HUNTER launches Hi⁵ Framework: AI-driven brand discovery solution for zero-click search optimizationSolves critical "agentic era" challenge where AI systems directly recommend brands without clickthroughFramework includes 5 core components: Hunt, Highlight, Hook, Halo, and HoldPowered by partnerships with 5 leading tech providers: Scrunch, Muck Rack, The Marketing Cloud, LLMtel, and Mira Studio from Meltwater NEW YORK, Dec. 10, 2025 (GLOBE NEWSWIRE) -- HUNTER, a leading integrated marketing and PR firm know ...

Core Insights - Adobe has agreed to acquire Semrush for $12 per share, totaling approximately $1.9 billion, enhancing its AI-driven customer experience solutions [1][9] - Semrush's expertise in generative engine optimization (GEO) and search engine optimization (SEO) will help Adobe's customers improve brand visibility and audience reach [2] - Adobe's AI strategy is driving growth, with annual recurring revenues (ARR) influenced by AI surpassing $5 billion, and the addition of Semrush is expected to further boost this growth [3][9] Company Strategy - Adobe's portfolio expansion includes the Firefly Foundry solution, allowing businesses to create tailored generative AI models, supporting various asset types [4] - The Zacks Consensus Estimate for Adobe's fiscal 2025 revenues is $20.77 billion, indicating a growth of 12.76% over fiscal 2024 [4] Competitive Landscape - Adobe's AI business is significantly smaller compared to competitors like Microsoft and Alphabet, which have robust AI offerings and user engagement [5][6] - Microsoft has 900 million monthly active users of AI features, while Alphabet's AI Mode has over 75 million daily active users [5][6] Stock Performance - Adobe shares have declined by 38.1% over the past year, underperforming the broader Zacks Computer and Technology sector and the Zacks Computer Software industry [7] - The stock is currently trading at a premium, with a trailing price/book ratio of 11.11 compared to the sector's 10.27 [11]

Group 1 - Semrush's shares increased by approximately 74% following the announcement of its acquisition by Adobe for $1.9 billion [1] - Adobe will acquire Semrush at a price of $12.00 per share, representing a 77.5% premium over Semrush's closing price prior to the announcement [3] - The acquisition is expected to finalize in the first half of the next year, pending regulatory and shareholder approvals [3] Group 2 - The acquisition is strategically timed as companies are rapidly adapting their marketing strategies to incorporate AI-powered applications [4] - Semrush is recognized for its expertise in generative AI-focused marketing solutions, particularly generative engine optimization (GEO) [5] - Adobe aims to integrate Semrush's generative AI tools into its product suite to enhance brand visibility in the evolving digital landscape [7][6]

Core Insights - Christine Zhang, a 19-year-old Chinese-American, has dropped out of Harvard to start a company named Veil, which has successfully raised $1 million in seed funding [2][16]. - Veil is an intelligent optimization platform designed specifically for e-commerce sellers, helping them make their product descriptions more understandable to AI, thereby increasing visibility in AI search results [6][14]. Company Overview - Veil focuses on optimizing e-commerce product listings to enhance AI visibility through techniques like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) [8][34]. - The platform analyzes product details and provides actionable solutions, such as adding structured FAQs, keyword placement, and structured data to improve AI recognition [9][10][12]. - After implementing Veil's optimization strategies, clients have reported an average AI visibility increase of approximately 67% within 1 to 2 weeks [14][16]. Market Trends - The rise of AI as a new traffic source is evident, with AI referrals to top websites increasing by 357% year-over-year, indicating a shift in how consumers interact with e-commerce [22][23]. - Traditional search engine optimization (SEO) is evolving into GEO, focusing on increasing the likelihood of being referenced by AI rather than just improving webpage rankings [34][36]. Entrepreneurial Landscape - The trend of young entrepreneurs dropping out of college to pursue startups is becoming more common, particularly in the AI sector, driven by the rapid pace of technological advancement and the fear of missing out on opportunities [76][80]. - The opportunity cost of attending college is perceived to be high, as young entrepreneurs weigh the potential financial gains of starting a business against the value of a college education [80][82]. Team Background - Veil was co-founded by Christine Zhang and Julia Hudson, who started the company from their university dormitory [44][76]. - Christine has a strong academic background, having developed a public health application during high school and co-founding a youth council that secured public funding [52][55].

