioning itself for sustainable success by focusing on core snacking categories, investing in consumer-centric product development, and emphasizing health-conscious offerings [9] - The stock has gained 1.4% over the past three months, outperforming the industry's 3.7% decline [9]

Investment Rating - The report indicates a general decline in brand value across the top Canadian brands, with a total brand value of CAD342.1 billion in 2025, reflecting a 3.7% year-on-year decrease [20][21]. Core Insights - TD Bank Group remains the most valuable Canadian brand for the third consecutive year, valued at CAD23.4 billion, despite a 10% decline attributed to lower long-term revenue forecasts [25][33]. - Crown Royal is identified as the fastest-growing brand, with a remarkable 78% increase in value to CAD3.2 billion, and it also holds the highest Brand Strength Index score in Canada at 90.7 out of 100 [40][41]. - The banking sector leads in brand value, contributing one-third of the total brand value in the ranking, with notable performances from Circle K, CIBC, and Manulife, all recording double-digit growth [3][22]. Summary by Sections Valuation Analysis - The top 10 most valuable Canadian brands include TD, RBC, Circle K, Brookfield, Canada Life, Scotiabank, BMO, TELUS, CIBC, and Manulife, with varying changes in brand value [32][33]. - RBC ranks second with a stable brand value of CAD22.4 billion, supported by its acquisition of HSBC Bank Canada [26]. - Circle K's brand value increased by 11% to CAD17.2 billion, while Canada Life saw an 8% increase to CAD17.1 billion [28][29]. Brand Strength Analysis - Crown Royal's Brand Strength Index score increased by 23 points from the previous year, achieving a score of 90.7, indicating strong consumer perception [41][48]. - Dollarama follows as the second strongest brand with a BSI score of 86.6, driven by high familiarity among consumers [49]. - A&W and Canadian National Railway also rank highly in brand strength, with scores of 84.5 and 83.4, respectively [51]. Brand Guardianship Index - The Brand Guardianship Index evaluates the effectiveness of CEOs in managing brand value, with notable leaders including Calvin McDonald of Lululemon and Paul A Mahon of Great-West Lifeco [57][59]. Sustainability Analysis - Canadian brands are increasingly investing in sustainability initiatives, with Toromont leading in environmental sustainability perceptions [67][68]. - WSP Global ranks highest on social sustainability, while Jazz leads in governance perceptions [68][69].