Core Insights - South Korean convenience store sales have experienced a decline for two consecutive months in April and May, marking the first such occurrence in five years [1] - The total number of convenience store locations is also decreasing, prompting companies to innovate and differentiate their offerings to attract consumers [1] Group 1: Sales Performance - Convenience stores in South Korea are facing operational challenges, leading to a slowdown in store expansion and a focus on unique store concepts to boost sales [1] - Specialty stores, such as those themed around instant noodles, have seen sales figures that are 10 times higher than typical convenience stores, with an average of 350 customers served daily [1] Group 2: Consumer Trends - The integration of convenience stores with various lifestyle elements such as fashion, sports, and music is creating diverse consumer experiences [1] - A convenience store near the Dongdaemun clothing market features photo printing services and collaborations with popular IPs to enhance brand visibility and product offerings [1] Group 3: Pricing Strategies - Since 2021, essential goods prices in South Korea have risen by 19.1%, prompting consumers to seek cost-saving options amid inflation [2] - Major convenience store chains are introducing low-priced products, with items priced between approximately 5 to 20 RMB, and products under 1000 KRW (about 5.3 RMB) accounting for nearly 30% of total sales [2] - Small-sized packaging products are gaining popularity among consumers, reflecting a shift in purchasing behavior [2]