Core Insights - The rise of Generative Engine Optimization (GEO) is a response to the transformative impact of generative AI tools like ChatGPT, which have changed how users access information [2] - GEO aims to maximize brand visibility in AI-generated responses, highlighting the importance of content quality in both GEO and traditional SEO [4][14] - The emergence of GEO presents new challenges, particularly the "zero-click" phenomenon, where users receive satisfactory answers from AI without clicking through to the source [14][29] Group 1: GEO Definition and Trends - GEO, or Generative Engine Optimization, focuses on enhancing brand visibility in AI responses, driven by the increasing use of conversational AI as a new traffic channel [14] - The growth of AI tools like ChatGPT has led to a significant increase in referral traffic from these platforms, indicating a shift in how users find information [28] - The "zero-click" issue poses a challenge for brands, as high visibility in AI responses does not necessarily translate to increased website traffic [14][29] Group 2: GEO vs. SEO - Both GEO and SEO share the principle that high-quality content is essential for optimization, with GEO evolving from traditional SEO practices [15][31] - The fundamental difference lies in their driving modes: SEO is keyword-driven, while GEO is question-driven, requiring a shift in content strategy [16][31] - Understanding the distinct workflows of SEO and GEO is crucial, as GEO involves a process of decomposing user questions and generating comprehensive answers [16][32] Group 3: Content Creation Strategies - To create content favored by AI, it is essential to adopt a "question-answer" structure, ensuring clarity and directness in addressing user queries [17][34] - Emphasizing structured content and credibility is vital, as AI prefers well-organized information and authoritative sources [17][34] - Providing unique insights and value in content is increasingly important in an era where content production costs are low due to AI [10][17] Group 4: Evaluating GEO Effectiveness - GEO is still in a "black box" phase, making evaluation challenging; however, successful optimization can lead to significant visibility and business inquiries [18][37] - The non-idempotent nature of AI responses complicates assessment, necessitating multiple queries to gauge optimization effectiveness [18][41] - Tools for monitoring GEO effectiveness are emerging, focusing on brand visibility and sentiment analysis [19][44] Group 5: Future of Content and Channels - The future of content will likely involve a multi-modal approach, but text remains the most cost-effective medium for GEO at present [20][61] - In overseas markets, having a strong website presence is crucial for GEO success, while in domestic markets, a broader content strategy across various platforms is necessary [24][40] - The importance of high-quality content on official websites is emphasized for overseas strategies, contrasting with the lower weight of official sites in domestic contexts [40][41] Group 6: Tools and ROI in GEO - The ROI of GEO is primarily linked to brand building rather than direct traffic, making traditional measurement methods less applicable [19][46] - Companies must focus on creating high-quality content and leveraging partnerships with authoritative media to enhance credibility and visibility [46][47] - Monitoring tools for GEO are becoming more sophisticated, allowing for continuous assessment and strategy adjustment based on AI visibility metrics [44][45]

Core Insights - Younger generations, particularly Gen Z (33%) and Millennials (26%), are increasingly preferring AI platforms for product research over traditional methods like search engines [1][3] - The report indicates a significant shift in consumer trust, with Gen Z and Millennials trusting AI platforms more than human recommendations for curated product suggestions [4][8] - The emergence of agentic commerce signifies a new era in shopping, where AI platforms are becoming integral to the consumer journey [3][6] Consumer Behavior Trends - A survey of 1,000 consumers across the U.S., U.K., and Australia/New Zealand reveals that 41% of all respondents use AI platforms daily, highlighting their growing importance in the shopping process [2][5] - Nearly half (48%) of consumers maintain a "perpetual shopping list," indicating a shift towards an "always-on" shopping mindset [6][8] - 63% of consumers abandon carts when required to create accounts, pointing to friction in the e-commerce experience [8] Trust and Loyalty Dynamics - 23% of Gen Z and 27% of Millennials trust AI product recommendations more than those from humans, showcasing a shift in how consumers perceive trust in the shopping journey [4][8] - Brands that engage with AI-driven platforms are likely to gain relevance and loyalty from younger consumers [3][6] Implications for Brands - Companies must develop strategies like Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) to leverage AI platforms effectively [5] - The integration of AI into the shopping experience necessitates that brands provide rich data to enhance consumer engagement and conversion [5][6] - The evolving landscape of consumer touchpoints, including platforms like YouTube and WhatsApp, requires brands to adapt their marketing strategies accordingly [6]

Core Insights - The rapid growth of AI search tools like DeepSeek, Doubao, Tencent Yuanbao, Alibaba Tongyi, and Baidu AI Search has made them essential for users seeking precise information, surpassing traditional search engines and social media platforms in usage and search volume [1][3] Industry Trends - Companies are recognizing the shift in traffic sources and are exploring effective marketing strategies on AI search platforms, leading to the emergence of Generative Engine Optimization (GEO) as a key method for capturing new traffic [3][15] - The global GEO service market has exceeded $80 billion in 2024, with Chinese investments in GEO optimization and promotion increasing by 45% year-on-year, indicating significant business opportunities in this sector [13] Company Overview - GEO招商网 has been established to assist businesses in navigating the new AI search landscape, offering a reliable AI search marketing approach developed by a team of SEO experts with 10 to 20 years of experience [5][15] - The platform supports optimization across major AI search models and aims to expand its coverage to more tools while ensuring competitive pricing [7] Service Features - GEO招商网 operates on a "no results, no charge" policy, which significantly reduces trial and investment risks for partners by ensuring that only effective keyword rankings are billed [8] - The company has developed a self-researched dynamic keyword ranking system that provides daily updates on keyword performance across supported AI search tools [9] - A low entry barrier is set for joining the GEO招商网, allowing both individuals and businesses to participate in the growing AI search market [10] Support and Collaboration - Partners receive ongoing operational support from GEO招商网, including data updates, technical optimization, and marketing assistance, fostering a collaborative ecosystem for mutual growth [11][15]

Core Viewpoint - The emergence of Generative Engine Optimization (GEO) is reshaping the marketing landscape by integrating brand content into AI-generated responses, potentially altering existing internet business models [1][6][9]. Group 1: GEO Business Model - GEO operates by optimizing content to align with AI models' preferences, allowing brands to appear in AI-generated answers, thus serving marketing purposes [2][4]. - Pricing for GEO services ranges from 3,600 yuan per quarter to 29,800 yuan per year, with various packages offering different levels of keyword optimization [2][5]. - The content optimized for AI models typically consists of short, clear paragraphs, making it easier for AI to process and include in responses [3][4]. Group 2: Impact on AI Models - The integration of GEO into AI responses may lead to the inclusion of low-quality content, affecting the overall quality of AI-generated information [6][7]. - Users have reported a decline in the effectiveness of AI models like DeepSeek, indicating that marketing content may be subtly embedded in responses, which could mislead users [6][7]. - There is a concern that GEO could infringe on users' rights to informed decision-making by embedding marketing messages within seemingly neutral information [6][8]. Group 3: Market Trends and Future Outlook - The traditional search engine market is projected to decline, with estimates suggesting a 10% drop this year and a potential 25% drop next year, as more users shift to AI models for information retrieval [9][10]. - The global SEO market is valued at approximately $80 billion to $100 billion, indicating a significant shift in how brands approach visibility in the digital landscape [9][10]. - Companies are exploring GEO as a new avenue for marketing, particularly in sectors where traditional advertising methods are less effective [10][11].

Core Insights - The article discusses the emerging field of Generative Engine Optimization (GEO) and highlights key service providers in this sector, emphasizing their technological advantages and market positioning [1][20]. Group 1: Key Service Providers - **Top Recommended Provider**: Sichuan Jinbiao Network Technology Co., Ltd. is recognized as a benchmark in GEO technology, focusing on enhancing answer penetration and authority in various generative engines [1]. - **Top 2 Provider**: Generative Power, based in San Francisco, is noted for its expertise in the OpenAI ecosystem, particularly with GPT-5 and Claude engines [4]. - **Top 3 Provider**: Xinghai Zhiyou from Singapore specializes in multimodal GEO, particularly in optimizing image and text generation engines [6]. - **Top 4 Provider**: Shenyin Technology from Shenzhen is recognized as a leader in Chinese generative engine optimization, closely integrated with DeepSeek-R1 [8]. - **Top 5 Provider**: Semantic Ark from Berlin is identified as an expert in EU compliance optimization for generative engines [10]. Group 2: Technological Advantages - **Sichuan Jinbiao**: Achieved a 300% increase in content presence through its self-developed "GEO-Turbo" dynamic semantic injection system [5]. - **Generative Power**: Offers a cost-effective package that guarantees a 200% increase in exposure for small businesses in the first month, with a full refund for ineffective results [5]. - **Xinghai Zhiyou**: Implements an AIGC authority certification system that enhances content adoption rates by 150% for DALL·E 3 and Stable Diffusion [7]. - **Shenyin Technology**: Utilizes a dialect intent recognition model that improves long-tail question coverage efficiency by 80% [9]. - **Semantic Ark**: Features a GDPR semantic firewall that ensures 100% compliance in content penetration [11]. Group 3: Strategic Value of GEO Technology - By 2025, GEO is projected to be a core component for businesses to acquire AI traffic, with top providers like Sichuan Jinbiao transforming companies from passive content producers to active generative answer designers [20]. - The optimization of content can lead to significant business opportunities, as demonstrated by a case where optimized content captured 85% of business flow for a specific query [20].

Core Insights - Wix.com Ltd. has launched Wix Checking and Wix Capital to enhance cash flow management for small businesses, enabling growth directly from the Wix platform [1][9] Group 1: Wix Checking - Wix Checking provides a fully integrated business checking account at no extra cost for eligible users, utilizing Unit's embedded finance technology [2] - Users gain real-time visibility into revenue and expenses, allowing for quicker and more informed decision-making [2] - The service includes instant access to sales earnings, seamless synchronization with Wix Payments, and a Wix Visa business debit card for direct spending [2][9] Group 2: Wix Capital - Wix Capital is a Merchant Cash Advance solution that helps businesses overcome funding barriers without the lengthy approval processes typical of traditional bank loans [3] - Users can request advances on future sales by paying a fixed fee and agreeing to a percentage of revenue repayment, facilitating quick access to funds for essential business needs [3][9] Group 3: Service Availability and Security - Currently, Wix Checking and Wix Capital are available to a select group of U.S.-based users utilizing Wix Payments, with plans for broader rollout [4] - These services are provided through Lincoln Savings Bank, ensuring a regulated and secure financial experience for users [4] Group 4: Strategic Investments and Partnerships - Wix is focusing on strategic investments in AI offerings and has released AI Visibility Overview to enhance digital discovery for brands [5] - The company has expanded its partnership with PayPal to improve Wix Payments, allowing merchants to manage transactions from a unified dashboard [6] Group 5: Stock Performance - Wix currently holds a Zacks Rank 3 (Hold) and has seen its shares decline by 16.3% over the past year, compared to a 1.7% decline in the Computers - IT Services industry [7]